CUET 2026 Mass Media May 30 Shift 1 Question Paper- Download Answer Key and Solution PDF

Step 1: Recall the SMCR Model.
The SMCR Model stands for:
\[ \boxed{Source \rightarrow Message \rightarrow Channel \rightarrow Receiver} \]
Step 2: Identify the theorist.
This model was proposed by:
\[ \boxed{David\ Berlo} \] in 1960.
Step 3: Evaluate the options:
Harold Lasswell \(\rightarrow\) Lasswell Model \(\times\)
David Berlo \(\rightarrow\) SMCR Model \(\checkmark\)
Wilbur Schramm \(\rightarrow\) Interactive Communication Model \(\times\)
Marshall McLuhan \(\rightarrow\) Medium Theory \(\times\)
Therefore,
\[ \boxed{David\ Berlo} \] is the correct answer.
Hence,
\[ \boxed{(B)} \] Quick Tip: SMCR Model: \[ \boxed{S=Source} \] \[ \boxed{M=Message} \] \[ \boxed{C=Channel} \] \[ \boxed{R=Receiver} \] Remember: \[ \boxed{SMCR\ Model \rightarrow David\ Berlo} \]

Step 1: Identify each medium.
\[ Newspaper \rightarrow Printed\ Medium \]
\[ Radio \rightarrow Audio\ Medium \]
\[ Television \rightarrow Audio-Visual\ Medium \]
\[ Internet \rightarrow Interactive\ Medium \]
Step 2: Match the columns.
\[ A \rightarrow II \]
\[ B \rightarrow III \]
\[ C \rightarrow I \]
\[ D \rightarrow IV \]
Step 3: Choose the correct option.
\[ \boxed{A-II,\;B-III,\;C-I,\;D-IV} \]
Therefore,
\[ \boxed{(A)} \] is the correct answer. Quick Tip: Media Classification: \[ \boxed{Print\ Media \rightarrow Newspaper,\ Magazine} \] \[ \boxed{Audio\ Media \rightarrow Radio} \] \[ \boxed{Audio-Visual\ Media \rightarrow Television} \] \[ \boxed{New\ Media \rightarrow Internet} \]

Step 1: Recall the meaning of advertising.
Advertising is a paid form of communication used by organizations to promote products, services, or ideas.
Step 2: Understand its main objective.
The primary purpose of advertising is to influence consumer behavior and create awareness about products.
Step 3: Identify the correct answer.
Advertising mainly attempts to:
\[ \boxed{Persuade\ consumers\ to\ buy\ products\ or\ services} \]
Therefore,
\[ \boxed{(B)} \] is the correct answer. Quick Tip: Main functions of advertising: \[ \boxed{Inform} \] \[ \boxed{Persuade} \] \[ \boxed{Remind} \] CUET often asks the primary objective of advertising.

Step 1: Examine the Assertion.
Journalists must verify facts before publication to avoid misinformation and maintain public trust.
\[ \boxed{Assertion (A)\ is\ True} \]
Step 2: Examine the Reason.
Accuracy and credibility are among the most important ethical principles in journalism.
\[ \boxed{Reason (R)\ is\ True} \]
Step 3: Determine the relationship.
Because journalists must maintain accuracy and credibility, they verify information before publishing.
Thus, Reason (R) correctly explains Assertion (A).
Therefore,
\[ \boxed{Both\ A\ and\ R\ are\ true\ and\ R\ is\ the\ correct\ explanation\ of\ A} \]
Hence,
\[ \boxed{(A)} \] is the correct answer. Quick Tip: Core principles of journalism: \[ \boxed{Accuracy} \] \[ \boxed{Objectivity} \] \[ \boxed{Credibility} \] \[ \boxed{Fairness} \] Verification of facts is the foundation of responsible journalism.

Step 1: Recall the famous media theory.
The phrase
\[ \boxed{``The\ medium\ is\ the\ message''} \] was introduced by media theorist Marshall McLuhan.
Step 2: Understand its meaning:
McLuhan argued that the characteristics of a medium influence society more than the actual content being communicated.
For example:
\[ Television \] and \[ Internet \] affect people differently even when they convey similar information.
Step 3: Identify the correct answer.
Therefore,
\[ \boxed{Marshall\ McLuhan} \] gave this famous statement.
Hence,
\[ \boxed{(C)} \] is the correct answer. Quick Tip: Important Communication Thinkers: \[ \boxed{Marshall\ McLuhan} \] \[ \boxed{``The\ medium\ is\ the\ message''} \] He is also known for the concept: \[ \boxed{Global\ Village} \]

Step 1: Recall the meaning of each term.
\[ Press\ Release \rightarrow Official\ information\ for\ media \]
\[ Advertisement \rightarrow Paid\ promotional\ communication \]
\[ Public\ Relations \rightarrow Building\ public\ image \]
\[ News\ Report \rightarrow Objective\ reporting\ of\ events \]
Step 2: Match the columns.
\[ A \rightarrow II \]
\[ B \rightarrow I \]
\[ C \rightarrow III \]
\[ D \rightarrow IV \]
Step 3: Select the correct option.
\[ \boxed{A-II,\;B-I,\;C-III,\;D-IV} \]
Therefore,
\[ \boxed{(A)} \] is the correct answer. Quick Tip: Remember: \[ \boxed{Advertising\ =\ Paid\ Communication} \] \[ \boxed{PR\ =\ Image\ Building} \] \[ \boxed{Press\ Release\ =\ Information\ to\ Media} \] \[ \boxed{News\ =\ Objective\ Reporting} \]

Step 1: Recall the meaning of New Media.
New Media refers to digital and internet-based communication platforms such as:
\[ Websites \]
\[ Social\ Media \]
\[ Blogs \] and \[ Mobile\ Applications \]
Step 2: Identify its major feature.
Unlike traditional media, New Media allows users to actively participate, comment, share and create content.
Step 3: Determine the correct answer.
Therefore, the most important characteristic of New Media is:
\[ \boxed{Interactivity} \]
Hence,
\[ \boxed{(B)} \] is the correct answer. Quick Tip: Traditional Media: \[ \boxed{One-way\ Communication} \] New Media: \[ \boxed{Two-way\ Communication} \] \[ \boxed{Interactivity} \] \[ \boxed{User\ Generated\ Content} \]

Step 1: Examine the Assertion.
Public Relations (PR) focuses on creating goodwill, trust and a positive image of an organization among its stakeholders.
\[ \boxed{Assertion (A)\ is\ True} \]
Step 2: Examine the Reason.
Direct selling of products is primarily the function of:
\[ \boxed{Advertising\ and\ Marketing} \] not Public Relations.
\[ \boxed{Reason (R)\ is\ False} \]
Step 3: Choose the correct option.
Since Assertion is true and Reason is false,
\[ \boxed{A\ is\ true\ but\ R\ is\ false} \]
Therefore,
\[ \boxed{(C)} \] is the correct answer. Quick Tip: Difference between Advertising and PR: \[ \boxed{Advertising \rightarrow Product\ Promotion} \] \[ \boxed{Public\ Relations \rightarrow Image\ Building} \] CUET frequently asks this distinction.

Step 1: Recall Lasswell's Communication Model.
Harold Lasswell proposed one of the earliest communication models.
It is represented as:
\[ \boxed{ Who \rightarrow Says\ What \rightarrow In\ Which\ Channel \rightarrow To\ Whom \rightarrow With\ What\ Effect } \]
Step 2: Identify the missing component.
The missing part of the model is:
\[ \boxed{In\ Which\ Channel} \] which refers to the medium used for communication.
Step 3: Select the correct option.
Therefore,
\[ \boxed{(A) In\ Which\ Channel} \] is the correct answer. Quick Tip: Lasswell's Formula: \[ \boxed{ Who \rightarrow Says\ What \rightarrow Channel \rightarrow Audience \rightarrow Effect } \] Remember: \[ \boxed{Harold\ Lasswell \rightarrow 5-Question\ Model} \]

Step 1: Recall the organizations.
\[ PTI \rightarrow News\ Agency \]
\[ Prasar Bharati \rightarrow Public\ Service\ Broadcaster \]
\[ AIR \rightarrow Radio\ Broadcasting \]
\[ Doordarshan \rightarrow Television\ Broadcasting \]
Step 2: Match the columns.
\[ A \rightarrow II \]
\[ B \rightarrow I \]
\[ C \rightarrow III \]
\[ D \rightarrow IV \]
Step 3: Choose the correct option.
\[ \boxed{A-II,\;B-I,\;C-III,\;D-IV} \]
Therefore,
\[ \boxed{(A)} \] is the correct answer. Quick Tip: Important Media Organizations: \[ \boxed{PTI \rightarrow News\ Agency} \] \[ \boxed{Prasar\ Bharati \rightarrow Public\ Service\ Broadcasting} \] \[ \boxed{AIR \rightarrow Radio} \] \[ \boxed{Doordarshan \rightarrow Television} \] These are among the most frequently asked media institutions in CUET UG Mass Media.