CUET Mass Media Answer Key 2024: Download Answer Key with Solutions PDF

Content Analyst | Updated 3+ months ago

NTA is going to conduct the CUET 2024 Mass Media exam on May 24 in Shift 1. Unofficial CUET 2024 Mass Media Answer Key provided by subject matter experts are available for download. Official answer key 2024 will be released by the NTA after the exam process @cuet.nta.nic.in Candidates can use the CUET Mass Media answer key 2024 to calculate their scores by comparing their responses with the correct answers.

CUET Mass Media Answer Key 2024 PDF Download

CUET 2024 Mass Media Question Paper with Solution	Download	Check Solution

CUET Mass Media Question Paper with Solution

Question	Answer	Solution
1.An advertisement, message, or public communication regarding economic, political, or social issues is called: (1) Comparative advertising (2) Advocacy (3) Informational advertising (4) Competitive advertising	(2) Advocacy	Advocacy advertising is designed to promote a particular viewpoint on an economic, political, or social issue, rather than to market a product.
2.Which of these statements characterise media literacy: (A) It is the ability to evaluate news sources (B) It builds essential skills of inquiry and self-expression (C) It helps in understanding the role of media in society (D) It is the proficiency in various film editing software’s Choose the correct answer from the options given below: (1) (A), (B) and (C) only (2) (B), (C) and (D) only (3) (A), (C) and (D) only (4) (A), (B) and (D) only	(1) (A), (B) and (C) only	Media literacy focuses on the ability to evaluate news sources, inquiry skills, and understanding the role of media, not technical software proficiency.
3.Identify the right order of the process of communication: (A) Feedback (B) Message (C) Sender (D) Receiver Choose the correct answer from the options given below: (1) (A), (B), (C), (D) (2) (A), (C), (B), (D) (3) (B), (A), (D), (C) (4) (C), (B), (D), (A)	(4) (C), (B), (D), (A)	The correct order of the process of communication is: Sender, Message, Receiver, Feedback.
4.Who is the CEO of the AI start-up, OpenAI? (1) Arvind Srinivas (2) Elon Musk (3) Sam Altman (4) Sundar Pichai	(3) Sam Altman	Sam Altman is the CEO of OpenAI, a leading organization in artificial intelligence research and deployment.
5.Who among these is known as the ’Father of Advertising’? (1) Walter Cronkite (2) Paul Samuelson (3) David Ogilvy (4) Edward Debono	(3) David Ogilvy	David Ogilvy is often referred to as the 'Father of Advertising' for his contributions to modern advertising, including research and consumer insights.
6.Match List-I with List-II: List-I (Television Channel) (A) Doordarshan (B) Aaj Tak (C) BBC (D) Sony List-II (Type) (I) International (II) Conglomerate (III) Government (IV) Private Choose the correct answer from the options given below: (1) (A)-(II), (B)-(I), (C)-(IV), (D)-(III) (2) (A)-(III), (B)-(II), (C)-(I), (D)-(IV) (3) (A)-(I), (B)-(II), (C)-(III), (D)-(IV) (4) (A)-(III), (B)-(IV), (C)-(I), (D)-(II)	(2) (A)-(III), (B)-(II), (C)-(I), (D)-(IV)	The matches are: Doordarshan: Government, Aaj Tak: Conglomerate, BBC: International, Sony: Private.
7.Match List-I with List-II: List-I (Publications) List-II (Editors) (A) Bengal Gazette (I) James Augustus Hickey (B) Mirat-ul-Akhbar (II) Raja Ram Mohan Roy (C) Rast Goftar (III) Dadabhai Naoroji (D) Young India (IV) M. K. Gandhi Choose the correct answer from the options given below: (1) (A)-(I), (B)-(II), (C)-(III), (D)-(IV) (2) (A)-(I), (B)-(III), (C)-(IV), (D)-(II) (3) (A)-(I), (B)-(II), (C)-(IV), (D)-(III) (4) (A)-(III), (B)-(IV), (C)-(I), (D)-(II)	(1) (A)-(I), (B)-(II), (C)-(III), (D)-(IV)	Correct matches: Bengal Gazette: James Augustus Hickey, Mirat-ul-Akhbar: Raja Ram Mohan Roy, Rast Goftar: Dadabhai Naoroji, Young India: M. K. Gandhi.
8.Who among these was the director of the film, ’Do Bheegha Zameen’? (1) Mrinal Sen (2) Ritwik Ghatak (3) Bimal Roy (4) P. C. Barua	(3) Bimal Roy	'Do Bheegha Zameen' is a classic 1953 Hindi film directed by Bimal Roy, known for its realistic portrayal of social issues faced by farmers.
9.When is the communication process considered complete? (1) When the sender transmits the message (2) When the message enters the channel (3) When the message leaves the channel (4) When the receiver understands the message	(4) When the receiver understands the message	Effective communication is complete when the receiver understands the message as intended by the sender.
10.Who among these is the editor of ’The Indian Express’ newspaper? (1) Jaideep Bose (2) Shekhar Gupta (3) Raj Kamal Jha (4) Sanjay Gupta	(2) Shekhar Gupta	Shekhar Gupta is a prominent editor known for his editorial excellence in 'The Indian Express' and contributions to Indian journalism.
11.A ‘stereotype’ is: (1) A printing technique (2) A type of a mass media (3) Forming beliefs about a certain group (4) To insult someone	(3) Forming beliefs about a certain group	A stereotype is a generalized belief or preconceived notion about a group of people, often oversimplified and inaccurate.
12.Who directed the movie, 'Manthan'? (1) Satyajit Ray (2) Shyam Benegal (3) K. Asif (4) Govind Nihalani	(2) Shyam Benegal	'Manthan' is a notable 1976 Indian film by Shyam Benegal, based on the White Revolution and funded by 500,000 farmers.
13.USP stands for: (1) Unique Sales Product (2) Unique Sell Product (3) Unique Selling Point (4) Unique Sales Promotion	(3) Unique Selling Point	USP refers to the key feature that differentiates a product from its competitors, making it appealing to customers.
14.Which of these is also known as 'Speciality advertising'? (1) Covert Advertising (2) Merchandise (3) Celebrity Endorsement (4) Institutional Advertising	(2) Merchandise	Specialty advertising uses merchandise like promotional products to create brand awareness and loyalty.
15.Match List-I with List-II: List-I (Contribution) List-II (Personality) (A) Filmmaker (I) V. S. Naipaul (B) Author (II) Amartya Sen (C) Invented Phonograph (III) Majid Majidi (D) Economist (IV) Thomas Edison Choose the correct answer from the options given below: (1) (A)-(IV), (B)-(II), (C)-(III), (D)-(I) (2) (A)-(I), (B)-(III), (C)-(IV), (D)-(II) (3) (A)-(III), (B)-(II), (C)-(I), (D)-(IV) (4) (A)-(III), (B)-(I), (C)-(IV), (D)-(II)	(4) (A)-(III), (B)-(I), (C)-(IV), (D)-(II)	Correct matches: Filmmaker - Majid Majidi, Author - V. S. Naipaul, Invented Phonograph - Thomas Edison, Economist - Amartya Sen.
16.Arrange these steps of pre-shooting stage in correct order: (A) Casting actors (B) Acquiring finance (C) Writing a script (D) Planning a time schedule Choose the correct answer from the options given below: (1) (A), (B), (C), (D) (2) (C), (B), (A), (D) (3) (B), (A), (D), (C) (4) (B), (C), (A), (D)	(2) (C), (B), (A), (D)	The pre-shooting stage typically begins with scripting, followed by finance, casting, and scheduling.
17.Match List-I with List-II: List-I (Social Media Platform) List-II (Features) (A) X (Twitter) (I) Professional networking (B) Snapchat (II) Reels (C) LinkedIn (III) Microblogging (D) Instagram (IV) Picture sharing Choose the correct answer from the options given below: (1) (A)-(I), (B)-(II), (C)-(III), (D)-(IV) (2) (A)-(I), (B)-(III), (C)-(II), (D)-(IV) (3) (A)-(I), (B)-(II), (C)-(IV), (D)-(III) (4) (A)-(III), (B)-(IV), (C)-(I), (D)-(II)	(4) (A)-(III), (B)-(IV), (C)-(I), (D)-(II)	Correct matches: X (Twitter) - Microblogging, Snapchat - Picture sharing, LinkedIn - Professional networking, Instagram - Reels.
18.Arrange these movies chronologically, according to their release year: (A) Neecha Nagar (B) Alam Ara (C) Ardh Satya (D) Bandit Queen Choose the correct answer from the options given below: (1) (A), (B), (C), (D) (2) (C), (B), (A), (D) (3) (B), (A), (D), (C) (4) (B), (A), (C), (D)	(4) (B), (A), (C), (D)	The chronological order is: Alam Ara (1931), Neecha Nagar (1946), Ardh Satya (1983), Bandit Queen (1994).
19.Communication with oneself is called: (1) Intrapersonal Communication (2) Interpersonal Communication (3) Group Communication (4) Mass Communication	(1) Intrapersonal Communication	Intrapersonal communication refers to communication within oneself, involving self-reflection and inner thoughts.
20.Identify the correct order of pages in a daily newspaper: (A) Sports Page (B) Op-ed Page (C) City Page (D) Editorial Page Choose the correct answer from the options given below: (1) (A), (B), (C), (D) (2) (A), (C), (B), (D) (3) (B), (A), (D), (C) (4) (C), (D), (B), (A)	(4) (C), (D), (B), (A)	The typical sequence is: City Page, Editorial Page, Op-ed Page, Sports Page.
21.Which of the following media is non-linear? (1) Print media (2) Radio (3) Television (4) Social media	(4) Social media	Social media is non-linear as it allows user interaction and sharing, unlike traditional media which follows a linear path.
22.Which of the following shot is suitable to capture emotions and facial expressions in detail? (1) Close-up shot (2) Long shot (3) Wide shot (4) Mid shot	(1) Close-up shot	A close-up shot captures the fine details of facial expressions, making it ideal for depicting emotional intensity.
23.Advertisement of a Tour and Travel agency, whose target audience is young adults, shall use which form of media to catch maximum eyeballs? (1) Newspaper (2) Radio (3) Periodicals (4) Social media	(4) Social media	Young adults are highly active on social media, making it the best medium to reach and engage this target audience.
24.What is Cooperative Advertising? (A) Establishing a relationship between a product and its potential consumers (B) Generating and transmitting short and precise messages regarding a cause or a problem (C) A system that allows two parties to share advertising costs (D) Advertising that compares one brand directly or indirectly with one or more competing brands Which of the options given above is correct: (1) (A) and (D) only (2) (B) and (C) only (3) (C) only (4) (C) and (D) only	(3) (C) only	Cooperative advertising is an arrangement where two parties, usually a manufacturer and retailer, share advertising costs.
25.While writing a radio script, what should be kept in mind? (A) Write simple sentences (B) Understand the subject and primary audience (C) Know the intended duration (D) Use literary words Which of the options given above is correct: (1) (A), (B), and (C) only (2) (A), (B), and (D) only (3) (B), (C), and (D) only (4) (A), (C), and (D) only	(1) (A), (B), and (C) only	When writing for radio, it is crucial to use simple language, understand the audience, and fit the intended broadcast time.
26.Which of the following is not considered an ethical journalism practice? (1) Sting Operations (2) Investigative Journalism (3) Political Journalism (4) Fashion Journalism	(1) Sting Operations	Sting operations often involve deception and ethical concerns, unlike standard journalistic practices like investigative journalism.
27.What does cyber security protect? (1) Traffic Violations (2) Intellectual Property Rights (3) Internet connected systems (4) Verbal altercation	(3) Internet connected systems	Cyber security protects systems connected to the internet, including data, software, and hardware, from cyber threats.
28.Which of the following is NOT a ‘netiquette’? (1) Identification of oneself (2) Stalking (3) Appropriate language (4) Taking care of other’s privacy	(2) Stalking	Netiquette involves respectful and ethical online behavior. Stalking is unacceptable and goes against online etiquette.
29.Match List-I with List-II: List-I (Content) List-II (Genre) (A) Gender sensitisation programmes (I) Sensational news (B) Cookery shows (II) Informative (C) Comedy shows (III) Entertaining (D) Sting operation (IV) Educational Choose the correct answer from the options given below: (1) (A)-(I), (B)-(III), (C)-(II), (D)-(IV) (2) (A)-(IV), (B)-(II), (C)-(III), (D)-(I) (3) (A)-(III), (B)-(II), (C)-(I), (D)-(IV) (4) (A)-(II), (B)-(IV), (C)-(I), (D)-(III)	(2) (A)-(IV), (B)-(II), (C)-(III), (D)-(I)	Correct matches: Gender sensitisation programmes - Educational, Cookery shows - Informative, Comedy shows - Entertaining, Sting operation - Sensational news.
30.Identify the correct sequence of following stages in an advertising campaign: (A) Brief to the client (B) Promotion (C) Media Planning (D) Research Choose the correct answer from the options given below: (1) (A), (B), (D), (C) (2) (D), (A), (C), (B) (3) (B), (A), (D), (C) (4) (C), (D), (A), (B)	(2) (D), (A), (C), (B)	The typical advertising campaign flow is: Research, Client Briefing, Media Planning, and Promotion.
31.What do you understand by the term TRP? (1) Television Rating Points (2) Traffic Rating Points (3) Television Ranking Points (4) Television Reference Purpose	(1) Television Rating Points	TRP (Television Rating Points) measures the popularity of television programs and helps advertisers gauge viewership.
32.Which among these is not a film genre? (1) Eastern (2) Action (3) Western (4) Drama	(1) Eastern	While 'Western' is a recognized film genre, 'Eastern' is not. Action and Drama are also well-known genres.
33.Which of these characteristic(s) define journalism? (1) Entertaining the audience (2) Collecting, analysing, verifying, and presenting information (3) Public service announcements (4) Advocacy for business concerns	(2) Collecting, analysing, verifying, and presenting information	Journalism involves gathering, verifying, and presenting information accurately and responsibly to inform the public.
34.A radio presenter should avoid the use of: (1) Active voice (2) Jargons (3) Simple sentences (4) Conversational language	(2) Jargons	Radio presenters should avoid jargon to maintain clarity and ensure the audience can easily understand the message.
35.Identify the brand associated with this tagline - "JUST DO IT". (1) Adidas (2) Reebok (3) Nike (4) Puma	(3) Nike	"JUST DO IT" is a famous tagline associated with Nike, symbolizing motivation and athletic performance.
36.Radio broadcasting first started in which of the two cities of India? (1) Delhi and Bombay (2) Bombay and Calcutta (3) Delhi and Calcutta (4) Calcutta and Chennai	(2) Bombay and Calcutta	Radio broadcasting in India began in Bombay and Calcutta, marking the start of public broadcasting in the country.
37.A series of rough sketches which helps in visualising and organising camera treatment is called: (1) Rough cut (2) Call sheet (3) Story board (4) Recce	(3) Story board	A storyboard is a series of rough sketches that helps in visualizing and organizing shots, crucial for effective storytelling.
38.What does the term "public media" refer to? (1) Privately owned (2) Serving masses (3) Individual expression (4) Inaccessible	(2) Serving masses	Public media serves the broader public interest, providing information, education, and entertainment to the community.
39.Which of these is an Indian News Agency? (1) Reuters (2) PTI (3) AFP (4) AP	(2) PTI	PTI (Press Trust of India) is a leading Indian news agency, while Reuters and AFP are international agencies.
40.Which among these is a news writing format? (1) Inverted glass (2) Cylindrical (3) Inverted Pyramid (4) Pyramid	(3) Inverted Pyramid	The inverted pyramid format presents the most important information first, followed by supporting details.
41.What limitation is associated with using New Media? (1) Limited reach (2) Low production costs (3) Less brand associations (4) Low visual impact	(1) Limited reach	New media forms can have limited reach due to being technology-intensive and not affordable for everyone.
42.What advertising trend is mentioned in the passage regarding digital convergence? (1) Traditional media dominance (2) Decreased reliance on the internet (3) Convergence of television and internet (4) RSS feeds	(3) Convergence of television and internet	The passage discusses the convergence of television and the internet, offering new opportunities for marketers.
43.How does the passage describe the convergence of television and the Internet in advertising? (1) Decreased costs (2) More reach (3) Market opportunities (4) Traditional advertising dominance	(3) Market opportunities	The convergence of television and the Internet opens new market opportunities for reaching audiences innovatively.
44.What does the passage predict as potential outlets for advertising in the future? (1) Traditional media only (2) Print and television (3) Networked gaming (4) OOH	(3) Networked gaming	Networked gaming and other digital platforms are emerging as significant outlets for advertising.
45.What is the Internet referred to as about Information, Communication, and Entertainment? (1) Conventional media (2) Hub for the ICE age (3) Outdated medium (4) Print media	(2) Hub for the ICE age	The Internet is described as the "Hub for the ICE age," indicating its central role in Information, Communication, and Entertainment.
46.When did the television centres open in the various parts of the country? (1) 1960 (2) 1970 (3) 1975 (4) 1979	(2) 1970	Television centres expanded beyond Delhi in 1970, enhancing public broadcasting across India.
47.SITE stands for: (1) Satellite Instructional Television Experiment (2) Satellite Informational Television Experiment (3) Satellite Instructional Television Exposure (4) Satellite Instructional Television Examination	(1) Satellite Instructional Television Experiment	SITE was a significant project in India, aimed at educational broadcasting to rural areas using satellite technology.
48.Doordarshan became an independent and separate department in which year? (1) 1974 (2) 1972 (3) 1976 (4) 1978	(3) 1976	Doordarshan became an independent entity in 1976, separating from All India Radio.
49.Which programmes were aired on community TV sets? (1) Educational (2) Horror (3) Religious (4) Comedy	(1) Educational	Community TV sets were used to broadcast educational programmes to villages in India as part of SITE.
50.Dance and drama were broadcast under which category? (1) Informative (2) Educational (3) Entertainment (4) Lifestyle	(3) Entertainment	Dance and drama were included as entertainment to make the educational broadcasts more engaging.