BBA in Digital marketing is a 3 years UG course that is a study of marketing of different products and services using digital technologies. The minimum eligibility criteria of this course are 10+2 from any recognized board.
Admission for BBA in Digital Marketing depends on the candidate's performance in 10+2 or by entrance exams and personal interviews. The average fee can vary anywhere between INR 20,000 to 3 Lakh annually depending upon the college.
Some of the top colleges that provide a BBA in Digital Marketing are Christ University, NDIM, NMIMS University, Hinduja College, KES Shroff College, Pillai College, Thakur College of Science and Commerce, Madras Christian College, etc. Candidates can also opt for PG courses like MBA or PGD in the related field after completing BBA in Digital Marketing.
IIDE - Indian Institute of Digital Education, a premier Institute for Digital Marketing is a learning consultant at some of the top colleges across India when it comes to the digital marketing-related subjects in this program. Their expertise in this field ensures to make students job ready even before they graduate from this course.
BBA Digital Marketing Courses have high scope in today’s world. After completion of this course, one can work in various fields like IT and Software, Digital Marketing, Marketing Agencies, take their Family Business online or even start their own business. The average salary offered after completing this course can range between INR 4 Lakhs to 20 Lakhs depending on your experience.
Table of Content
2.1 Why Study?
3.1 Eligibility
3.2 Admissions 2024
3.3 Entrance Exams
4.1 Full Time
4.2 Online
6.1 Subjects
9.1 Top Recruiters
BBA in Digital Marketing: Course Details
| Course type | Undergraduate |
| Course Duration | 3 years |
| Course Examination Type | Semester Exams |
| Course Eligibility | 10+2 with minimum 50% aggregate |
| Course Admission process | Merit-based or Entrance exam |
| Course Fee | INR 20,000 to 3 Lakhs |
| Course Average Salary | INR 4 Lakhs to 10 Lakhs |
| Top Recruiting companies | Apple, Google, Microsoft, Amazon, Samsung, and many others. |
| Job Position | Digital marketer, Digital marketing executive, Social media, specialist, Email marketer |
About the BBA in Digital Marketing Course
- BBA in Digital Marketing offers students knowledge and understanding about the marketing world digitally.
- One can take admission in various BBA in digital marketing colleges in India after completing your school.
- BBA in Digital Marketing students need skills like analyzing the market, sales conversion, creating market strategies, and more.
- One can apply to this course after completing their 10+2. The selection is based on merit-based or by an entrance exam and conducting personal interview rounds.
- For higher studies, one can pursue MBA, Ph.D. in this subject.
- Candidates can also pursue BBA in Digital Marketing Course Online. Several universities such as Jain Deemed to Be University, Dilbrugarh University, etc provide online and distance courses in BBA Digital Marketing.
Why Study BBA in Digital Marketing Course?
- Digital Marketing allows you to learn about different digital marketing techniques for MNC companies.
- Wide range of digital marketing jobs including SEO optimization, Social media marketing, Online Advertising, Content Marketing, Conversion Rate Optimization, and more.
- One can start their own digital marketing business without working for anyone or work as a freelancer.
- Digital marketing is in high demand because of the digital revolution and even in the coming few years, digital marketers are going to be in high demand for MNC companies.
- One can pursue this course after completing 12th and after completing BBA in digital marketing you can opt MBA or P.h.D.
BBA Digital Marketing: Admission Process
- Students who want to study BBA in digital marketing can apply to any college that offers this course.
- The admission process of BBA Digital Marketing specialisation is almost similar to the general BBA Admission Process and can be done through 2 types; entrance exams and direct admission.
- Most colleges take direct admission of students based on their 12th marks.
- Students from any stream can apply for this course in various colleges across India and abroad.
BBA Digital Marketing: Eligibility
- Completion of 10+2 from any stream from a recognized board.
- Minimum aggregate of 50% for general and 45% for SC/ST/OBC in 10+2.
- Candidates from the age group of 17 to 22 years can apply for this course.
BBA Digital Marketing: Admissions 2024
- BBA in Digital Marketing admission is done based on the score in the entrance exam or some colleges may also intake students on the basis of their previous higher studies.
- Admission for BBA in Digital Marketing begins from April-May in most of the colleges. Students who have completed 12th can apply for this course.
- Selection is based on merit-based, entrance exams, personal interview and counseling.
BBA Digital Marketing: Entrance Exam
| Exam Name | Registration Date | Exam Date |
|---|---|---|
| SET | January – April 2024 | May 2024 |
| CUET | 1st week of February – 3rd week of March 2024 | May 2024 |
| AIMA UGAT | 1st week of February – Last week of April 2024 | 2nd week of May 2024 |
Types of Courses
BBA in digital marketing provides different courses like Travel & Tourism Management, Marketing, Hospital management, Hotel management, Business Analytics, Accounting, Information technology, Social media marketing, Event management are some of the courses that one can pursue in BBA digital marketing.
Full Time
- Full-time BBA in Digital course length is for 3 years divided into 6 semesters.
- Students can apply after completing 10+2 from any recognized board.
- Regular exams will be taken with practical works
Online
You can attend classes from your home without attending college. Some institutes also provide online education for this course. You can apply for an online BBA in Digital Marketing. Candidates who have completed their 10+2 from any recognized board can apply. Institutes like JAIN, Manipal University, Chitkara University provide online Digital Marketing courses.
BBA Digital Marketing: Distance Education
Distance education will provide the student comfort to study from their own place. Students don’t have to attend regular classes in distance education. Some top places where one can apply for online education in BBA in Digital Marketing are IGNOU, TNOU, NIMS University, MKU University. Students who have scored 50% in their class 12th can apply for distance education.
Admission Process for Distance Education
- Eligibility criteria are the same as a regular BBA in Digital Marketing course.
- No entrance exams are conducted for distance education.
- Students can get direct admission in distance education.
BBA in Digital Marketing Syllabus
The BBA Digital Marketing Course Syllabus is mentioned below:
| SEMESTER I | SEMESTER II |
|---|---|
| Communication Skills | Accounting |
| Organizational Behavior | Finance Management |
| Basics of Management | HR Management |
| Business Communication | Economics |
| SEMESTER III | SEMESTER IV |
| Basics of Digital Management | Social Media Marketing |
| DIgital Design & Communication | Advertising |
| Internet Technologies | Data Analytics |
| SEO | Data Mining |
| SEMESTER V | SEMESTER VI |
| Web Design and Development | Project Management |
| Content Marketing | Business Laws & Ethics |
| Lead Generating & Email Marketing | Digital Marketing Laws |
| Mobile Marketing | Seminar |
BBA Digital Marketing: Top Colleges in India
BBA Digital Marketing: Top Colleges Abroad
- BBA in Digital Marketing abroad provides students with better job opportunities and also one can settle in countries like the USA, UK, Germany, Australia, etc.
- But if anyone wants to apply abroad they must clear entrance exams like IELTS, TOEFL, SAT, ACT, etc to be eligible.
- Students should have all the important documents available including the Visa. International students have to renew their Visa just in case they are planning to stay there for longer.
- Countries like the USA, Canada, UK, Australia, and Germany have some of the best digital marketing universities around the world.
Some of the reputed colleges are cited underneath:
| College Name | Average Fees |
|---|---|
| Fanshawe College | INR 15,26,000 |
| Dublin Business School | INR 10,60,000 |
| Singapore School of Management | INR 20,30,000 |
| Sacred Heart University | INR 30,00,000 |
| EU Business School | INR 27,70,000 |
| Rennes School of Business | INR 26,37,000 |
| Regent’s University | INR 22,18,000 |
| Coventry University | INR 17,19,000 |
| Nottingham Trent University | INR 17,10,000 |
| Yeshiva University | INR 27, 65,000 |
BBA in Digital Marketing Jobs
After completing a digital marketing course there is a wide range of job prospects available for students in India and abroad. As the digital marketing competition is growing in most MNC companies there is a huge demand for Digital Marketers in the market.
Below are a few job profiles along with their salary.
| Job Profile | Job Description | Average Salary |
|---|---|---|
| Social Media Manager | The social media manager is responsible for managing and creating new content for social media like blogs, stories, videos, images to generate more sales and leads. | INR 2-6 Lacs |
| Digital Marketing Manager | He/ She creates a brand by promoting and advertising your product and services digitally. They also manage and improve your digital marketing management style. | INR 3- 8 Lacs |
| SEO Expert | SEO Optimization is one of the most major things when it comes to digital marketing. These professionals grow your reach using and generate more sales by SEO. | INR 3- 6 Lacs |
| Web Designer | They design the website of your choice to sell your products. | INR 2-6 Lacs |
| Content Marketer | Create content for a business like blogs, articles, videos, and more | INR 2-5 Lacs |
BBA Digital Marketing: Top Recruiters
| Company | Average Salary |
|---|---|
| Flipkart | INR 3-6 Lacs |
| Wipro | INR 2-7 Lacs |
| Amazon | INR 4-8 Lacs |
| Microsoft | INR 3-8 Lacs |
| INR 4-8 Lacs |
BBA in Digital Marketing Scope
The Digital marketing industry has grown by more than 40% in the last few years and is still growing. Since the digital revolution started digital marketing has grown a lot with different future scopes in content marketing, social media marketing, data analytics, SEO, and more.
Below given are a few options that the students can opt after completing BBA Digital Marketing.
- Higher Studies: They can opt for MBA or PG Diploma in the field of Digital Marketing. There are various online digital marketing courses that one can opt for and grab amazing jobs.
- Start a Job: They can also start working at a Digital Marketing firm and earn a decent amount of money. They work in the field of Data Analytics, Social Media Marketing, Content Marketing, Project Manager, Event Management, Business Management, and more.
BBA Digital Marketing: FAQs
Ques. What is BBA in Digital Marketing?
Ans. Bachelor in Business Administration in Digital Marketing is a 3-year degree course that is a study about marketing using different technology or products and services.
Ques. What is the minimum eligibility for BBA Digital Marketing?
Ans. The minimum eligibility for this course is 10+2 with a minimum of 50% aggregate from any recognized board.
Ques. Which is the best BBA in digital Marketing college in Delhi?
Ans. Shaheed Sukhdev College of Business Studies is one of the best colleges in Delhi and all over India.
Ques. What is the average salary after completing the course?
Ans. The average salary after completing this course can be around INR 2 lakhs to 10 lakhs depending upon the company and the student’s skills and experience.
Ques. Is Digital Marketing a good career?
Ans. The starting average annual salary after completing this course is INR 2 lakhs to 6 lakhs. As digital marketing is growing it is expected that the demand for digital marketers is also going to increase. There are lots of job opportunities available after completing digital marketing. Therefore BBA in Digital Marketing is a good career to choose.
Ques. What can be done after completing the BBA in Digital Marketing?
Ans. One can study further and apply for the MBA course by clearing the entrance exams like CAT, MAT. After completion of this course, students can get placements from some good companies.
Ques. How to apply abroad for a BBA in digital marketing?
Ans. After completing 10+2 students can start applying for different colleges abroad. But before that, it is mandatory to clear some of the entrance exams like IELTS, TOEFL, and SAT. An international student visa is mandatory if a student wants to pursue courses abroad.
Ques. What are the top BBA in Digital Marketing colleges abroad?
Ans. Dublin Business College, Singapore Institute of Management, Sacred Heart University, EU Business School are some of the best universities abroad to study BBA in Digital Marketing.
Ques. Can only Commerce stream students can apply for BBA in Digital Marketing?
Ans. No, Anyone with any stream can apply for the BBA in Digital Marketing course. The minimum eligibility is to complete 10+2 with 50% aggregate from any recognized board.
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