BBA in Marketing is a 3-year undergraduate degree course which aims at teaching students the basic and the most important marketing skills to promote their product, company, and services. BBA in Marketing helps impart knowledge on business management skills and prepares candidates for the industry environment. To pursue this course, the students should have completed their XII from a recognized board.
The eligibility criteria required to pursue the course includes candidate having cleared their 10+2 board exams from a recognized board with an aggregate score of 55% – 60%. The eligibility can slightly differ depending upon the college the student seeks for. Admission to this course is offered both on the basis of merit basis and through entrance exams such as NMAT, SET, SAT? as well.
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Some of the BBA Marketing Top Colleges are Sharda University, ICFAI University, Flame University, etc. The average course fees range from INR 1,50,000 to INR 7,70,000. Post completing a degree in BBA in Marketing candidates are placed across various job profile such as Sales Manager, Advertising Executive, Marketing Executive and Market Research Analyst with an average salary of INR 5.50 LPA – 8 LPA.
Table of Contents:
2.1 Why Study
3.1 Eligibility
3.2 BBA MarketingAdmissions 2024
3.3 Entrance Exam
4.1 Subjects
7.1 Top Recruiters
BBA Marketing: Course Highlights
| Course Duration | 3 Years |
| Eligibility | 10+2 exams from a recognized board |
| Admission process | Entrance Examination or Merit Based |
| Course Fee (INR) | 1,50,000 – 7,70,000 |
| Average Salary (INR) | 5.50 LPA – 8 LPA |
| Top Recruiting Companies | SBI, Tata Consultancy Services, Deutsche Bank, Capegemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra |
| Job Position | Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst |
All About BBA Marketing
BBA Marketing explores a wide range of business management concepts and market strategies.
- The course introduces students to marketing ideas and principles in order to prepare them for careers in the business and marketing sector.
- The course is well-designed, it covers both conventional and contemporary methods of marketing and prepares students to cope with real-world challenges in the business.
- Some of the most crucial subjects are special product marketing, search engine marketing, advanced social media marketing, interactive marketing, business economic programs.
- Candidates can explore a wide range of work areas for the profile of Sales Manager, Advertising Executive, Marketing Executive and Market Research Analyst. Career opportunities and salary packages increase with expertise and skills.
Why Study BBA Marketing?
- Pursuing BBA Marketing has ample opportunities as this program focuses on advanced marketing & business management and their implementation in the industry.
- The course concentrates in the latest business management and marketing strategies, this will help the candidate to shine out in the market as well as career.
- Marketing is a target-oriented field, thus candidates need to emphasize learning details of the business, art of creating customers, client handling by applying the ground business principles and market strategy.
- Candidates can also pursue higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management.
- A candidate with bachelor degree in Marketing can expect a starting salary package of INR 5.50 LPA – 8 LPA.
Also Check: Digital Marketing Courses
BBA Marketing: Admission Process
- Admission to BBA Marketing is done through merit or entrance examinations. Some of the common entrance examinations, namely NMAT, SET and SAT determine admission to the program.
- Some institutes also conduct their own entrance examination
- All information related to admission and entrance examination can be checked on the college's official websites.
- Direct admissions are also offered by some universities, Christ University is among them.
- Candidates with an average score of 45-55% or above in 10+2 are eligible for a BBA Marketing
- Entrance examinations are generally held in January, May, June.
- The entrance exam is objective-based, which contains questions from Aptitude, Verbal Ability, and Writing Skills.
BBA Marketing: Eligibility
These minimal criteria must be met by students who seek to pursue BBA Marketing :
- Completed 10+2 standard from a recognized board
- Candidates must have an average score of 45% - 55% or above.
BBA Marketing: Admissions 2024
Admission to BBA Marketingis done through entrance examinations or merit. NMAT, SET and SAT are a few of the entrance exams. The steps for entrance-based admission are as follows:
- Online Registration: As soon as students have registered for the entrance test, they will be issued a login id. Students must register for the entrance exam by entering their email address, mobile number, and password.
- Application form Completion: Once login id is created, candidates must proceed with the online application form by providing personal and academic information.
- Uploading of documents: After completing the application, candidates must upload the necessary documents such as a photograph, signature, id proof, and other supporting documents.
- Application Fee: After uploading the required documents, candidates must pay the application fee via Credit Card, Debit Card, or Net Banking.
- Download Application Form: Once the application fee has been paid, candidates must save and download the form for future reference.
- Admit Card: Admit cards will be issued to eligible students based on the record of the details submitted by the students.
- Entrance Examination: Exam dates will be announced by the admission authorities. In order to get admitted to the course, applicants must take and pass an admission exam.
- Result Declaration: Results of the entrance examinations will be declared by the admission authorities. Candidates can check their score on the admission authorities' official website.
- Counseling: After the result declaration, Selected candidates can apply for counseling procedures.
- Enrollment: Admission to the course will be offered to those students who qualify.
BBA Marketing: Entrance Exams
BBA Marketing Course Syllabus
| Semester I | Semester II |
|---|---|
| Marketing Concepts | Marketing Segments |
| Principles of Sales Management | Marketing Ethics |
| Marketing Audits | Consumer Behaviour |
| Business Laws | Industrial marketing |
| Semester III | Semester IV |
| Brand Management | Economic Analysis |
| Business Communication | Soft skills |
| MS Excel | Organizational Behaviour |
| Human Resource Management | Sales and Distribution Management |
| Semester V | Semester VI |
| Fundamentals of Entrepreneurship | Business Laws |
| Marketing Management | Financial Management |
| Social Project/Rural Project | Semester End Viva-Voce |
| Current Business Affairs | Semester End Viva |
BBA Marketing: Top Colleges
Tabulated below are some of the top BBA Marketing colleges for your reference.
| Institute Name | Average Course Fees |
|---|---|
| Flame University | INR 7,70,000 |
| Quantum University | INR 70,000 |
| Assam Down Town University | INR 1,10,000 |
| International School of Management Excellence | INR 1,95,000 |
| IMS Unison University | INR 1,50,000 |
| ICFAI University | INR 2,61,000 |
| Global Business School and Research Centre | INR 78,000 |
| Sharda University | INR 1,53,000 |
| GLA Institute of Business Management | INR 80,000 |
| Medi-Caps University | INR 75,000 |
| Symbiosis International University | INR 2,90,000 |
| Manipal University | INR 1,49,000 |
| Shobhit University | INR 50,000 |
BBA Marketing: Top Colleges Abroad
Tabulated below are some of the top BBA Marketing colleges abroad for your reference.
| Name of Institute | Average Course Fees |
|---|---|
| Massachusetts Institute of Technology | INR 1,66,00,000 |
| New York University | INR 1,63,00,000 |
| University of California | INR 1,33,00,000 |
| Columbia University | INR 1,84,00,000 |
| University of Pennsylvania | INR 76,00,000 |
| National University of Singapore | INR 23,00,000 |
| Bocconi University | INR 12,00,000 |
| Hong Kong University of Science and Technology | INR 60,80,000 |
| University of Warwick | INR 1,03,00,000 |
| Erasmus University | INR 20,00,000 |
BBA Marketing: Job Profiles
The popular job profiles after completing BBA Marketingare given in the table below.
| Job Profile | Average Salary (INR) |
|---|---|
| Executive Assistant | 3.60 LPA |
| Business Development Executive | 7.50 LPA |
| Account Manager | 10 LPA |
| Marketing Executive | 5.50 LPA |
| Brand Manager | 5 LPA |
BBA Marketing: Top Recruiters
| Public Sector | Private Sector |
|---|---|
| Bharat Heavy Electrical Limited [BHEL] | Tata Consultancy Services |
| Oil and Natural Gas Corporation | Capegemini |
| Mahanagar Telephone Nigam Limited | Amazon |
| Steel Authority of India Limited [SAIL] | Wipro Limited |
| SBI | Nestle |
| Gas Authority of India Limited [GAIL] | Deloitte |
BBA Marketing: Future Scope
- There are a good number of opportunities after completing a BBA Marketing . Students can expect a promising career in the business and marketing sector.
- Candidates also have an option for higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management.
- Candidates can work for the profile of Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, etc.
BBA Marketing: FAQs
Ques. Can I get direct admission to BBA Marketing?
Ans. Admission to this program is offered on merit basis and through entrance examination. Some of the common entrance examinations required for admission to this course are NMAT, SET, SAT, etc. Some institutes conduct their own entrance examination and admissions are offered depending upon the marks scored in these exams. Some institutes offer direct admission also,Christ University is among them. Candidates can check the official website of the institute they wish to get admission in.
Ques. Can I pursue BBA Marketing through distance education?
Ans. Yes, BBA Marketingis offered as a distance education program by some institute. The eligibility criteria for the distance program is the same as the regular BBA program.
Ques. How is the career in BBA Marketing? What are the job opportunities a student can get after completing the program?
Ans. There are a good number of opportunities after completing BBA Marketing. The most common job profiles for BBA graduates are:
- Sales Manager
- Advertising Executive
- Marketing Executive
- Market Research Analyst
Ques. Can I do higher education post completing BBA Marketing?
Ans. Yes, One can do higher education after completing BBA Marketing. He/ She can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Post graduate Diploma in Marketing Management.
Quest. How much expense can I expect in Bachelor ofBusiness Administration in Marketing?
Ans. The fee for BBA Marketinggenerally ranges from INR 50,000 to INR 7,70,000., depending upon the college one wishes to take admission in.
Ques. What is the eligibility criteria for admission in BBA Marketing?
Ans. These minimal criteria must be met by students who seek to pursue BBA Marketing :
- Completed 10+2 standard from a recognized board.
- Candidates must have an average score of 45% - 55% or above.
Ques. What is the most popular entrance examination for BBA Marketing?
Ans. Admission to BBA Marketingare done on the basis of merit and entrance examination. Some of the common entrance exam for admission to BBA Marketing are:
- NMAT
- SET
- SAT
Ques. Is a BBA Marketing Worth it?
Ans. Yes, BBA Marketing has ample career opportunities. The program is very popular and fruitful from a career perspective. Students can benefit from the course in the following ways:
- The program is well-designed with in-depth knowledge about business management and marketing strategies, and It creates an abundance of career possibilities in the medical and health sector.
- This course emphasizes on learning details of business, establishing a successful business by applying the ground business principles and market strategy.
- Candidates can also pursue higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Post graduate Diploma in Marketing Management.
- Being in demand, the program will help in accomplishing good career opportunities, with a decent salary package ranging between INR 3,00,000 to INR 6,00,000.
- Candidates can explore a wide range of work areas for the profile of Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, etc. Career opportunities and salary packages increase with expertise and skills.
Ques. What is the curriculum for BBA Marketing?
Ans. The first four semesters include topics that are common to all BBA degrees. The final two semesters of this degree are entirely dedicated to marketing as a specialty. Marketing Concepts, Marketing Ethics, Business Laws, Industrial marketing, Economic Analysis and other topics are covered in this course.
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