Poornima University BBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

The Bachelor of Business Administration (BBA) in Digital Marketing at Poornima University, Jaipur is a 3-year full-time undergraduate program offered by the Faculty of Management and Commerce. The program blends core business administration fundamentals with cutting-edge digital marketing strategies, covering social media marketing, SEO, SEM, analytics, e-commerce, content marketing, and consumer behavior. The annual program fee is INR 1,20,000, making the total 3-year cost INR 3,60,000. Admission is merit-based on 10+2 performance across any stream. The program is popular for its industry-relevant curriculum that prepares graduates for the rapidly growing digital marketing sector, where demand for skilled professionals continues to outpace supply across industries.

Admissions for the 2026-27 batch are currently open. Applications are accepted on a rolling basis, with the last date of admission being August 31, 2026. Students are encouraged to apply early as scholarship eligibility is determined at the time of admission based on 10+2 percentage.

Key Points

• The program covers both business management fundamentals and specialized digital marketing skills, making graduates job-ready for roles in marketing agencies, e-commerce companies, and corporate marketing teams.
• The curriculum includes hands-on training in SEO, SEM, Google Analytics, social media advertising, email marketing, CRM tools, and e-commerce platforms.
• Students benefit from Poornima University's industry collaborations and guest lecture series, providing real-world exposure to digital marketing professionals and campaigns.
• The program prepares students for globally recognized certifications such as Google Digital Garage, HubSpot Content Marketing, and Meta Blueprint, which can be pursued alongside the degree.
• Career opportunities span across Digital Marketing Specialist, SEO/SEM Expert, Content Marketing Manager, Social Media Manager, E-commerce Manager, and Influencer Marketing Manager roles.
• Being located in Jaipur, students have access to a growing startup and SME ecosystem that actively hires digital marketing professionals.

PU BBA (Digital Marketing) Fees

Program Fees

Hostel Fees (Optional - Not Mandatory)

• Registration Fee: INR 1,500 (one-time, non-refundable) payable at the time of admission.
• Alumni and Convocation Fee: INR 2,500 payable in the final year only.
• Hostel fees are optional and include mess charges (4 meals per day).
• Hostel is not mandatory for the course.
• Students from Nepal, Bangladesh, and Sri Lanka are charged Indian fee rates.
• Fee can be paid in installments (4 installments per year as per the university's fee payment schedule via TCS iON portal).
• No refund is provided on the Registration Fee.
• Other fee refund policies are as per UGC norms.

PU BBA (Digital Marketing) Admission 2026

Important Dates

Entrance Exams Accepted

• Admission to BBA (Digital Marketing) at Poornima University is primarily merit-based on 10+2 marks.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

• Candidates must have passed 10+2 in any stream with a minimum of 55% aggregate marks from a recognized board.
• Relaxation of 5% (i.e., 50% minimum) is applicable for SC/ST/OBC/SBC/Girls category candidates.
• There is no specific stream requirement; students from Science, Commerce, and Arts backgrounds are all eligible.

Admission Process

• Visit the official Poornima University website (poornima.edu.in) and fill out the online application form.
• Pay the non-refundable registration fee of INR 1,500 online.
• Submit required documents including 10+2 marksheet, identity proof, and category certificate (if applicable).
• Admission is granted on the basis of 10+2 merit.
• Scholarship category is determined at the time of admission based on 10+2 percentage and is locked for the entire program duration.
• Confirm admission by paying the first installment of the program fee.

PU BBA (Digital Marketing) Scholarships 2026

Shanti Education Society (SES) Scholarship - Merit Based (On Tuition Fee)

Sports Scholarship (On Tuition Fee)

Additional Scholarships

• SES Scholarship is applicable only for 2025 and 2026 pass-out students (10+2).
• Scholarship is calculated on tuition fee only (INR 78,750 per year), not on development or administrative fee.
• Scholarship percentage is determined based on aggregate marks of best five subjects in 12th (or as mentioned on marksheet).
• Students with a compartment in 12th or transfer admissions in second year are not eligible for SES Scholarship.
• Only one scholarship can be availed at a time.
• Scholarship category cannot be changed once assigned.
• If a student has any backlog in any previous year, the SES Scholarship is permanently discontinued.
• For Sports Scholarship: Only certificates dated on or after January 1, 2023 are considered.
• Students must undergo a trial at Poornima University campus (held on 2nd Saturday of June, July, and August).
• Scholarship application deadline: At the time of admission (scholarship is assigned during the admission process itself).