Content Curator | Updated on - Mar 31, 2026

The Bachelor of Business Administration (BBA) in Digital Marketing at Panipat Institute of Engineering and Technology (PIET), Panipat is a 3-year full-time undergraduate programme affiliated to Kurukshetra University and approved by AICTE. With an intake of 120 seats, this specialised programme combines core business management with digital marketing skills including SEO, social media marketing, content marketing, email marketing, and digital advertising. The annual fee is Rs. 1,50,000 as per the official 2026-27 fee structure, making the total course fee Rs. 4,50,000. Offered in full-time on-campus mode, this programme is highly relevant in today's digital-first business environment, where companies across all sectors are actively seeking skilled digital marketing professionals.

Admissions for the 2026-27 session are expected to open in May-June 2026. PIET conducts merit-based admissions directly through its official website, with applications typically accepted from May to early July. PIET also conducts PAT (PIET Admission Test) for scholarship-based admissions. The 2025-26 admissions were open from May 2025 onwards; for 2026-27, a similar timeline is expected. Students are advised to visit piet.co.in for official updates.

Key Points

3-year full-time BBA (Digital Marketing) programme affiliated to Kurukshetra University with 120 seats intake
Curriculum covers SEO, SEM, social media marketing, content marketing, email marketing, Google Ads, and analytics
PIET is NAAC A+ accredited and NBA accredited, ensuring high academic standards
Active Training and Placement Cell with 240+ companies visiting campus annually
Hands-on learning through live digital campaigns, case studies, and industry projects
PAT (PIET Admission Test) scholarship offers up to 100% tuition fee waiver for meritorious students
Excellent transport connectivity from Delhi, Panipat, Karnal, Rohtak, Sonepat, and other NCR cities

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

PIET BBA (Digital Marketing) Fees

The BBA (Digital Marketing) programme at PIET has an annual fee of Rs. 1,50,000 as per the official 2026-27 fee structure, with a total 3-year course fee of Rs. 4,50,000. The fee is payable in two instalments each year - Rs. 75,000 in the first semester and Rs. 75,000 in the second semester (November/December). Hostel facility is available optionally at an additional cost, with standard 4-sharing rooms priced at Rs. 80,000 per year.

Course Fee Structure

Fee Component	Annual Amount (Rs.)	Total (3 Years) (Rs.)
Tuition Fee	1,13,000	3,39,000
Other Charges (Development, Lab, Registration, etc.)	37,000	1,11,000
Total Course Fee (excluding hostel)	1,50,000	4,50,000

Hostel Fees (Optional)

Room Type	Annual Hostel Fee (Rs.)
Standard Room - 4 Sharing	80,000
Standard Room - 3 Sharing	90,000
Standard Room - 2 Sharing	1,10,000
AC Room - 4 Sharing	90,000
AC Room - 3 Sharing	1,05,000
AC Room - 2 Sharing	1,40,000

Hostel is available on a first-come, first-served basis and is not mandatory.
For girls' hostel, an additional fee of Rs. 8,000 is charged for rooms with attached bathroom.
Hostel charges are subject to change.
Fee is paid in two instalments: Rs. 75,000 in odd semester and Rs. 75,000 in even semester.
Transport charges are additional and vary by route (e.g., Rs. 27,000/year from Panipat, Rs. 47,000/year from Delhi AC bus).
SC/ST and other reserved category students may be eligible for government scholarships as per Haryana government norms.

PIET BBA (Digital Marketing) Admission 2026

Admissions to BBA (Digital Marketing) at PIET are merit-based, conducted directly by the institute through its official website (piet.co.in). There is no mandatory centralized entrance exam; admission is based on 10+2 marks. Students can also appear in PAT (PIET Admission Test) to avail scholarship benefits. Applications for the 2026-27 session are expected to open in May 2026, following the same pattern as previous years.

PIET BBA (Digital Marketing) Admission Dates

Event	Tentative Date (2026-27)
Application Form Available on piet.co.in	May 2026 (Tentative)
Last Date for Application Submission	July 2026 (Tentative)
PAT (PIET Admission Test) for Scholarship	May-June 2026 (Tentative)
Merit List / Admission Offers	June-July 2026 (Tentative)
Batch Commencement	August 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must have passed 10+2 (or equivalent) from a recognized State/Central Board in any stream
Minimum 50% marks in 10+2 with English as a compulsory subject
Students appearing in 10+2 final exams may also apply provisionally

Admission Process:

Visit piet.co.in and fill the online application form for BBA (Digital Marketing)
Submit required documents including 10+2 marksheet, identity proof, and passport-size photographs
Optionally appear in PAT (PIET Admission Test) to be eligible for merit scholarships
Merit list is prepared based on 10+2 percentage; students are called for document verification
Pay the admission fee and confirm the seat within the stipulated deadline
Students scoring below 60% in 10+2 may be required to appear in an internal assessment test

PIET: Students' Opinion

AI-Generated Summary based on 4 Reviews

The college employs around 300 to 400 faculty members, with mixed reviews on their behavior and teaching effectiveness. Dr. Preeti Dahiya is noted for her balanced approach. Campus placements start in the fifth semester, and internships are available from the fourth. Companies like Amazon, Flipkart, Wipro, Google, and Facebook recruit from the college, offering packages between Rs. 50,000 and Rs. 36,00,000 per annum, but only about 20% of students get placed. BBA program fees are Rs. 90,000 per year for general courses and Rs. 1,05,000 for specializations, paid in two installments annually.

Scholarships based on Class 12th performance range from 10% to 30%, with additional aid for merit-listed students. SC and ST students receive fee relaxations, and other categories get a minimum 5% discount. The total annual fee, including all charges, is Rs. 85,000. Labs are available only in the first semester. The college organizes two festivals each year, in February and September.

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PIET BBA (Digital Marketing) Scholarships 2026

PIET offers a comprehensive scholarship programme for BBA (Digital Marketing) students, combining merit-based, performance-based, and social criteria scholarships. The PAT (PIET Admission Test) scholarship is the most significant, offering up to 100% tuition fee waiver. Academic merit scholarships based on 10+2 percentage provide 10-30% fee waivers. Government scholarships for SC/ST/OBC and EWS students are also applicable as per Haryana government norms.

Scholarship Details

Scholarship	Eligibility	Benefit
PAT (PIET Admission Test) Scholarship	Performance in PIET's internal admission test	Up to 100% Tuition Fee Waiver
Merit Scholarship - Above 95% in 10+2	95% and above in 10+2 (any stream)	30% Tuition Fee Waiver
Merit Scholarship - 90-95% in 10+2	90%-95% in 10+2 (any stream)	20% Tuition Fee Waiver
Merit Scholarship - 85-90% in 10+2	85%-90% in 10+2 (any stream)	10% Tuition Fee Waiver
PIET QUEST Scholarship	Performance in institute talent test	Up to 100% (1st), 50% (2nd), 25% (3rd)
Only Girl Child	Single girl child of parents	20% Tuition Fee Waiver
Single Parent	Ward of single parent	20% Tuition Fee Waiver
Wards of Defence Martyrs	Ward of defence martyr	100% Tuition Fee Waiver
Wards of War Injured	Ward of war-injured defence personnel	50% Tuition Fee Waiver
Wards of Defence Personnel	Ward of serving defence personnel	10% Tuition Fee Waiver
TFW (Tuition Fee Waiver) Scheme	As per AICTE TFW scheme (economically weaker sections)	100% Tuition Fee Waiver
SC Category	SC category students (Haryana)	As per Haryana government norms

Scholarships are applied on tuition fee component only; other charges are payable separately.
PAT and PIET QUEST scholarships require appearing in the respective tests conducted by PIET.
Government scholarships (SC/ST/OBC/EWS) require submission of valid caste/income certificates.
Scholarship benefits cannot be combined unless specifically permitted by the institute.
Students should apply for scholarships at the time of admission or as per the deadlines announced by PIET.

PIET BBA (Digital Marketing) Placement 2026

The BBA (Digital Marketing) programme at PIET benefits from the institute's strong overall placement infrastructure, with 240+ companies visiting the campus annually. Digital marketing is one of the fastest-growing career fields in India, with demand for skilled professionals across e-commerce, FMCG, media, technology, and startups. The Training and Placement Cell actively connects students with companies seeking digital marketing talent. Graduates can expect roles such as Digital Marketing Executive, SEO Analyst, Social Media Manager, Content Marketer, and PPC Specialist.

Placement Statistics

Placement Statistic	Details
Placement Rate	70-80%
Average Package (BBA)	Rs. 4-5 LPA
Highest Package (Overall College 2024)	Rs. 38 LPA
Top Recruiting Companies	Amazon, Flipkart, HDFC Bank, TCS, various digital agencies and startups
Key Job Roles	Digital Marketing Executive, SEO Analyst, Social Media Manager, Content Marketer, PPC Specialist

PIET BBA (Digital Marketing) FAQs

Ques. What topics are covered in BBA (Digital Marketing) at PIET?

Ans. The BBA (Digital Marketing) curriculum at PIET covers a wide range of digital marketing topics including Search Engine Optimization (SEO), Search Engine Marketing (SEM/Google Ads), social media marketing (Facebook, Instagram, LinkedIn), content marketing, email marketing, affiliate marketing, web analytics (Google Analytics), and digital advertising. The programme also covers core business subjects like marketing management, consumer behaviour, and brand management, giving students a well-rounded business and digital skill set.

Ques. What is the total fee for BBA (Digital Marketing) at PIET and how is it paid?

Ans. The total course fee for BBA (Digital Marketing) at PIET is Rs. 4,50,000 for 3 years (Rs. 1,50,000 per year as per the official 2026-27 fee structure). The annual fee is paid in two instalments - Rs. 75,000 at the start of the odd semester and Rs. 75,000 in November/December for the even semester. Hostel charges are additional and optional, starting from Rs. 80,000/year for a standard 4-sharing room.

Ques. Is there any entrance exam required for BBA (Digital Marketing) admission at PIET?

Ans. No mandatory entrance exam is required. Admissions are merit-based on 10+2 percentage. However, PIET conducts PAT (PIET Admission Test) which is optional but recommended, as it can provide scholarships of up to 100% tuition fee waiver. Students scoring below 60% in 10+2 may be required to appear in an internal assessment.

Ques. What are the career options after BBA (Digital Marketing) from PIET?

Ans. After BBA (Digital Marketing) from PIET, graduates can pursue careers as Digital Marketing Executive, SEO Analyst, Social Media Manager, Content Marketer, PPC Specialist, Email Marketing Specialist, or Brand Manager. The digital marketing industry in India is growing at over 30% annually, with companies across all sectors hiring digital marketing professionals. Graduates can also pursue MBA in Marketing or Digital Marketing for senior management roles.

Ques. Does BBA (Digital Marketing) at PIET include practical training and certifications?

Ans. Yes, the BBA (Digital Marketing) programme at PIET includes practical training through live digital campaigns, industry projects, and internships. Students are also encouraged to pursue industry certifications such as Google Ads Certification, Google Analytics Certification, HubSpot Content Marketing Certification, and Facebook Blueprint Certification, which significantly enhance employability. The programme's hands-on approach ensures students are job-ready upon graduation.

Ques. How is BBA (Digital Marketing) different from a regular BBA at PIET in terms of career outcomes?

Ans. BBA (Digital Marketing) graduates have a more focused career path in the digital marketing domain, with specific skills in SEO, SEM, social media, and content marketing that are in high demand. Regular BBA graduates have broader career options across management functions but may need additional certifications for digital roles. In terms of starting salaries, digital marketing specialists often command slightly higher packages (Rs. 3-6 LPA) compared to general management roles, given the specialized skill set and high industry demand.

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Why To Join PIET - Reviews & Rating

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Raghav Nandwani

3.6Helpful

BBA, Digital Marketing

Reviewed on Jan 3, 2025(Enrolled 2023)

Great

Fees and Financial Aid:

I know about the fees of my course fees structure which is 90,000 per annum which is we have have to pay in two different semesters and some shouldn't get the chances of scholarship as well on the basis of their previous class percentage

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College Ninja

5.0Helpful

BBA, Digital Marketing

Reviewed on Dec 16, 2024(Enrolled 2022)

Amazing

Fees and Financial Aid:

• The year wise fees we have to pay. We have to pay 2 time fees in a year that was 6-6 months fees and also we are paying. •Our total fees is 85000 including tution fees, caution fees, registration fees was 500 along with prospectus of college, development fess is also included with it. There was no lab for BBA students. But only in 1st semester there was lab for students. And the other compulsory charges during the course completion as per the category. There was relexation for SC and ST cast. The fees of our batchmate for the categories are likewise same that was 85000.And the other cast have discount of min. 5% and some scholarship was provided by the clg itself to the top students who were scored more than 70% in 12th standard. Financial aid that are available for students who were in marit list of college. Then clg have to provide scholarship to that students who scored more marks in college papers.

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VANSH KAPOOR

3.6Helpful

BBA, Digital Marketing

Reviewed on Sep 29, 2024(Enrolled 2023)

Panipat institute of engineering and technology

Fees and Financial Aid:

All students from different categories have to pay same fees and there is scholarship based on the 12th marks which goes from 10% to 30 % max according to the marks of the students . And there is 2 fest in a year which was in Feb and September.. so students enjoy very much in this college

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Aryan Mittal

2.4

BBA, Digital Marketing

Reviewed on Jul 24, 2024(Enrolled 2023)

Its an average private college

Fees and Financial Aid:

In bba The fees is 90000 for general and 105000 for specialization They provide scholarship to the students having good percentage in class 12th And transportation fees is not included in this You have to pay this in 2 installments You have to pay the fees of the next semester before the exam of the present running semester like u have to pay the fees for 3rd sem before the exam of 2nd sem

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