Presidency University BBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Yelahanka New Town, BangalorePrivate UniversityEstd 2015NAAC Grade A 3.5
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Collegedunia Team

Content Curator | Updated 3+ months ago

The Bachelor of Business Administration (BBA Digital Marketing) at Presidency University, Bengaluru, is a three-year UGC-recognised programme with NAAC Grade A accreditation on a 62-acre campus in Yelahanka, North Bengaluru. The curriculum covers digital marketing strategy, social media management, SEO, SEM, content marketing, e-commerce, and web analytics, preparing graduates for corporate, entrepreneurial, and postgraduate pathways. Total fee: INR 6,00,000.

📋 Admission Status: BBA Digital Marketing admissions at Presidency University Bengaluru are open for 2026-27. Candidates may apply through CUET-UG 2026 or KCET 2026 scores, or via the university’s direct admission portal.


Key Points

  • Three-year BBA Digital Marketing, NAAC A, UGC-recognised, 62-acre campus, Yelahanka Bengaluru.
  • Curriculum covers SEO, SEM, social media strategy, content marketing, e-commerce, and digital analytics.
  • Total programme fee: INR 6,00,000 (INR 2,00,000 per year).
  • Admission through CUET-UG 2026 or KCET 2026, minimum 50% in 10+2.
  • Placements 2025: highest 16.42 LPA, 99% placement assistance across 260 plus companies.

Presidency University Bengaluru BBA Digital Marketing Fees

ComponentAmount (INR)
Course Duration3 Years (6 Semesters)
Annual FeeINR 2,00,000
Hostel Fee (Optional, per year)INR 95,000
Total Fees (Hostel separate)INR 6,00,000
  • Total fee covers three-year tuition, hostel billed separately.
  • Hostel charges INR 95,000 per year for on-campus accommodation.
  • Confirm current fees at presidencyuniversity.in before applying.

Presidency University Bengaluru BBA Digital Marketing Admission 2026

Important Dates

EventDate
Application Portal OpeningMarch 2026
Admissions Deadline (2026-27)May 31, 2026
CUET-UG 2026 Registration EndMay 5, 2026
CUET-UG 2026 Exam DateMay 11 to May 31, 2026
CUET-UG 2026 ResultJune 2026
KCET 2026 Registration EndFeb 27, 2026
KCET 2026 Exam DateApr 22 to Apr 24, 2026
KCET 2026 ResultJune 6, 2026
  • CUET-UG score accepted for merit-based BBA Digital Marketing admissions.
  • KCET score accepted for Karnataka quota BBA seats.
  • Direct admission available for eligible candidates at presidencyuniversity.in.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Passed 10+2 from a recognised board in any stream (Arts, Commerce, or Science).
  • Minimum 50% aggregate marks in 10+2 (45% for Karnataka SC/ST/Category-I candidates).
  • Valid CUET-UG 2026 or KCET 2026 score required for merit-based admission.

Admission Process

  • Register and apply through apply.presidencyuniversity.in or through CUET-UG counselling.
  • Submit valid CUET-UG 2026 or KCET 2026 score along with 10+2 marksheets.
  • Attend merit-based counselling or direct admission interview as notified by the university.
  • Complete document verification and pay the first-year fee to confirm seat allotment.

✓ Opt for this if

  • Student targeting digital marketing or SEO career
  • Wants specialised BBA in Bengaluru startup ecosystem
  • Comfortable with INR 6,00,000 total for specialised degree
  • Aiming for digital agency or e-commerce firm roles

✗ Skip if

  • Fee-sensitive students: INR 6L high for a BBA
  • Prefer general BBA with flexible career pathways
  • Want MBA in marketing rather than UG specialisation

Presidency University Bengaluru BBA Digital Marketing Scholarships 2026

ScholarshipAmountEligibility
Merit Scholarship (75 percent and above)Up to 50% tuition fee waiverStudents with 75% or above aggregate in the qualifying examination
Karnataka SC/ST Fee ReimbursementSubstantial fee supportKarnataka-domicile SC/ST students, apply via state scholarship portal
Karnataka OBC/Minority ScholarshipPartial fee supportKarnataka-domicile OBC/Minority students, apply via state portal
AICTE Pragati ScholarshipINR 50,000 per yearGirl students in AICTE-approved programmes, apply at aicte-india.org
Sports and Cultural Achievement AwardUp to INR 25,000Students with state or national-level achievements, apply via student services
  • Merit scholarship: 75% aggregate in qualifying exam required.
  • Karnataka SC/ST students: apply via state scholarship portal.
  • AICTE Pragati for eligible girl students at aicte-india.org.
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Table of Contents

Presidency University: Students' Opinion

AI-Generated Summary based on 2 Reviews

The BBA course offers a 1:2 faculty-to-student ratio, ensuring personalized attention over its 3-year span, divided into 6 semesters. Noteworthy faculty includes Vijay Kumar and Senthil for supply chain and financial management, respectively, though Ajay Singh's finance teaching could improve. Placements start in the 5th semester, with top recruiters like Amazon, Oracle, and Infosys. Around 85% to 90% of students secure placements, with packages ranging from Rs. 5,00,000 on average to a high of Rs. 16,00,000.

Students need a minimum 6 CGPA with no backlogs for eligibility. Internships are available with companies like Amazon and Tech Mahindra. The annual BBA fee is INR 160,000, including a INR 25,000 registration fee, with available scholarships based on 12th-grade scores. Discounts of INR 30,000, INR 20,000, and INR 10,000 are offered for scores above 90%, 80%, and 70% respectively, applicable only in the first year. Additionally, merit-based scholarships averaging INR 20,000 are awarded based on 11th and 12th board scores.

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Presidency University Bengaluru BBA Digital Marketing FAQs

Ques. What is the total fee for BBA Digital Marketing at Presidency University Bengaluru?

Ans. The total fee for BBA Digital Marketing at Presidency University Bengaluru is INR 6,00,000 for the three-year programme, payable at INR 2,00,000 per year. Hostel charges of INR 95,000 per year are billed separately. Confirm the latest fee structure at presidencyuniversity.in before applying.

Ques. What exams are accepted for BBA Digital Marketing admission at Presidency University Bengaluru?

Ans. BBA Digital Marketing admissions at Presidency University Bengaluru accept scores from CUET-UG 2026 (exam May 11 to May 31, 2026) and KCET 2026 (exam April 22 to 24, 2026). The university also processes direct admissions for candidates who meet the 50% aggregate requirement in 10+2, without a mandatory entrance exam score.

Ques. What is the eligibility criteria for BBA Digital Marketing at Presidency University Bengaluru?

Ans. Candidates must have passed 10+2 from a recognised board in any stream with a minimum of 50% aggregate marks (45% for Karnataka SC/ST/Category-I candidates). A valid CUET-UG 2026 or KCET 2026 score is required for merit-based seats. Direct admission candidates must fulfil the percentage eligibility criterion.

Ques. What are the career opportunities after BBA Digital Marketing from Presidency University Bengaluru?

Ans. BBA Digital Marketing graduates from Presidency University Bengaluru pursue roles as digital marketing executive, SEO analyst, social media manager, content strategist, and growth marketer at technology, e-commerce, media, and digital agency firms in Bengaluru. Bengaluru’s digital and startup ecosystem offers strong campus recruitment for digital marketing specialisations. Graduates also pursue MBA programmes with a focus on digital strategy, marketing analytics, or entrepreneurship.

Ques. What scholarships are available for BBA Digital Marketing students at Presidency University Bengaluru?

Ans. Presidency University offers a merit scholarship of up to 50% tuition fee waiver for students with 75% or above in their 10+2 qualifying examination. Karnataka SC/ST students can avail state government fee reimbursement via the state scholarship portal. AICTE Pragati scholarships of INR 50,000 per year are available for eligible girl students at aicte-india.org.

Ques. What is the campus and infrastructure like at Presidency University Bengaluru for BBA Digital Marketing students?

Ans. Presidency University Bengaluru is situated on a 62-acre campus at Rajanukunte, Yelahanka, in North Bengaluru. The university provides well-equipped classrooms, seminar halls, a central library, computer labs, and dedicated placement and career development facilities. On-campus hostel accommodation is available at INR 95,000 per year. The campus is accessible from major areas of North Bengaluru and Kempegowda International Airport.

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