JBIMS Mumbai M.M.S Marketing: Fees 2026, Course Duration, Dates, Eligibility

Churchgate, MumbaiEstd 1965 Mumbai University, Mumbai
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Collegedunia Team

Content Curator | Updated on - Mar 31, 2026

The Master in Management Studies [MMS] with Marketing specialization at Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai is a 2-year full-time postgraduate management programme affiliated to the University of Mumbai. Known as the "CEO Factory," JBIMS is one of India's most prestigious and affordable B-schools, consistently ranked among the top 10 management institutes in the country. The MMS programme spans 4 semesters with a summer internship of 8-12 weeks between Semester II and III; students choose their specialization (Finance, Marketing, Operations, HR, or Systems) in the second year. Total fees for the programme are approximately Rs. 8.12 lakhs for the Open/General category (University of Mumbai), making it one of the best ROI management programmes in India. Seat intake is approximately 150-160 students across all MMS specializations. The primary qualifying exam is MAH MBA CET, and the programme is offered in full-time on-campus mode at Churchgate, Mumbai - India's commercial and marketing hub.

Admissions for the 2026-28 batch are currently in progress. The MAH MBA CET 2026 exam was held in April-May 2026, and DTE Maharashtra CAP rounds for MMS admission are expected in July-August 2026. Candidates must register on cetcell.mahacet.org after CET results are declared. The admission season for 2026-28 is ongoing with CAP rounds expected in July-August 2026.

Key Points

  • Marketing specialization at JBIMS benefits immensely from Mumbai's position as India's advertising, FMCG, and media capital, with strong industry connections.
  • The MMS Marketing curriculum in Semesters III and IV covers Consumer Buying Behaviour, Brand Management, Digital Marketing, Sales Management, Product Management, Marketing Analytics, Retail Management, Rural Marketing, and more.
  • Admission to MMS is purely merit-based through DTE Maharashtra CAP rounds - no GD/PI required, making it one of the most transparent admission processes among top B-schools.
  • JBIMS is an autonomous institute under the University of Mumbai, approved by AICTE, and offers one of the best fee-to-placement ratios in India.
  • Located in Churchgate, Mumbai, students get direct access to top FMCG, media, consulting, and advertising companies for internships and placements.
  • The Marketing specialization includes both traditional and digital marketing subjects, with a strong emphasis on analytics and data-driven marketing.
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JBIMS Mumbai Latest Updates and News

25 Mar, 2026 JBIMS Mumbai M.M.S Marketing Application 2026 is open till May 6 (Round 2). Apply @jbims.edu. Entrance test, GD and PI are scheduled for May 9 & 10, 2026. Read more.

JBIMS Mumbai MMS CET 2026 (Round 1) result is also available on the official portal. Candidates can check the same using their registered mobile number. Learn more.

JBIMS MMS Fees

JBIMS Mumbai offers one of the most affordable fee structures among top-ranked B-schools in India. For the MMS programme (2024-25 batch), the total fees for Open/General category students from University of Mumbai is approximately Rs. 4,06,075 per year, making the 2-year total around Rs. 8.12 lakhs. SC/ST and other reserved category students pay significantly lower fees at approximately Rs. 1,66,075 per year. A refundable Library Deposit of Rs. 5,000 and Caution Money of Rs. 5,000 are also charged at the time of admission.

Fee Structure

Fee ComponentAmount (Per Year)Total (2 Years)
Tuition Fee (Open/General - Mumbai University)Rs. 3,96,075Rs. 7,92,150
Other Charges (Development, etc.)Rs. 10,000Rs. 20,000
Library Deposit (Refundable)Rs. 5,000 (one-time)Rs. 5,000
Caution Money (Refundable)Rs. 5,000 (one-time)Rs. 5,000
Total Fees (Open/General - Mumbai University)Rs. 4,06,075Rs. 8,12,150
Total Fees (SC/ST/OBC/Reserved - Mumbai University)Rs. 1,66,075Rs. 3,32,150
  • Library Deposit (Rs. 5,000) and Caution Money (Rs. 5,000) are refundable at the time of leaving the institute.
  • Fees for students from universities other than Mumbai University (but within Maharashtra) are marginally higher (Rs. 4,06,475/year for Open category).
  • Fees for students from Autonomous/Deemed/Other than Maharashtra State University are Rs. 4,06,575/year (Open category).
  • SC/ST/VJ/DT-NT/OBC/SBC/SEBC/Orphan category students are eligible for fee concessions as per Government of Maharashtra norms; SC/ST students may also avail full tuition waiver via MahaDBT scholarship.
  • Full fees must be paid at the time of admission during CAP rounds.
  • No EMI facility is officially offered; however, students may avail education loans from banks.
  • Hostel accommodation is not guaranteed; hostel fees are approximately Rs. 7,000-8,000 per year (optional, subject to availability).

JBIMS MMS Admission 2026

Admission to MMS (Marketing) at JBIMS is conducted through the DTE Maharashtra Centralized Admission Process (CAP), which is purely merit-based on MAH MBA CET percentile. No GD/PI is required for MMS admission. The process is highly competitive, with the General category cutoff typically at 99.97-99.99 percentile. For the 2026-28 batch, the admission process is currently underway with CAP rounds expected in July-August 2026.

JBIMS MMS Admission Dates

EventTentative Date
MAH MBA CET 2026 Registration OpensJanuary 10, 2026
MAH MBA CET 2026 Registration ClosesFebruary 25, 2026
MAH MBA CET 2026 Admit CardMarch 25, 2026
MAH MBA CET 2026 Exam (1st Attempt)April 6-8, 2026
MAH MBA CET 2026 Exam (2nd Attempt)May 9, 2026
MAH MBA CET 2026 Result DeclarationMay 28, 2026
DTE CAP Registration OpensJune 2026
Document Verification at Facilitation CentresJune-July 2026
Option Form FillingJuly 2026
CAP Round 1 AllotmentLate July 2026
CAP Round 2 AllotmentEarly August 2026
CAP Round 3 AllotmentMid-August 2026
Institute Round (if seats vacant)Late August 2026
Classes BeginSeptember 2026

Qualifying Exam Dates

ExamExam DateResult DateAccepted For
MAH MBA CET 2026 (1st Attempt)April 6-8, 2026May 28, 2026 (Tentative)MMS - Primary exam (Maharashtra quota)
MAH MBA CET 2026 (2nd Attempt)May 9, 2026May 28, 2026 (Tentative)MMS - Primary exam (Maharashtra quota)
CAT 2025November 30, 2025December 24, 2025MMS - 15% All India quota only
CAT 2026 (Tentative)November 30, 2026December 24, 2026 (Tentative)MMS - 15% All India quota (next cycle)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

  • Bachelor's degree in any discipline with a minimum of 50% marks (45% for reserved category candidates from Maharashtra).
  • Valid MAH MBA CET 2026 score is mandatory for Maharashtra State quota; CAT/CMAT scores are accepted for 15% All India quota only.
  • Final year graduation students are also eligible to apply; no upper age limit.

Admission Process:

  • Register and appear for MAH MBA CET 2026 (primary qualifying exam).
  • After result declaration, register on the DTE Maharashtra CAP portal (cetcell.mahacet.org).
  • Complete document verification at designated facilitation centres.
  • Fill option form with JBIMS as Preference 1 for best chances.
  • Participate in CAP Rounds 1, 2, and 3 (July-August 2026).
  • Accept seat allotment within 48-72 hours of allotment.
  • Pay full fees at the time of admission to confirm seat.
  • Specialization (Marketing) is chosen in the second year after completing the common first year.
  • Admission is purely percentile-based for MMS - no GD/PI required.

JBIMS Mumbai: Students' Opinion

AI-Generated Summary based on 3 Reviews

The MMS Batch of 2020 at JBIMS achieved a 100% placement rate, with the highest salary package at 34.36 LPA and an average of 22.84 LPA. The batch received over 60 Pre-Placement Offers (PPOs), with sector placements distributed as 38% in BFSI & IB, 21% in Consulting, and 19% in Technology & E-Commerce. Key recruiters included Bajaj Finserv, Citibank, HSBC, McKinsey, PwC, IBM, HUL, and Amazon. For summer placements, nearly all students obtained internships with top firms like Accenture Strategy, BCG, and JPMC, with stipends reaching up to 5.67 lakhs and averaging 2.05 lakhs over 8-12 weeks.

The 2-year MMS course fee is around 6 lakhs for the general category, potentially increasing to 8 lakhs with hostel and mess charges. This is notably lower than other leading B-Schools like IIMs, SP Jain, NMIMS, XLRI, and SIBM, where fees exceed 15 lakhs. Students can apply for loans and scholarships, such as the MahaDBT Scholarship for economically weaker and category students. Options for reduced fees are available through TFWS or EWS seats managed by CAP Management, with an annual fee hike of 10-15%.

JBIMS also offers scholarships via the Maharashtra Government's MahaDBT platform and its alumni for meritorious students.

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JBIMS MMS Scholarships 2026

JBIMS Mumbai offers limited but meaningful scholarship support to its MMS students. The most prominent is the Smt. Jyoti Dwivedi Memorial Scholarship, which is the first-ever scholarship instituted at JBIMS and is exclusively available to MMS students. Additionally, government scholarships such as MahaDBT are available for reserved category students, providing significant fee relief. The JBIMS 1981 Annual Memorial Awards also recognize academic excellence among first-year MMS students.

Scholarship Details

ScholarshipAmountEligibilityFrequency
Smt. Jyoti Dwivedi Memorial Scholarship (Core)Rs. 1,00,000 each (2 students)2nd year MMS students; based on 1st year academic performance and financial needAnnual
Smt. Jyoti Dwivedi Memorial Scholarship (Ad Hoc)Rs. 50,000 each (4 students)2nd year MMS students; based on 1st year academic performance and financial needAnnual
MahaDBT Scholarship (SC/ST/OBC/EWS)Full/partial tuition fee waiverMaharashtra domicile students from reserved categoriesAnnual (per government norms)
JBIMS 1981 Annual Memorial AwardsCash award (amount varies)1st year MMS students; academic excellence (Best Male, Best Female, Best in Finance and Entrepreneurship)Annual
  • The Smt. Jyoti Dwivedi Memorial Scholarship is exclusively for JBIMS MMS students and is awarded based on first-year academic scores and family financial standing.
  • MahaDBT scholarships for SC/ST students can cover the full tuition fee; OBC/EWS students receive partial concessions as per government norms.
  • Students must apply separately for government scholarships through the MahaDBT portal.
  • No specific application deadline is published for the Jyoti Dwivedi scholarship; the Alumni Committee manages the selection process internally.

JBIMS MMS Placement 2026

JBIMS MMS placements are among the best in India relative to fees paid, consistently delivering 100% placement. Marketing specialization students at JBIMS are placed in leading FMCG, consulting, media, e-commerce, and advertising companies. Mumbai's status as India's marketing and advertising capital gives JBIMS Marketing students a distinct edge in accessing top recruiters. The 2023-25 batch recorded an average package of Rs. 26.48 LPA and a highest package of Rs. 55.60 LPA, with 65+ recruiters participating.

Placement Statistics

Placement StatisticMMS Batch 2023-25
Highest PackageRs. 55.60 LPA
Average PackageRs. 26.48 LPA
Median PackageRs. 26.15 LPA
Placement Rate100%
Number of Recruiters65+
Top SectorsBFSI (49%), Consulting (25-30%), FMCG and Pharma (12-15%)
Top RecruitersHUL, P&G, Deloitte, EY, Accenture, McKinsey and Company, HDFC Bank, Axis Bank, Citibank, Goldman Sachs
  • Placement data is for the overall MMS batch. Marketing specialization students predominantly receive offers in FMCG, consulting, media, and e-commerce sectors.

JBIMS Mumbai M.M.S Marketing Ranking

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JBIMS MMS FAQs

Ques. How competitive is the Marketing specialization at JBIMS compared to Finance?

Ans. Both Finance and Marketing are highly competitive at JBIMS. Finance tends to be the most popular choice given Mumbai's BFSI dominance, but Marketing is equally strong given the city's FMCG, advertising, and media ecosystem. Students interested in brand management, digital marketing, or consulting often prefer Marketing. The specialization is chosen in the second year, so you have time to assess your interests after the first year.

Ques. Is there any GD/PI for MMS admission at JBIMS?

Ans. No. MMS admission at JBIMS is entirely merit-based through the DTE Maharashtra CAP process. There is no Group Discussion or Personal Interview for MMS. Admission is based purely on your MAH MBA CET percentile (or CAT/CMAT for All India quota). This makes the process transparent but also extremely competitive, with General category cutoffs at 99.97-99.99 percentile.

Ques. What is the total fee for MMS at JBIMS and what is the ROI?

Ans. For Open/General category students from Mumbai University, the total 2-year fee is approximately Rs. 8.12 lakhs. SC/ST and reserved category students pay around Rs. 3.32 lakhs total. With an average placement package of Rs. 26.48 LPA, the ROI is exceptional - the payback period is less than 4 months of salary, making JBIMS one of the best value-for-money B-schools in India.

Ques. When is the specialization chosen in MMS at JBIMS?

Ans. The first two semesters (Year 1) are common for all MMS students, covering core management subjects. After the summer internship (between Semester II and III), students choose their specialization - Finance, Marketing, Operations, HR, or Systems - for Semesters III and IV. The choice is made based on interest, academic performance, and career goals.

Ques. What kind of companies recruit Marketing specialization students from JBIMS?

Ans. Marketing students from JBIMS are recruited by leading FMCG companies (HUL, P&G, ITC), consulting firms (Deloitte, EY, McKinsey), e-commerce companies, media and advertising agencies, and financial services firms. Mumbai's location provides direct access to the headquarters of most major consumer brands and marketing agencies in India.

Ques. Is hostel accommodation available at JBIMS for outstation students?

Ans. JBIMS has limited hostel facilities for both boys and girls, with fees of approximately Rs. 7,000-8,000 per year. However, hostel accommodation is not guaranteed and is subject to availability. Most outstation students arrange private accommodation (PGs or shared flats) in areas like Churchgate, Marine Lines, or Dadar, with rents ranging from Rs. 8,000-20,000 per month. Students are advised to personally verify hostel availability before admission.

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Why To Join JBIMS Mumbai - Reviews & Rating

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Sahil Shende
4.7Helpful
Reviewed on Jun 1, 2021(Enrolled 2020)

Fees and Financial Aid:

The fee structure for the two years full-time MMS course is around 6 lakhs excluding the mess and hostel charges. JBIMS is known for its ROI compared to the other top B-Schools whose fees are above 15 lakhs. As JBIMS is an autonomous institute under Mumbai University the fees hike per year is around 10-15%. There are various scholarships which students can avail of, the students falling under the economically weaker section and category can avail scholarship and freeship through Maharashtra Government on MahaDBT website. Some scholarships are also provided by the JBIMS Alumni to meritorious students.
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Rohan Kale
4.6Helpful
Reviewed on May 17, 2021(Enrolled 2020)

Fees and Financial Aid:

Coming to fees it is 6 Lakhs for 2 years, if hostel and mess charges are included then the fee would touch around 8 lakhs. Despite the fee is low as compared to other top B-Schools, students have options to apply for loans and scholarships. Students have the facility to avail of loans at the time of admission as various banks are ready with the loan scheme, just proper documents are required. Most of the students apply for the MahaDBT Scholarship which gives benefits to category and economically weaker students. Additionally, there is an option to opt for TFWS or EWS seats while filling the cap form in which the fee requirement is comparatively less and is taken care of by the CAP Management. The fee hike per year is approximately 10-20%.
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Rohan Tandon
5.0Helpful
Reviewed on Mar 29, 2021(Enrolled 2020)

Fees and Financial Aid:

The fee for a 2 year MMS course is 6 lacs for the general category. The return on investment is huge and is much better than the top IIMs, SP Jain, NMIMS, XLRI, SIBM, other premium B-Schools of the country.
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