SPJIMR PGP: Fees 2025, Course Duration, Dates, Eligibility

The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program.

Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution.

Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy.

Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields.

Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile.

Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023

SPJIMR Information Management PGDM program is suitable for those who want to shift from technical IT to management and business roles. This unique course is updated annually to keep up with the latest developments in the IT field and is on par with the best B-schools around the world.

The faculty at SPJIMR are highly dedicated and valued for their academic excellence and business backgrounds. In addition to classroom courses, IM students learn from industry visits, guest lectures from corporate gurus and CXOs, and live projects designed to facilitate the use of theory in practice.

At SPJIMR, peer learning is highly effective, and there is a collaborative culture in place. Students are selected based on merit, and the competition is stiff due to the high quality of peers. Most IM students come with expertise in various domains, and they work together as a team on activities such as the Cross Course Project, which is a platform to piece together all learnings from the IM coursework and consult on a real IT business challenge.

The placement opportunities available in the IM specialization are regarded as a valuable benefit, and SPJIMR attracts top-tier firms like Microsoft, Amazon, Flipkart, HCL, GE, Make My Trip, Capgemini, Cognizant Business Consulting, Deloitte, and many more. The roles open for the IM area include IT consulting, Business Development, Product Management, and General Management in IT companies and e-Commerce majors, and Corporate IT roles (CIO growth path) in IT user companies. The advantage of the IM specialization is that both you and the firms find yourselves in a win-win situation when it comes to mapping skills versus roles.