The college offers a diverse curriculum with faculty specializing in core subjects while also teaching various courses across different years. A highlight of the program is the focus on practical applications, such as advertising campaign planning and execution. Assessment is conducted through digital exams: a 25-mark sessional exam and a 50-mark end semester exam, both via E-pads. Although students generally perform well in practical exams and 100-mark projects, many find written exams challenging.
Campus placements are available for second and third-year students, with companies from marketing, advertising, startups, and established industries offering starting salary packages ranging from 3 to 4 lakh per annum. The course incurs a yearly fee of Rs. 2,18,000, plus a Rs. 10,000 caution deposit. For students under the Konkani scholarship quota, a scholarship of Rs. 21,800, which is 10% of the yearly fees, is available.

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