How to become Marketing Executive: Career Guide, Courses, After 12th, Top Colleges, Skills, Scope, Jobs, Salary

Steps to Follow

To become a Marketing Executive, candidates need to be determined and follow some of the steps. Some of the major steps are mentioned below that will help the students to become a Marketing Executive

Decision Making

The students who wish to become Marketing Executive  should make up their mind right after 10+2. They should be very passionate about marketing and how it influences people. Candidates aiming to become a Marketing Executive must develop marketing skills at an early age. Hence the decision should come right from schooling so that once they pass 10+2, they can take up the right course after their schooling. They need to research well about the industry of Marketing and its relative fields. They should know about the pros and cons of the field that they are aiming to opt for. They need to have a plan to form their career path and become a Marketing Executive.

Subject Choices

Candidates need to select their stream and courses at the school level. They must opt for the Commerce stream, however there is no mandatory stream to become a Marketing Executive. Candidates must have English and Computer as their optional subject at the Intermediate level. The courses like BBA and MBA can be taken up by anyone who has finished their 10+2 from either science or commerce background but mathematics as a compulsory subject. Having a basic knowledge about Computer Applications and English language will give an upper hand to become a Marketing Executive.

Entrance Exam Preparation

Most of the colleges offering BBA admit students purely based on merit. Some colleges may admit students based on entrance exams which may be national level, state level or even university level. Whereas for admission of students into PG courses like MBA requires the candidate to pass the entrance exam conducted and score good grades in it. Candidates must prepare well for the exam by going through the previous year examination papers as well as prepare for the personal interview. Most popular entrance exam held for MBA admissions is CAT which is a very difficult exam with lakhs of students attempting it every year.

Selecting College

The candidate should have a good knowledge of the colleges offering the course and should have a list of colleges he/she prefers over the others. A few IIMs and top B-schools also offer the course hence aiming for them should be a priority. They should research well for the colleges on the basis of a few factors like Fees, Faculty, Admission Process, Location, Placement, Facility, etc. Having a good college at the undergraduate or postgraduate level will give candidates an upper hand to become a Marketing Executive. 

Types of Marketing Executives

There are various types of Marketing Executives. Some of the top Marketing Executive types are mentioned below:

Media Planner

Media Planners plan marketing of their brand in accordance to the trend of the markets and their customers. They come up with strategies for media campaigns for the benefit of the organisation. They are also known as brand planner or brand strategist who work at advertising agencies and create ad campaigns for various clients. They work with clients to help them make decisions about how a particular campaign will unfold to the general public. Their main job is to build strong relationships with clients and provide strategies with innovative ideas for their media as planners. The average salary of a Media Planner ranges from INR 4 LPA at the entry level. With experience and skills they can get upto INR 5 LPA to INR 10 LPA.

Sales Executive

Sales executives are responsible for the overall sales of a company’s products. They plan, process and research the market time and again in order to increase sales. They are responsible for planning, implementing, managing and overseeing the company's overall marketing and sales strategy. They are involved in selling products, goods, services and commodities to the customers and clients. Their main responsibilities include grinding prospects and leads, learning details about products and services, track and monitor work and many others. The average salary  for Sales Executive ranges from INR 4 LPA to INR 6 LPA depending upon their sales and target.

Media Analyst

Media analysts carry out general quantitative and qualitative research to produce media evaluation reports. The evaluation reports are implemented  to improve the effectiveness of marketing campaigns. They follow  the media coverage of a specific product or service for an organisation. Their main responsibility is conducting research about product media evaluation on how often a product or service is mentioned in the media industry. They communicate with reporters and journalists about a certain product or service and garnering positive publicity of the product or service.

Advertising Copywriter

Advertising Copywriters are the one who produce briefs and scripts for advertising campaigns and amends advertising copy according to feedback. Copywriters are responsible for generating  the slogans and audio scripts that accompany advertising visuals. They spend their days writing prose for the purpose of advertising to promote and sell goods and services. Their main responsibility includes checking linguistic content of adverts across a range of media and formats, interpreting account briefs to compose slogans, etc. They also create catchphrases, tweets, scripts for Tv and Radio ads. The average salary for an Advertising Copywriter ranges from INR 4 LPA to INR 6 LPA at an entry level.

How to Become a Marketing Executive in India?

School Level Preparation

After having passed school, the candidate needs to focus on class 12 and score the best grades possible from either commerce or science stream. Then they will have to look out for colleges offering relevant courses in advertising or marketing streams. After having chosen a college or list of colleges, they will have to consider the admission process and work on it. After joining the course, they will have to score good grades and later get recruited in a good firm or company.

Undergraduate Level Preparation

For bachelor Marketing Executive courses, the aspiring candidates must have completed Class 12 with Science or commerce stream. They can opt for Bachelors of Business Administration (BBA) or Bachelor of Commerce (BCom) courses in the relative specialisation. The courses opted at the undergraduate level lays down the foundation of the career path to become a Marketing Executive. However they must choose wisely about their course as well as the college that they are selecting.

Postgraduate Level Preparation

For the candidate to pursue a Master's course in Marketing, he/she needs to hold a Bachelor’s degree in a relevant field most preferably in Marketing or Advertisement. Most of the students opt for MBA in Marketing or some other related course. However MBA is the mostly chosen option as it opens a plethora of options for the candidates to choose from. They need to score good marks at the Undergraduate level to get admission into top IIMs or other colleges offering MBA courses.

How to become a Marketing Executive Abroad

There are many parameters a student has to consider while making a decision for studying abroad. There is a different educational system in different countries. Hence, the requirements for studying marketing may vary for students in different countries.

Marketing Executive in the United Kingdom

In the UK, Marketing courses are offered for a duration of about 1 – 3 years. The courses offered are mostly undergraduate level. These courses help the candidate in learning about Marketing and its related areas.

Top Colleges

Marketing Executive in the United States of America

The United States of America is considered to be one of the best abroad destinations for studying and completing graduation. Many marketing courses are offered in the USA such as BBA in Global Marketing Management, BBA in Sports Marketing, BSc in Public Relations, MBA in Marketing Management etc.

Top Colleges

Marketing Executive in Canada

Canada is a dream destination to settle in for many Indians. There are numerous marketing courses offered in Canada such as Marketing Management, Professional Sales, etc. The admission process for pursuing Masters in Marketing in Canada for international students does not vary much from their own admission process. Other than the supporting documents and English language proficiency proof which are additionally required from international students, the rest remains the same.

Top Colleges

Marketing Executive in Australia

Australia is an exotic place for students from India who want to study abroad. Courses in Marketing include Master of Marketing, Postgraduate Enabling Program, Master of Finance, etc. Alternatively, complete a Bachelor of Marketing, Bachelor of Marketing and Communication, or Bachelor of Advertising at university.

Top Colleges

Benefits of Career As A Marketing Executive

The benefits of a career as a Marketing Executive are relatively higher than any other profession. One gets the opportunity for advancement, competitive salary in the market, and will grow in depth knowledge about tax and business law.

Competitive Salary

A Marketing Executive with less than 5 years of experience can expect to earn around 4 LPA, while a mid-career employee can expect to earn around 6 LPA, An experienced Marketing Executive can expect to earn around 9-10 LPA. The salary is generally determined by the company and the particular individual.

Job Security

A large portion of accounting work is digitized, which means it can be done online, from anywhere. If the student wants better income they can work abroad or they can stay in India and work online. If the student is experienced and proficient in his job then there is barely any chance of job-loss.

Experience

Every time you work as a Marketing Executive, you can gain a lot of experience; it's a continuous learning process; every time you learn a strategy, a new technique, a new method, you can gain a lot of knowledge.

Skills Required for Marketing Executive

Salary of a Marketing Executive

Average Annual Salary

Job Profile Wise Salary

Gender Wise Salary

Experience Wise

What after the course for Marketing Executive?

Higher Education

After doing BBA in Marketing you can always pursue MBA or PGDBm or any other PG course for Marketing. But after the completion of MBA there are not many Higher education possibilities.

Start Job

The aspirants can start their career by doing Job but it has to be noted that you can’t become an Marketing Executive right after passing out of college, however they can increase their chance of becoming one by doing internships, being competent etc.