MBA Marketing Syllabus, Subjects, Year Wise, Semester Wise, Entrance Exam Syllabus, Top Colleges

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The MBA Marketing Syllabus is structured so that the Management graduate can deal with various marketing tasks at the same time. The syllabus comprises subjects like Rural Marketing, Advertising, Sales and Promotion, Marketing Research, and many other similar topics.

MBA Marketing syllabus is divided into 4 semesters in the 2 years of course study. MBA Marketing can be pursued in various top MBA Marketing colleges like Faculty Management Studies (FMS), IIT Delhi- Department of Management Studies, IIM Ahmedabad, SPJIMR, IMT Ghaziabad, and many more. The average cost to study this program ranges from INR 3-10 Lakhs per annum.

The course curriculum also comprises Internships, Study Tours, Theory lectures, and project works.

MBA Marketing Syllabus

Check out the latest MBA Marketing Syllabus breakdown tabulated below: 

First Year Syllabus
Semester I Semester II
Management Concepts Accounting for Managerial Decisions
Business Environment Computer Application -I
Managerial Economics Sales Management
Statistical Analysis & Operations Research Consumer Behaviour
Financial and Cost Accounting Agricultural and Rural Marketing
Financial Management Marketing Research
Marketing Management Advertising Management
Second Year Syllabus
Semester III Semester IV
Corporate Strategy International Business
Retailing Strategic Management
Entrepreneurship Development Logistics and Supply Chain Management
Service Marketing and CRM Legal Aspect of Business (S)
Product and Brand Management Management Information System
E-Commerce Industrial Marketing

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MBA Marketing Year Wise Syllabus

The year Wise breakdown of the MBA Marketing syllabus in mentioned in the sections below: 

MBA Marketing First Year Subjects

Semester I Semester II
Management Concepts Accounting for Managerial Decisions
Business Environment Computer Application -I
Managerial Economics Sales Management
Statistical Analysis & Operations Research Consumer Behaviour
Financial and Cost Accounting Agricultural and Rural Marketing
Financial Management Marketing Research
Marketing Management Advertising Management

MBA Marketing Second Year Subjects

Semester III Semester IV
Corporate Strategy International Business
Retailing Strategic Management
Entrepreneurship Development Logistics and Supply Chain Management
Service Marketing and CRM Legal Aspect of Business
Product and Brand Management Management Information System
E-Commerce Industrial Marketing

See Also:

Semester Wise MBA Marketing Syllabus

Check out the detailed latest Syllabus of MBA Marketing tabulated below in the semester Wise breakdown: 

MBA Marketing First Semester Subjects

Management Concepts Statistical Analysis & Operations Research
Business Environment Financial and Cost Accounting
Managerial Economics Financial Management

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MBA Marketing Second Semester Subjects

Accounting for Managerial Decisions Consumer Behaviour
Computer Application -I Marketing Research
Sales Management Advertising Management

MBA Marketing Third Semester Subjects

Corporate Strategy Service Marketing and CRM
Retailing Product and Brand Management
Entrepreneurship Development E-Commerce

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MBA Marketing Fourth Semester Subjects

International Business Legal Aspect of Business
Strategic Management Management Information System
Logistics and Supply Chain Management Industrial Marketing

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MBA Marketing Entrance Exam Syllabus

CAT Entrance Exam is India’s most prestigious national level test, which permits aspirants to get into top management institutes. The IIMs conduct Common Admission Test (CAT) on a rotational basis for candidates who want to take admission into MBA courses.

CAT Exam Pattern has been revised and the total questions further reduced to 66 from 76 along with the reduction in the total number of marks to 198 from 228. It is a computer-based exam that is held in over 150 cities in India.

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CAT Syllabus consists of 3 major topics: Verbal Ability & Reading Comprehension, Data Interpretation, and Quantitative Aptitude. The no. of questions to be asked from these subjects are 24, 20, and 22 respectively in the CAT exam. 

Verbal Ability and Reading Comprehension Data Interpretation Quantitative Aptitude
Critical Reasoning Bar Graph Number System
Sentence Correction Pie Chart Data Arrangement
Fill in the Blanks Caselets Theory of Equations
Para Completion Data Sufficiency Clock and Calendars
Para Summary Line Graph Mensuration
Grammar and Usage Tables Maxima and Minima
Word Usage Combination of Graphs Heights and Distances
Para Jumble Games and Tournaments Trigonometric Ratios

Courses Beneficial for Management Students

MBA Marketing: FAQs

Ques. What is MBA Marketing all about?

Ans. MBA Marketing is a 2 year PG degree that studies market strategies, branding, advertising, and how to manage resources used in the field of marketing.

Ques. Which is a better course: a general MBA degree or an MBA Marketing?

Ans. A General MBA degree offers a general idea on business and management policies while MBA Marketing is a more focused course on imparting essential knowledge for the students who want to get into the field of marketing.

Ques. Is it compulsory to have a MBA Marketing degree to get into the field of Marketing?

Ans. No, It's not compulsory to have a MBA Marketing degree. Although demand is high, so is the competition, this degree can provide candidates with the technical marketing skills and experience needed to stand out from other job candidates.

Ques. What jobs can a MBA Marketing graduate get?

Ans. Some of the top job opportunities that one can apply for after MBA in Marketing are Customer Relationship Manager, Marketing Manager, Analytical Manager, Product Manager, Brand Manager, Asset Manager, Media Planner, Corporate Communications Head etc

Ques. Is there any mandatory eligibility criteria to get admission into the MBA Marketing Course?

Ans. Yes, the candidate must have cleared their UG Degree to get admission into MBA Marketing. However, preference is given to students having UG Degree Commerce or Business background.

Ques. What are the top recruiters of MBA Marketing graduates?

Ans. Some of the top recruiters are Amazon, Apple, Bain & Company, BCG, Citigroup, Deloitte, Facebook, Goldman Sachs, etc.

Ques. What are the placement opportunities offered by Private Institutes that offer candidates MBA Marketing ?

Ans. Private Institutes have a separate placement cell which takes care of all placement related issues for all UG and PG courses. Various companies conduct on campus placement in this institute along with the option for appearing for off-campus placements in other institutes. Some of the popular companies who absorbed candidates with MBA Marketing are Morgan Stanley, Reliance, Deloitte, E & Y, L&T, Goldman Sachs etc.

Ques. What is the average income that an MBA Marketing graduate can get?

Ans. The average salary may be around INR 5 LPA to INR 7 LPA at the starting. 

Ques. What are the skills required to pursue MBA Marketing Syllabus?

Ans. Some of the skills that a student must have to pursue MBA Marketing Syllabus are Interpersonal skills, Strategic thinking, Entrepreneurial skills, Communication skills, Leadership skills, etc.

Ques. Can a student pursue a MBA Marketing course from abroad?

Ans. Some of the colleges are mentioned below.

Master of Business Administration [MBA] (Marketing) : 51 answered questions

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Ques. Which is better, an MBA in marketing in IEM Kolkata or PGPM-IB from Globsyn Business School, Kolkata when it comes to placements??

● Top Answer By Sneha Kar on 31 Jul 24

Ans. Globsyn Business School offers the following programmes: AICTE-Approved PGDM  AICTE -Approved PGDM- Business Analytics programmes MBA (Global) programme in collaboration with the Malaysia University of Science and Technology (MUST) Determining whether an MBA in Marketing from IEM Kolkata or an MBA/PGDM from Globsyn Business School, Kolkata is better for placements depends on various factors. Both are institutes of excellent repute. Here are some considerations to help you decide: Reputation and Ranking: Both IEM Kolkata and Globsyn Business School have strong reputations. Curriculum and Course Content: Compare the curricula to see which aligns better with your career goals and interests. An MBA in Marketing and Dual Specializations - International Business, and a choice between Marketing / Finance / HR / Operations Management, have different focuses, so choose based on your professional aspirations. Industry Connections and Placement Records: Research the industry connections and placement records of both schools. Identify which programme has a stronger track record of placing students in your desired field. Faculty and Student Community: Evaluate the quality of faculty and the student community. Consider which environment will provide a better learning experience for you. Ultimately, your decision should be based on your individual needs and career goals.Read more
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Ques. Which one is better for an MBA in marketing, IIM Udaipur or DoMS IIT Madras?

● Top Answer By Avishek Dharma on 09 Jul 24

Ans. According to me, IIT Madras is a better choice for an MBA in marketing as compared to IIM Udaipur. IIT Madras has ranked 19th according to NIRF Ranking. The MBA curriculum of IIT Madras has been designed to prepare the students to become leaders of tomorrow. The students are given 360-degree education as well as imparted practical knowledge to shape them into great managers. Multiple internship opportunities are provided to the students for them to gather practical knowledge. The average salary recorded in 2024 is INR 16.93 LPA and the highest salary recorded in 2024 is INR 21.89 LPA . Top recruiters include Standard Chartered, Accenture, Dell , etc.Read more
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Ques. What is the admission process at Master of Business Administration [MBA] DIT University Dehradun?

● Top Answer By Anish D on 07 Feb 24

Ans. I have just applied to the university by filling out their application form online which costs 1000 after that I got a call from the university for the interview schedule and then gave my interview at the meeting time through telephone and the next day got the call from the university that I got selected now we can move further for the admission. No, I don't want any change in my university admission process.Read more
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Ques. What is the fees for Master of Business Administration [MBA] in DIT University Dehradun?

● Top Answer By Anish D on 07 Feb 24

Ans. The annual fee is 115000. The fees are very good it are not very high compared to the other universities. They provide scholarships on exam scores like CAT, MAT, and other exams. No, I did not get a placement from the university.Read more
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Ques. How are the placements for Master of Business Administration [MBA] (Marketing) at DIT University Dehradun?

● Top Answer By Shivam Khanna on 10 Sept 21

Ans. Placements are conducted in the college itself, they also conduct pool campus placement programs for the students. students in their 3rd semester are eligible for campus placements. Companies like Amazon, Infosys, Wipro, offered jobs to students. 60 % of the students got placed.Read more
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Ques. How is the course curriculum of Master of Business Administration [MBA] (Marketing) in DIT University Dehradun?

● Top Answer By Anish D on 07 Feb 24

Ans. I chose an MBA because I have graduated in marketing and now want to earn a master's degree to boost my career. In my class, the ratio is about 62 students and experienced faculty members are there in the university and focus on each student nicely. The exams are always held according to their academic calendar in which when the exams will be and all things are mentioned.Read more
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Ques. What is the admission process for Master of Business Administration [MBA] Presidency College Bangalore?

● Top Answer By Chytanya Netalkar on 19 Jun 24

Ans. Degree percentage must be above 60% and 10th must be above 50%. You can go to college and ask for application form or the form is also available online, there is no fees for application form. Reservation benefits are available at college Difficulty level of exam is high and timing is standard of 3h and mid term 1h. Admission process is perfect and there are no areas for improvement .Read more
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Ques. What is the fees for Master of Business Administration [MBA] in Presidency College Bangalore?

● Top Answer By Chytanya Netalkar on 19 Jun 24

Ans. Fees in this college is average and there are no hikes in rate. The complete cost of education can go around 612000 including the exam fees other then that there are no extra charges. College gives opportunities for scholarships and financial aids.Read more
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Ques. How are the placements for Master of Business Administration [MBA] (Marketing) at Presidency College Bangalore?

● Top Answer By Chytanya Netalkar on 19 Jun 24

Ans. Placements in presidency college is really good then most of top colleges in bangalore. Students are eligible for placements in 2nd semester Companies like kpmg and other big 4 visits campus for placements Highest package is 18L and average package is 6L Around 90% of students get placed I plan to experience corporate world and later get into businessRead more
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Ques. How is the course curriculum of Master of Business Administration [MBA] (Marketing) in Presidency College Bangalore?

● Top Answer By Chytanya Netalkar on 19 Jun 24

Ans. The reason I chose Presidency College was the college is super strict and has good record of successful students and also has great placement records as u know the average package in Presidency College is more than 6L. Presidency College has faculty who are experienced in the corporate world and in real world so this college can prepare you for real world and this is an advantage added in your career. Major improvement can be in giving more importance for clubs and sports. Difficulty level in MBA exams are pretty high and tough.Read more
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Master of Business Administration [MBA] (Marketing) Colleges IN INDIA

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