How to Become a Product Manager: Career Guide, Courses, After 12th, Top Colleges, Eligibility, Qualifications, Jobs, Salary, Scope

Ahana Bhaduri's profile photo

Ahana Bhaduri

Content Writer | Updated 3+ months ago

MBA Marketing Latest Updates

18 Feb, 2026 NTA has declared the CMAT Result 2026. Download your scorecard here. 

16 Feb, 2026 Subject-Wise Schedule of CUET PG 2026 has been released. Click to Download 

12 Feb, 2026 Registration has been started for MBA and MCA programs from 12th Februrary 

28 Jan, 2026 CUET PG Syllabus Out on the Official Website; Download PDF here

28 Jan, 2026 The OJEE 2026 application process started on 28th January and will end on 22nd March, 2026. Check Here

08 Jan, 2026 JEECUP application dates have been released. Application from 15th January to 30th April, 2026. Check Here. 

05 Jan, 2026 PESSAT 2026 registration has been started @admissions.pes.edu. Apply Here 

05 Jan, 2026 KMAT 2026 (Session I) has been postponed to 22 February 2026. Check Here 

03 Jan, 2026 SAAT 2026, the 17th edition of this entrance test, will be conducted in online format. Check Here 

03 Jan, 2026 Karnataka PGCET Exam Dates released for MBA,MCA,M.E./M.Tech. Check Dates Here

30 Dec, 2025 MAT registrations begin for Feb 2026 exam. Apply by 23rd Feb (PBT) and 2nd March (CBT). Check here  

23 Dec, 2025 MAH MBA CET 2026 exam will be held from 6th April – 8th April 2026. 2nd exam will be conducted on May 9, 2026. Check Here 

22 Dec, 2025 Online application for FDDI AIST 2026 will open from 1st January 2026. The exam will be held on 10th May 2026. Check Here 

15 Dec, 2025 HPCET 2026 exam schedule has been released. Exam will be held on 10th May 2026 for UG & PG Courses. Check Here 

Product Managers are skilled professionals who are often referred to as the brain behind the success of the product and in long term the success of the company. Product Managers act as a catalyst between the consumer and the company. They conduct market analysis and incorporate all the consumer needs into the product to create demand for it. 

There are certain prerequisites which must be fulfilled in order to become a Product Manager. Aspiring candidates must complete 10+2 board exams from a recognized board with a minimum aggregate score of 50% or above in commerce or business-related discipline.

After this, they are required to pursue undergraduate or postgraduate Product Management Courses or Management Courses such as BBA Business Management, MBA Business Management, MBA Marketing etc. Apart from this, there are several other relevant certification or diploma courses in product management for the development of skills and expertise. Read: Eligibility to Become a Banker

Apart from the above-mentioned educational qualifications, candidates must also possess certain technical as well as soft skills which would eventually help them in the long run such as Analytics, Product development, Market Research, Project management, etc.

The average Management Course fees range between INR 1,00,000- 20,00,000. Some of the top colleges which offer product management or management courses are IIM Bangalore, IIM Indore, Indian School of Business Hyderabad, Faculty of Management Studies, Delhi etc. Admissions to these colleges are done on the basis of Management Entrance Exams such as CAT, XAT, MAT, NMAT etc.

According to Ambitionbox, the average salary of a Product Manager is INR 16 LPA. According to Economics Times, it was observed that the salary of a Product Manager is 246% higher than the national average salary in India. Some of the highest-paying recruiters include ICICI Bank, oracle, Kotak Mahindra Bank, Publicis Sapient etc offering salaries between INR 10.2 LPA - 23.2 LPA. Check: Salary of a Bank Manager

How to Become a Product Manager: Quick Facts

Eligibility Criteria Candidates must have completed an undergraduate degree with a minimum aggregate of 50% or above from a recognized institute in business or related field.
Skills Required Business Expertise, Project Management Knowledge, Product Strategy, Product Marketing, Market Research, Product Design
Top Recruiters ICICI Bank, HDFC Bank, Axis Bank, Amazon, ICICI Lombard General Insurance, Reliance Jio, Paytm
Starting Salary INR 5.10 LPA
Average Salary INR 16.0 LPA
Highest Salary INR 35.00 LPA

What does a Product Manager do

The job in product management is one of the most challenging and data-driven jobs. It is one of the highly coveted roles in the present job market and plays an instrumental role in forming a core business strategy. A Product Manager needs to perform various other functions apart from managing the product and creating market demand. Some of the duties of Product Managers are listed below for your reference, 

  1. A Product Manager is responsible for understanding and representing user needs. 
  2. They are also responsible for keeping an eye on the market and developing proper mechanisms for market analysis.
  3. They must outline the vision of a product and take inputs from the other team members as well.
  4. They should look for investors who are willing to invest in the product.
  5. Product Managers must use presentations to outline and highlight the features and abilities of a product.

Qualifications of a Product Manager

There are certain qualifications which the candidates need to have in order to become a Product Manager. In order to become a Product Manager, certain major qualifications are discussed below for your reference, 

  1. Candidates must have completed 10+2 from a recognized board in any stream but most preferably in commerce or economics.
  2. Candidates must also have completed a bachelor's degree in business or any other business, marketing, business management etc.
  3. A bachelor's degree in economics, advertising, marketing, communication and statistics will also be preferred.
  4. Candidates with 2-3 years of work experience in product management will be given preference.
  5. Candidates must possess requisite skills related to product management such as business expertise, strategic thinking, negotiating skills etc.

Eligibility to become a Product Manager

There are certain eligibility criteria that need to be fulfilled in order to become a Product Manager. Some of the major eligibility criteria are as follows:

  1. Candidates must have completed 10+2 from a recognized board with a minimum aggregate of 50% or above in any discipline such as arts, commerce, science etc.
  2. Candidates must clear the entrance exams in order to take admission in top product management or management colleges such as CAT, XAT, SET, SNAP, NMIMS PAT etc
  3. Candidates must also choose to pursue undergraduate courses in Product Management or Business Administration, Business Management, etc.
  4. The minimum age criteria to become a product management course is 17 years and the maximum is 23 years. There are no age criteria for diploma or certification courses.
  5. There are a number of other courses such as Diploma or Post Graduate Diploma courses which the candidates can pursue. The candidates must have completed graduation from a recognized university with a minimum aggregate of 50% or above.
  6. It would be beneficial for the candidates to pursue a master’s degree such as MBA in Business Management, MBA in Marketing etc. 
  7. Candidates also need to pursue internships in order to gain the necessary field experience. 

Types of Product Managers

There are many different types of Product Managers depending on their roles and responsibilities. Some of them have been discussed below:

Sales Manager

Description A sales manager is responsible for supervising the sales team of a company that designs sales and business plans that talks about sales, revenues, expenses, etc.
Average Salary INR 5.00 LPA

Project Manager

Description A project manager is responsible for planning, designing, developing and managing a project to ensure it delivers expected results.
Average Salary INR 14.00 LPA

Marketing Manager

Description A marketing manager is responsible for doing market research and understanding customer preferences. They must also create strategies for marketing and budgets and oversee the creation and implementation of marketing strategies.
Average Salary INR 6.60 LPA

Business Development Manager

Description A business development manager is responsible for developing and implementing business development and growth strategies within a company that promote the growth of a business. They must use the methods of networking, sales, marketing, forecasting, etc. to further business pursuits.
Average Salary INR 5.20 LPA

Brand Manager

Description Brand managers are responsible for overseeing the marketing aspects of a particular brand ensuring that all strategies result in better sales.
Average Salary INR 11.30 LPA

How to Become a Product Manager in India

In order to become a Product Manager in India, candidates must first decide their direction of studies. Candidates must complete 10+2 from a recognized board in any discipline such as arts, commerce, economics etc. Post 10+2, candidates can pursue undergraduate degrees in management or product management courses which help the candidates to understand the basics of product management. There are various certification and diploma courses which will help the candidates to gain relevant skills. It would be also preferable that the candidates must have 2-3 years of work experience in product management or a related field.

School level preparation: Some of the important steps that must be taken by the candidate in order to become a Product Manager are:

  • Candidates must have completed 10+2 from a recognized board with a minimum aggregate of 50% - 60% (differs from college to college) in any discipline such as arts, commerce, economics etc.
  • Candidates must also prepare for the entrance exam in order to get admission to top management or product management college.
  • Candidates can choose a coach to understand the exam pattern.

How to Become a Product Manager After 12th

Undergraduate Level: Some of the most crucial steps that must be taken at the undergraduate level to become a Product Manager are:

  • Candidates need to clear the entrance exam to get into college in India for pursuing undergraduate courses in product management. Some colleges take admission on the basis of merit as well. 
  • Candidates must choose to pursue undergraduate degrees in product management such as BBA, BBM, etc. These courses offer specialization in product management. 
  • Candidates can also pursue various other short-term courses such as certification or diploma courses to develop relevant skills such as Product Management, Business Development, Analytics, Product development, Market Research, etc. 
  • Candidates must also start preparing for entrance exams such as CAT, XAT, MAT etc. and can also take coaching to understand the exam pattern.
  • Candidates must also go through some past year question papers to understand the exam pattern.

Postgraduate Preparation: Some of the important steps are listed below for your reference,

  • Candidates have two options after undergraduate, firstly, pursue a postgraduate degree or start with an entry-level job. 
  • It would be very beneficial for the candidates to pursue a higher degree such as MBA in Marketing, MBA in Business management etc.
  • To get into a top postgraduate college, candidates need to clear the entrance exam such as CAT, XAT, MAT, GMAT etc.
  •  Candidates must also take part in workshops or internships to develop skills and gain some practical knowledge about the market.

Product Management Courses

There are several courses related to Product Management such as undergraduate, postgraduate courses, diploma courses, and postgraduate diploma courses. Apart from this, there are various certification courses available online and offline that the candidates can pursue on platforms such as Linkedin, UpGrad, edX, Udemy etc. 

Some of the certification courses are listed below for your reference,

  • Product Management Certification Program
  • Becoming a Product Manager
  • Results-based Project Management
  • Product Management: Building a Product strategy.

Some of the other undergraduate, postgraduate or diploma programs are listed below for your reference.

Parameters BBA in Product Management MBA in Marketing Diploma in Product Management
Duration 3 years 2 years 6 month- 1 year
Eligibility Candidates must have completed 10+2 from a recognized institute with a  minimum aggregate of 60% or above
Candidate must have completed 10+2 in any discipline preferably in the commerce stream
Candidate must have completed an undergraduate degree with a minimum 50% or above from a recognized institute Candidates must have completed 10+2 from a recognized institute with a minimum aggregate of 60% or above
Candidate must have completed 10+2 in any discipline preferably in commerce stream
Top Colleges Narsee Monjee Institute of Management studies
Christ university
Lovely Professional University
IIM Calcutta
IIT Kharagpur
XLRI Jamshedpur
IIT Delhi
Institute of Good Manufacturing Practices in India
Institute of Marketing and Communications
Entrance Exams DU JAT
IPU CET
NPAT
CAT
XAT
MAT
GMAT
Merit basis
Average course fees INR 45,000 - 8,00,000 INR 2,00,000 - 25,00,000 INR 5000 - 2,00,000
Average Salary INR 3,00,000 - 8,00,000 per annum INR 4,00,000 - 12,00,000 per annum INR 3,00,000 - 6,00,000 per annum

Pros and Cons of Becoming a Product Manager

Being a Product Manager is considered to be a reputed and safe career choice since almost all companies employ Product Managers and the salaries of a Product Manager depend on various factors like skills, qualifications, companies, etc. But there are certain challenges in becoming a Product Manager as well. Some of the pros and cons have been listed below:

Pros of Becoming a Product Manager

  1. Creativity- This profession requires the managers to be creative to design products that are unique and gives their company an edge over other competitors. 
  2. Collaboration with other teams- The job of a Product Manager requires the involvement and input of various departments which gives the manager a chance to interact with different teams and people of different professional backgrounds. 
  3. Robust product knowledge- This profession also gives an opportunity to explore different products and gain knowledge about them on the way. It also helps develop some skills and experience in how a product should be designed in innovative ways. 
  4. Salary- The salary of a Product Manager is pretty decent. The average salary of a Product Manager is around INR 5.00 LPA and it keeps increasing with time and experience. 

Cons of Becoming a Product Manager

  1. Self-management- Being a Product Manager can be very stressful at times since the manager is expected to manage a lot of tasks together with strict deadlines. 
  2. Accountability- A Product Manager also has to take responsibility in situations of crisis and failure though it may not be their fault. So they have to be accountable for things irrespective of their actions. 
  3. Monotony- The job of a Product Manager can turn monotonous sometimes since they keep working on the same thing for a long time and there is an increased risk of losing interest in their job. 
  4. Ambiguity- There is a degree of ambiguity in the job description of a Product Manager since there are many tasks they perform. They design new products, strategize marketing, plan sales, etc. which is an overlapping set of tasks with other teams. 

Skills Required to Become a Product Manager

To be a Product Manager, one must have a certain set of skills that help them make decisions regarding a product. Some of the most important skills have been listed below:

Business savvy Critical thinking Creative
Problem-solving Technology savvy Research skills
Strategic thinking Communication skills Analyze data

Product Manager Jobs

There are various job profiles within product management from entry level to higher level which the candidates can apply for according to their experience and knowledge. These job profiles have different roles to perform. Some of the top job profiles of Product Managers are listed below for your reference.

Job Profiles Job Description
Associate Product Manager An Associate Product Manager is an entry level Product Manager who is responsible for prioritizing tasks. They take decisions around the tasks or projects they are assigned with
Senior Product Manager A senior Product Manager is one who works along with product leaders to contribute and execute product strategy. A senior Product Manager is responsible for leading the product team.
Product Manager A Product Manager is one who develops innovative , industry- leading features. Through this they can identify the opportunities and scope to build the demand of the product.
Director of Product The Director of the product is responsible for developing and driving the identity product and critical capabilities from concept to customer.

Product Manager Scope

The current market scenario is dominated by many startups setting up every year offering different and innovative products and services both digital and physical across industries. As per Economic Times, the seed stage deals dominated with nearly 396 deals aggregating to $705.86 million and about 166 investments at series amounted to about $ 1.67 billion.

With this increase in the growth of start-ups, Product Management has emerged as one of the necessary elements of business strategy in today’s world. Even due to the pandemic, the situation in India did not alter, but they got amplified. Product Managers are in huge demand in India across all sectors from agriculture to automobiles. Some of the most important sectors where the demand of Product Managers has shown growth in ed-tech, fintech services, healthcare and digital marketing firms .

The future of Product management seems quite promising across the globe and in India as well. There are various initiatives taken by the government such as Make in India initiative that have led to sudden accelerations in the start-ups. As per the report of Google, the number of product management jobs has doubled and the experts believe many of the top Product Managers come from tech or dot.com companies. 

Top Recruiters for Product Managers

There are many of the top recruiters in the market looking for hiring Product Managers. Some of the top recruiters are listed below for your for your reference, 

ICICI Bank HDFC Bank Axis Bank
Kotak Mahindra Bank Amazon Paytm
Publicis Sapient IDFC First Bank Cisco

Salary of a Product Manager

The average salary of a Product Manager in India is INR 16 LPA. The average monthly salary ranges between INR 1,09,386 - 1,12,411. The average starting salary of a Product Manager is INR 5.20 LPA while candidates with 5- 9 years of experience earns INR 12 LPA. The highest salary of a Product Manager is INR 35 LPA.

Tabulated below is the salary of a Product Manager based on their designation for your reference, 

Designation Average Annual Salary (INR)
Sales Manager 5.00 L
Project Manager 14.00 L
Marketing Manager 6.60 L
Business Development Manager 5.20 L
Brand Manager 11.30 L

How to Become a Product Manager: FAQs

Ques. Are Product Managers in demand in India?

Ans. Due to high salary and growth in the market the demand of Product Managers is very high as compared to other professions in India.

Ques. How can I become a Product Manager in India? 

Ans. candidates must have a complete undergraduate or postgraduate degree in product management or business management. Apart from that, candidates must acquire certain skills which will help the candidates to create market and demand for the product.

Ques. What are the skills required to become a Product Manager?

Ans. Some of the important skills required to become a Product Manager is product management, project management, Analytics, etc

Ques. Who are the top recruiters for Product Managers?

Ans. Some of the top recruiters for Product Managers include ICICI Bank, oracle, Kotak Mahindra Bank, Publicis Sapient etc.

Ques. Do I need to pursue an internship in order to be a Product Manager?

Ans. Yes, it will be very beneficial for the candidates to pursue internships as they will understand the work environment 

Ques. I am from an arts background. Can I become a Product Manager? 

Ans. Yes, candidates who have completed class 12th in arts can also pursue BBA courses but it will be preferable that the candidates must be from commerce background.

Ques. What is the average salary of a Product Manager?

Ans. The average salary of a Product Manager is INR 16.00 LPA according to ambitionbox.

Ques. What is the highest salary of a Product Manager?

Ans. The highest salary of a Product Manager is INR 35 LPA.. 

Ques. Is it hard to become a Product Manager?

Ans. No profession is easy to become but a Product Manager along with educational requirements needs to pursue certification or diploma courses which helps in the development of new skills.

Ques. Is Product Manager a stressful job? 

Ans. Yes, sometimes the job of a Product Manager can be very stressful and sometimes may be very unpleasant. 

Master of Business Administration [MBA] (Marketing) : 51 answered questions

VIEW ALL

Ques. Which is better, an MBA in marketing in IEM Kolkata or PGPM-IB from Globsyn Business School, Kolkata when it comes to placements??

● Top Answer By Sneha Kar on 31 Jul 24

Ans. Globsyn Business School offers the following programmes: AICTE-Approved PGDM  AICTE -Approved PGDM- Business Analytics programmes MBA (Global) programme in collaboration with the Malaysia University of Science and Technology (MUST) Determining whether an MBA in Marketing from IEM Kolkata or an MBA/PGDM from Globsyn Business School, Kolkata is better for placements depends on various factors. Both are institutes of excellent repute. Here are some considerations to help you decide: Reputation and Ranking: Both IEM Kolkata and Globsyn Business School have strong reputations. Curriculum and Course Content: Compare the curricula to see which aligns better with your career goals and interests. An MBA in Marketing and Dual Specializations - International Business, and a choice between Marketing / Finance / HR / Operations Management, have different focuses, so choose based on your professional aspirations. Industry Connections and Placement Records: Research the industry connections and placement records of both schools. Identify which programme has a stronger track record of placing students in your desired field. Faculty and Student Community: Evaluate the quality of faculty and the student community. Consider which environment will provide a better learning experience for you. Ultimately, your decision should be based on your individual needs and career goals.Read more
0
0
3 Answer
●●●

Ques. Which one is better for an MBA in marketing, IIM Udaipur or DoMS IIT Madras?

● Top Answer By Avishek Dharma on 09 Jul 24

Ans. According to me, IIT Madras is a better choice for an MBA in marketing as compared to IIM Udaipur. IIT Madras has ranked 19th according to NIRF Ranking. The MBA curriculum of IIT Madras has been designed to prepare the students to become leaders of tomorrow. The students are given 360-degree education as well as imparted practical knowledge to shape them into great managers. Multiple internship opportunities are provided to the students for them to gather practical knowledge. The average salary recorded in 2024 is INR 16.93 LPA and the highest salary recorded in 2024 is INR 21.89 LPA . Top recruiters include Standard Chartered, Accenture, Dell , etc.Read more
0
0
2 Answer
●●●

Ques. What is the admission process at Master of Business Administration [MBA] DIT University Dehradun?

● Top Answer By Anish D on 07 Feb 24

Ans. I have just applied to the university by filling out their application form online which costs 1000 after that I got a call from the university for the interview schedule and then gave my interview at the meeting time through telephone and the next day got the call from the university that I got selected now we can move further for the admission. No, I don't want any change in my university admission process.Read more
0
0
2 Answer
●●●

Ques. What is the fees for Master of Business Administration [MBA] in DIT University Dehradun?

● Top Answer By Anish D on 07 Feb 24

Ans. The annual fee is 115000. The fees are very good it are not very high compared to the other universities. They provide scholarships on exam scores like CAT, MAT, and other exams. No, I did not get a placement from the university.Read more
0
0
2 Answer
●●●

Ques. How are the placements for Master of Business Administration [MBA] (Marketing) at DIT University Dehradun?

● Top Answer By Shivam Khanna on 10 Sept 21

Ans. Placements are conducted in the college itself, they also conduct pool campus placement programs for the students. students in their 3rd semester are eligible for campus placements. Companies like Amazon, Infosys, Wipro, offered jobs to students. 60 % of the students got placed.Read more
0
0
1 Answer
●●●

Ques. How is the course curriculum of Master of Business Administration [MBA] (Marketing) in DIT University Dehradun?

● Top Answer By Anish D on 07 Feb 24

Ans. I chose an MBA because I have graduated in marketing and now want to earn a master's degree to boost my career. In my class, the ratio is about 62 students and experienced faculty members are there in the university and focus on each student nicely. The exams are always held according to their academic calendar in which when the exams will be and all things are mentioned.Read more
0
0
2 Answer
●●●

Ques. What is the admission process for Master of Business Administration [MBA] Presidency College Bangalore?

● Top Answer By Chytanya Netalkar on 19 Jun 24

Ans. Degree percentage must be above 60% and 10th must be above 50%. You can go to college and ask for application form or the form is also available online, there is no fees for application form. Reservation benefits are available at college Difficulty level of exam is high and timing is standard of 3h and mid term 1h. Admission process is perfect and there are no areas for improvement .Read more
0
0
4 Answer
●●●

Ques. What is the fees for Master of Business Administration [MBA] in Presidency College Bangalore?

● Top Answer By Chytanya Netalkar on 19 Jun 24

Ans. Fees in this college is average and there are no hikes in rate. The complete cost of education can go around 612000 including the exam fees other then that there are no extra charges. College gives opportunities for scholarships and financial aids.Read more
0
0
3 Answer
●●●

Ques. How are the placements for Master of Business Administration [MBA] (Marketing) at Presidency College Bangalore?

● Top Answer By Chytanya Netalkar on 19 Jun 24

Ans. Placements in presidency college is really good then most of top colleges in bangalore. Students are eligible for placements in 2nd semester Companies like kpmg and other big 4 visits campus for placements Highest package is 18L and average package is 6L Around 90% of students get placed I plan to experience corporate world and later get into businessRead more
0
0
5 Answer
●●●

Ques. How is the course curriculum of Master of Business Administration [MBA] (Marketing) in Presidency College Bangalore?

● Top Answer By Chytanya Netalkar on 19 Jun 24

Ans. The reason I chose Presidency College was the college is super strict and has good record of successful students and also has great placement records as u know the average package in Presidency College is more than 6L. Presidency College has faculty who are experienced in the corporate world and in real world so this college can prepare you for real world and this is an advantage added in your career. Major improvement can be in giving more importance for clubs and sports. Difficulty level in MBA exams are pretty high and tough.Read more
0
0
5 Answer
●●●

Comments


No Comments To Show

Master of Business Administration [MBA] (Marketing) Colleges IN INDIA

View All
Christ University
Bangalore, Karnataka
AICTE
5.88 L first year fees
VIEW ALL COURSES & FEES
Anna University - [AU]
Chennai, Tamil Nadu
AICTE
76.53 K first year fees
VIEW ALL COURSES & FEES
3.92 L first year fees
VIEW ALL COURSES & FEES
3.52 L first year fees
VIEW ALL COURSES & FEES