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Marketing Executives develop and implement marketing strategies, conduct market research and analyse customer behaviour to identify trends and preferences. They are in huge demand as companies seek ways to sell more products. The average annual salary of a Marketing Executive is INR 2.8 LPA with the highest salary being 6 LPA.
To become a Marketing Executive, students have to enrol in different management courses after class 12. IIM Bangalore, IIMC Kolkata and IIM Indore are some of the best colleges for Marketing Executive education. BBA and MBA in Marketing/Digital Marketing are some of the top courses that can be pursued for a career as a Marketing Executive along with similar certificate and diploma courses.
Table of Contents
- Marketing Executive Salary in India
- Marketing Executive Salary: Experience Wise
- Marketing Executive Salary: Designation Wise
- Marketing Executive Salary: Skill Wise
- Marketing Executive Salary: Qualification Wise
- Marketing Executive Salary: Company Wise
- Marketing Executive Salary: City Wise
- Marketing Executive Salary: Country Wise
- Marketing Executive Salary: FAQs
Marketing Executive Salary in India
The average annual Marketing Executive Salary in India is INR 2.8 LPA. The starting salary for a Marketing Executive is INR 1.5 LPA in India while the highest salary is INR 6 LPA. The monthly salary that Marketing Executives earn in India is around INR 19,988 to INR 21,651.
Marketing Executive with an experience of 5 years can earn up to INR 3 LPA in India. Individuals with higher designations and experience earn more than those who are just starting. Senior Marketing Manager and Marketing Head are top designations with an average annual salary of INR 14.5 LPA and INR 12.2 LPA.
Marketing Executive Salary: Experience Wise
Marketing Executives with significant years of experience are compensated more because of the knowledge and skillset they possess. Marketing Executive salary is highly impacted by the experience. The following table highlights the Marketing Executive salaries based on years of experience.
| Experience Years | Average Annual Salary (INR) |
|---|---|
| 1 - 3 years | 2.18 L |
| 5 - 7 years | 3.60 L |
| 8 - 10 years | 5.15 L |
Marketing Executive Salary: Designation Wise
Marketing Executives help businesses market products and evaluate marketing campaigns. The profession has seen rapid growth offering varied salaries across various designations and positions. The average Marketing Executive Salary across various domains are tabulated below for your reference.
| Designations | Average Annual Salary (INR) |
|---|---|
| Senior Marketing Executive | 4.5 L |
| Digital Marketing Executive | 2.7 L |
| Sales Executive | 2.5 L |
| Area Sales Executive | 4.5 L |
| Marketing Manager | 6.8 L |
| Senior Sales Executive | 3.7 L |
Marketing Executive Salary: Skill Wise
Marketing Executives are responsible for companies reaching their target audience and generating sales. For this, they need to possess a varied set of skills and expertise. The average Marketing Executive Salary based on different skills are tabulated below.
| Skill Set | Average Annual Salary (INR) |
|---|---|
| Marketing | 2.3 L |
| Sales | 2.5 L |
| Business Development | 5.8 L |
| Market Research | 3.3 L |
| Digital Marketing | 3 L |
| Advertising | 5 L |
| Branding | 12 L |
| Promotion | 3.1 L |
| Social Media | 4 L |
Marketing Executive Salary: Qualification Wise
Candidates aspiring to become a Marketing Executive can pursue various relevant courses across Diploma, Undergraduate and Postgraduate degrees. The salary for each however varies from one to another. Tabulated below is the average salary of a Marketing Executive across different degrees pursued by them for your reference.
| Degree Pursued | Average Annual Salary (INR) |
|---|---|
| Diploma | 1.80 L |
| Bachelors | 3.60 L |
| Masters | 5 L |
Marketing Executive Salary: Company Wise
Many companies hire Marketing Executives for branding and marketing their products and for evaluating the issues they are facing with marketing. The table below highlights the salary of some of the top recruiters of Marketing Executives Consultants in India.
| Name of the Companies | Average Annual Salary (INR) |
|---|---|
| Hindustan Unilever | 2.3 L |
| SBICAP Securities | 1.7 L |
| Lupin | 4.1 L |
| Kalintis Healthcare | 2.3 L |
| Alkem Laboratories | 3.5 L |
| C.R.I Pumps | 3.7 L |
| Vodafone Idea | 1.6 L |
| Paytm | 2.3 L |
| Inudslnd Bank | 1.9 L |
| Hindustan Coca Cola Beverages | 2.8 L |
Marketing Executive Salary: City Wise
Marketing Executives work for different companies in various cities. Because of it, their salaries vary greatly on the basis of location. Marketing Executive salaries from some of the top Indian cities are mentioned in the table below.
| Name of the Cities | Average Annual Salary (INR) |
|---|---|
| Mumbai | 3.6 L |
| Bangalore | 3.6 L |
| Pune | 3.4 L |
| New Delhi | 3.4 L |
| Kolkata | 2.7 L |
Marketing Executive Salary: Country Wise
Because of the expertise and skills they bring, Marketing Executives are in demand all over the world. Students can apply for Marketing Executive jobs in other countries also after completing their education. Some of the top countries with good pay for Marketing Executives are mentioned in the table below.
| Name of the Countries | Average Annual Salary (INR) |
|---|---|
| UK | 41.59 L |
| USA | 73.11 L |
| Canada | 50.26 L |
| Australia | 61.28 L |
Marketing Executive Salary: FAQs
Ques. What skills are required to become a Marketing Executive in India?
Ans. The following are some of the top skills that a Marketing Executive should possess:
- Marketing.
- Sales.
- Business Development.
- Lead Generation.’Communication Skills.
Ques. What are the highest-paying industries for Marketing Executives in India?
Ans. IT Services and Consulting, Internet, Pharma, Healthcare and Financial Services are some of the best industries for Marketing Executives in India.
Ques. Name some top recruiters for Marketing Executives in India.
Ans. Lupin, C.R.I Pumps, Alkem Laboratories, Hindustan Coca-Cola Beverages, etc are some of the top recruiters for Marketing Executives in India.
Ques. What is the monthly income of Marketing Executives in India?
Ans. The monthly income of a Marketing Executive in India is between INR 19,988 to INR 21,651.
Ques. How much a Senior Marketing Executive is earning in India?
Ans. The average annual earning of a Senior Marketing Executive Executive in India is INR 4.5 LPA.



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