MBA in Digital Marketing is a 2-year specialized course whose general eligibility criteria include candidates having cleared their graduation in a relevant discipline with an average aggregate score of 50% and above or an equivalent CGPA from a recognised university. Admissions to course are done on the basis of entrance exams such as CAT, XAT, SNAP and NMAT. The average course fees across the top MBA in Digital Marketing colleges range from INR 6,00,000 to 12,00,000. After completing a degree in Digital Marketing, candidates can expect to get placed across various top digital marketing agencies and other major MNCs across various designations such as Digital Marketer or Social Media Manager, with an Average Salary of INR 4.50 LPA – 8 LPA.
Table of Contents
- MBA in Digital Marketing: Course Details
- What are the Types of MBA in Digital Marketing?
- MBA in Digital Marketing Admission Process
3.1 Eligibility
3.2 Entrance Exams
- MBA Marketing vs MBA in Digital Marketing
- MBA in Digital Marketing Syllabus
- Top MBA in Digital Marketing Colleges
- MBA in Digital Marketing Abroad
- MBA in Digital Marketing Jobs
8.1 Top Recruiters
8.2 Salary
MBA in Digital Marketing: Course Details
| Course Duration | 2 years |
| Eligibility Criteria | Graduation with an average aggregate score of 50% or equivalent CGPA |
| Admission Process | MBA Entrance Exams |
| Entrance Exams | CAT, MAT, SNAP, XAT and CMAT |
| Course Fees (INR) | 6,00,000 – 12,00,000 |
| Average Salary (INR) | 4.50 LPA – 8 LPA |
| Top Recruiters | JWT, Ogilvy, Edelman, Weber Shandwick and Adfactors |
| Job Profiles | Digital Marketing Executive, Digital Marketing Manager and SEO Manager |
Read More:
What are the Types of MBA in Digital Marketing?
With the rising demand for MBA in Digital Marketing degrees, universities across India have begun to provide several types of MBA in Digital Marketing degrees to students. Students can also take 1-year MBA in Digital Marketing, Full-Time MBA in Digital Marketing, Part-Time MBA in Digital Marketing, and Online MBA in Digital Marketing. Individuals who are working can pursue an Executive MBA in Digital Marketing, a Distance in MBA in Digital Marketing among other options. Students can also take an Online MBA in Digital Marketing program apart from regular MBA in Digital Marketing. See Also: MBA Types
- MBA in Digital Marketing Full Time: Full-Time MBA in Digital Marketing is a two-year full-time commitment course. It is a regular course that might not be viable for working professionals. A full-time MBA in Digital Marketing course fees range from INR 4 Lakhs - 6 Lakhs depending on the college. MBA Entrance Exams are used to determine who gets into the MBA in the digital marketing program.
- Executive MBA in Digital Marketing: A part-time MBA in Digital Marketing program is known as an executive MBA in Digital Marketing. This is a 24-months program designed specifically for working individuals with substantial expertise to help students get to their dream companies. It is designed for job seekers, managers, entrepreneurs, technocrats, and other business leaders, and it places a strong emphasis on teamwork and achieving a common goal.
- 1 Year MBA in Digital Marketing: Working professionals who do not want to quit their jobs to get an MBA might enroll in one-year MBA in Digital Marketing programs. GMAT or GRE scores of 650 or higher are required for one-year MBA in Digital Marketing admissions. Students must have a minimum of 5 years of work experience.
- Online MBA in Digital Marketing: MBA in Digital Marketing Online Course is a two-year program designed for working professionals who want to add another academic accomplishment to their resume in order to improve their career prospects.
MBA in Digital Marketing Admission Process
MBA in Digital Marketing’s admissions process is similar to those of other MBA Specializations. It is one of the specializations available in the final year of the MBA program, and one can opt for it. The entrance tests, GD, PI, and WAT rounds will all be used to determine admission to MBA in Digital Marketing program. The candidate's overall score is determined by how well he or she performs in each of these rounds. See Also: MBA Admission Process
MBA in Digital Marketing admission is based on different entrance tests such as the CAT, MAT, SNAP, CMAT, and others, as well as on the basis of merit. After passing the entrance tests, the students are subjected to a Group Discussion and Personal Interview Round to further screen them.
- Apply for Entrance Exam: Determine which universities you wish to apply to and which entrance examinations they offer. Submit an application for those entrance exams. It is recommended that you take the CAT because practically all universities recognize CAT results.
- Attend the MBA in Digital Marketing Entrance Exam: The student must prepare for the MBA in Digital Marketing entrance exam and complete it. The student must be completely prepared because the college where the student will study will be determined by the results of this exam.
- Shortlisting Process: Colleges select students based on their performance on entrance tests. The college will create a cut-off list, and you must have met the cut-off to proceed to the next round of the admissions process.
- Final Admission Round: Colleges conduct Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI) to further assess a candidate's ability and capabilities.
What is the Eligibility Criteria for MBA in Digital Marketing?
There are specific eligibility criteria that candidates looking to pursue a BHMCT course should fulfil.
- Basic Eligibility Criteria
- Class 12 board exams from a recognised board with a minimum aggregate score of 50% or above or an equivalent CGPA
- Along with English as a mandatory subject in Class 12
- Top Tier Colleges
- Clear Entrance Exams such as CAT, MAT, CMAT, ATMA SNAP and XAT
- Entrance Exams are followed by Group Discussions and Personal Interview
- Application Strategy
- Necessitates tailored preparation to meet specific institution requirements
MBA in Digital Marketing Entrance Exams
There is a list of Entrance Exams that are held for students who want to enroll in MBA in Digital Marketing programs at various institutions and universities. Listed below are a few of the entrance exams held for MBA in Digital Marketing students seeking admission.
| Entrance Exam | Registration Deadlines | Exam Dates |
|---|---|---|
| ATMA | 4th week of March – Last week of April, 2024 | May 11, 2024 |
| CAT | August 3 – September 15, 2024 | November 24, 2024 |
| CMAT | 2nd week of February – 2nd week of March 2024 | 1st week of May 2024 |
| NMAT | August 1 – October 10, 2024 | October 10 – December 19, 2024 |
| SNAP | 1st week of August – Last week of November 2024 |
Test 1: December 8, 2024 Test 2: December 15, 2024 Test 3: December 22, 2024 |
| XAT | July 15 – November 30, 2023 | January 7, 2024 |
MBA Marketing vs MBA in Digital Marketing
The course comparison between MBA in Digital Marketing and MBA Marketing has been discussed below.
| Parameters | MBA Marketing | MBA in Digital Marketing |
|---|---|---|
| Overview | MBA Marketing entails a comprehensive examination of all aspects of marketing. It will involve both traditional and digital marketing tactics, as well as social media marketing. | Only digital marketing and social media marketing tactics are covered in the MBA in Digital Marketing program. It does not entail a comprehensive examination of typical marketing strategies. |
| Examination Type | Semester | Semester |
| Average Annual Fees (INR) | 4,00,000 – 20,00,000 | 2,00,000 – 10,00,000 |
| Colleges | IIT Roorkee, Vinod Gupta School of Management (IIT Kharagpur), IIT Madras, etc. | Shoolini University, Graphic Era University, Vel Tech University, etc. |
| Duration | 2 Years | 2 Years |
| Admission Process | Entrance Exam | Entrance Exam |
| Job Roles | Market Research Analyst, Product Manager, Media Planner, and many more. | Brand Manager, Market Research Analyst, Public Relations Manager, Sales Manager. |
| Average Salary (INR) | 5 LPA – 30 LPA | 5 LPA – 25 LPA |
?MBA in Digital Marketing: Distance Education
MBA in Digital Marketing Distance Education is a two-year postgraduate correspondence degree program in digital marketing available to students. MBA in Digital Marketing distance learning is one of the most beneficial solutions for students who want to study MBA in Digital Marketing but are unable to do so in a traditional setting. Check: MBA Distance
- Although some universities and institutions admit students to MBA in Digital Marketing distance learning programs based on their performance on popular MBA entrance exams such as the CAT, MAT, and XAT, the majority of institutions administer their own entrance exams as part of the MBA in Digital Marketing distance learning admission process.
- IGNOU admits MBA in Digital Marketing applicants based on their OPENMAT scores.
- Distance MBA in Digital Marketing Eligibility includes a qualifying bachelor's degree in any discipline, an aggregate of 50 percent in 10+2 and graduation, qualifying marks in entrance tests, and relevant job experience.
Top Distance Colleges for MBA in Digital Marketing
Some colleges offering MBA in Digital Marketing Distance Education are tabulated in the table below.
| Name of college | Course Duration | Average Annual Fees |
|---|---|---|
| Amity University Noida | 2 Years | INR 2,25,000 |
| Venkateshwara Open University | 2 Years | INR 98,500 |
| SCDL | 1 years | INR 20,000 |
MBA in Digital Marketing: Syllabus
MBA in Digital Marketing list of subjects includes both theoretical and practical subjects. This course is structured as core and elective subjects and projects in the final semester. Business Research Management, Marketing Management, Organizational Behaviour, and other subjects in the MBA in Digital Marketing Syllabus provide knowledge and comprehension of marketing circumstances.
Tabulated below is a detailed table on the MBA in Digital Marketing Syllabus.
MBA in Digital Marketing First Year Subjects
| Business Research Management | MS Excel |
| Marketing Basics | Marketing Management |
| Decisions Science | Accounting for Business Decisions |
| Organizational Behaviour | Enterprise Analysis |
| Operations Management | Human Resource Management |
MBA in Digital Marketing Second Year Subjects
| SEO | Social Media Marketing |
| Content Marketing | Digital Entrepreneurship |
| SPSS Lab | Services Management |
| Affiliate Marketing and Google AdSense | Strategic Management |
The infographic representation above shows the segmented classification of the enterity of the MBA in Digital Marketing course curriculum across various colleges. The above Pedagogy Approach image represents the bifurcation of theory and practical classes that are practised across top MBA in Digital Marketing Colleges.
Top MBA in Digital Marketing Colleges
Here are the top 5 colleges for MBA in Digital Marketing in various states of India.
| Institute | City/State |
|---|---|
| IIDE - Indian Institute of Digital Education | Mumbai, Maharashtra |
| Amity University | Noida, Uttar Pradesh |
| Institute of Engineering and Management | Kolkata, West Bengal |
| Great Lakes Institute of Management | Chennai, Tamil Nadu |
| Sushant University – Erstwhile Ansal University | Gurgaon, Haryana |
MBA in Digital Marketing: Top Institutes in Mumbai
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE - Indian Institute of Digital Education | 6,45,000 |
| Vidyalankar School of Business | 6,50,000 |
| GNIMS - Guru Nanak Institute of Management Studies | 9,90,000 |
| University of Mumbai's, GICED-BSS Foundation | 3,20,000 |
| Jagdish Sheth School of Management, Vijaybhoomi University | 12,00,000 |
| ITM Business School, Navi Mumbai | 10,45,000 |
| DMTI - Digital Marketing Training Institute | 3,95,000 |
| Imarticus Learning | 1,50,000 |
| Amity University | 5,00,000 |
MBA in Digital Marketing: Top Colleges in Delhi NCR
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE – Indian Institute of Digital Education | 6,45,000 |
| Amity University | 4,00,000 |
| Bennett University, Greater Noida | 5,00,000 |
| Guru Gobind Singh Indraprastha University | 70,000 |
| Sunstone Eduversity - NIU Campus | 3,15,000 |
| School of Business, Sushant University | 10,11,000 |
| JBS - Jaypee Business School | 8,40,000 |
| Sunstone Eduversity - NIET Campus | 3,15,000 |
| Manav Rachna International Institute of Research and Studies | 5,97,000 |
MBA in Digital Marketing: Top Colleges in Kolkata
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE – Indian Institute of Digital Education | 6,45,000 |
| Globsyn Business School | 7,95,000 |
| Praxis Business School | 3,89,000 |
| Institute of Engineering and Management | 3,20,000 |
| Vinod Gupta School of Management | 6,00,000 |
| Bharatiya Vidya Bhavan Institute of Management Science | 5,51,000 |
| Institute of Management Study | 2,00,000 |
| Techno India University | 4,50,000 |
MBA in Digital Marketing: Top Colleges in Chennai
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE – Indian Institute of Digital Education | 6,45,000 |
| Indian Institute of Technology, Madras | 11,25,000 |
| Great Lakes Institute of Management | 16,01,000 |
| Rajalakshmi School of Business | 6,00,000 |
| Loyola Institute of Business Administration | 15,26,000 |
| Department of Management Studies, Anna University | 20,500 |
| Sairam Institute of Management Studies | 75,000 |
| Veltech University | 93,000 |
| Hindustan Institute of Technology and Science | 2,53,000 |
MBA in Digital Marketing: Top Colleges in Bangalore
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE – Indian Institute of Digital Education | 6,45,000 |
| Alliance University | 13,50,000 |
| Jagdish Sheth School of Management | 12,00,000 |
| Xavier Institute of Management and Entrepreneurship | 3,00,000 |
| Indus Business Academy | 4,81,000 |
| BMS College of Engineering | 25,300 |
| Indian Academy Group of Institutions | 2,32,000 |
MBA in Digital Marketing: Top Colleges in Hyderabad
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE – Indian Institute of Digital Education | 6,45,000 |
| Institute of Management Technology | 6,03,000 |
| ICFAI Foundation for Higher Education | 7,00,000 |
| ICFAI Business School | 7,10,000 |
| Symbiosis Institute of Business Management | 6,80,000 |
| Aristotle Post Graduate College | 40,000 |
| KL University | 2,85,000 |
MBA in Digital Marketing: Top Colleges in Pune
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE – Indian Institute of Digital Education | 6,45,000 |
| Symbiosis Institute of Business Management | 9,80,000 |
| Symbiosis Centre for Management and Human Resource Development | 9,40,000 |
| Sri Balaji University | 4,45,000 |
| Lexicon Mile- Management Institute of Leadership and Excellence | 8,30,000 |
| MIT World Peace University | 3,75,000 |
| Suryadatta Institute of Management and Mass Communication | 2,50,000 |
| Lotus Business School | 1,04,000 |
MBA in Digital Marketing in Abroad
- MBA in Digital Marketing Abroad is a 1-2 years programme offered by various universities through different mediums. It is a popular course among countries like the USA, UK, Canada and Australia.
- The general eligibility criteria include candidates having cleared their graduation in relevant subjects with an average aggregate score of 60% and above.
- They must also clear various entrance exams such as TOEFL, AILETS and PTE.
- The average course fees for studying MBA in Digital Marketing Abroad usually ranges between INR 27,00,000 – 50,00,000.
Some of the top colleges are mentioned below-
Top MBA Digital Marketing Colleges in USA
| Name of the Colleges | Average Fees (INR) |
|---|---|
| California State University Los Angeles Campus | 21.1 Lakhs |
| New York Institute of Technology | 34.2 Lakhs |
| Pace University | 55.4 Lakhs |
| University of South Dakota | 26.7 Lakhs |
| Rice University | 59.9 Lakhs |
| Oregon State University | 78.2 Lakhs |
| Adelphi University | 35.3 Lakhs |
| St John's University | 27.3 Lakhs |
| University of Redlands | 23.8 Lakhs |
| Rutgers University | 10.08 Lakhs |
Top MBA Digital Marketing Colleges in UK
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Coventry University | 28.1 Lakhs |
| University of Sunderland | 19.9 Lakhs |
| Nottingham Trent University | 25.6 Lakhs |
| University of South Wales | 18 Lakhs |
| Bangor University | 23.2 Lakhs |
| Wrexham Glyndwr University | 15 Lakhs |
| Edge Hill University | 26.6 Lakhs |
Top MBA in Digital Marketing Colleges in Canada
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Laval University | 8.7 Lakhs |
| University of Calgary-Haskayne School of Business | 34.86 Lakhs |
| Queen's University Stephen J.R. Smith School of Business | 61.32 Lakhs |
| York University-Schulich School of Business | 64.17 Lakhs |
| Saint Mary's University-Sobey School of Business | 25.22 Lakhs |
| Brock University-Goodman School of Business | 40.03 Lakhs |
| McMaster University-DeGroote School of Business | 55.24 Lakhs |
| McGill University-Desautels Faculty of Management | 59.74 Lakhs |
| Wilfrid Laurier University-Toronto Campus | 33.18 Lakhs |
| University of Western Ontario | 72.35 Lakhs |
Top MBA in Digital Marketing Colleges in Australia
| Name of the Colleges | Average Fees (INR) |
|---|---|
| The University of Newcastle | 31.6 Lakhs |
| Melbourne Business School (MBS) | 50.32 Lakhs |
| Deakin University-Deakin Business School | 35.59 Lakhs |
| University of Technology, Sydney (UTS) | 42.81 Lakhs |
| Queensland University of Technology (QUT) | 42.79 Lakhs |
| University of South Australia (UniSA) | 35.76 Lakhs |
| University of Tasmania | 34.86 Lakhs |
| Bond University | 32.59 Lakhs |
| University of Southern Queensland (USQ) | 26.45 Lakhs |
| University of Canberra | 27.91 Lakhs |
MBA in Digital Marketing Jobs
MBA in Digital Marketing jobs are available in both the private and public sectors. Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others are among the top companies that hire digital marketing professionals in various capacities. An MBA Digital Marketer’s average starting salary might range from INR 5 LPA – 6 LPA.
See Also
Top MBA in Digital Marketing Recruiters
Students get the option to work at leading organizations in India and throughout the world. Following is a list of some of the top recruiters after getting an MBA in Digital Marketing degree:
| Xebec Digital | ||
|---|---|---|
| iProspect India | WATConsult | Social Panga |
| Webchutney | Mirum India | Langoor |
| Quasar Media | Pinstorm | AdGlobal360 |
| iStrat | BCWebwise | To The New Digital |
| Resultrix | Ogilvy Public Relations Worldwide | Foxy Moron |
| SapientRazorfish | GroupM India (MEC, Mindshare, Mediacom, Maxus) | Reprise Media India |
MBA in Digital Marketing Salary
MBA in Digital Marketing offers students one of the most diverse opportunities. MBA in Digital Marketing graduates can work in a variety of positions after completing their education.
See Also: Freelancing in Digital Marketing
The following are some of the top jobs available after completing an MBA in Digital Marketing, along with their average salary:
| Job Profile | Average Salary (INR) |
|---|---|
| Market Research Analyst | 3.51 LPA |
| Public Relations Manager | 4.84 LPA |
| Sales Manager | 9.97 LPA |
| Brand Manager | 9.14 LPA |
| Advertising Manager | 5 LPA |
?MBA in Digital Marketing: FAQs
Ques. Is it better to pursue a Digital Marketing MBA or a Certificate program?
Ans. While an MBA degree will provide you with superior job and wage opportunities as well as an in-depth understanding of the area, a Certificate course will take you far less time and money to finish while still allowing you to begin working in the industry.
Ques. On what criteria is a candidate selected for MBA in Digital Marketing program?
Ans. Admissions to the MBA in Digital Marketing program are determined by a number of variables, including entrance exam scores, academic history, performance in group discussions and personal interviews, Class 10th and 12th-grade grades, and job experience. When it comes to admissions, certain universities take diversity into account.
Ques. What are the eligibility criteria for an MBA in Digital Marketing?
Ans. The minimal requirement for an MBA in Digital Marketing is a bachelor's degree in any field from a recognized institution with a minimum of 50% marks. Different colleges may have different requirements.
Ques. Is an MBA in Digital Marketing MBA a good program to take?
Ans. The MBA in Digital Marketing is a relatively newer discipline that is beginning to gain prominence in the business. The course provides fantastic work chances in today's environment and has a lot of potential in the future as more organizations use digital platforms for their marketing efforts.
Ques. Which field of digital marketing is the most effective?
Ans. Content marketing, SEO, and social media experts are some of the most common departments.
Ques. What is the average pay for an MBA graduate who has done a digital marketing degree?
Ans. Salaries range from 5 LPA to 20 LPA, depending on the organization you work for, your abilities, and your level of experience.
Ques. Is an internship a compulsory part of the MBA in Digital Marketing program?
Ans. Yes, as an MBA in Digital Marketing is a professional program, students must complete a mandatory internship or industrial training in a related subject.
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