MBA Digital Marketing Latest Updates
28 Jan, 2026 CUET PG Syllabus Out on the Official Website; Download PDF here
28 Jan, 2026 The OJEE 2026 application process started on 28th January and will end on 22nd March, 2026. Check Here
08 Jan, 2026 JEECUP application dates have been released. Application from 15th January to 30th April, 2026. Check Here.
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05 Jan, 2026 KMAT 2026 (Session I) has been postponed to 22 February 2026. Check Here
03 Jan, 2026 SAAT 2026, the 17th edition of this entrance test, will be conducted in online format. Check Here
03 Jan, 2026 Karnataka PGCET Exam Dates released for MBA,MCA,M.E./M.Tech. Check Dates Here
30 Dec, 2025 MAT registrations begin for Feb 2026 exam. Apply by 23rd Feb (PBT) and 2nd March (CBT). Check here
23 Dec, 2025 MAH MBA CET 2026 exam will be held from 6th April – 8th April 2026. 2nd exam will be conducted on May 9, 2026. Check Here
22 Dec, 2025 Online application for FDDI AIST 2026 will open from 1st January 2026. The exam will be held on 10th May 2026. Check Here
15 Dec, 2025 HPCET 2026 exam schedule has been released. Exam will be held on 10th May 2026 for UG & PG Courses. Check Here
MBA Digital Marketing is one of the booming management courses that is provided by top B Schools in India. The course duration is 2 years and the curriculum consists of both focus subjects and electives. The MBA Digital Marketing syllabus is divided into 4 semesters evenly.
The basic eligibility criteria to pursue this course is a minimum 50% score in graduation from a recognized university. You also have to appear for college and national level entrance exams like MAT, CAT, XAT, SNAP, etc for securing admission to the MBA Digital Marketing course.
Check:
| MBA Digital Marketing Course Details | MBA Digital Marketing Jobs |
| How to become SEO Analyst | MBA Digital Marketing Top Colleges |
Apart from classroom discipline, the course also includes project work, seminar, research work, industry training, etc.
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Table of Contents |
MBA Digital Marketing Syllabus
Check out the latest MBA Digital Marketing Syllabus breakdown tabulated below:
| First Year Syllabus | |
|---|---|
| Semester I | Semester II |
| Foundations of Management and Organization Behavior | Financial Management |
| Accounting for Managers | Product and Brand Management |
| Managerial Economics | Consumer Buying Behavior |
| Quantitative Techniques for Managers | Fundamentals of Digital Marketing |
| Marketing Management | Integrated Marketing Communications |
| E-Commerce | Website planning and structure |
| Lab for Microsoft Office | Business Research Methods -Workshop |
| Second Year Syllabus | |
| Semester III | Semester IV |
| Search Engine Marketing & Search Engine Optimization (SEO) | Services Management |
| Social Media Marketing | Strategic Management |
| Content Marketing | Personal selling and Sales Management |
| Digital Entrepreneurship | Project Management for Digital Marketing Firms |
| Lead Generation and Marketing Automation | Affiliate Marketing and Google AdSense |
| Email marketing, Mobile Marketing and Video Marketing | Analytics- Web and Google |
| SPSS Lab | Creative, Design Thinking and Skill Development |
See Also:
| How to become a financial manager? | How to become an Event Manager? |
| How to become a Hotel Manager? | How to become an airport manager? |
Year Wise Syllabus
The year Wise breakdown of the MBA Digital Marketing syllabus in mentioned in the sections below:
First Year
| Semester I | Semester II |
|---|---|
| Foundations of Management and Organization Behavior | Financial Management |
| Accounting for Managers | Product and Brand Management |
| Managerial Economics | Consumer Buying Behavior |
| Quantitative Techniques for Managers | Fundamentals of Digital Marketing |
| Marketing Management | Integrated Marketing Communications |
| E-Commerce | Website planning and structure |
| Lab for Microsoft Office | Business Research Methods -Workshop |
Second Year
| Semester III | Semester IV |
|---|---|
| Search Engine Marketing & Search Engine Optimization (SEO) | Services Management |
| Social Media Marketing | Strategic Management |
| Content Marketing | Personal selling and Sales Management |
| Digital Entrepreneurship | Project Management for Digital Marketing Firms |
| Lead Generation and Marketing Automation | Affiliate Marketing and Google AdSense |
| Email marketing, Mobile Marketing and Video Marketing | Analytics- Web and Google |
| SPSS Lab | Creative, Design Thinking and Skill Development |
See Also:
Semester Wise MBA Digital Marketing Syllabus
Check out the detailed latest Syllabus of MBA Digital Marketing tabulated below in the semester Wise breakdown:
First Sem
| Semester I Syllabus | |
|---|---|
| Foundations of Management and Organization Behavior | Principles of Management |
| Accounting for Managers | Marketing Management |
| Managerial Economics | E-Commerce |
| Quantitative Techniques for Managers | Lab for Microsoft Office |
Second Sem
| Semester II Syllabus | |
|---|---|
| Financial Management | Integrated Marketing Communications |
| Product and Brand Management | Website planning and structure |
| Consumer Buying Behavior | Business Research Methods -Workshop |
| Fundamentals of Digital Marketing | Integrated Marketing Communications |
See Also:
Third Sem
| Semester III Syllabus | |
|---|---|
| Search Engine Marketing & Search Engine Optimization (SEO) | Quality Management and Insurances |
| Social Media Marketing | Lead Generation and Marketing Automation |
| Content Marketing | Email marketing, Mobile Marketing and Video Marketing |
| Digital Entrepreneurship | SPSS Lab |
Fourth Sem
| Semester IV Syllabus | |
|---|---|
| Services Management | International Advertising and Brand Management |
| Strategic Management | Affiliate Marketing and Google AdSense |
| Personal selling and Sales Management | Analytics- Web and Google |
| Project Management for Digital Marketing Firms | Creative, Design Thinking and Skill Development |
See Also:
MBA Digital Marketing: Top Colleges
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE - Indian Institute of Digital Education | 4,72,000 |
| Vidyalankar School of Business | 6,50,000 |
| GNIMS - Guru Nanak Institute of Management Studies | 9,90,000 |
| Amity University, Noida | 4,00,000 |
| Bennett University, Greater | 5,00,000 |
| Guru Gobind Singh Indraprastha University | 70,000 |
| Symbiosis Institute of Business Management | 9,80,000 |
| Institute of Engineering and Management | 3,20,000 |
| Jagdish Sheth School of Management | 12,00,000 |
| Xavier Institute of Management and Entrepreneurship | 3,00,000 |
MBA Digital Marketing Entrance Exam Syllabus
CAT is a Computer Based Test (CBT) conducted at the national level for admission to various management institutes across the nation. It provides admission into approx 20 IIMs and over 1200 B-schools across the country.
See Also:
| CAT Quantitative Aptitude Syllabus | CAT Data Interpretation & Logical Reasoning Syllabus |
| CAT Verbal Ability & Reading Comprehension Syllabus | CAT Exam Pattern |
Candidates must have completed UGC recognized Bachelor's degree with the required percentage of marks to apply for CAT. The CAT Exam has a negative marking of 1 mark for every wrong answer, and every correct answer is 3 marks each.
| Verbal Ability and Reading Comprehension | Data Interpretation | Quantitative Aptitude |
|---|---|---|
| Critical Reasoning | Bar Graph | Number System |
| Sentence Correction | Pie Chart | Data Arrangement |
| Fill in the Blanks | Caselets | Theory of Equations |
| Para Completion | Data Sufficiency | Clock and Calendars |
| Para Summary | Line Graph | Mensuration |
| Grammar and Usage | Tables | Maxima and Minima |
| Word Usage | Combination of Graphs | Heights and Distances |
| Para Jumble | Games and Tournaments | Trigonometric Ratios |
Courses Beneficial for Management Students
MBA Digital Marketing Syllabus: FAQs
Ques. What is MBA Digital Marketing all about?
Ans. MBA Digital Marketing is a 2 year PG degree that trains students with the skills and information required to form successful digital marketing strategies, enhancing their creative skills and expanding their knowledge of digital platforms to market products and services.
Ques. Which is a better course: a general MBA degree or an MBA Hospital Management?
Ans. A General MBA degree offers a general idea on business and management policies while MBA Digital Marketing helps the students become well-versed with all aspects of International Business. provides them with
Ques. What can I do after an MBA Digital Marketing?
Ans. Some of the job roles are Digital Content Marketing Manager, Director of Digital Marketing Strategy, Digital Brand Manager, Digital Marketing Consultant, etc.
Ques. Is it better to pursue a MBA Digital Marketing or a Certificate program in Digital Marketing?
Ans: MBA Digital Marketing degree will provide you with superior job and wage opportunities as well as an in-depth understanding of the area whereas a Certificate course will take you far less time and money to finish while still allowing you to begin working in the industry.
Ques. Which field of digital marketing is the most effective and relevant in today’s era?
Ans. Some of the most common departments are Content marketing, SEO, and social media experts, etc..
Ques. Is there any mandatory eligibility criteria to get admission into the MBA Digital Marketing Course?
Ans. Yes, the candidate must have cleared their UG Degree to get admission into MBA Digital Marketing Course.
Ques. What are the top few recruiters of MBA Digital Marketing graduates?
Ans. Some of the top recruiters are Google, Facebook, Xebec Digital, iProspect India, WATConsult, Social Panga, Webchutney, Mirum India, Langoor, Quasar Media, Pinstorm, AdGlobal360, etc.
Ques. What are the placement opportunities offered by Private Institutes that offer candidates MBA Digital Marketing ?
Ans: Private Institutes have a separate placement cell which takes care of all placement related issues for all UG and PG courses. Various companies conduct on campus placement in this institute along with the option for appearing for off-campus placements in other institutes.
Ques. What are some of the top colleges in the USA that offer MBA Digital Marketing?
Ans. Some of the top colleges are mentioned below.
| Name of the University | Fees Structure (Per Year) |
|---|---|
| California State University Los Angeles Campus | 21.1 Lakhs |
| New York Institute of Technology | 34.2 Lakhs |
| Pace University | 55.4 Lakhs |
| University of South Dakota | 26.7 Lakhs |
| Rice University | 59.9 Lakhs |
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