SEO Analyst Salary: Country-Wise, Company Wise, Abroad, Qualification Wise, Designation Wise, Salary Trend 2023

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Ahana Bhaduri

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SEO Analysts are an important part of the marketing team. According to PayScale, the salary of an SEO Analyst is approximately INR 2,32,000 per annum. Performics, Team Pumpkin, TechWyse Internet Marketing, iQuanti, Zuperfly, Sesa, SplashLearn, Sif, etc. are some of the top recruiters of SEO Analyst Post. SEO Analysts. 

In order to become an SEO Analyst one has to complete a certification course in Digital Marketing or SEO. One can also go for Diploma, Degree, and Post Graduate Diploma Course. The scope of SEO Analyst is broad in India as the field is increasing rapidly. By a report of Time of India, digital marketing areas such as SEO, Social Media Marketing, etc will create more than 1,50,000 jobs in India.

SEO Analysts are the experts that try to improve the rank of a website on various search engines by using various techniques and tools. SEO Analysts prepare the website for indexing and try to rank higher in the search engine with the help of analysis. 

SEO Analyst Salary: Quick Facts

  • SEO Analysts help with Digital Marketing, implementing SEO strategies and social media strategies for their clients.
  • SEO Analysts also help with keyword research, analytics and help in creating a digital presence.
  • The average salary of an SEO Analyst ranges between 2 -3 LPA and increases with work experience.

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SEO Analyst Average Salary

The following section highlights the monthly and annual salary of an SEO Analyst and the average salary of a fresher SEO Analyst. 

SEO Analyst Monthly Salary

An SEO Professional makes INR 18,000 to INR 25,000 at the start of their career. The monthly salary can differ from the company and the sector a person is working in.

Company Average Salary (INR)
TechWyse Internet Marketing 31,666
RNF Technologies 32,848
Performics 43,750
IndustryARC 25,000
Zoho 63,467

SEO Analyst Annual Salary

The annual average salary of an SEO Analyst is INR 2,35,000. The number of experience he has and the knowledge he/she possess can be a deciding factor for his/her salary. The following table shows the average annual salary of an SEO Analyst.

Company Average Annual Salary (INR)
TechWyse Internet Marketing 3.79 L
RNF Technologies 3.94 L
Performics 5.25 L
IndustryARC 3 L
Zoho 7.61 L

SEO Analyst Salary for Freshers

An SEO analyst can make around INR 18,500 per month at the start of their career. The average salary per month can increase by an increase in the number of experience and knowledge one possesses. The average salary can also differ by the industry one runs.

Company Average Monthly Salary (INR)
Script Technologies 18,000
DLK Technologies 16,000
RankUno Interactive Technologies 29,000
Stan Ventures 34,000
DotMappers IT 25,600

SEO Analyst Salary: Designation Wise

The following section highlights the salary of an SEO Analyst, SEO Specialist, and SEO Manager as per the work experience and designation.

SEO Analyst Salary

Experience (in Years) Average Monthly Salary
Early Career (0-1) 27,755
Mid-Career (1-4) 32,743
Late Career (5-9) 62,500

SEO Specialist Salary

Experience (in Years) Average Annual Salary
Early Career (0-1) 2 L
Mid-Career (1-4) 4.30 L
Late Career (5-9) 9.60
Late Career (10+) 12.75 L

SEO Manager Salary

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 3.80 L
Mid-Career (1-4) 5 L
Late Career (5-9) 5.25 L
Late Career (10+) 7.40 L

SEO Analyst Salary: Country Wise

The following section highlights the salary of an SEO Analyst around the world in the top countries such as India, the USA, the UK, etc. 

SEO Analyst Salary in India

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 1.79 L
Mid-Career (1-4) 3.50 L
Late Career (5-9) 8 L
Late Career (10+) 15 L

SEO Analyst Salary in Canada

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 25.47 L
Mid-Career (1-4) 29.62 L
Late Career (5-9) 38.50 L

SEO Analyst Salary in USA

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 32.30 L
Mid-Career (1-4) 36.70 L
Late Career (5-9) 47.72 L
Late Career (10+) 47 L

SEO Analyst Salary in UK

Experience (in Years) Average Annual Salary (INR)
Early Career (0-4) 21.58 L
Late Career (5+) 26 L

SEO Analyst Salary: Company Wise

Different companies hire SEO Analysts with relevant knowledge for different profiles at different pay packages. some of the best companies that offer jobs to SEO Analysts are listed below.

Company Average Annual Salary (INR)
Zuperfly 8 L
Mobstac 7 L
SESA 6 L
Auric 6.50 L
Performics 4.50 L
Team Pumpkin 4.50 L
CARAT 4.50 L
Splash Learn 5 L
Sif 5 L
Toothsi 7 L

SEO Analyst Salary: Qualification Wise Salary

A person can become SEO Analyst anytime he wants. Many institutes have different types of qualifications beneficial for students. Candidates can choose the type of Qualification he wants. A person can do a Certificate, Diploma, PG Diploma, Degree in SEO Training. As the number of experiences goes on increasing along with knowledge and post, the person has higher chances of getting a good salary.

Qualifications Average Annual Salary (INR)
Diploma Degree 2.50 L
Certification Course 1.80 L
Undergraduate Degree 3 L
Postgraduate Degree 5 L

SEO Analyst Salary: Gender Wise

The company that hires candidates with at least basic knowledge of Law offers different salaries to each gender. The companies have almost 70% male employees while the remaining 30% are females.

Gender Average Annual Salary (INR)
Male 4.40 L
Female 3.90 L

SEO Analyst Salary: Experience wise

Persons are offered higher roles with better pay as they have the desired experience. A person with more relevant experience in the field will always occupy top spots. These experienced professionals are always in demand. The below table enlists the average salary a person can get along with his number of experiences.

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 1.79 L
Mid-Career (1-4) 3.50 L
Late Career (5-9) 8 L
Late Career (10+) 15 L

SEO Analyst Salary: City Wise

Companies offer Salaries based on the location also. Some of the high-paying cities are Pune, Bangalore, Hyderabad, Mumbai, Kolkata, Chennai, Delhi, etc. Some cities offer more income than the average national income of the country. The following table gives the average salary of an SEO Analyst in India.

City Average Annual Salary (INR)
Chennai 2.41 L
Bangalore 2.42 L
Hyderabad 2.18 L
Mumbai 2.47 L
Pune 2.34 L
New Delhi 2.80 L
Gurgaon 2.50 L
Noida 2.50 L

SEO Analyst Salary: Top Recruiters

Many companies hire SEO Analysts at different pay levels. Some of the top recruiters of SEO Analyst in India are:

Aquent KPMG
CyberCoders Go Fish Digital
Bank Bazaar Team Pumpkin
CARAT Splash Learn

SEO Analyst Salary: FAQs

Ques. What are the roles and responsibilities of an SEO Analyst?

Ans. The roles and responsibilities of an SEO Analyst include

  • Perform keyword research in order to optimize the website of an organization
  • Administer various search engine programs such as Sitemaps, Webmaster tools, etc.
  • Implement link building
  • Research and administer social media tools
  • Perform SEO Audit to rectify any errors (if present).

Ques. What are the Qualities of an SEO Analyst?

Ans. An SEO Analyst should have the following traits

  • An SEO Analyst is Self-Disciplined.
  • They know which task should be prioritized.
  • They have a detail-oriented work style.
  • SEO Analyst brings their theoretical knowledge to practical use.
  • They have the ability to complete the work with logic and creativity whenever required.

Ques. What are the prospects of an SEO Analyst?

Ans. According to BLS, the job outlook of SEO Analysts is expected to increase by 22% from the year 2020 to 2030.

Ques. What are the employment sectors for SEO Analysts?

Ans. SEO Analyst is mostly hired by digital marketing agencies to build the digital presence of organizations. SEO Analysts are also hired by IT companies, Banks, Medicine companies, the telecom sector, etc.

Ques. Which books I can refer to for learning SEO Analyst from basics?

Ans. Following are the books you can refer to for learning SEO Analyst

  • SEJ’s SEO 101: Learn the Basics of Search Engine Optimization by Loren Baker, Danny Goodwin, Anna Crowe, etc.
  • The Art of SEO: Mastering Search Engine Optimization by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
  • Search Engine Optimization All-in-One for Dummies by Bruce Clay
  • SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke
  • Marketing in the Age of Google by Vanessa Fox
  • The Link Building Book by Paddy Moogan
  • The Art of social media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

Ques. How do I prepare for the SEO Analyst Job Interview?

Ans. Having a detailed knowledge of the company’s work will always be advantageous for you. Be thoroughly knowledgeable about the company’s working, dealings, etc. learn about the changes and appointments in the company. Be thorough about the knowledge you have gained while studying the course.

Ques. Can I learn courses related to Search Engine Optimization online?

Ans. Yes. Many Institutes have started online courses on Search Engine Optimization. Also, various platforms such as Udemy, Coursera, Edx, Future learn, etc. have numerous teachers on their platform teaching courses on SEO Analyst.

Ques. Can I learn SEO Analyst for free?

Ans. Some aspects of SEO Analyst can be studied online but if you want to gain in-depth knowledge of the course it is better to opt for a Diploma/bachelor course.

Ques. Can an SEO Analyst work independently?

Ans. SEO Analyst mostly works with marketing companies. after gaining some experience with working in an organization and then switching can help to scale up the payment as well as position. Also, SEO can work independently after gaining a good amount f experience.

Ques. What challenges will I have to face as an SEO Analyst?

Ans. After becoming an SEO Analyst you may have to deal with critical situations, attention to details, prepare reports, keep an eye on the competitor, etc.

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