Chandigarh University Master of Business Administration [MBA] Digital Marketing with Adobe: Fees 2026, Course Duration, Dates, Eligibility

Master of Business Administration (MBA) in Digital Marketing is a 2-year full-time postgraduate program offered by Chandigarh University's Apex Institute of Management. This specialized program focuses on imparting comprehensive knowledge about digital marketing components, strategies, and tools including Social Media Marketing, Email Marketing, PPC Advertising, Search Engine Optimization, and Web Development. The total fees for the course is ₹6,80,000 for the entire 2-year duration. The program is powered by Adobe Creative Cloud with India's first AI-powered Adobe Lab and Adobe Express Center, providing access to 20+ tools including Firefly, Premiere Pro, and Illustrator. The course accepts CUCET-PG (Common University Entrance Test - Postgraduate) scores as the primary admission criterion.

Admissions for the MBA Digital Marketing program are currently ongoing for the 2026-27 academic year. The CUCET-PG Phase I registration deadline is April 30, 2026, with the examination scheduled from March 6-27, 2026. Results are expected by May 6, 2026. Counselling and admission processes typically commence after result declaration. The program offers merit-based scholarships ranging from 15% to 100% based on CUCET scores.

Key Points:

• Adobe-powered learning with India's first AI-powered Adobe Lab and Adobe Express Center
• 12+ globally recognized certifications from Adobe, Meta, IBM, HubSpot, Google, and Ahrefs
• Centre for Digital Media & Marketing Innovation (CDMMI) - India's first integrated ecosystem
• Simulation-based digital marketing learning through live campaign execution and budget management
• AI-powered marketing tools including HubSpot, Marketo, GA4, and SEMrush
• Industry internships with Adobe, top digital agencies, and leading media houses
• Mentorship from 150+ industry experts and corporate leaders
• Experiential learning with Harvard Business Publishing case studies and gamified assignments
• International collaborations with 530+ partner universities across 100 countries

CU MBA (Digital Marketing) Fees

The MBA Digital Marketing program has a structured fee component spread across 4 semesters. The semester fee is ₹170,000 per semester, with additional charges for examination (₹2,500) and security deposit (₹2,000). The total fees for the entire 2-year program amounts to ₹6,80,000, which includes all tuition fees and mandatory charges. This represents a comprehensive investment in specialized digital marketing education with cutting-edge tools and industry certifications.

Fee Structure

• The security deposit is refundable at the end of the program.
• Merit-based CUCET scholarships are available ranging from 15% to 100% based on scores.
• The university offers education loan facilities through partner banks with competitive interest rates.
• Early bird scholarships and sports-based scholarships are also available for eligible candidates.

CU MBA (Digital Marketing) Admission 2026

Important Dates

The MBA Digital Marketing program follows a merit-based admission process through CUCET-PG. The admission process is transparent and competitive, with multiple rounds of counselling conducted after result declaration. Eligible candidates are called for counselling based on their CUCET-PG scores and academic merit. The program maintains selective intake to ensure quality education and personalized attention.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

• Bachelor degree in any discipline with minimum 50% marks from a recognized university or institution
• Graduates of professional programmes like CA, ICWA, or equivalent qualifications
• Valid CUCET-PG score or equivalent entrance exam qualification

Admission Process

• Register on CUCET portal and complete the application form with required documents
• Appear for CUCET-PG examination as per scheduled dates
• Merit list will be prepared based on CUCET-PG scores and academic performance
• Eligible candidates will be called for counselling in multiple rounds
• Document verification and final admission confirmation
• Payment of fees and registration to complete the admission process

CU MBA (Digital Marketing) Scholarships 2026

Chandigarh University offers comprehensive scholarship opportunities for MBA Digital Marketing students through CUCET-based merit scholarships. The scholarship amount is determined based on CUCET-PG scores, with full tuition fee waiver for top scorers. Additional financial support is available through education loan facilities and other scholarship schemes.

Merit Scholarship Structure

Additional Scholarship Opportunities

• Sports-based scholarships and freeships for meritorious athletes
• Educational Welfare Scheme (AFEWS) for wards of defence personnel and armed forces
• Merit-based scholarships for academic excellence
• Education loan facilities through partner banks with competitive interest rates

• All scholarships are merit-based and subject to maintaining minimum academic performance.
• The university also provides education loan facilities through partner banks with flexible repayment options.

CU MBA (Digital Marketing) Placement 2026

Placement Statistics

The MBA Digital Marketing program has an excellent placement record with placements in leading digital agencies, tech companies, and multinational corporations. Top recruiters include Google LLC, Microsoft Corp., Amazon Web Services, HubSpot Inc., Tata Technologies, Hootsuite Inc., and X Corp. The program offers diverse career opportunities in digital marketing strategy, social media management, e-commerce, content marketing, and digital advertising. The highest package offered is 28 LPA, with average packages ranging from 12-18 LPA. The strong industry collaboration with Adobe and leading digital agencies ensures direct internship and placement opportunities for students.