Copywriters are responsible for creating engaging written content that communicates a brand’s message effectively, captures the attention of the target audience and drives them to take the desired action like signing up for a service or purchasing a product. The average annual salary of a copywriter in India is INR 4.2 LPA with the highest salary being INR 10 LPA.
To become a copywriter, candidates have to pursue different copywriting certification courses after class 12. Candidates wishing to have a full-time degree can opt for courses in journalism, English or related fields. Udemy, Coursera and edX are some of the top websites that can be considered while exploring courses on copywriting.
Table of Contents
- Salary of a Copywriter in India
- Salary of a Copywriter: Experience Wise
- Salary of a Copywriter: Designation Wise
- Salary of a Copywriter: Skill Wise
- Salary of a Copywriter: Qualification Wise
- Salary of a Copywriter: Company Wise
- Salary of a Copywriter: City Wise
- Salary of a Copywriter: Country Wise
- Salary of a Copywriter: FAQs
Salary of a Copywriter in India
The average annual salary of a copywriter with subsequent years of experience in India is INR 4.2 LPA. The starting salary for a copywriter is INR 1.8 LPA while the highest salary is INR 10 LPA. The estimated monthly salary in India for copywriters is between INR 31,138 to INR 32,435.
Copywriters with 5 years of experience can expect to earn up to INR 4.7 LPA in India. Senior copywriters and content managers are top designations with average annual salaries of INR 6.2 LPA.
Salary of a Copywriter: Experience Wise
Experience is one of the determining factors for deciding the salary of a copywriter in India. Experienced copywriters are compensated more compared to new ones because of the skills they possess. The following table highlights the salaries of copywriters based on years of experience.
| Experience Years | Average Annual Salary (INR) |
|---|---|
| 1 - 2 years | 3.4 L |
| 2 - 3 years | 3.9 L |
| 3 - 4 years | 4.4 L |
| 4 - 5 years | 4.7 L |
Salary of a Copywriter: Designation Wise
Copywriters generate written content for a variety of projects related to marketing. The profession has seen varied salaries depending upon the various designations. Copywriter salaries for some of the top designations are mentioned in the table below.
| Designations | Average Annual Salary (INR) |
|---|---|
| Senior Copywriter | 6.2 L |
| Copy Editor | 3 L |
| Content Writer | 3 L |
| Content Editor | 3.5 L |
| Content Manager | 6.2 L |
| Creative Writer | 4 L |
| Technical Writer | 5.5 L |
| Content Strategist | 5.8 L |
Salary of a Copywriter: Skill Wise
Copywriters often possess skills required to generate quality content to help their organisations stand out in the marketing aspects. They are well-versed in different aspects of content creation and know different techniques.
The salaries according to different skills are mentioned in the following table.
| Skill Set | Average Annual Salary (INR) |
|---|---|
| Content Writing | 3 L |
| Creative Writing | 3 L |
| SEO | 2 L |
| Social Media | 4 L |
| Blog Writing | 3 L |
| Articles | 3 L |
| Editing | 4 L |
| Proof Reading | 2.5 L |
Salary of a Copywriter: Qualification Wise
There is no formal education required to become a copywriter in India. Aspirants generally pursue certification courses to develop skills necessary for the profession. Those looking for formal education can take up courses in journalism or English.
The following table highlights the salaries of copywriters at different qualification levels.
| Degree Pursued | Average Annual Salary (INR) |
|---|---|
| Certificate | 1 - 4 L |
| Bachelors | 3.50 L |
| Masters | 3 - 15 L |
Salary of a Copywriter: Company Wise
Copywriters are hired by various companies in India for various content creation and marketing roles. The table below highlights the salary of some of the top recruiters of content writers in India.
| Name of the Companies | Average Annual Salary (INR) |
|---|---|
| Freelancer.com | 4.5 L |
| TCS | 4.5 L |
| Radio Mirchi | 4.4 L |
| 94.3 MY FM | 4.1 L |
| Leo Burnett | 5.6 L |
| Ogilvy | 4.7 L |
| Amazon | 11.4 L |
| Red FM 93.5 | 5.3 L |
| Flipkart | 5.6 L |
Salary of a Copywriter: City Wise
The salaries of copywriters vary widely on the basis of location as the professionals have to work in various organisations located in different cities. Copywriter salaries from some of the top Indian cities are mentioned in the table below.
| Name of the Cities | Average Annual Salary (INR) |
|---|---|
| Bangalore | 5.6 L |
| Gurgaon | 5.1 L |
| Mumbai | 4.7 L |
| New Delhi | 4.6 L |
| Kolkata | 3 L |
Salary of a Copywriter: Country Wise
The demand for copywriters is on the rise across the globe as companies realise the importance of efficient marketing. Some of the top countries with good pay for copywriters are mentioned in the table below.
| Name of the Countries | Average Annual Salary (INR) |
|---|---|
| USA | 49.17 L |
| UK | 34.94 L |
| Japan | 61.07 L |
| Australia | 73.76 L |
Salary of a Copywriter: FAQs
Ques. What is the average salary of a copywriter in India?
Ans. The average annual salary of a copywriter in India is INR 4.2 LPA with the highest salary being INR 10 LPA.
Ques. What factors can influence the salary of a copywriter in India?
Ans. Skill set, working industry, experience, location and size of the company are some of the top factors influencing the salary of a copywriter in India.
Ques. Do freelance copywriters earn differently from those working full-time?
Ans. Freelancers typically charge on a project basis or an hourly rate, and their earnings depend on the number of projects they undertake. Full-time copywriters receive a fixed salary with some additional benefits.
Ques. How does a copywriter's salary increase with experience?
Ans. As copywriters gain more experience, their salaries tend to increase in India. Professionals with several years of experience and a strong portfolio can command higher pay.
Ques. Are there additional benefits that copywriters can receive?
Ans. Copywriters in India may receive some additional benefits depending on the company. These may include performance bonuses, health insurance, paid leaves and more.
Ques. What are the career growth prospects for copywriters in India?
Ans. With expertise and skills, copywriters can progress to senior positions where they may lead a team or take on more responsibilities. Creative directors, content strategists and senior copywriters are some of the top designations.
Ques. How does the industry sector impact a copywriter’s salary?
Ans. The salary of a copywriter is greatly impacted by the industry sector. Advertising agencies, digital marketing firms, fashion, healthcare, technology and established brands often offer competitive salaries to attract and retain skilled copywriters.
Ques. How can a copywriter negotiate a higher salary?
Ans. To negotiate a higher salary, copywriters have to do thorough industry research, demonstrate a strong portfolio and highlight relevant achievements and experience.
Ques. Which industries are paying the most to copywriters in India?
Ans. Internet, Broadcasting, IT Services, Marketing and Financial Services are top-paying industries for copywriters in India.
Ques. Which city is paying the most to copywriters in India?
Ans. With an average annual salary of INR 5.6 LPA, Bangalore is the best city for copywriters in India.
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