How to Become a Copywriter: Career Guide, Courses, After 12th, Top Colleges, Jobs, Scope, Salary 2024

• Entrance Exam: There are some entrance exams that you can prepare for after completion of 10+2 to get admission in courses related to copywriting. Some of the popular entrance exams are TISSNET, Delhi University M.A Entrance Exam, JNU M.A. Entrance Exam, Christ University M.A Entrance Exam, Azim Premji University M.A. Entrance Exam

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Types of Copywriters 

There are different sectors where copywriters play a role, like the internet, advertisements, Radio advertisements, Taglines and headlines, Web pages, content, Catalogs and pamphlets, Billboards, Brochures, Sales letters, Television or radio commercial scripts, etc. According to these sectors, different types of Copywriters focus on a specific department. A few different types of copywriters are:

• Brand Copywriter: Brand copywriter needs to consistently embody brand strategy for the organization they are working for. They need to ensure they write audience-centric copy.
• Digital Copywriter: A digital copywriter may specialize in one or several different forms of copywriting. They need to create content to sell a product or a service.
• SEO Copywriter: An SEO copywriter creates a sales copy by stimulating the search engines and using proper keywords to index a website to attract quality traffic which in turn increases sales.
• Social Media Copywriter: Social media copywriters craft messages, social media posts, and other things related to social media platforms for the company they work for. 
• Marketing Copywriter: A Marketing copywriter works to prepare creative and persuasive copy to convince consumers to purchase goods or services. 
• Technical Copywriter: A Technical copywriter is supposed to write persuasive and explanatory copies to promote as well as compel consumers to purchase or avail technical products and services.
• Public Relation Copywriter: Public Relations Copywriter needs to understand what the press wants and create audience centric content to provide them with.
• Direct Response Copywriter: Direct response copywriter is required to write a sales copy to get an immediate response from the customers.

How to become a copywriter in India 

• Students are required to complete 10+2 in any subject with an aggregate of 50 percent of marks or equivalent it from a recognized board.
• After 10+2 one can prepare for copywriting courses in universities or colleges. Candidates with a Bachelor’s degree in any specialization can opt for a content writer career. 
• A Bachelor’s in journalism or English is ideally preferred by recruiters.
• Popular Bachelor’s degree courses include BA in Linguistics ( English, Hindi, French, German, Chinese, Spanish, or any other language), BA in Journalism, BA in Mass Communication, BA in Social Science, BA in Anthropology.
• After graduation, candidates can further apply for a master’s course in related fields. A Master’s in journalism or English is ideally preferred by recruiters. 
• Some of the popular entrance exams are: TISSNET, Delhi University M.A Entrance Exam, JNU M.A. Entrance Exam, Christ University M.A Entrance Exam, Azim Premji University M.A. Entrance Exam
• Popular Master’s degree courses include MA in Linguistics ( English, Hindi, French, German, Chinese, Spanish, or any other language), MA in Journalism, MA in Mass Communication, MA in Social Science, MA in Anthropology
• There are many certification courses available online in the sectors of marketing and advertisement that one can pursue to enhance their skills and knowledge in copywriting. For Example, UpGrad copywriting courses, and MICA digital marketing & communication course.
• Different Entrance Exams are conducted for admissions, mainly for post-graduate courses. Admissions are after the evaluation of a student's performance exam. 

• Admissions are also provided based on a 10+2 passing percentage or Bachelors' degree passing percentage for B.A. courses and M.A. courses respectively. 

Top Online Copywriting Courses 

Learning skills as a copywriter can seem tough, as there is no professional course dedicated to copywriting in India. Pursuing BA, MA or Journalism courses can make you eligible to make a career in copywriting, but the actual skills, current trends and updates in the copywriting sector can be learned via online copywriting courses, dedicated solely to teaching tools and tricks you need to nail your copywriting career.

Copywriting Certifications 

Gaining certifications in the field of copywriting by qualifying for some globally recognised exams to become a certified copywriter in a specific niche, can lead you to find best job offers, and increase your credibility as a copywriter. The top certifications available worldwide to become a certified copywriter are:

Certified Medical Writer Certification

• The medical Writing Certification Commission (MWCC) with the American Medical Writers Association (AMWA) developed a certified medical writer certification.
• It is a certification available via a rigorous, online exam called MWC exam.
• MWC exam is an online, CBT-based exam that consists of 125 MCQs in English, that can be attempted in 2.5 hours duration.
• Medical writers who hold a bachelor’s degree in any field, and have a work experience of 2 years in medical writing are eligible for the MWA exam. 

• By earning a Medical writing certification, you increase your credibility as a medical writer and expand career opportunities in the field of copywriting.

Certified Professional Technical Communicator 

• Society for Technical Communication (STC) offers a certification to become a certified technical writer.
• It has three levels of certification courses: Foundation, Practitioner, and Expert.
• The Foundation Certification focuses on basic knowledge of technical writing. To achieve the Certified Professional Technical Communicator (CPTC) of the Foundational level, candidates should demonstrate knowledge and understanding of technical communication by passing a test.
• The Practitioner level Certification will demonstrate mastery of applying best practices of technical writing. Certified Professional Technical Communicator (CPTC) of the Practitioner level will be achieved by passing a test.
• The candidates must have Foundation Certification.
• Finally, to achieve the Expert Certification, a sample of work and expert interviews are conducted.

Certified Grant Writer 

• Certified Grant Writer certification is awarded by American Grant Writers Association.
• It is an industry standard for giant writer professionals in America, now and then giant writers give the exam to become a certified grant writer.
• Candidates are supposed to pass a 7 hour exam to earn a certification in giant writing. It is valid for a period of 5 years and may be renewed upon satisfactory completion of 30 CGW Renewal Credits.

Nationally Certified Resume Writer 

• National Résumé Writers' Association (NRWA) offers Nationally Certified Resume Writer certification.
• NCRW has a set of guidelines and processes to be followed to earn a certification in resume writing.
• The candidate needs to first pass the NCRW Study Guide review quiz, and then submit a sample resume and cover letter for review by an NCRW Commission grader.
• In addition, he needs to cover continuing education units (CEUs) earned through attending various webinars and training.
• Although not the set standard, those who have at least 2 years of experience in writing resumes and cover letters are known to pass NRWA exams faster.

How to Become a Copywriter Abroad? 

You can pursue a career in copywriting abroad as it has a greater scope and better job opportunities with a chance to travel and settle abroad. 

• There are few courses that specifically focus on copywriting abroad, but you have the option to choose either a certificate course, bachelors or a masters degree in copywriting.
• There is no fixed eligibility to pursue copywriting courses abroad, the eligibility criteria is set by respective colleges. 
• However, a good score in language proficiency tests such as IELTS, TOEFL, PTA along with a statement of purpose and resume is a general prerequisite asked by every college abroad.

Top Copywriting Courses Abroad