Content Curator | Updated on - Mar 23, 2026

The Bachelor of Business Administration (BBA) in Digital Marketing is a prestigious 3-year undergraduate program offered by IMS Noida, one of the leading business schools in Delhi-NCR. This full-time on-campus program is designed to equip students with comprehensive knowledge of business management combined with advanced digital marketing expertise. The course covers digital marketing strategies, social media marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and data-driven marketing analytics. The total program fee is 4,62,000 (approximately 4.62 lakhs), making it an accessible option for quality business education. The program has an intake of 240 seats and is offered in full-time on-campus mode. The course is popular among students seeking to build careers in digital marketing, brand management, and online business strategy. IMS Noida is affiliated with Chaudhary Charan Singh University, Meerut, and has NAAC A+ accreditation, ensuring recognized and quality education.

Admissions for the 2026-27 academic year are currently ongoing. The application window is open now, with the program commencing in July 2026. The admission process is merit-based and involves entrance examination, group discussion, and personal interview. Students are advised to apply early as seats fill up quickly. For the current admission season, registration is live, and candidates can apply through the official IMS Noida website or in person at the campus.

KEY POINTS

3-year comprehensive BBA program specializing in digital marketing with industry-aligned curriculum covering social media, SEO, content marketing, and digital analytics
Advanced digital marketing labs equipped with industry-standard tools including Google Analytics, SEMrush, Hootsuite, Canva, and social media management platforms
Hands-on training through live digital marketing campaigns, social media projects, and real-world case studies with leading brands and digital agencies
Guaranteed internships at leading digital marketing agencies, e-commerce companies, and Fortune 500 companies including Google, Amazon, and other tech giants
Experienced faculty with strong academic credentials and industry experience in digital marketing, complemented by guest lectures from marketing professionals and entrepreneurs
Strong alumni network of 17,000+ professionals placed across leading companies, startups, and digital marketing agencies in strategic marketing roles

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Highlights
Fees
Admission
Scholarships
Placements
Ranking
FAQs

IMS Noida BBA Digital Marketing Fees

The BBA Digital Marketing program at IMS Noida is structured with a total program fee of 4,62,000 spread across the 3-year duration. The annual fee is 1,54,000 per year, making it an affordable option for quality business education. The fees are inclusive of tuition, instruction, access to digital marketing labs and software tools, practical training, examination charges, and campus facilities. Additional charges for hostel, meals, and extracurricular activities are optional and communicated separately.

Fee Structure

Fee Component	Amount (INR)
Annual Tuition Fee (Per Year)	1,54,000
Digital Marketing Lab Access (Per Year)	Included in Tuition
Software Tools & Licenses (Per Year)	Included in Tuition
Practical Training & Projects (Per Year)	Included in Tuition
Examination & Evaluation (Per Year)	Included in Tuition
Campus Facilities & Wi-Fi (Per Year)	Included in Tuition
Student Support Services (Per Year)	Included in Tuition
Total Fees (3 Years)	4,62,000

Fees are payable annually by July 31st of each academic year.
Online payment options include credit/debit cards, net banking, and UPI.
Offline payment can be made via demand draft in favor of "IMS Noida" or cash/cheque at the college accounts office.
Late payments may attract penalties as per college policy.
Hostel and mess charges are optional and billed separately.
Refunds are processed as per college policy, with the refund amount depending on the timing of withdrawal.
The college offers flexible education loan options in collaboration with Canara Bank, Axis Bank, Tata Capital, Propel, and the Vidya Lakshmi portal.

IMS Noida BBA Digital Marketing Admission 2026

IMS Noida follows a comprehensive and transparent admission process designed to identify students with strong academic foundation, creative thinking, and passion for digital marketing and online business. The admission process involves application submission, entrance examination, group discussion, personal interview, and final selection based on overall performance. The college accepts applications on a rolling basis for the 2026-27 academic year, with the program commencing in July 2026. Candidates are encouraged to apply early to secure their seats.

Important Dates

Event	Date/Timeline
Application Window	Open Now (Rolling Basis)
Entrance Exam Dates	Rolling Basis (To be announced)
Group Discussion & Personal Interview	Post Entrance Exam
Final Selection & Admission Offer	Rolling Basis
Program Commencement	July 2026
CUET UG Exam (National Level Option)	May 15-31, 2026 (Tentative)
Merit-Based Selection	Based on 12th board scores

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

10+2 qualification from a recognized board in any stream (Arts, Commerce, or Science) with a minimum of 45% marks for General category, 42% for OBC candidates, and 40% for SC/ST candidates
Candidates appearing for their final 12th grade examinations are also eligible to apply, with provisional admission offered subject to final result submission
No age limit restriction; students with gap years are eligible provided they meet the educational qualification requirements and submit valid supporting documents

Admission Process

Online/Offline Application: Complete the application form available on the official IMS Noida website (https://www.imsnoida.com) or submit in person at the campus office
Document Submission: Submit 10th and 12th mark sheets, certificates, transfer/migration certificate, character certificate, category certificate (if applicable), passport-sized photographs, and identity proof (Aadhar Card/Passport)
Entrance Examination: Appear for the college's comprehensive entrance test covering English, Mathematics, General Knowledge, Logical Reasoning, and Creative Thinking in objective-type MCQ format
Group Discussion: Shortlisted candidates participate in group discussion to showcase communication skills, creative thinking, and marketing awareness
Personal Interview: Attend one-on-one interview with the selection panel to discuss career aspirations, interest in digital marketing, and suitability for BBA studies
Final Selection: Selection is based on comprehensive evaluation considering entrance exam score, group discussion performance, personal interview, and academic records
Admission Confirmation: Successful candidates receive formal admission offer letter and must pay the first installment of fees to secure their seat

IMS Noida BBA Digital Marketing Scholarships 2026

IMS Noida is committed to making quality business education accessible to talented students from all economic backgrounds. The institution offers AIJET Scholarships worth up to 5 crore in financial aid annually, recognizing academic merit, supporting economic need, and rewarding exceptional talent. Scholarships are directly adjusted against tuition fees, reducing the payable amount for eligible students.

Scholarship Details

Scholarship Type	Eligibility Criteria	Amount	Application Deadline
Merit-Based Scholarship	Top performers in 12th board exams or entrance test	Up to 50% tuition fee waiver	At time of admission
Need-Based Scholarship (EWS)	Economically Weaker Sections with valid EWS certificate	Up to 25% tuition fee waiver	With admission application
Need-Based Scholarship (Single Parent)	Students from single-parent families	Up to 25% tuition fee waiver	With admission application
Sports Scholarship	State/National level athletes	Up to 25% tuition fee waiver	With admission application
Special Talent Scholarship	Outstanding achievement in academics, sports, or extracurriculars	Up to 30% tuition fee waiver	With admission application

Scholarship Terms & Renewal: To continue receiving scholarship in subsequent years, students must maintain minimum 75% attendance, secure minimum 75% marks in annual examinations, and adhere to the college's code of conduct.
Students can typically avail only one institutional scholarship at a time; the scholarship offering the highest benefit will be applied.
Scholarships are applied as discount against tuition fee only; hostel, mess, and other ancillary charges are typically not covered.
Students can combine scholarships with education loans from partner banks for remaining balance and other educational expenses.

IMS Noida BBA Digital Marketing Placement 2026

IMS Noida has established a strong track record of placements for BBA graduates, with 100% placement assistance provided to all students. The college maintains relationships with over 700 leading organizations across Fortune 500 companies, startups, digital marketing agencies, and e-commerce companies. BBA Digital Marketing graduates are particularly sought after for roles in digital marketing, brand management, social media management, and online business strategy.

The college's dedicated placement cell provides comprehensive support through skill development workshops, guaranteed internships, mock interviews with industry experts, one-on-one career counseling, and company-specific preparation. Many students secure pre-placement offers (PPOs) during their internships, converting them into full-time positions upon graduation.

Placement Statistics

Placement Metric	Details
Placement Assistance	100% placement support provided
Highest Package Offered	34 LPA
Average Package	4 - 6 LPA
Lowest Package	2.5 - 4 LPA
Top Recruiting Sectors	Digital Marketing, E-commerce, Social Media Management, Brand Management, Content Marketing, Advertising, Technology
Top Recruiters	Google, Amazon, Facebook, Flipkart, Myntra, Swiggy, Zomato, Unacademy, Byju's, Decathlon, Leading digital agencies
Internship Opportunities	Guaranteed internships at leading digital marketing agencies and e-commerce companies during the program
Career Progression	Entry-Level: Digital Marketing Executive/Social Media Manager (2.5-4 LPA), Mid-Level: Senior Marketing Manager/Brand Manager (4-8 LPA), Leadership: Marketing Director/Head of Digital (8+ LPA)

IMS Noida BBA Digital Marketing Ranking

Collegedunia Ranking

#233 out of 372 in India 2025

IIRF Ranking

#96 out of 122 in Top Private Colleges in India 2025

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IMS Noida BBA Digital Marketing FAQs

Ques. What is the difference between BBA Digital Marketing and other BBA specializations at IMS Noida?

Ans. BBA Digital Marketing is specifically designed for students interested in online marketing, social media strategy, and digital brand management. It combines business fundamentals with advanced digital marketing tools and techniques. Other BBA specializations at IMS Noida include Business Analytics (focused on data analysis), Marketing & Finance (combining marketing and financial management), and Entrepreneurship & Family Business (focused on starting and managing businesses). Each specialization has different career paths and industry opportunities. Digital Marketing is ideal if you're interested in social media, content creation, online advertising, and brand management.

Ques. What digital marketing tools and platforms will I learn in BBA Digital Marketing at IMS Noida?

Ans. The BBA Digital Marketing program at IMS Noida covers industry-standard tools and platforms including Google Analytics, Google Ads, SEMrush, Ahrefs, Hootsuite, Buffer, Canva, Mailchimp, and various social media platforms (Facebook, Instagram, LinkedIn, Twitter). Students gain hands-on experience with these tools through practical projects and real-world campaigns. The curriculum also covers SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation. These skills are highly sought after by employers and provide a strong foundation for careers in digital marketing.

Ques. What are the career opportunities after BBA Digital Marketing from IMS Noida?

Ans. Graduates can pursue diverse careers including digital marketing executive, social media manager, content marketing specialist, SEO specialist, PPC specialist, brand manager, marketing analyst, and e-commerce manager. With IMS Noida's strong industry connections and 100% placement assistance, graduates work at leading companies like Google, Amazon, Facebook, Flipkart, Myntra, Swiggy, Zomato, and leading digital marketing agencies. The average package ranges from 4-6 LPA, with the highest reaching 34 LPA. Many graduates also pursue higher studies in digital marketing or MBA programs.

Ques. Does IMS Noida provide internships during the BBA program? Are they paid?

Ans. Yes, internships are an integral part of the BBA curriculum at IMS Noida. The college provides guaranteed internships at leading digital marketing agencies and e-commerce companies during the program, typically during the summer break between academic years. Many internships are paid, with stipends varying based on the company and student performance. Additionally, top performers receive certificates and letters of recommendation (LOR) that strengthen their resume. Many students convert their internships into pre-placement offers (PPOs), securing full-time positions before graduation.

Ques. What is the fee structure for BBA Digital Marketing at IMS Noida?

Ans. The total program fee for the 3-year BBA course is 4,62,000 (approximately 4.62 lakhs), with an annual fee of 1,54,000 per year. The fees are inclusive of tuition, digital marketing lab access, software tools and licenses, practical training, examination charges, and campus facilities. Hostel and mess charges are optional and billed separately. The college offers flexible payment options including online (credit/debit cards, net banking, UPI) and offline (demand draft, cash, cheque) payments. Education loans are available through partner banks including Canara Bank, Axis Bank, Tata Capital, Propel, and the Vidya Lakshmi portal.

Ques. What is the hostel facility like at IMS Noida? Is it mandatory?

Ans. IMS Noida offers secure in-house hostel accommodation with modern amenities including high-speed Wi-Fi, healthy meals, 24/7 support, and CCTV surveillance for student safety. Hostel accommodation is optional and not mandatory for all students. Hostel fees are billed separately from tuition fees and are not covered under scholarships. The hostel provides a vibrant community environment with various clubs, sports facilities, and activities. Students can choose to stay in the hostel or commute from home based on their preference and convenience.