Dr. Sunil Sharma has been working as a Professor and Head of MBA Department at Millennium Institute of Technology and Science, Bhopal, Madhya Pradesh. He has done BCA in 2004 and MBA in 2012 from Barkatullah University Bhopal followed by PhD in Management in 2017 as part of his education. He has conducted 10 researches in his career and holds a 12 years of wonderful work experience. Also, he has authored a book on Quantity methods.

Millennium Institute of Technology and Science, Bhopal

What latest programme are you offering in your department to help students outperform and stand apart from the crowd?

We are offering the MBA course to students in the domain of Marketing Management along with the Digital Marketing Programme. Along with this, a wide variety of training programs are arranged for them and they are also assigned projects to work on, because our aim is not only to deliver theoretical knowledge but provide our ambitious youths best practical exposure.

Which factors make the programs of your Department worth pursuing for students?

The field of conventional Marketing and Digital Marketing are rapidly growing and professionals skilled in these domains are and will be in high demand in upcoming time. And all this is because Digital Marketing can be used in a variety of industries to establish as well as grow the business. So I would say the career opportunities associated with the course we are offering to students makes them worth pursuing and a best fit for our young generation.

Which best practices your department offers to students under each course it provides to them?

We provide them best hands-on experiences and they are also educated about a wide variety of digital marketing tools & platforms in order to develop necessary skills in them. 

In addition to this, they are provided real-time industrial projects and we also assign various mini-major projects and assignments to them on a regular basis to enhance their subject knowledge and employability opportunities and make them use their classroom learning to real-world scenarios. So these are some of the best practices we have adopted under each course.

What are some valuable insights of the programs students are pursuing from your Department?

Under the Digital Marketing course, we teach students how to do branding, generate leads and promote a particular thing on the Internet. And seeing the unpredictable and dynamic nature of the market, I can confirm that Digital Marketing will make a huge impact in the near future and hence we don't want to leave any stone unturned and make them fully ready for a prosperous career.

How did you train yourself and your faculty members to deliver a new program to the students?

For the purpose of enhancing our knowledge and staying up to date with the latest technologies, digital marketing tools and developments happening in the industrial world, we regularly pursue various online training programs and also attend workshops and seminars from time to time.

And once we are backed by the required info collected from the internet and other learning sources, we prepare a thorough plan to impart that knowledge to our students.

How do you build a strong connection between your department programs and industry demands?

With the intention of bridging the gaps between our students' skills and industry demands and making our program more industry relevant, our college collaborates with local digital marketing agencies on a regular basis. 

And we also conduct guest lectures by inviting industry experts who share their experiences , struggle and professional journey with our students and also guide them about developing essential skills and securing their future.

What challenges have you faced while inculcating a recently introduced program in your curriculum? 

For us, the biggest hurdle while we were including the MBA program to our curriculum, was to find a right teacher for the students who can teach himself first then he can teach the students in a manner which makes it easy for them to understand the concepts and apply it in real life.

On what kinds of projects your students are currently working on under the MBA program?

Our students are working on an extensive range of projects and while some of them are creating a Digital Marketing Campaign for a local business, others are working on optimizing a website for search engines as well as measuring the result of a digital marketing campaign.

What benefits and career options would be available to students after pursuing the course of your institute?

As we all know that our world is becoming more digital, hence without doubt, a plethora of job opportunities with lucrative salary packages will be available to anyone having digital marketing expertise. 

Because along with running a business, it is becoming more important for companies to maintain the brand image and for that they are ready to pay any amount to competent individuals. Along with this, students will get to work on cutting-edge technologies in their upcoming future.

And our students after finishing the MBA program in Digital Marketing can work as a Digital Marketing Manager, Digital Marketing Specialist, Social media Marketing Manager or SEO Specialist with leading organizations and reputed industries.