Post Graduate Diploma in Marketing Management Course, Eligibility, Top Institutes, Fees 2024

Content Writer

A postgraduate diploma in marketing management is a 2-year training-based program on marketing management. Marketing management involves setting up goals and strategies to be used in sales, communications, and business development.

Students can get admission in the course only after completing a bachelor's degree in any discipline from any recognized university with a minimum of 50% marks at the graduation level. Admission to some of the institutes is done after clearing the entrance tests conducted by the University or through MAT/ CAT test scores.

Note: Students who wish to pursue their education in the Management field or get a career boost, can check MBA course.

Annamalai University, Bangalore University, and Bharati Vidyapeeth University are the top colleges that offer postgraduate diploma in marketing management. Indian Institute of Digital Education (IIDE) is one of the popular training institutes that also offers a postgraduate diploma in marketing management.

Candidates after graduation can expect to earn INR 1 - 7 lakhs annually. They get to work in the job roles of a Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, etc.

Table of Contents

Post Graduate Diploma in Marketing Management: Course Highlights
Post Graduate Diploma in Marketing Management: What is it About?
Post Graduate Diploma in Marketing Management: Top Colleges
Post Graduate Diploma in Marketing Management: Eligibilitys
Post Graduate Diploma in Marketing Management: Admission Process
Post Graduate Diploma in Marketing Management: Syllabus and Course Description
Post Graduate Diploma in Marketing Management: Career Prospectus

Post Graduate Diploma in Marketing Management: Course Highlights

The following table shows some of the major highlights of the course.

Course Level	Post Graduate Diploma
Duration	2 years
Examination Type	Semester system/ Year wise
Eligibility	Bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks in it.
Top Institutes	Indian Institute of Digital Education (IIDE)
Top Colleges	AMU Aligarh, IGNOU, SIMS Pune
Admission Process	Merit Based/ Entrance Test
Course Fees	INR 15,000 to 1,20,000
Average Starting Salary	INR 1,00,000 to 7,00,000
Top Recruiting Companies	ACC Limited, Accenture, CTS, Global Services, Godrej, HCL, HSBC, IBM, Idea Cellular Services, Infosys, ITC, Pepsi, R Systems, Reliance Infocomm, Stagen, Whirlpool, Wipro, Zenith Computers
Top Recruiting Areas	Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies
Job Positions	Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager

Post Graduate Diploma in Marketing Management: What is it About?

Marketing managers face one of the biggest challenges in today’s world, to make marketing plan in such a way that it delivers optimum and cost-constructive results. Post Graduate Diploma in Marketing Management helps in better understanding of marketing by practically applied in the corporate world.

This program helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and public relations, segmentation, targeting, customer relationship management, and Global Marketing Strategy.

Successful Post Graduates can get work in the areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.

Post Graduate Diploma in Marketing Management: Top Colleges

The following table shows the top colleges offering Post Graduate Diploma in Marketing Management

College	State/ City
IGNOU	New Delhi
Welingkar Online	Mumbai
MIT School of Distance Education	Pune
ISB&M	Bangalore
SIMS	Pune
Aligarh Muslim University	Aligarh

Post Graduate Diploma in Marketing Management: Eligibility

Applicants must follow the below mentioned eligibility criteria in order to apply for the course:

Students must possess Bachelor’s degree in any discipline from recognized university or equivalent degree recognized by Association of Indian Universities with minimum 50% marks in it.
Candidates having minimum 2 years of work experience, in addition, are also eligible to apply.

Top Marketing Colleges In Maharashtra	Top Marketing Colleges In Uttar Pradesh	Top Marketing Colleges In Delhi	Top Marketing Colleges In Tamil Nadu

Post Graduate Diploma in Marketing Management: Admission Process

Admission in the course is directly based on the marks obtained by the candidate in the Graduation. Admission in some of the institutes is done after clearing the entrance exam such as MAT/ CAT followed by Personal Interview and Group Discussion.

Some of the entrance exam conducted in the country for admission to this course:

MAT – Management Aptitude Test conducted for admission in Management/ Post-Graduate Diploma Management programs. MAT Exam is conducted four times a year i.e. February, May, September and December.
CAT – Common Admission Test is conducted for getting admission in various Management programs. The examination is organized in the month of November. Quantitative Ability, Reasoning, Reading Comprehension, Verbal and Non-verbal Communication are some of the skills tested in the exam.

Post Graduate Diploma in Marketing Management: Syllabus and Course Description

Semester wise course syllabus is tabulated below:

Semester I	Semester II
Management Theory and Practice	Marketing Management
Organizational Behavior	Financial Accounting and Analysis
Business Economics	Essentials of HRM
Corporate Social Responsibility	Strategic Management
Information Systems for Managers	Business Statistics
Business Communication	Business Law
Semester III	Semester IV
Brand Management	B2B Marketing
Consumer Behaviour	Services Marketing
Marketing Strategy	Integrated Marketing Communications
Customer Relationship Management	Marketing Research
Sales Management	Business: Ethics, Governance & Risk
International Marketing	Project

Post Graduate Diploma in Marketing Management: Career Prospectus

Marketing is an integral part of an organization. Marketing postgraduates play an important role in analyzing the competition, identifying customer’s behaviour, their needs and develop a business strategy accordingly.

Successful postgraduates can go for the sales profile if they have extraordinary communication skills. More creative persons can opt. for writing and advertising.

The following table shows the other job positions that students can go for:

Post Graduate Diploma in Marketing Management annual salary

Job Position	Job Description	Annual Average Pay Scale (INR)
Marketing Executive	Marketing Executive involved in developing marketing campaigns to promote product or service or Idea.	2,42,075
Marketing Manager	Marketing Manager is responsible for developing, implementing and executing marketing plans for an organization	6,44,431
Market Research Analyst	Gathering and Analyzing market data is the main responsibility of market research Analyst.	3,51,516
Brand Manager	Brand Manager develops the overall plan and direct marketing efforts to increase the value and performance of specific brand, service or product.	9,23,148
Advertising Manager	Advertising Managers helps in Advertising, Promotions, and marketing managers	5,00,505
Marketing Communications Manager	Marketing Communications Manager supervises and directs the workflow of marketing, advertising or public relations.	7,17,043
Sales Manager	Their responsibility is to manage the sales goals, motivation for sales, sales planning, building relationships, coaching, managing process etc	9,97,728

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Experience in VVISM

Course Curriculum Overview

I was intersted in Marketing and bussiness, so i choosen Marketing management as my major specialization course.Faculty has good interaction with students and cooperative. Teachers are having good subject knowledge ,most of the faculty are MBA graduates. There will be 60 marks as internal cap marks and 40 as external exam marks. If we are attentive and regular to classes we can easily pass the exams. There were sem end exams for every sem and total, we have 4 semisters for 2 years.

Placement Experience

From 3 semesters, students are eligible for attending campus placements. Students are allowed placements until they are placed. Once they are placed, no further placements are allowed. ICICI BANK, AXIS BANK, Paytm, Flipkart wholesale, T.I.M.E, Berger paints, Tech Mahindra are the companies visited the campus so far. 50% of the students get placements. My plan after getting a degree is to work in top organization.

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shakra shoaib

Institute of Public Enterprise - [IPE]( Enrolled 2020 )PG Diploma, Marketing ManagementAugust 3, 2021

4.2 /5

Place to sail through ahead

Campus Life

The campus is broad and it's very close to nature. It's a huge lush green campus and has great facilities of the Hotel. The library has a huge collection of books and journals. We even received an email with any extraordinary articles or news for the information. The pandemic made us on a virtual board so we have a virtual library and we are able to access any books at any time. We also have various clubs for the activities and competitions which are managed by students only under the guidance of faculties .

Fees and Financial Aid

The fees structurs is quite average in comparison to other B-schools. The scholarships are provided upon the qualifying exam scores. The financial assistance is not so great as opting loan requires your own effors solely. The internship opportunities provided is average; since we ra ein pandemic so its really tough to grab good opportunites.

himanshu bajaj

Narsee Monjee Institute of Management Studies - [NMIMS Deemed to be University]( Enrolled 2021 )PG Diploma, Marketing ManagementOctober 17, 2020

4.9 /5

Himanshu Bajaj's Review On Narsee Monjee Institute Of Management Studies - [NMIMS Deemed To Be University], Mumbai

School for Continuing Education offers tailormade, customised Programs to the corporates. Programs are designed to suit the objectives of the corporate world and create opportunities across the globe. Some of our corporate associates are :Verizon Data Services India Pvt. Ltd.3G Hutchison Whampoa Properties India Pvt. Ltd.Eureka Forbes Ltd.Strides ArcolabIBM DakshGE MoneyAccenture Service

Yes, course syllabus is updated time to time and also they give details with the student mail I'd also, faculties were good and they have serval contact list where they are always to be in touch and the faculty have their queries box also where the students put their doubts and faculty gives the solution in 24 hours

sudhanshu mishra

Sri Balaji University( Batch 2020 )PG Diploma, Marketing ManagementAugust 12, 2020

4.5 /5

Sudhanshu Mishra's Review On Sri Balaji University, Pune

Remarks

I chooses this college because it has good image nd comes in top 3 b schools in pune nd has a average package of 4.8 pa and the faculties are from very good background of industries nd 365 days working which make u prepare for evey challenge

Our college is around 18 acers where proper hostels l facilities wifi digital classrooms teaching only on presentations, there are 4 libraries play ground silent room. gyming area, etc where student can enhance there other activities skills

Shrey Satija

Narsee Monjee Institute of Management Studies - [NMIMS Deemed to be University]( Batch 2022 )PG Diploma, Marketing ManagementJune 11, 2020

Shrey Satija's Review On Narsee Monjee Institute Of Management Studies - [NMIMS Deemed To Be University], Mumbai

Everything was good the college is fair among in all genders and also equal opportunity is given to all gender. No discrimination on basis of gender, ethnicity, race, religion, sexual orientation, politics and economic status is done. Also really healthy Environment is created by students as well and faculty.

Faculty

The faculty is really good.one of the top faculty is available in the college. They are also very friendly and supportive. They even help us with best study materials also explain each and every topic with examples rest they arrange special video lectures for simplified our difficult topics.

Priya Chandeliya

IBMR Business School( Enrolled 2018 )PG Diploma, Marketing ManagementMay 13, 2020

4.3 /5

My College Review

My course is a Post Graduation Diploma in Management (PGDM). Admission procedure was simple which includes an aptitude test and 2 rounds of personal interview. Here, I found that the faculty is really supportive and knowledgeable. They guide us in every situation.

The best part is the campus placements, there are a lot of good companies that come to the campus with a good package. Almost 85-90% of students are placed through campus placements. The average package of the course is 6-7 Lakh per annum.

Sri Gowthami Sunkara

MYRA School of Business - [MYRA]( Batch 2018 )PG Diploma, Marketing ManagementApril 9, 2020

My College

My journey in this college was amazing. As I enjoyed my each and every day here with good hope of learning new things. Life here was very happening as we would study as well as relax. The things I always miss were my teachers, class fellows as well as seniors. They really helped me a lot.

Admission

I applied for pursuing PGDM course from this college by giving a proper SOP, my 1-year experience certificate, CAT scorecard as well as MET entrance which was conducted by the college authority. Hence on the basis of marks, I got into this college.

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Lalit Keshav

MYRA School of Business - [MYRA]( Batch 2019 )PG Diploma, Marketing ManagementApril 9, 2020

Professional Environment

Alumni/Alumna

The alumni section of the college helped me to know and understand every minute details about my course and program. Moreover, I was able to attend many events and seminars with the help of this group I got good opportunities to interact with many of my friends.

I already gave this CAT entrance. After that to get into this college, I took this MET test conducted by the college . Along with this, I gave a proper Statement of purpose with my experience letter. Finally, on the basis of marks, I got into this college.

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Bornita Bose

Eminent College of Management & Technology - [ECMT]( Batch 2019 )PG Diploma, Marketing ManagementApril 7, 2020

Pursued PGDM course

To get admission in this college for the PGDM course, I took the entrance exam of CAT. I registered online and then visited the college after my application was shortlisted for personal interviews. I chose to study the PGDM course because I wanna learn about business management.

Fee Structure And Facilities

The fee structure of our college is not that expensive. The tuition fees for each semester cost around ?39,000 if I remember it correctly. And the total cost of the fees in the first year is ?76,750. I think the fees for our college is feasible.

Mansi Dodhia

Matoshri Ushatai Jadhav Institute of Management Studies & Research Centre - [MUJIMRSRC ]( Batch 2018 )PG Diploma, Marketing ManagementApril 7, 2020

4.6 /5

The best one

The course curriculum was set according to the semesters. Like each semester I learned about various managerial related points and also I studied Marketing Management - I, Communication Skills, Business Mathematics, International Business, Portfolio Management & Security Analysis and for the optional, I selected this Strategic Management to study in Finance.

For the Placement Cell of this college, during our final year, all of us were guided by the placement cell head and by gaining proper training and recruitment related activities we all were given an opportunity to enhance our professional domain. Thus, during the campus placement drives companies like TATA consultancy, IBIBO was invited to hire us.

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Deepak sahoo

Globsyn Business School - [GBS]( Batch 2019 )PG Diploma, Marketing ManagementAugust 24, 2019

4.4 /5

Review for globsyn business school

First of I would like to describe my experience at my internship. I got my SIP at yaantra. Com. Where I worked for 2 months and got 15000 rs stipends, got to know lot of things in marketing and also got exposed to market. So we have 100% internship placement with stipends and lot of good company visit to institution for recruitment process like ITC, HDFC Bank, Bandhan bank, Asian paints, nestle, babaj, and many more. Students would be getting many opportunities and support from our CRP placement teams.

I think remark depends upon ones own perception if he thinks that he got placement and that to good company means their is no other remark about the institution and sometimes people think if we get less mark in exam means institution Is not good but truth is that if we are doing correct and we believe ourselves means it's of sure we would get good results. At last I would like to mention that in our institution all faculty are good and helpfull , always ready to solve our problems.

Ribhu Chattopadhyay

Globsyn Business School - [GBS]( Batch 2019 )PG Diploma, Marketing ManagementAugust 5, 2019

4.0 /5

An Institute, which believes in creating careers

As I was saying earlier they provide many events which are planned and executed by students only. So, there are many events all over the year which you can enjoy as well as take as a learning. KYLF is a social working wing of the institution where you can excersice the love for the society and giving back to society is also a very important lession for everyone as well. Annual sports, well featured library are also part of it

College Events

1. Serendipity - an annual event of inter collegiate sports and annual cultural event. The speciality of this event is it is planned and executed fully by students and it is taken as a live management project by all the students. 2. Annual management lectures - containing 10 top class corporate leaders lectures and direct interaction with students this one is also very important part of the institution

Vishal Jangid

RIIM - Arihant Group of Institutes - [RIIM]( Current Student )PG Diploma, Marketing ManagementOctober 13, 2018

4.8 /5

Vishal Jangid's Review On RIIM - Arihant Group Of Institutes - [RIIM], Pune

First i gave the Entrance exams (MHCET). Got 65 percentile. Then got to know about the college. Applied online from the college website. After 5 days got to know about the telephonic interview. Within 2 days had the telephonic interview. After clearing the telephonic interview i was called to college by one of the interviewer. Face to face interview was the last round.

Entrance Preview

Good college in less fees. A good Capmus life. Great companies into the Campus, good canteen and Play ground. Good Faculties who take care of every thing. Mentors are also available. Great External Faculty into the campus for Academics they take care of your academic session. Time to time academic session

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IIAM BATCH

Integral Institute of Advanced Management - [IIAM]( Alumna/Alumnus )PG Diploma, Marketing ManagementNovember 10, 2017

3.8 /5

Life at IIAM

They conduct 5 events every year. In that, they will be a national event which conducted at the end of the year. All colleges from different regions will attend.

Internships Opportunities

We have to search outside for the internship. It's quite difficult. The project report will be strictly verified. I start at the end of 1st year.

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MOHAMMAD SHUJAUDDIN KHAN

Narsee Monjee Institute of Management Studies - [NMIMS Deemed to be University]( Batch 2017 )PG Diploma, Marketing ManagementOctober 4, 2017

Flipkart hai smart

The course Curriculum is the best in the country. My post graduate diploma in Marketing Management is a rich culmination of the course imparted to me during my study hours and through the real time application while on work.

No entrance Exam. This is ranked as top 10 college for regular MBA program. Its a well reputed college for distance learning too. The academic expertise of the teachers here were upto the mark.

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