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How to Become a Marketing Manager after 12th: Career, Courses, Eligibility, Entrance Exams, Skills, Benefits, Salary

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Ahana Bhaduri

Content Writer | Updated 3+ months ago

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Marketing Manager as a profession can be pursued after class 12 by opting for a degree or certificate that focuses on building up Marketing Manager skills in candidates. Candidates can also opt for postgraduate degrees in the Marketing field for better career opportunities. 

BBA in Marketing, BBA in Digital Marketing, and MBA in Marketing are some of the popular courses for students looking to become a Marketing Manager. Students can also opt for certificate courses that cover the basics of the Marketing Manager profession and teach them marketing-related skills. Check: Marketing Manager Qualifications

The average annual salary of a Marketing Manager in India is INR 7 LPA with the highest salary being INR 27 LPA. The monthly income of a Marketing Manager in India ranges between INR 50,0000 to INR 1,44,536. Tata Steel, Amazon, Flipkart, ICIC Bank and HDFC Bank are some of the biggest recruiters of Marketing Managers in India. The average annual salary of a Marketing Manager in India is INR 7 LPA.

How to Become a Marketing Manager after 12th: Quick Facts

Eligibility Class 12th
Qualifications Degree in BBA/BBM, MBA, PGDM or Certificate in Marketing
Starting Salary (INR) 7 LPA
Average Salary (INR) 12 LPA
Highest Salary (INR) 27 LPA
Top Recruiters Tata Steel, Amazon, Flipkart, ICIC Bank and HDFC Bank

Eligibility to Become a Marketing Manager after 12th

A candidate must fulfil certain eligibility requirements before submitting an application for a course. 

 In order to be taken into consideration for admission to the desired institute, college, or university, students must comply with the Marketing Manager eligibility standards listed below. 

  • Candidates must be passed 10+2 in any stream preferably with at least 55-60% marks from the recognized Board.
  • Candidates must have appeared in Entrance Exams such as NPAT, CUET UG, CUET PG, XAT, GATE etc. conducted at the national or state level or by the University.
  • For candidates who are willing to pursue Online or Distance Marketing courses after the 12th, there are no eligibility criteria, they just need valid entrance exam scores and a bachelor's degree/ 10+2 mark sheet. 
  • Some Institutions may also ask for working experience in the same field

Steps to Become a Marketing Manager after 12th

To become a Marketing Manager, candidates must apply to Management universities in India. Candidates can opt for full-time Degree or certification courses. The general steps that can be followed to become a Marketing Manager are as follows. 

  • Complete 10+2 in any stream preferably with at least 55-60% marks from the recognized Board.
  • Get a Bachelor’s or Master’s Degree in Marketing 
  • Learn Marketing and Communication Skills 
  • Acquire Relevant Work Experience
  • Develop Expertise in Marketing Abilities
  • Look for an Entry-Level Marketing Position

Marketing Management Course after 12th

Marketing Manager courses after class 12 generally consist of Degree and Certificate courses through which students build up knowledge in different aspects of the Marketing sector. Candidates can also go for full-time courses like BBA, BBM, PGDM or MBA in Marketing Management.The details for the most popular courses are mentioned in the following table.

Degree BBA in Marketing Management MBA in Marketing Management
Eligibility Class 12 Graduate with 50% marks
Entrance Exams NPAT, GLAET, CUET UG, BUMAT GLAET, CUET PG, GMAT, XAT
Top Colleges NMIMS University, Chandigarh University (CU), GLA University, BML Munjal University (BMU) Chandigarh University (CU), Indian Institute of Management (IIMC), XLRI Xavier School of Management, Jamshedpur
Course Fees INR 1,00,000 to INR 3,90,000 INR 2,50,000 to INR 10,00,000
Average Salary (INR) INR 7 LPA INR 15 LPA
Top Recruiters Tata Steel, Amazon, Flipkart, ICIC Bank and HDFC Bank Tata Steel, Amazon, Flipkart, ICIC Bank and HDFC Bank

Entrance Exam 

Admissions for Marketing courses are mostly done based on merit and Entrance Exam. Students must appear in entrance exams like NPAT, CUET UG, BUMAT, XAT and GMAT. The details for some of the top exams are mentioned in the following table.

Entrance Exam Application Deadlines Exam Dates Result Declaration
NPAT May 24, 2023 January 4, 2023 to May 31, 2023 June 19, 2023
CUET UG April 11, 2023 May 21, 2023 to June 23, 2023 July 15, 2023
BUMAT June 8, 2023 June 18, 2023 June 26, 2023
XAT December 11, 2023 January 8, 2023 January 28, 2023
GMAT October 7, 2023 February 4/5/11/12, 2023 March 16, 2023

Top Marketing Manager Colleges

Tabulated below are some of the top Marketing Manager Colleges in India. 

Name of the Colleges Location Average Fee (INR)
IIMC Kolkata 3,90,000
NMIMS University Bangalore 3,15,000
Chandigarh University (CU) Chandigarh 1,41,000
GLA University Mathura 1,00,000
BML Munjal University (BMU) Gurgaon 3,35,000
MIT-WPU Pune 2,80,000
IMED Pune 1,50,000
Chitkara University Chandigarh 1,20,000
DYPUSM Navi Mumbai 1,20,000
PDEU Gandhinagar 2,49,000

Skills Required to Become a Marketing Manager after 12th

Candidates are required to have a combination of skills to become a Marketing Manager. Some of the top skills are mentioned in the table below.

Creativity and Skill Writing Leadership Skills Communication and Networking Skills
Understanding the Buyer’s need Understanding Sales Process Search Engine Optimization
Marketing Strategy Market Research Project Management

Benefits of Becoming a Marketing Manager after 12th

The marketing manager offers the following benefits:

  • It offers a wide range of job opportunities
  • Through a Marketing Degree, Experience and Skills can start your own business
  • Connection with big industries, firms and business 
  • Individuals can start free-lancing 
  • Plan a better retirement 

Salary of a Marketing Manager

The average annual salary of a Marketing Manager in India is INR 7 LPA. With experience and skills it is seen that in most companies, the salaries of Marketing Manager also get increased. The average starting salary of a Marketing Manager in India is INR 7 LPA with the highest salary being INR 27 LPA. The salaries of a Marketing Manager along with top recruiters are mentioned in the table below. 

Company Designations Average Annual Salary
Games 24x7 Marketing Manager INR 27 L
Amazon Marketing Manager INR 24.6 L
Tata Steel Marketing Manager INR 17.6 L
Flipkart Marketing Manager INR 15.9 L
Bharti Airtel Marketing Manager INR 14.8 L
Schneider Electric Marketing Manager INR 12.6 L
Godrej & Boyce Manufacturing Marketing Manager INR 12.3 L
Byju’s Marketing Manager INR 11.3 L
ICIC Bank Marketing Manager INR 10.9 L
HDFC Bank Marketing Manager INR 10.1 L

How to Become a Marketing Manager after 12th: FAQs

Ques. Can I become a Marketing Manager by choosing Science in School?

Ans. Marketing is generally associated with the commerce and management field but it is not mandatory that you must opt for the commerce stream in school to become a marketing manager. You can become a marketing manager by choosing the science and arts stream.

Ques. What are the set of skills you need to become a marketing manager?

Ans. The marketing Manager field requires a diverse skill set, including critical thinking, creativity, communication, data analysis etc. Apart from all these skills relevant work experience is also required

Ques. What are the career prospects of a Marketing Manager in India?

Ans. In India, Marketing managers have a wide range of career opportunities such as Digital Marketing Manager, Product Manager, Brand Manager, Product Manager, Sales executive or manager in reputed companies in industries, including retail, tourism, FMCG, banking, hospitality, media & advertising and market researcher etc. 

Ques. Is it mandatory to appear in an entrance exam to get admission to a marketing course?

Ans. It is not mandatory to appear in an entrance exam to get admission to a marketing course. Some universities give admission to marketing courses without any entrance exam but top universities and colleges need a valid score on an entrance exam such as XAT, NPAT, CUET UG, or GATE to give admission to marketing courses. 

Ques. Online or Offline which course is good for Marketing?

Ans. To become a marketing manager one has to pursue a degree or certification in marketing but it is good to pursue the degree and certification through offline mode as it is a practical and business-related subject. So it is mandatory to have real-world experience and interaction with clients, organisations and fellow mates to get a better understanding of the demand which will help you to deliver the precise need of the demand. 

Ques. Is a part-time course available for marketing?

Ans. Most Universities or Colleges offer full-time courses for Marketing courses only. Certification courses that are available online offer part-time courses. 

Ques. How to apply for the marketing manager job position?

Ans. Being a marketing manager is a highly responsible job. You need a wide range of experience, skills and abilities to get the job as a marketing manager. With all the requirements and eligibility you can apply to a company in which a certain position is vacant. Some of the Universities and Colleges provide on-campus placements but the pay is not high as the individuals lack skills, experience and abilities. 

Post Graduate Diploma in Marketing Management : 51 answered questions

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Ques. Which is better IMT Ghaziabad PGDM (marketing) or IMI Delhi PGDM?

● Top Answer By Sayan Bagchi on 04 Jun 22

Ans. IMT Ghaziabad is an excellent choice for Marketing. The faculty, resources, facilities, and brand value are better in IMT G. Marketing is the top recruiting sector for the institute. During IMT Ghaziabad placements 2022, Marketing had a whopping 66% placement rate. But there is a trade-off. The batch strength is too high. It’s extremely difficult to get good placement opportunities.  IMI has a lower batch size. It is a good option for HR and finance specialization. The placement packages offered at IMI and IMT are similar. Both B-Schools have an average CTC of around INR 15 LPA.  You should choose one of these B-School, based on your choice of specialization. Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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Ques. Which is best option, the executive program in sales and marketing at IIM Calcutta or the postgraduate certification in business management at XLRI, Jamshedpur?

● Top Answer By Shubham Bhoyar on 29 Nov 22

Ans. Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes.  They have no real value in real life or the corporate world.  They won’t be very useful if you want to learn. They add no value to your CV You will not be considered alumni of the institute So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV. Read more
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