PG Diploma Marketing Management Latest Updates
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Marketing Manager as a profession can be pursued after class 12 by opting for a degree or certificate that focuses on building up Marketing Manager skills in candidates. Candidates can also opt for postgraduate degrees in the Marketing field for better career opportunities.
BBA in Marketing, BBA in Digital Marketing, and MBA in Marketing are some of the popular courses for students looking to become a Marketing Manager. Students can also opt for certificate courses that cover the basics of the Marketing Manager profession and teach them marketing-related skills. Check: Marketing Manager Qualifications
The average annual salary of a Marketing Manager in India is INR 7 LPA with the highest salary being INR 27 LPA. The monthly income of a Marketing Manager in India ranges between INR 50,0000 to INR 1,44,536. Tata Steel, Amazon, Flipkart, ICIC Bank and HDFC Bank are some of the biggest recruiters of Marketing Managers in India. The average annual salary of a Marketing Manager in India is INR 7 LPA.
Table of Contents
- How to Become a Marketing Manager after 12th: Quick Facts
- Eligibility to Become a Marketing Manager after 12th
- Steps to Become a Marketing Manager after 12th
- Marketing Manager Course after 12
4.1 Entrance Exam
How to Become a Marketing Manager after 12th: Quick Facts
| Eligibility | Class 12th |
| Qualifications | Degree in BBA/BBM, MBA, PGDM or Certificate in Marketing |
| Starting Salary (INR) | 7 LPA |
| Average Salary (INR) | 12 LPA |
| Highest Salary (INR) | 27 LPA |
| Top Recruiters | Tata Steel, Amazon, Flipkart, ICIC Bank and HDFC Bank |
Eligibility to Become a Marketing Manager after 12th
A candidate must fulfil certain eligibility requirements before submitting an application for a course.
In order to be taken into consideration for admission to the desired institute, college, or university, students must comply with the Marketing Manager eligibility standards listed below.
- Candidates must be passed 10+2 in any stream preferably with at least 55-60% marks from the recognized Board.
- Candidates must have appeared in Entrance Exams such as NPAT, CUET UG, CUET PG, XAT, GATE etc. conducted at the national or state level or by the University.
- For candidates who are willing to pursue Online or Distance Marketing courses after the 12th, there are no eligibility criteria, they just need valid entrance exam scores and a bachelor's degree/ 10+2 mark sheet.
- Some Institutions may also ask for working experience in the same field
Steps to Become a Marketing Manager after 12th
To become a Marketing Manager, candidates must apply to Management universities in India. Candidates can opt for full-time Degree or certification courses. The general steps that can be followed to become a Marketing Manager are as follows.
- Complete 10+2 in any stream preferably with at least 55-60% marks from the recognized Board.
- Get a Bachelor’s or Master’s Degree in Marketing
- Learn Marketing and Communication Skills
- Acquire Relevant Work Experience
- Develop Expertise in Marketing Abilities
- Look for an Entry-Level Marketing Position
Marketing Management Course after 12th
Marketing Manager courses after class 12 generally consist of Degree and Certificate courses through which students build up knowledge in different aspects of the Marketing sector. Candidates can also go for full-time courses like BBA, BBM, PGDM or MBA in Marketing Management.The details for the most popular courses are mentioned in the following table.
| Degree | BBA in Marketing Management | MBA in Marketing Management |
|---|---|---|
| Eligibility | Class 12 | Graduate with 50% marks |
| Entrance Exams | NPAT, GLAET, CUET UG, BUMAT | GLAET, CUET PG, GMAT, XAT |
| Top Colleges | NMIMS University, Chandigarh University (CU), GLA University, BML Munjal University (BMU) | Chandigarh University (CU), Indian Institute of Management (IIMC), XLRI Xavier School of Management, Jamshedpur |
| Course Fees | INR 1,00,000 to INR 3,90,000 | INR 2,50,000 to INR 10,00,000 |
| Average Salary (INR) | INR 7 LPA | INR 15 LPA |
| Top Recruiters | Tata Steel, Amazon, Flipkart, ICIC Bank and HDFC Bank | Tata Steel, Amazon, Flipkart, ICIC Bank and HDFC Bank |
Entrance Exam
Admissions for Marketing courses are mostly done based on merit and Entrance Exam. Students must appear in entrance exams like NPAT, CUET UG, BUMAT, XAT and GMAT. The details for some of the top exams are mentioned in the following table.
| Entrance Exam | Application Deadlines | Exam Dates | Result Declaration |
|---|---|---|---|
| NPAT | May 24, 2023 | January 4, 2023 to May 31, 2023 | June 19, 2023 |
| CUET UG | April 11, 2023 | May 21, 2023 to June 23, 2023 | July 15, 2023 |
| BUMAT | June 8, 2023 | June 18, 2023 | June 26, 2023 |
| XAT | December 11, 2023 | January 8, 2023 | January 28, 2023 |
| GMAT | October 7, 2023 | February 4/5/11/12, 2023 | March 16, 2023 |
Top Marketing Manager Colleges
Tabulated below are some of the top Marketing Manager Colleges in India.
| Name of the Colleges | Location | Average Fee (INR) |
|---|---|---|
| IIMC | Kolkata | 3,90,000 |
| NMIMS University | Bangalore | 3,15,000 |
| Chandigarh University (CU) | Chandigarh | 1,41,000 |
| GLA University | Mathura | 1,00,000 |
| BML Munjal University (BMU) | Gurgaon | 3,35,000 |
| MIT-WPU | Pune | 2,80,000 |
| IMED | Pune | 1,50,000 |
| Chitkara University | Chandigarh | 1,20,000 |
| DYPUSM | Navi Mumbai | 1,20,000 |
| PDEU | Gandhinagar | 2,49,000 |
Skills Required to Become a Marketing Manager after 12th
Candidates are required to have a combination of skills to become a Marketing Manager. Some of the top skills are mentioned in the table below.
| Creativity and Skill Writing | Leadership Skills | Communication and Networking Skills |
| Understanding the Buyer’s need | Understanding Sales Process | Search Engine Optimization |
| Marketing Strategy | Market Research | Project Management |
Benefits of Becoming a Marketing Manager after 12th
The marketing manager offers the following benefits:
- It offers a wide range of job opportunities
- Through a Marketing Degree, Experience and Skills can start your own business
- Connection with big industries, firms and business
- Individuals can start free-lancing
- Plan a better retirement
Salary of a Marketing Manager
The average annual salary of a Marketing Manager in India is INR 7 LPA. With experience and skills it is seen that in most companies, the salaries of Marketing Manager also get increased. The average starting salary of a Marketing Manager in India is INR 7 LPA with the highest salary being INR 27 LPA. The salaries of a Marketing Manager along with top recruiters are mentioned in the table below.
| Company | Designations | Average Annual Salary |
|---|---|---|
| Games 24x7 | Marketing Manager | INR 27 L |
| Amazon | Marketing Manager | INR 24.6 L |
| Tata Steel | Marketing Manager | INR 17.6 L |
| Flipkart | Marketing Manager | INR 15.9 L |
| Bharti Airtel | Marketing Manager | INR 14.8 L |
| Schneider Electric | Marketing Manager | INR 12.6 L |
| Godrej & Boyce Manufacturing | Marketing Manager | INR 12.3 L |
| Byju’s | Marketing Manager | INR 11.3 L |
| ICIC Bank | Marketing Manager | INR 10.9 L |
| HDFC Bank | Marketing Manager | INR 10.1 L |
How to Become a Marketing Manager after 12th: FAQs
Ques. Can I become a Marketing Manager by choosing Science in School?
Ans. Marketing is generally associated with the commerce and management field but it is not mandatory that you must opt for the commerce stream in school to become a marketing manager. You can become a marketing manager by choosing the science and arts stream.
Ques. What are the set of skills you need to become a marketing manager?
Ans. The marketing Manager field requires a diverse skill set, including critical thinking, creativity, communication, data analysis etc. Apart from all these skills relevant work experience is also required
Ques. What are the career prospects of a Marketing Manager in India?
Ans. In India, Marketing managers have a wide range of career opportunities such as Digital Marketing Manager, Product Manager, Brand Manager, Product Manager, Sales executive or manager in reputed companies in industries, including retail, tourism, FMCG, banking, hospitality, media & advertising and market researcher etc.
Ques. Is it mandatory to appear in an entrance exam to get admission to a marketing course?
Ans. It is not mandatory to appear in an entrance exam to get admission to a marketing course. Some universities give admission to marketing courses without any entrance exam but top universities and colleges need a valid score on an entrance exam such as XAT, NPAT, CUET UG, or GATE to give admission to marketing courses.
Ques. Online or Offline which course is good for Marketing?
Ans. To become a marketing manager one has to pursue a degree or certification in marketing but it is good to pursue the degree and certification through offline mode as it is a practical and business-related subject. So it is mandatory to have real-world experience and interaction with clients, organisations and fellow mates to get a better understanding of the demand which will help you to deliver the precise need of the demand.
Ques. Is a part-time course available for marketing?
Ans. Most Universities or Colleges offer full-time courses for Marketing courses only. Certification courses that are available online offer part-time courses.
Ques. How to apply for the marketing manager job position?
Ans. Being a marketing manager is a highly responsible job. You need a wide range of experience, skills and abilities to get the job as a marketing manager. With all the requirements and eligibility you can apply to a company in which a certain position is vacant. Some of the Universities and Colleges provide on-campus placements but the pay is not high as the individuals lack skills, experience and abilities.
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