MICA, Ahmedabad

At MICA Ahmedabad, you will experience a learning environment that promotes love and affection towards your field of study.

MICA is a specialized institute that offers courses in Strategic Marketing and Communication. The curriculum and pedagogy are designed to cater to the specific needs of this niche field. The specializations in the final year, such as Advertising and Brand Management, Digital Marketing, Media Management, and Market Research, will equip you with the skills required for your dream job.

The faculty at MICA is highly knowledgeable and experienced in this field. You will have access to their expertise, which is unparalleled in the industry. The industry sessions organized by the institute provide a unique perspective on the current trends and practices in the field of strategic marketing and communication.

Apart from academics, campus life at MICA offers something for everyone. Whether you are interested in sports, clubs, or the library, there is always something to keep you engaged. The institute has one of the best libraries, which is well-stocked with the latest books and resources in the field of strategic marketing and communication. The committees and clubs at MICA are highly active and offer opportunities to develop leadership and management skills.

Since you have specifically mentioned the aspects on which you want info, I will go straight to the point.

Learning experience: The pedagogy and curriculum are industry relevant and are updated on a yearly basis. The students are taught about Marketing from Day one covering all the arenas. It’s the relevancy and well-structured nature of the curriculum combined with excellent pedagogy that gives the students of MICA an edge over other students of B schools like IIMs during internships 

The course is specially designed for Marketing enthusiasts. The students win many corporate and B-school competitions like Mahindra War Room, HUL Lime, etc. owing to the institute's specialization in Marketing. These competitions fill the gap between the theoretical and practical knowledge we gained in class.

Campus life: The MICA campus is one of the liveliest campuses across India. A student-driven committee organized fun events and kept the spirit alive on campus. We have football, cricket, Game of Thrones, and other movie screenings. Birthdays at MICA are celebrated with much fun. You will get a baggage of memories just in 2 months that will stay with you throughout your life.

ROI: MICA fees are not less given how coveted the course is. This year the fee was ?21 Lakh. The course is priced competitively but it is still not as high as the fees charged by private B Schools like NMIMS or IIMs. After interacting with a few alumni I got to know that most of them managed to repay their loans within 3-4 years. So overall the ROI is pretty good.

My friend gave her interview at MICA-Ahmedabad and cleared it. According to her, the interview went in a very smooth manner and it was overall a stress-free experience for her.

The panel had three people- 2 faculty members and an individual from the corporate.

The interview was based on the SOP and the applicant’s form.

My friend mentioned in her form that she hated getting waxed. Based on this response, the interviewers conversed with her about beauty and the pressing issue of always looking gorgeous. It was more like a conversation than an interview.

My friend also mentioned in her form how she was into the sport of shooting while at school. One of the interviewers had a funny exchange with her on this subject. This made my friend feel comfortable and confident from the very beginning of the interview.

Overall, my friend had an enjoyable experience with her interview at MICA-Ahmedabad and she will always cherish the memory of that day.

For MICA's GE-PI process, two test-scores are always considered before they shortlist any candidate. After that, you should clear any of the following- CAT; XAT or GMAT. You must essentially also manage to crack the written exam of MICA itself - MICAT.

This might look and sound difficult and a rather intimidating task, that you have to go through two competitive level exams to get in. You would be able to keep track of the level of your knowledge via Logical Reasoning, Verbal Ability and Quantitative Aptitude. Therefore, you must understand that it is vital to chalk out a plan and a strategy. 

Interestingly, MICAT comprises two different sections which are - Psychometric and Descriptive. This isn't a part of your regular CAT/XAT/GMAT. What's unique isn't the fact that this particular section sets aside students from MICA and B-school graduates. 

Here's a brief overview of Psychometric and Descriptive sections -

• Descriptive - This section requires candidates to answer questions based on their story-telling abilities and check how well they manage to analyse and handle situations under sheer pressure and stress.
• Psychometric - A qualifier for the assessed test - this section is such that if you fail in answering even one question, know that your paper will not be considered and hence, would not be evaluated. Right or wrong aspects do not matter in this section but it takes away an impression of the way you function your mind which renders an impression about you too. 

Talking about B-school graduates is pretty straightforward. Once they are shortlisted, they would stick to GDs or else WATs as their second option. While MICA does this. It administers a group exercise checking the candidate's leadership, teamwork and creative side. And by the time you reach the PI, you would go through a number of different experiences.

The path to MICA is indeed difficult and intimidating at times, but if you have already made up your mind to reach there by staying persistent in your efforts, you would definitely be successful. Once you're there, your life will turn around for good.

MICA Ahmedabad’s campus life is indeed exciting and vibrant. Let's break down the key aspects of campus life at MICA based on the information provided:

• Food: MICA provides a diverse and delicious food experience with four daily meals - breakfast, lunch, dinner, and snacks. Festivals and events receive special food arrangements.
• Chota Canteen: The 24/7 open canteen at MICA, allows students to customize their food preferences, and items can be named after them. This offers flexibility and convenience to cater to individual tastes.
• Hostel Life: In the first year, students share rooms with a partner, and in the second year, they get single rooms. There are different hostels for first-year students, including Parijat (Girls Hostel), Palash (Boys Hostel), and Silver Oak (Co-ed Hostel). In the second year, students have the flexibility to form their groups and choose hostels based on their preferences. Hostels play a crucial role in campus events and activities.
• Campus Activities: The campus and library are accessible 24/7, offering a conducive environment for students to study and work on assignments. Students are heavily involved in assignments, committee work, events, and sports.

Overall, it seems like MICA offers a lively and engaging campus life with a focus on academics, extracurricular activities, and a diverse range of food options.