Content Curator | Updated on - Mar 30, 2026

The MBA (Digital Marketing) programme at RVS College of Arts and Science (RVSCAS), Coimbatore, is a 2-year full-time postgraduate programme spread across 4 semesters, affiliated to Bharathiar University and approved by AICTE. Launched in 2014, this is a Dual Specialization Tech MBA where students choose Digital Marketing as their major specialization and one of Applied Finance or HR as a minor. The total tuition fee is Rs. 1,60,000 (Rs. 80,000 per year), with a one-time admission fee of Rs. 5,000. The programme covers Introduction to Digital Marketing, SEO, SEM, Social Media Marketing, Stukent Practical Simulation, and a Capstone Project. RVSCAS MBA has been ranked 43rd among MBA colleges in India and is a popular choice for digital marketing-focused management aspirants in Tamil Nadu.

Admissions for the 2026-27 academic session are currently open. Applications can be submitted online at admissions.rvscas.ac.in or directly at the college admission cell. The 2026 batch is expected to commence in July 2026. Candidates must have a valid CAT/MAT/XAT/TANCET score with a minimum of 50% for admission. CAT 2025 results were declared on December 24, 2025. MAT February 2026 session is currently ongoing, and TANCET 2026 is tentatively scheduled for March 21, 2026.

Key Points

The programme is a Dual Specialization Tech MBA, allowing students to choose Digital Marketing as major and one of Applied Finance or HR as minor.
The curriculum covers SEO, SEM, Social Media Marketing, and includes Stukent Practical Simulation for hands-on digital marketing experience.
Faculty includes industry experts such as Mr. Vishal Srivastava, Director of Trainedge and ISB (Indian School of Business) alumnus.
The programme prepares students to market themselves and businesses effectively using digital devices and platforms.
The Capstone Project in the final semester provides hands-on experience in applying digital marketing strategies to real business scenarios.

Official Link:

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Highlights
Fees
Admission
Scholarships
Cutoff
FAQs

RVSCAS Latest Updates and News

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16 Mar, 2026 TANCET 2026 registration is open till Apr 10 @tancet.annauniv.edu for MBA & MCA admissions. Exam on May 9, 2026. Read more.

RVSCAS MBA Fees

The MBA (Digital Marketing) programme at RVSCAS is priced at Rs. 80,000 per year, totalling Rs. 1,60,000 for the entire 2-year course. A one-time admission fee of Rs. 5,000 is payable at the time of joining, bringing the total payable amount to Rs. 1,65,000. Hostel accommodation is optional and available separately for interested students.

Fee Components

Fee Component	Amount
Tuition Fee (per year)	Rs. 80,000
Tuition Fee (2 years)	Rs. 1,60,000
Admission Fee (one-time)	Rs. 5,000
Total Fees (excluding hostel)	Rs. 1,65,000
Hostel Fee - Room Rent (per year, optional)	Rs. 30,000
Hostel Fee - Mess Charges (per month, optional)	Rs. 3,000
Hostel Fee - Total (approx. per year, optional)	Rs. 66,000

The admission fee of Rs. 5,000 is a one-time charge applicable to all UG and PG programmes.
Hostel accommodation is optional and not included in the total course fees.
The men's hostel is located on campus; the women's hostel is off-campus with bus facility provided.
Mess charges are approximately Rs. 3,000 per month (subject to revision).
Seat can be blocked by paying the first semester fees fully upon acceptance.
Educational loans are available through Canara Bank, located near the campus.

RVSCAS MBA Admission 2026

Admissions to the MBA (Digital Marketing) programme at RVSCAS are based on entrance exam scores (CAT/MAT/XAT/TANCET) and academic merit. The process involves checking eligibility, preparing documents, and submitting the application. For the 2026-27 session, admissions are currently open. Candidates with CAT 2025 scores (results declared December 24, 2025) or MAT February 2026 scores can apply. TANCET 2026 is tentatively scheduled for March 21, 2026.

College Admission Dates

Event	Tentative Date
Admission Portal Opens	January 2026 (ongoing)
Application Deadline	June 2026
Batch Commencement	July 2026

Entrance Exam Dates

Exam	Event	Date
CAT 2025	Exam Date	November 30, 2025
CAT 2025	Result Date	December 24, 2025
MAT Feb 2026 (PBT)	Exam Date	March 1, 2026
MAT Feb 2026 (CBT)	Exam Date	March 8, 2026
MAT Feb 2026 (PBT)	Result Date	March 14, 2026
MAT Feb 2026 (CBT)	Result Date	March 18, 2026
TANCET 2026	Registration Start	February 24, 2026 (Tentative)
TANCET 2026	Registration End	March 10, 2026 (Tentative)
TANCET 2026	Exam Date	March 21, 2026 (Tentative)
TANCET 2026	Result Date	April 24, 2026 (Tentative)

TANCET is conducted by Anna University for PG admissions in Tamil Nadu.

CAT is conducted by IIMs.

MAT is conducted by AIMA.

All TANCET 2026 dates are tentative.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Graduates from any discipline are eligible to apply.
A minimum of 50% aggregate marks in 10th, 12th, and UG Degree is required.
A valid score in CAT/MAT/XAT/TANCET with a minimum of 50% is required.

Admission Process

Check eligibility: Graduates from any discipline with minimum 50% in 10th, 12th, and UG, and a valid CAT/MAT/XAT/TANCET score.
Prepare documents: All academic records (10th, 12th, entrance exam scorecard, and UG degree), 2 passport-size photographs, and completed application form.
Submit application: Post or directly submit the application with documents to RVS CAS MBA, 242-B, Trichy Road, Sulur, Coimbatore, Tamil Nadu - 641 402, or apply online at admissions.rvscas.ac.in.
Block seat by paying the first semester fees fully upon acceptance.

RVSCAS MBA Scholarships 2026

RVSCAS offers a range of scholarships and financial aid options to support students from diverse backgrounds. Merit-based fee concessions are available for high-scoring students, while government scholarships cover SC/ST, BC, MBC, and minority students. The college also provides special discounts for NCC candidates, first-generation graduates, students from affiliated RVS schools, and sports achievers. These scholarships significantly reduce the financial burden for eligible students.

Scholarship Details

Scholarship / Financial Aid	Eligibility	Benefit
Merit Scholarship (College)	Students scoring 80% and above in qualifying exam	20% fee reduction
SC/ST Government Scholarship	SC/ST students (Tamil Nadu domicile)	Full/partial tuition fee reimbursement as per government norms
BC/MBC/DNC Scholarship (TN Govt.)	BC/MBC/DNC students (Tamil Nadu domicile)	Partial tuition fee reimbursement as per government norms
PM YASASVI Scholarship	OBC/EBC/DNT students with family income below Rs. 2.5 lakh	Up to Rs. 15,000 per year (Post Matric)
NCC Candidate Concession	Students with NCC background	Fee concession (amount varies)
First Graduate Scholarship	First-generation graduates from low-income families	Fee concession (amount varies)
Sports Scholarship	District-level or above sports achievers	Fee concession (amount varies)
RVS Alumni/School Student Concession	Students from affiliated RVS schools	Fee concession (amount varies)

Government scholarships (SC/ST, BC/MBC) are applied through the Tamil Nadu State Scholarship Portal (ssp.tn.gov.in).
PM YASASVI applications are submitted through the National Scholarship Portal (scholarships.gov.in).
Students must apply for scholarships within the deadlines specified on the respective portals, typically between August and November each year.
Scholarship amounts and eligibility criteria are subject to revision by the respective government authorities.

RVSCAS MBA FAQs

Ques. What is the Stukent Practical Simulation in the MBA (Digital Marketing) programme?

Ans. Stukent is a leading educational technology platform that provides real-world digital marketing simulations. In the MBA (Digital Marketing) programme at RVSCAS, students use Stukent's SEM and SMM simulations to practice managing actual digital marketing campaigns in a risk-free environment, gaining hands-on experience before entering the industry.

Ques. What entrance exams are accepted for MBA (Digital Marketing) admission at RVSCAS?

Ans. RVSCAS accepts CAT, MAT, XAT, and TANCET scores for MBA admissions. A minimum score of 50% in the entrance exam is required. Candidates must also have a minimum of 50% aggregate marks in their 10th, 12th, and UG degree.

Ques. What is the total fee for MBA (Digital Marketing) at RVSCAS?

Ans. The total tuition fee for the 2-year MBA programme is Rs. 1,60,000 (Rs. 80,000 per year). A one-time admission fee of Rs. 5,000 is also charged at the time of joining. Hostel charges are optional and not included in the course fee.

Ques. What are the career options after MBA (Digital Marketing) from RVSCAS?

Ans. Graduates can pursue careers as Digital Marketing Managers, SEO Specialists, Social Media Managers, Content Strategists, SEM Analysts, Digital Brand Managers, and E-commerce Managers. The growing digital economy makes this one of the most in-demand MBA specializations in India.

Ques. Who are the faculty for MBA (Digital Marketing) at RVSCAS?

Ans. The programme features industry expert faculty including Mr. Vishal Srivastava, Director of Trainedge and ISB (Indian School of Business) alumnus, who brings real-world digital marketing expertise to the classroom. The faculty combines academic knowledge with practical industry experience.

Ques. Can a student from a non-marketing background pursue MBA (Digital Marketing) at RVSCAS?

Ans. Yes, graduates from any discipline are eligible to apply for the MBA programme at RVSCAS, including MBA (Digital Marketing). The programme is designed to build digital marketing skills from the ground up, making it accessible to students from engineering, science, arts, and commerce backgrounds.