Content Curator | Updated on - Mar 30, 2026

Master of Business Administration (MBA) in Marketing is a 2-year full-time postgraduate program offered by International Institute of Professional Studies (IIPS), Indore, affiliated with Devi Ahilya Vishwavidyalaya. This specialized program is designed to develop leadership qualities, business skills, and managerial competencies with a focus on marketing strategy, brand management, consumer behavior, and market research. The total fees for the course is 1.37 lakhs, making it highly affordable for aspiring marketing professionals. The primary entrance exam is CMAT (Common Management Admission Test), and the program has an intake of 40 seats. The course is offered in on-campus full-time mode of study. This specialization is particularly popular among students aspiring to build careers in marketing, brand management, advertising, retail, and market research sectors.

Admission for the MBA (Marketing) program at IIPS Indore is currently ongoing for the 2026 academic year. The application deadline for CMAT 2026 was November 24, 2025, with the exam conducted on January 25, 2026, and results announced on February 13, 2026. Counselling and seat allocation are expected to be completed by March 2026, with classes commencing in June 2026.

Key Points:

Comprehensive curriculum covering marketing strategy, brand management, and consumer behavior
Emphasis on digital marketing and contemporary marketing trends
Dual specialization options available (Marketing + Finance, Marketing + HR, Marketing + Business Analytics)
Strong focus on practical application through case discussions, industry visits, and projects
Internship opportunities with leading marketing firms, advertising agencies, and multinational corporations

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Highlights
Fees
Admission
Scholarships
Cutoff
FAQs

IIPS MBA (Marketing) Fees

The MBA (Marketing) program at IIPS Indore is one of the most affordable postgraduate management programs in India. The total fees of 1.37 lakhs covers tuition and other charges spread across the 2-year duration. The annual fees work out to approximately 68,500 INR, making it accessible to students from diverse economic backgrounds. The college also offers scholarships for SC, ST, and OBC students below the creamy layer, which can cover up to 50% of the fees. Additionally, government-authorized bank loans are available for eligible students.

Fee Components

Fee Component	Amount (INR)
Tuition Fee	66,000
Other Charges	71,000
Total Fees	1,37,000

Fees are refundable as per college norms.
Scholarships available for SC, ST, OBC (below creamy layer), and EWS categories.
Bank loans available through government-authorized institutions.
No hostel fees included as hostel is optional.

IIPS MBA (Marketing) Admission 2026

The admission process for MBA (Marketing) at IIPS Indore is merit-based and conducted through CMAT (Common Management Admission Test) followed by counselling. The college follows a transparent and systematic approach to select the most deserving candidates. Candidates are ranked based on their CMAT scores, and seat allocation is done through multiple counselling rounds considering category-wise reservations.

Important Dates

Event	Date
CMAT Registration Start	October 17, 2025
CMAT Registration End	November 24, 2025
CMAT Admit Card Release	January 21, 2026
CMAT Exam Date	January 25, 2026
CMAT Answer Key Release	January 31, 2026
CMAT Result Announcement	February 13, 2026
Counselling Round 1	February 20, 2026 (Tentative)
Counselling Round 2	February 27, 2026 (Tentative)
Class Commencement	June 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree in any discipline with a minimum of 50% marks from a recognized university
Valid CMAT score (Common Management Admission Test)
Relaxation of 5% in eligibility marks for SC, ST, OBC candidates of Madhya Pradesh and Physically Challenged (Divyang) candidates

Admission Process

Candidates must register and appear for CMAT conducted by All India Council for Technical Education (AICTE)
Merit list is prepared based on CMAT scores
Eligible candidates are called for counselling in multiple rounds
Candidates exercise their choice of specialization during counselling
Final seat allocation is done based on merit, category, and choice of specialization

IIPS Indore: Students' Opinion

AI-Generated Summary based on 1 Reviews

Admission to the MBA (Management Science) program requires passing the CET entrance exam. Once the test is cleared and the application is submitted, successful candidates are shortlisted for admission. The total cost of the MBA program is Rs. 1.59 Lakhs. This includes a tuition fee of Rs. 21,000 per semester and additional fees amounting to Rs. 19,911 for all four semesters.

The fees are considered affordable. The college has seen participation from major companies like ICICI Bank, Mahindra Finance, Flipkart, and Bajaj in their placement drives. About 60% of the students have successfully secured placements, with salary packages ranging from 3 LPA to 7.50 LPA.

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IIPS MBA (Marketing) Scholarships 2026

IIPS Indore offers multiple scholarship schemes to support deserving and meritorious students. The scholarships are designed to make quality management education accessible to students from all economic backgrounds. Various government and institutional scholarships are available for eligible candidates.

Scholarship Details

Scholarship Name	Eligibility	Amount	Application Deadline
Post Matric Scholarship for SC/ST/OBC	SC, ST, OBC (non-creamy layer) students	Up to 50% of fees	As per government notification
Merit Cum Means Scholarship	Meritorious students with financial need	Variable	June 2026
Mukhya Mantri Medhavi Vidyarthi Yojana (MMMVY)	MP domicile students with 75%+ in 12th (MP Board) or 85%+ (CBSE)	Full tuition fees + hostel	As per government notification
Scholarship for Minority Students	Minority community students	Variable	June 2026
Physically Disabled Students Scholarship	Students with disabilities	Variable	June 2026

Scholarships are subject to merit and eligibility criteria.
SC, ST, OBC (non-creamy layer) students can avail up to 50% fee waiver.
MMMVY covers full tuition fees and hostel charges for eligible MP domicile students.
Bank loans are available through government-authorized institutions for all eligible students.

IIPS MBA (Marketing) FAQs

Q1: What is the primary focus of the MBA Marketing program at IIPS Indore?

Ans. The MBA Marketing program focuses on developing expertise in marketing strategy, brand management, consumer behavior, market research, and digital marketing. The curriculum is designed to prepare students for careers in marketing, advertising, brand management, and market research sectors. Students learn to develop marketing strategies, analyze consumer behavior, and manage brands effectively.

Q2: What are the career opportunities after completing MBA Marketing?

Ans. Graduates can pursue careers as marketing managers, brand managers, product managers, market research analysts, advertising executives, or digital marketing specialists. They can work with multinational corporations, advertising agencies, marketing research firms, retail organizations, and media companies. The average salary for MBA Marketing graduates is competitive, with opportunities for rapid career growth.

Q3: Can I opt for dual specialization in Marketing?

Ans. Yes, IIPS Indore offers dual specialization options for MBA Marketing students. You can combine Marketing with Finance, HR, or Business Analytics. This provides flexibility to develop expertise in multiple areas and enhances career prospects in diverse sectors.

Q4: What practical exposure is provided during the course?

Ans. The program includes case discussions, industry visits, projects, role plays, and quizzes. Students undertake summer internships with leading marketing firms, advertising agencies, and multinational corporations, providing real-world exposure to marketing operations and strategy development. Many students receive pre-placement offers from their internship organizations.

Q5: Is the program suitable for non-commerce background students?

Ans. Yes, the program is designed for students from all backgrounds. While it is particularly popular among commerce graduates, students from engineering, science, and arts backgrounds are equally welcome. The curriculum covers all fundamental concepts of marketing and business required to understand marketing management from scratch.

Q6: What is the placement scenario for MBA Marketing graduates?

Ans. IIPS Indore has a strong placement record with over 80% placement rate for MBA programs. Top recruiters include multinational corporations, advertising agencies, marketing research firms, and retail organizations. Marketing specialization graduates are highly sought after by companies for their expertise in brand management, market analysis, and consumer engagement strategies.

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Riya Abhishek Wadhwani

4.7Helpful

MBA, Marketing

Reviewed on Apr 11, 2020

One of the best institution

Fee Structure And Facilities:

The grand total cost of the MBA course was ?1.59 Lakhs only. This includes the tuition fees of ?21000 for each semester and also other fees of ?19911 for every 4 semesters. The fees for our college was affordable.

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