The Bachelor of Journalism and Mass Communication (BJMC) program at this university requires candidates to have completed 10+2 with at least 50% marks and be under 22 years old. Admissions are based on a merit list and require necessary documents like Aadhaar card and academic mark sheets. The program lasts three years with fees totaling INR 24,000 to 25,000, making it economically accessible compared to many private institutions. The course is designed to enhance students' communication skills and personality traits essential for journalism, with highly qualified faculty holding master's degrees.
The faculty focuses on building confidence and comprehensive knowledge among students. Despite its affordable fees, the university offers significant scholarships and financial aid, partnering with banks for student loans. The university has a placement cell to connect students with media companies for jobs and internships, though some students note limited placement opportunities. Plans are underway to strengthen the placement services.

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