Content Curator | Updated on - Apr 8, 2026

Bachelor of Arts [BA] in Digital Media at DBS Global University (DGU), Dehradun, is a 3-year full-time, on-campus undergraduate program offered through the Doon School of Modern Media. The program is a future-ready, experience-driven course that integrates journalism, branding, content creation, digital marketing, and media production to develop complete media professionals. With a total tuition fee of Rs. 4,80,000 over 3 years and access to 250+ companies for campus placements, the BA Digital Media program at DGU is one of the most comprehensive media programs in Uttarakhand. The program is popular for its industry-integrated curriculum featuring SaaS tools, Google and Meta Ads certifications, annual Capstone Projects, and studio-based learning. Admission is merit-based on 10+2 marks combined with an online interview, with early admission open until June 1, 2026.

Admissions for the 2026-29 batch are currently open. DGU follows an Early Admission Process for students awaiting Class XII results (applicable until June 1, 2026) and a Regular Admission Process after XII results are declared. Students with 75% or above in 4 core subjects or CUET (UG) Percentile 60 and above are exempted from the online interview. Students are advised to apply early at admissions.dgu.ac or contact the counsellor at +91 7259162060.

Key Points

The program is offered under the Doon School of Modern Media at DBS Global University, a UGC-recognized private university in Dehradun, Uttarakhand.
Students are trained on industry-standard SaaS tools including Canva Pro, HubSpot, Grammarly Premium, and Hootsuite, and receive Google and Meta Ads certification pathways.
Annual Capstone Projects in collaboration with brands, NGOs, or startups give students real portfolio-building experience every year.
The curriculum includes studio-based learning with newsroom labs, green screen studios, podcasting zones, and on-field reporting opportunities.
Students can choose from 5 Minor specializations: Design, English, Fashion, UI/UX, and Digital Marketing, allowing for a customized learning path.
An optional International Study Program (2-week course in Dubai in Film/Music Production) and a 6-day program at Ramoji Film City/Mumbai Film City are available for additional experiential learning.
Students from 23 states and 5 countries study on campus, offering a diverse and cosmopolitan learning environment in Dehradun.

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

DBS Global University Dehradun Latest Updates and News

05 May, 2026 CUET UG 2026 admit cards out @cuet.nta.nic.in. The exam is scheduled from May 11 to 31, 2026. Read news!

11 Apr, 2026 DBS Global University Admission 2026-27 is open for UG/PG programs. Apply @doonbusinessschool.com.

23 Jan, 2026 DBS Global University Dehradun BA Digital Media Fee Structure 2026 has been released. The total academic fee is ₹ 5.71 Lakhs. Read more.

DGU BA Digital Media Fees

The BA Digital Media program at DGU has a total tuition fee of Rs. 4,80,000 over 3 years (6 semesters), with fees increasing progressively from Rs. 75,000 per semester in Year 1 to Rs. 85,000 per semester in Year 3. The first semester also includes a one-time admission fee of Rs. 15,000. In addition, there are one-time compulsory charges including security deposit (refundable), uniform, book bank, career development cell membership, alumni registration, and online ERP fee. The total academic fee for the full course works out to approximately Rs. 5,28,000 (including exam fees). Scholarships of up to 90% on tuition fee are available for meritorious students.

Fee Structure

Fee Component	Sem I	Sem II	Sem III	Sem IV	Sem V	Sem VI	Total
Admission Fee (One-time)	15,000	-	-	-	-	-	15,000
Tuition Fee	75,000	75,000	80,000	80,000	85,000	85,000	4,80,000
University Examination Fee	5,500	5,500	5,500	5,500	5,500	5,500	33,000
Semester Total	95,500	80,500	85,500	85,500	90,500	90,500	5,28,000

One-Time Compulsory Charges

Charge	Amount (INR)
Security Deposit (Refundable)	9,500
Charges for Uniform (Dress Camp)	4,500
Book Bank (EET Library)	7,500
Career Development Cell Membership	1,000
Alumni Registration + 1 Year Enrollment	1,000
Online ERP Fee	5,000
Total One-Time Charges	28,500

Optional Program Charges

Program	Amount (INR)
International Study Program (2-week Dubai - Film/Music Production)	1,50,000
6-Day Program (Ramoji Film City / Mumbai Film City)	25,000

Security deposit of Rs. 9,500 is refundable at the time of leaving the institution.
Scholarship amount (if any) is calculated on BA tuition fee for first year Rs. 75,000 per semester and subsequently thereafter.
Fee is subject to change. For updated fee structure, visit www.dgu.ac.
Classes in the Department of Mass Communication may stretch till late evening and require many group projects; students are advised to stay in campus hostels.
Hostel facility is available separately for boys and girls with messing and other facilities (hostel fee not included above; contact admissions for current hostel rates).
The International Study Program and 6-Day Film City program are optional and not mandatory.

DGU BA Digital Media Admission 2026

Admissions to the BA Digital Media program at DGU for 2026-29 are currently open. DGU follows a two-stage process: Early Admission (for Class XII appearing students, open until June 1, 2026) and Regular Admission (after XII results). The selection is based on academic merit and an online interview. Students with strong Class XII scores or CUET (UG) percentile above 60 are directly admitted without an interview.

DBS Global University Admission Dates

Event	Date
Early Admission Process Opens	Open (ongoing)
Early Admission Deadline	June 1, 2026 (or XII result declaration, whichever is earlier)
Regular Admission Opens	After Class XII results (tentatively June-July 2026)
Last Date for Lateral Entry Applications	July 31, 2026
Batch Commencement	August-September 2026 (Tentative)

Relevant Entrance Exam Dates

Exam	Relevance	Note
CUET (UG)	Accepted for exemption from online interview	Percentile 60+ exempts from interview
DGU Entrance Test (DGU-AT Online)	Conducted at time of online interview	For students below 75% in Class XII

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have completed 10+2 from a recognized board in Science, Humanities, or Commerce stream.
A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level is required.
Students appearing in Class XII examinations are also eligible to apply under the Early Admission Process.

Admission Process

Apply online at admissions.dgu.ac or contact the counsellor at +91 7259162060.
Students with 75% or above in 4 core subjects (Class XII) or CUET (UG) Percentile 60 and above are directly admitted (no interview required).
Students below 75% in 4 core subjects or CUET Percentile below 60 must appear for the DGU online entrance test and interview.
Early admission applicants are evaluated on Class X, XI performance and DGU entrance test/interview; final confirmation subject to meeting Class XII qualifying criteria.
Submit Class XII marks to registrar@dgu.ac.in within 15 days of receiving board results (mentioning DBS Application Number).
Pay confirmation fees to secure the seat; specialization/course allotment is on a first-come-first-serve basis.

DGU BA Digital Media Scholarships 2026

DGU offers a merit-based scholarship scheme for undergraduate students that can provide up to 90% waiver on tuition fees, making the program highly accessible for academically strong students. Scholarships are disbursed semester-wise and are subject to maintaining 75% attendance and 70% cumulative marks in the preceding semester. An additional 25% tuition fee concession is available for Uttarakhand domicile students.

Merit Scholarship (12th % Any Central Board)

Scholarship Category	12th % (Any Central Board)	Scholarship on Tuition Fee
Merit Scholarship	80.00 - 84.99%	10%
Merit Scholarship	85.00 - 89.99%	20%
Merit Scholarship	90.00 - 92.50%	30%
Merit Scholarship	92.60 - 94.99%	40%
Merit Scholarship	95%	50%
Merit Scholarship	96%	60%
Merit Scholarship	97%	70%
Merit Scholarship	98%	80%
Merit Scholarship	99%	90%
Uttarakhand Domicile Scholarship	Uttarakhand residents	25% on Tuition Fee

CUET / JEE Percentile-Based Scholarships

CUET Percentile	Scholarship
88 - 89.99	10%
90 - 91.99	20%
92 - 93.99	30%
94 - 94.99	40%
95 - 95.99	50%
96 - 96.99	60%
97 - 99.99	70%
99 - 100	90%

Scholarship is calculated on BA tuition fee (Rs. 75,000 per semester in Year 1 and subsequently as applicable).
No two scholarships can be clubbed together; students eligible for two scholarships may choose the higher one.
Students must apply for scholarship on the prescribed form before confirmation of admission; post-admission applications are not eligible.
Scholarship continuation from Semester 3 onwards requires: 75% attendance in each subject, 70% cumulative marks, no disciplinary action, and good moral character certificate.
Scholarship is disbursed semester-wise and is not automatically renewed; the Sponsorship Committee decides each semester.
In case of transfer to another institution, the scholarship amount received must be refunded before issuance of College Leaving Certificate.

DGU BA Digital Media Placement 2026

Placement Details

Aspect	Details
Companies Visiting	250+
Maximum CTC	Rs. 23.5 Lakhs
Roles	Content Writer, Social Media Manager, Digital Marketing Strategist, PR Officer, News Anchor, Brand Communication Executive, Video Content Creator

DGU BA Digital Media FAQs

Ques. Is the BA Digital Media at DGU a full-time on-campus program? Do classes go late in the evening?

Ans. Yes, the BA Digital Media program at DGU is a full-time, on-campus program. As per the official fee structure, classes in the Department of Mass Communication may stretch till late evening and require many group projects. The university strongly advises students to stay in campus hostels to manage the schedule effectively. Both boys and girls hostels are available on campus with modern sporting and gym facilities.

Ques. What is the difference between BA Digital Media and BA Film & TV at DGU? Can I switch?

Ans. BA Digital Media & Mass Communication focuses on journalism, branding, content creation, digital marketing, PR, and strategic communication across all media formats. BA Film & TV is more focused on film production, cinematography, direction, and television production. Both are offered under the Doon School of Modern Media. Students are admitted to a specific program and switching between programs is subject to university policy and seat availability.

Ques. Does DGU provide Google and Meta Ads certifications as part of the BA Digital Media program?

Ans. Yes. The BA Digital Media curriculum includes hands-on training in running ad campaigns across Google Ads, Meta Ads Manager, and YouTube Studio, with certification pathways. These certifications add significant career value and are part of the core curriculum, not optional add-ons.

Ques. What is the placement scenario for BA Digital Media graduates from DGU?

Ans. DGU's Doon School of Modern Media has 250+ companies visiting for campus placements, with the maximum CTC reported at Rs. 23.5 Lakhs. Graduates are placed in roles such as Content Writer, Social Media Manager, Digital Marketing Strategist, PR Officer, News Anchor, Brand Communication Executive, and Video Content Creator. The placement cell actively supports students through interview preparation and industry connects.

Ques. Is the International Study Program in Dubai mandatory for BA Digital Media students?

Ans. No, the International Study Program (2-week course in Dubai in Film/Music Production) is optional and not mandatory. It costs an additional Rs. 1,50,000. Similarly, the 6-day program at Ramoji Film City/Mumbai Film City (Rs. 25,000) is also optional. Students who wish to opt for these programs can do so for additional experiential learning.

Ques. What is the minimum percentage required for admission to BA Digital Media at DGU, and is there any entrance exam?

Ans. The minimum eligibility is 50% aggregate in Class XII (45% for SC/ST/OBC) from any stream (Science, Commerce, or Humanities). Students with 75% or above in 4 core subjects or CUET (UG) Percentile 60 and above are directly admitted without an interview. Students below this threshold must appear for the DGU online entrance test (DGU-AT) conducted at the time of the online interview. There is no separate mandatory entrance exam for this program.