Dr. Mohit Lohani is an Associate Professor and the Head of Public Relations and Communications at the Lal Bahadur Shastri Institute of Management. He holds a BE degree from the Delhi College of Engineering, a PGDM from IIM Lucknow and a PhD from DAU Indore. With 13 years of experience in the corporate sector, Dr. Mohit has worked at well-known brands like Infosys, Grasim, Siyaram, and Swayam. His research interests are Digital Marketing and Service Quality.

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What are the factors that make the PGDM courses of Lal Bahadur Shastri Institute of Management the best for the students to opt for?

While there are several factors that make our institute the best to enrol on, the following are what makes its attractive for students. We are India’s premium business school and are ranked among the top 15 private B-Schools in the country. Our placement records stand at an average package of INR 12.24 LPA. We have 30 years of legacy and over 40 plus of our faculty members hold PhD degrees. We have a 5000-plus global alumni network and we have partnered with over 100 corporate recruiters. The institute holds immersion sessions for all students through international universities, social organizations and rural immersions with NGOs. We also have an association with IBM, Bloomberg, IIM Lucknow and EIC for entrepreneurship among others.

What are some valuable insights of these programs (PGDM) that you are offering at your college? 

LBSIM offers six AICTE approved programmes. We have a PGDM degree in General, Financial Management, Research and Business Analytics, E-Business, AI and Data Sciences and a Fellow Programme in Management. The PGDM programs are a fusion of industry-relevant curriculum, practical exposure, and complete development. These projects, internships, and case studies enable the trainees to gain knowledge of the business world’s realities because of its qualified staff as well as strong industrial links. This is due to the emphasis these programs place on ethical conduct, global views and research thereby promoting the culture of critical thinking and innovativeness. With several specializations to pick from, students can shape their education as per their goals. Our active alumni network facilitates further assistance and career prospects hence making sure students become fully prepared for successful careers in management.

How do these programs ensure that students are being prepared for the future?

LBSIM’s PGDM Programmes offer an industry aligned curriculum that prepares students to possess the skills employers need from them. There are workshops on different software and the latest tools along with interactive sessions with industry experts that allow them to exchange knowledge and network. We also provide mentorship by alumni members and immersions in international universities, rural NGOs, and institutes of national importance that are of value to the students.

How did you train yourself/faculty to deliver these programs (PGDM) to the students?

To prepare and train our faculty members, we regularly undertake the induction of new faculty and trainers. There are course and curriculum revision sessions taking place to keep them updated on the latest knowledge. The institute holds faculty development programmes and facilitates the learning of new software and tools for the benefit of the teachers as well. We provide access to new learning resources for teachers to continue engaging in learning and research, with corporate connections to learn from industry experts.

How do you tend to build an industry connected with these programs? 

LBSIM builds industry connections through numerous initiatives. We have industry interface meetings and courses and curriculum revision meetings with subject matter experts towards the goal of learning what to include and learn from the changes in the industry. The institute regularly invites industry experts and alumni to undertake sessions in each course. We also hold discussions with recruiters and HR heads for best practices to implement during placements that are supplemented with input from academic and industry consultants, trainers, and coaches. We also prioritise feedback from alumni and students on industry trends.

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What are the types of projects that the students are working on through these programs?

The types of projects that our students are working on depend on their interests and career goals. Some projects they work on are Marketing projects on topics like brand management, strategy and digital marketing campaigns. Finance projects include topics like risk management, investment analysis and portfolio management. Human Resource projects include talent management and development, organisational behaviour and change management, performance management systems and Information Technology projects where students work on IT strategy and management, business analytics and big data projects, and cybersecurity management. We also have International Business projects and Innovation and Entrepreneurship where the topic range includes global market entry strategies, international trade and finance, cross-cultural management, export-import documentation and procedures.

What do you see as the college’s greatest strengths and how it can be enhanced?

LBSIM has provided technology enabled and industry focused business education along with a value-driven socially sensitive approach to management to all our students. We believe in the development of the overall personality of the students and encourage participation in various student bodies, club activities and extracurricular activities. LBSIM is continuously enriching its partnerships and associations with academic and industry bodies and corporations, as well as augmenting its technological edge through the latest software and tools. We have formed MoUs with India’s leading universities for student and faculty exchange and to promote joint research and projects as well.

What are the benefits and career options after pursuing these courses?

The biggest benefit of pursuing our courses is the placement assistance students receive. The PGDM programmes offer full placements for deserving candidates. We have over a hundred recruiter partners who help us with internships and placements in multiple roles. We also connect with alumni of top industries such as IBM and Bloomberg, who also help with placements and jobs. Entrepreneurship opportunities are also explored at LBSIM with seed funds and guidance.

What valuable advice would you like to the students for them to have a prosperous career ahead? 

To have a prosperous career, always acquire knowledge and stay current with the emerging developments in your area of specialisation. Direct your energy towards constructing technical competency and people skills such as public speaking, arranging things and creating teamwork. Employ experiential learning from internships and projects to address issues in problem-solving mode. Establish relationships by actively associating with peers, lecturers, and experts in the sector. Your success depends on how well you maintain your good name, see that you never lose it. Lastly, remain open-minded for any chance that presents itself because the business environment is always moving forward at a high speed.