Postgraduate Programme in Marketing, Colleges, Admission, Jobs, Syllabus, 2024

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Waqar Niyazi

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Postgraduate Programme in Marketing is a 2-year long postgraduate program in India that is designed to provide students with a complete and cohesive view of the various practical and applicable aspects of marketing and brand management. 

Admissions to this course are based on graduation marks and CAT/XAT/GMAT scores. Some colleges also require their students to give an entrance test like CAT, XAT, GMAT etc.

A student should have studied Accounts, Business Management, and Maths in 10+2 level and graduated in BBA or B. Com, securing a minimum of 50% marks to be eligible for this course.

Some of the top colleges that offer Postgraduate programme in Marketing are IIM, Ahmedabad, IIM Bangalore, Annamalai University, etc. The average annual fees ranges from INR 39,700 to INR 19,50,000.

Some of the subjects included in this course are management process and organization, business communication, rural marketing, B2B marketing, marketing management, and more.

After completion of this course, students have gone on to take up jobs such as Marketing Manager, Sales Manager, and Communication Manager. The average starting salary can be around INR 2 LPA – INR 3 LPA.

Postgraduate Programme in Marketing: Course Highlights 

Course Postgraduate Programme in Marketing
Course Level Post Graduate
Duration 2 years
Examination Type Semester System
Eligibility 10+2+3 with 50% minimum aggregate score
Admission Process Based on counselling after clearing Entrance Tests (CAT, GMAT, XAT) or Direct Admission for few.
Course Fee INR 1 LPA
Average Starting salary INR 2 to INR 8 LPA
Top Recruiting Companies Banks, Advertising Agencies
Job Description Marketing Manager, Sales Manager, Communications Manager.

PGP in Marketing: What is it About?

Postgraduate Programme in Marketing is designed to provide students with a complete and cohesive view of the various practical and applicable aspects of marketing and brand management. 

Marketing is one of the most diverse areas of business study. A degree in Marketing can help students become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies.

PGP in Marketing aims on highlighting the key concepts of marketing such as effectiveness, service, brand management, pricing and more.

Candidates who have studied this course have a variety of career options including Marketing Manager, Marketing Research Analyst, Marketing Executive, Advertising Manager, and more.

Why study a Postgraduate Programme in Marketing? 

Postgraduate Programme in Marketing helps candidates in effectively understanding the fundamental tools in designing effective marketing of the organization such as segmentation, positioning differentiating, pricing and brand strategies, and targeting.

For those who wish to do their higher studies, the course offers a path to PhD.

Students who took up a Postgraduate Programme in Marketing have known to have found jobs as Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, and more.

Postgraduate Programme in Marketing: Admission Process 

Postgraduate Programme in Marketing admissions is based on scores achieved from graduation, and CAT / XAT / GMAT exams and an additional entrance exam if required by the university. Below are the details on how one can get admission to a Postgraduate Programme in Marketing.

Aspiring students have to appear for at least one of the three exams – CAT / XAT / GMAT. After the qualifying exam, a counseling or personal interview session will be held.

For admissions, the performance in both the tests and the interview will be used to choose the best candidates.

Below are details on some of the common university-based tests conducted in India:

Test Name Full-form
MICAT Mica Admission Test
UPES-MET Management Entrance Test
IBSAT ICFAI Business School Aptitude Test

Postgraduate Programme in Marketing: Eligibility Criteria 

The basic Postgraduate Programme in Marketing eligibility criteria is an aggregate of 50% in 10+2 and graduation, along with CAT/XAT/GMAT exam. Some colleges also require students to give in a separate entrance exam. The scores of all the exams are weighed and accordingly the candidate is chosen.

There is no age limit to apply for a Postgraduate Program in Marketing.

Postgraduate Programme in Marketing: Entrance Exams

Students need to qualify the below given entrance exams or particular university entrance test in order to qualify for the program:

Postgraduate Programme in Marketing: How to prepare for Entrance Exams? 

Candidates looking forward to giving their CAT / XAT / GMAT exams usually opt for coaching. But even then, a little self-preparation can go a long way. So, whether you are enrolled in coaching classes, or have decided to study on your own, below are some of the steps you can take to ensure better study.

Take a mock test: Before beginning your exam preparation, the first step would be to take a mock test to judge where you stand with your preparation. 

Know the exam pattern: Once you are done with analysing all that you need to prepare for the exam, check the exam pattern as well as the syllabus. 

Time management: When it comes to exams, time management should be made a priority. 

Get Right Study Material: Try to talk to your teachers and other students who are also preparing for this exam to find out which guides are the best. Always go for quality over quantity when picking books and stick to your syllabus.

Postgraduate Programme in Marketing: How to get Admission to a Good College? 

To secure admission into a top-ranked Postgraduate Programme in Marketing college, several factors come into play. Below are some of the tips to help you with the preparation:

  • Be aware of the types of questions asked in the entrance exam you are taking. Some papers are harder than the others. This will help in better preparation.
  • Check if the college you are applying to has some other requirements.
  • When preparing for entrance exams, check all the dates carefully and make a note so you can plan your syllabus well in advance.
  • While applying, meet deadlines and try to apply early. This way you will be able to provide the college with a strong first impression.
  • If you have any extracurricular activity skills that can come useful in your college life, then do mention it in your interview.
  • List out all the admission criteria required and follow them step by step.
  • Be precise and clear in what you mention in your application. Avoid writing long answers when not required.
  • Be honest and provide the correct information. Colleges have a way of cross-checking any information you provide them with, so don’t lie on your application.
  • Finally, make sure the college you are applying to is the one you want to get into. If you are confused between a few, then visit them and then make a good judgment. 

Postgraduate Programme in Marketing: Top Colleges 

Postgraduate Programme in Marketing: Course Comparison

Postgraduate Programme in Marketing vs Postgraduate Diploma in Marketing

The course comparison between Postgraduate Programme in Marketing and Postgraduate Diploma in Marketing is as follows:

Parameters Postgraduate Programme in Marketing Postgraduate Diploma in Marketing
Duration 2 Years 2 Years
Focus Area Postgraduate Programme in Marketing helps candidates in effectively understanding the fundamental tools in designing effective marketing of the organization such as segmentation, positioning differentiating, pricing and brand strategies, and targeting. Postgraduate Diploma in Marketing covers the basic fundamentals of Operations and Marketing Management, Finance, HR, and General Management.
Admission Criteria Based on counselling after clearing Entrance Tests (CAT, GMAT, XAT) or Direct Admission for few. Merit Based/ Entrance Test
Eligibility Criteria 10+2+3 with 50% minimum aggregate score Bachelor’s degree in any discipline from a recognized university with minimum 50% marks in it.
Average Course Fees INR 1 LPA INR 15, 000 to 1.2 LPA
Areas of Employment Marketing Manager, Sales Manager, Communications Manager. Marketing Executive, New Product Manager, Marketing Research Analyst, Sales Manager, Communications Manager
Average Placement INR 2 to 8 LPA INR 1 to 7 LPA
Average Fees
Average Placement

Postgraduate Programme in Marketing: College Comparison

Parameters Indian Institute of Management, Ahmedabad Indian Institute of Management, Bangalore Xavier School of Management
Overview Indian Institute of Management was created under the Societies Act. It has been consistently ranked as the premier management school in the country by several national agencies. The Indian Institute of Management in Bangalore is a leading graduate school of management in Asia. They offer graduate programs such as PhD, Master of Business Administration, Master of Business Administration (Business Analytics) and more. Located in Jamshedpur, Xavier School of Management is the oldest B-school of the country, It offers PGDM and Fellowship Programmes in Management.
Location Ahmedabad, Gujarat Bangalore, Karnataka Jamshedpur, Jharkhand
Average Fees INR 19,50,000 INR 18,50,000 INR 7,00,000
Facilities Seminar rooms, hostels, sports complex, kitchen and dining facilities, guest rooms Hostels, Seminar rooms, sports complex, library, guest rooms Library, Hostel, Sports Complex, Laboratories, Cafeteria, Gym, Hospital / medical facilities, auditorium
Placement Options Accenture, HSBC, Amazon, Citi Bank, Barclays, Aditya Birla Group, P&G, TATA and Nokia among others The Boston Consulting Group, McKinsey & Company, Microsoft IDC, Aditya Birla Group, Goldman Sachs, Amazon Boston Consulting Group, Nestle India Limited and TCS
Average Fees

Postgraduate Programme in Marketing: Syllabus 

Below is a semester wise course syllabus:

Semester I Semester II
Finance and control Management process and Organization
Organizational behavior Services marketing
Marketing Business research methods
Economics Advertising and sales promotion
Operations management International marketing
Semester III Semester IV
Management information system Business ethics and communication
Strategic management Management Centre for human values
Human resource management Operations management
Public policy and management Organizational Behavior
Qualifying non-credit courses Rural marketing

Postgraduate Programme in Marketing: Job Prospects and Career Options 

Be it whichever business field, but marketing is an ever-growing career. To this day, every single business in the world needs a marketing graduate.

The Postgraduate Programme in Marketing offers just that. The course is not just confined to theories, but also includes real-life practical exposure to its students thus keeping them up to date on the market situations.

Postgraduate Programme in Marketing: Job Profiles 

Career options are plenty in this field and postgraduates can easily find one after completion of the program. Below are some of the top career choices for postgraduates in this field:

Job Position Job Description Annual Pay in INR
Marketing Executive Marketing executives develop and oversee many aspects of a marketing campaign throughout the lifespan of a product/service. These include creating brand awareness, targeting an audience, building customer relations, and more. INR 2,47,546
Marketing Manager Marketing managers help build awareness for a specific product or brand by developing and executing marketing strategies. They work in industries such as advertising, hospitality, healthcare, finance, and more. INR 6,44,431
Market Research Analyst The job of a market research analyst is to assess consumer preferences to help organizations decide how to advertise their products or services. Market research analysts find jobs in management science, technical consulting services, computer system design services, and advertising/public relations. INR 3,51,516
Brand Manager Brand managers are responsible for ensuring that the products or services of a company fall under their current and potential customers. They make sure that every aspect of the brand strategy is just right. They also work with marketing and advertising agencies to make sure they are following the guidelines of the brand. INR 9,14,699
New Product Manager A product manager is responsible for product planning and execution throughout the life of the product. They gather and prioritize the customer requirements towards the product. A part of their job role includes working with sales, marketing, and support to ensure customer goals are met. INR 15,77,000
Advertising Manager Advertising managers are responsible for implementing and managing the company’s advertising strategies both from a business, sales, and technical perspective. They are also required to create interest amongst potential buyers of a product or service and initiate sales. INR 5,93,274
Marketing Communication Manager Marketing communications managers are in charge of both traditional and digital communications within a company. They are not only required to analyze market trends but also make cost-saving decisions for production. INR 7,17,043
Sales Manager A sales manager is in charge of achieving growth and hitting the sales target of their company by successfully managing their team. They design and implement a strategic business plan that expands the company base and ensures its long term success. INR 9,97,728

Salary Graph Trend 

Average Salary

Postgraduate Programme in Marketing: Future Scope 

Marketing is an ever-growing field and so is Postgraduate Programme in Marketing. Graduates are required in several fields for a varied job purpose.

The course is suitable for those who have a keen interest in marketing and wish to take it further as a career.

For those who wish to continue with their further education, candidates can go on to pursue their PhD.

Postgraduate Programme in Marketing: FAQs 

Ques. Is Postgraduate Programme in Marketing a tough course?

Ans. In simple words, it depends on the student’s capacity and interest. If you have good marketing skills then this course is for you.

Ques. Is there any entrance exam involved to apply for a Postgraduate Programme in Marketing?

Ans. Yes. To secure admission for this course, one has to complete one of the three entrance exams: CAT, XAT, GMAT. Along with this, some colleges can also ask for an additional entrance test. Kindly check the college website for further information.

Ques. What do I do to become a strong candidate for this course?

Ans. To be a strong candidate for the course, one has to have a good score in their previous exam, an average of 50% along with a good percentage in CAT/XAT/GMAT. Also, a good percentage in the college test will help in the process.

Ques. What is the difference between Postgraduate Programme in Marketing and Postgraduate Diploma in Marketing?

Ans. Postgraduate Programme in Marketing helps candidates in effectively understanding the fundamental tools in designing effective marketing of the organization such as segmentation, positioning differentiating, pricing and brand strategies, and targeting.

On the other hand, Postgraduate Diploma in Marketing covers fundamentals of operations and marketing management, HR, finance, general management, and more.

Ques. What should one do after Postgraduate Programme in Marketing

Ans. Upon completion of the Postgraduate Programme in Marketing, students can either opt to study further, which is PhD, or they can look for a job in their desired field.

Ques. What are some good careers after a Postgraduate Programme in Marketing?

Ans. Students who took up a Postgraduate Programme in Marketing have known to have found jobs as Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, and more.

Ques. Is CAT/XAT/GMAT mandatory to seek admission for a Postgraduate Programme in Marketing?

Ans. Yes. An applicant for this program has to give one of the exams (CAT/XAT/GMAT) to qualify.

Ques. What is Programme in Marketing course fees?

Ans. Programme in Marketing course fees varies from college to college. The average range is from 1 LPA.

Ques. What is a Postgraduate Programme in Marketing Salary?

Ans. The average starting salary for a Postgraduate Programme in Marketing graduate is INR 2 to 8 LPA.

Ques. Is there any age limit to apply for this course?

Ans. No, there is no age limit for applying for a Programme in Marketing Salary. The primary requirement is to provide the college with your bachelor’s degree and CAT/XAT/GMAT score.

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84 Reviews found

SC
4.5 /5
Most Helpful

Course Curriculum Overview

Most of the faculties of our college are PHDs or Masters' degrees from esteemed institutions. Every faculty has a very practical and innovative way of teaching. They make use of PPTs, class interactions, videos, and audio clips to impart knowledge.

Fees and Financial Aid

Compared to all the other IIMs under the CAP(Common Admission Process), IIM Raipur has a more pocket-friendly fee structure. My batch of 22-24 had to pay around 16.5 lakhs for the entire duration of 2 years (hostel and mess fee included).


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Course Curriculum Overview

The course heavely focused on practicle knowledge and student has provided with lots of internship oppotunoities. for this student has been provided with additional credit too. The student faculty ratio is good. I don't face any difficulties while in college. Most of the faculty is Phd level educators with lots of years of experience in the industries. the teaching method inclueded case studies, industry based reviews, lots of webinar, interviews and application based studies. the term exam are on time and exam has question related to the case studies so on the scale of 1 to 10 difficulties,it is 8 to pass considering you have fare grip on the concept.

Campus Life

fest: - Tech quiz, Spandan, Metanoia, DJ night, fiannce, marketing, BA, analytics, club, Operation club Amenties in clssroom: - Presentation equipment, Wifi, chair table the social group is formed by the student and has one mentors from faculty and one from the industry like WE CELl


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M
5.0 /5
Most Helpful

Campus Life

the social fest is conducted named elegante, all books are available in the library related to the course. various clubs are there at IIM Bodhgaya like marketing, finance, operation club, economics club, EBSB club etc

Fees and Financial Aid

There is no fee hike policy I experienced, whatever will be the fee for 2 years that was told to us initially only. I got both my summer internship from college only. The internship stipend was based on performance


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VP
3.9 /5
Most Helpful

Campus Life

We had numerous clubs and committees across different domains which were purely governed and managed by students themselves, to get selected for the same, there were different interviews conducted by senior batch who are already part of such bodies. The fest and events were conducted by all clubs all around the year. There were almost all academics books available in the library. Classrooms are big enough to hold 80+ students with a projector, blackboard, ACs, etc.

Course Curriculum Overview

I chose IIM Raipur because I wanted to do my MBA in the marketing field and the college is also known for the same and have a very good international student exchange program. The faculty-student ratio was 1:4. All of the faculty teaching us were PHDs. One year had three trimesters, spanning across 3.5 months on an average.


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A
3.3 /5
Most Helpful

Fees and Financial Aid

The fee structure is pretty high as other colleges ,making pace with old iims. But we could get loan from the banks as we are studying from one of the country's prestigeous institute. i availed the loan for complete fee structure. The fee structure is increasing every year as every other college. It costed 14,00,000 for our batch and it may increase in the time period. Our college also offers scholarship in the name of NBFA (need based financial assistance) for the students based on the income level of the family which somehow helps the students who cannot afford the amount. Apart from that we can find many companies/banks who provide scholarships as part of CSR for PG students , we can avail them by applying to them and providing the information. Coming to college placements, the average annual package is increasing every year compared to previous years. Stipends are also quite good

Campus Life

We do conduct ,celebrate annual fest. It is called as Elegante which ususally conducted in offline but as per the pandemic regulations we are having it and conducted in the month of march. The library is so good , even in online we were provided with all the facilities required for the academic year. we could it from anywhere anytime. Coming to Sport & extracurricular activities, we have several clubs and committees . Some of them are like sports committee,IT committee,pragati club,EBSB club etc. These are all run by students with the guidance of faculty chairperson for that particular group.


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A
4.3 /5
Most Helpful

Placement Experience

Final Placements for the recent batch is quite impressive with an increase of 33.3% YoY in the median package(12.31) and a growth of 76% YoY for the highest package. The institute bagged 200 offers for 175 students. 100% placement is achieved for the entire batch. There is a mix of companies participating in placement drives from various sectors like Manufacturing, Fintech, IT analytics and service, BFS and Consulting. Some of the prominent companies that participated are McKinsey, Morgan Stanley, Aditya Birla Group, Wipro, Accenture, Deloitte, and many more.

Campus Life

The annual fest of IIM Bodh Gaya is 'Elegante' which is conducted in the month of March every year. Due to the pandemic, only half of our batch got the chance to visit the campus. The permanent campus is under construction, hopefully, it will get ready by November 2022. There are 10 committees and 10 clubs in the college which run actively by organizing events and competitions around the year, completely driven by students under the guidance of faculty. In the view of the online mode of study, students are provided access to online libraries.


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VA
4.1 /5
Most Helpful

Placement Experience

The placement scenario is very good at IIM Bodh Gaya the average package for the 2022 batch was 12.31 lakhs and most of the seniors got placed into top companies like Amazon, Morgan Stanley, Collegedunia, Career launcher, BNY Mellon, and many more. This year's Summer placements were also very good. I got into Grow Junction -a startup company with a stipend of 50,000 for two months.

Fees and Financial Aid

1. The fees for two Years at IIM Bodh Gaya 2021-2023 batch is 13 lakhs including the hostel fees. 2. There are plenty of scholarship opportunities provided by the Central Government of India. 3. Bank loans are available easily at a 7% floating interest rate per annum. 4. The average salary for the 2022 batch at Bodh Gaya was 12.31 lakhs


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M
4.9 /5

Course Curriculum Overview

I chose MBA because it is a platform that will give a boost to me in my carrier. With engineering and management skills I will be able to represent myself in a better way and to take decisions in the best possible way. Faculty is to student ratio is well balanced that is 1:50 during the first year and from the second year it depends on the electives one person chooses. All the faculties are well qualified and experienced. the method of teaching is really amazing and interactive. Term exams took place after every 3 months with mid-term after 1 month of starting the term.

Campus Life

Due to covid, the campus was closed earlier but now it is open. The campus life is good where multiple management fest and other activities happen. Different clubs and committees keep the student life happening with internal events. The books are provided by the college which is included in the fees of the students. The amenities in the classroom are well equipped with all the things needed. There are many sports and other activities happen like section wars and inter-college competitions.


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RK
4.3 /5
Most Helpful

Course Curriculum Overview

PGDM course provides industry-based knowledge which is q required thing in entering the corporate world. This led me to choose this course. Talking about the faculty of NDIM, the faculty member of the institute are very helpful and cooperative. They encourage the involvement/ participation of all students in the lecture, try to relate all those topics taught in class with live-based examples, and provide us with sufficient case studies. The institute has adequate faculty for every department. The evaluation pattern of NDIM is on a bi-semester basis. Further, a semester is divided into two-phase. Each phase is evaluated on the basis of assignments, presentation, class participation, and finally with the external exam.

Campus Life

The college has a diverse crowd. Every year the fest is organized in the college with great enthusiasm and energy. There are various clubs in college. The clubs are very active. The events are frequently organized in college by various clubs. The clubs serve as a mode to lower the burden of students and provide relaxation to the mind. The college provides excellent facilities and good infrastructure. Our college provides an online library, computer room, sports, auditorium and many more. The hostel facility is also provided by the college.


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Sk
5.0 /5

Internships Opportunities

Talking about my internship that I was doing the last month was that the domain of Marketing and business development intern and in that domain I had to make a sales. I had done that internship in a very good way and I got the letter of recommendation certificate and also stipend.

Fees and Financial Aid

All the IIM fees are high but Like I said that IIM is a brand and the brand always has value so that much fee will not matter. It always matters so that is the study and what are you learning from there. Talking about scholarship there is so much opportunity to grab it.


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VS
4.4 /5
Most Helpful

Course Curriculum Overview

1. Postgraduation in management will provide me a broader picture of management and give me opportunities to nurture my skill sets. 2. The faculty-student ratio is 1:9. 3. The faculties are well educated from prominent universities like IIMs & IITs and their teaching method is very structured and good. 4. The difficulty level is quite high.

Placement Experience

1. In the 4th-semester students become eligible for campus placements. 2. Some of the companies that make a visit to campus for placements are BAIN & company, JPMC, Mckinsey, Airtel, Avendus, etc. 3. There are 100% campus placements. 4. I have decided to work for an MNC and then start my own startup.


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t
3.4 /5
Most Helpful

Placement Experience

the placement was not that great but according to the ROI of the college, it is average. there is a report of 8-9 LPA average of the outgoing batch. one can think of it as ok. all students get placed but not through college only. people gaining their reference and going for further studies are also counted in.

Course Curriculum Overview

the course curriculum is good in PGDM/PGPM. there is a constant update in the syllabus and more application-based. faculty are highly experienced and provide a real-life example of each concept. the ratio of faculty to students would be 1:20.


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s
3.3 /5

Course Curriculum Overview

The course they teach is PGPM which is an MBA equivalent course that has a dynamic syllabus according to a new change in patterns and cases as the pedagogy is the same as of MDI which is a case study-based approach. The faculty are very qualified. exams are conducted every trimester i.e. 4 months. Exams were quite easy.

Placement Experience

College placement can be considered as average as provided in the placement report it is 9.5 lakh as average and every student gets placed. In the average LPA, both the fixed and variable pay is added up which boosts up the total salary but the in hand salary is much lower than expected.


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A
3.0 /5
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Course Curriculum Overview

I was fairly confused about what to do after my graduation and my stream was biotechnology. I was fairly confused, so after evaluating all my options, I decided to do my MBA weighing up my pros and cons. The ratio is around 1:40 The faculty is fairly mixed with some very good teachers mixed with few average ones. The exams were quite timely and the exams were fairly easy barring some of the subjects.

Campus Life

The Campus life was incredible as the place is quite good and the location is quite serene and plus the weather around the place is very pleasant. The classrooms are good enough and the sizes are good enough to hold the entire batch. The sports facilities are not quite good enough and the college does not have proper ground.


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L
4.1 /5
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Course Curriculum Overview

I choose MBA because it was the right career progression for me after working in a sales role for 3 years. There are about 38 resident faculty for 240 students in each batch. Apart from this visiting faculty are quite common. All faculty are doctorates from reputed management institutions and have had extensive experience in teaching Mid-term and End term exams with sporadic quizzes in between. 6 terms in total.

Placement Experience

The placement committee organises all placement activities. A lot of opportunities are available. About 120 companies visited for final placements with a similar number of offers being made. The highest package is 25 lakhs. 100% placement has been recorded. Being a premier institute, lots of opportunities after education.


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AM
4.6 /5
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Course Curriculum Overview

The course curriculum is designed in such a manner that will engage the students. The syllabus moves step by step so that students can cover up with their studies. A mix of theoretical and practical knowledge that includes case studies, class-based discussions, real-life based problems, and so on helps in better understanding of different concepts.

Fees and Financial Aid

The fee sums up to around Rs 1540000. It includes the Programme fee, Mess, and other charges. Generally, we see a hike in fees every year, and that's normal as it applies to all the B-school fee hike policies. Plenty of opportunities are available for scholarships, financial assistance, but it's for eligible candidates only.


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S
4.8 /5
Most Helpful

Placement Experience

Our college allows to get internship during courses so that's a fetch for us. From third semester onwards we will be recurred. If we do well in internships our job will be confirmed. Highest salary is around 4 lakh per month and lowest will be eight thousand per month.

Course Curriculum Overview

I am interested In MBA . We have two sections each consisting of 100 people. All of the faculty are well experienced and are from best IIMs. We have exams for every two months and we should work on it everyday and I guess if we do so we will pass.


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VK
4.2 /5
Most Helpful

Placement Experience

There is 100 percent placement seen over the past few years. Some of the prominent recruiters who visited our campus were KPMG, YES BANK, DELOITTE, MTR, ICICI LOMBARD. 13.5 LPA is the average package whereas 17 LPA was the highest package offered.

Fees and Financial Aid

Fees of Fifteen lacks is levied for the entire course duration of 2 years which is inclusive of hostel and mess fees also. Scholarships are also provided to the financially needy people from the institute as well as the government side also.


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M
4.1 /5
Most Helpful

Fees and Financial Aid

fees for entire course of 2 years including mess and hostel fees is 15,40,000 which is very much lower than other IIMs but there was a fees hike this year despite pandemic and online classes which is not at all good thing. Only mess fees are deducted otherwise complete fees are taken which is not good gesture I feel.

Campus Life

As we are yet to go and see the campus and hostel but still almost all event be it business conclaves or guest lectures or be it cultural events and concerts, all conducted online. Alumni meet is also conducted named 'Shanshrey' to interact with alumni and see their perspective.


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A
4.3 /5
Most Helpful

Course Curriculum Overview

Course is designed keeping in mind the overall development of the students. Apart from written exams, it has group projects and presentation, simulations, class participation weightage. Also summer internship of 2 months is mandatory at the end of 1st year. Faculty here is very knowledgeable and approachable. Faculty student ratio is 1:10 approx.

Campus Life

As the entire year is spent through online classes only, can't comment much about campus life. However few events like 'Sanshrey' & 'Samarambh' which is cultural event, were conducted on online mode also for more interaction among batches and to showcase their talent.


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Post Graduate Programme in Marketing : 48 answered questions

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Ques. Which is better IMT Ghaziabad PGDM (marketing) or IMI Delhi PGDM?

● Top Answer By Sayan Bagchi on 04 Jun 22

Ans. IMT Ghaziabad is an excellent choice for Marketing. The faculty, resources, facilities, and brand value are better in IMT G. Marketing is the top recruiting sector for the institute. During IMT Ghaziabad placements 2022, Marketing had a whopping 66% placement rate. But there is a trade-off. The batch strength is too high. It’s extremely difficult to get good placement opportunities.  IMI has a lower batch size. It is a good option for HR and finance specialization. The placement packages offered at IMI and IMT are similar. Both B-Schools have an average CTC of around INR 15 LPA.  You should choose one of these B-School, based on your choice of specialization. Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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Post Graduate Programme in Marketing Colleges IN INDIA

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