Post Graduate Diploma in Marketing Management is a 2-year degree course that focuses on the fundamentals of Finance, HR, General Management, Marketing Management and Operations Management. PG Diploma in Marketing Management admissions are offered to students based on their performance in the last qualifying examination. Most colleges that offer the course conduct an Entrance Based Admission system to assess students' knowledge of the subject. The basic eligibility criteria required for aspirants to pursue the course is that they must have a minimum aggregate score of 50% or above in any relevant field from a recognised university.
In India, the average course fee for Post Graduate Diploma in Marketing Management ranges between INR 5,00,000 – 10,00,000 (approx.). Some of the famous colleges that provide PG Diploma in Marketing Management are Indian Institute of Digital Education (IIDE), Doon Business School, Annamalai University and Bharati Vidyapeeth University.
After successfully completing the course, students may find lucrative employment opportunities as Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager, and much more related to this specific field. The average salary package ranges between INR 4.50 LPA- INR 8 LPA. Check: Related Post Graduate Diploma Courses
- Post Graduate Diploma in Marketing Management: Course Highlights
- All About PG Diploma in Marketing Management
2.1 Why Study?
3.1 Eligibility
3.2 Admission 2024
3.4 Important Dates
4.1 Subjects
- Top PG Diploma in Marketing Management Colleges Abroad
- PG Diploma in Marketing Management Skill
- PG Diploma in Marketing Management Salary and Jobs
9.1 Top Recruiters
9.2 Job profile
PG Diploma in Marketing Management: Course Highlights
Course Duration | 2 years |
Eligibility | Graduation across any stream, but preferably commerce |
Entrance Exams |
CAT MAT XAT CMAT SNAP |
Average Course Fees (INR) | 5,00,000 – 10,00,000 |
Average Salary (INR) | 4.50 LPA – 8 LPA |
Job Profiles |
Marketing Manager Marketing Executive Brand Manager Advertising Manager Sales Manager |
Top Recruiters | HSBC, Dell, Standard Chartered Bank, IBM, Myntra, Amazon |
About PG Diploma in Marketing Management
Some of the crucial points that must be kept in mind by students aspiring to pursue the course are listed below.
- PGDMM is a 2-year postgraduate degree course that is bifurcated into 4 semesters focusing on the basics of marketing and management.
- The course focuses on marketing which would help students focus on determining the products in which customers might be interested, deciding the strategies for using them to increase sales, Business Development, and Communications.
- Therefore, students who wish to work as Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager and much more related to this specific field must pursue this course.
Why Study PG Diploma in Marketing Management?
Some of the top reasons justifying the fact that one should pursue PGDMM courses are listed below for your reference,
- This is an excellent choice of course for students who are willing to gain an in-depth knowledge about Marketing Management, Corporate Social Responsibility, Business Communication, Marketing Strategy, Marketing Research, and so on.
- In recent years, the course has proven to be competent and even capable of raising the level of service sector industries and manufacturing firms.
- However, the aspirants who wish to pursue this course must have the capability to assess the limitations and potentials along with their various aspects.
- After completing the course students may are offered lucrative employment opportunities as Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager, and much more related to this specific field.
PG Diploma in Marketing Management: Admissions
Admissions to PG Diploma in Marketing Management are usually entrance exam based in most of the universities across the country. However, the prerequisite for these admissions is to match the eligibility criteria set up by the colleges.
Eligibility Criteria
The common eligibility criteria set up by most of the universities across the country for admissions to PG Diploma in Marketing Management are discussed below.
- Aspiring candidates must hold a bachelor’s degree in any specific field from a recognized college or institute.
- They must have a minimum aggregate score of 50% or above or equivalent CGPA from a recognised university for their undergraduate degrees
- Those having work experience of at least 2 years have an add-on benefit at the time of admissions.
PG Diploma in Marketing Management: Admission 2024
- Admissions to PG Diploma in Marketing Management are usually Entrance Based in most of the universities across the country providing this course.
- These Entrance Examinations are conducted to test the knowledge of the candidates about the concerned subject.
- The most popular entrances conducted for admissions to the course include MAT, CAT, XAT and SNAP.
- At the successful clearance of the entrance examinations, GD / PI rounds are held to test the ability of the candidates.
Entrance Exams
As discussed above some of the entrance exams that are conducted to enrol students for PGDMM courses are CAT, XAT and SNAP. Discussed below in detail are crucial dates for each entrance exams for your reference.
Entrance Exam Dates
Name of the Exam | Application Period | Exam Dates |
---|---|---|
CAT | August 5 – September 21, 2023 | November 26, 2023 |
XAT | July 15 – November 30, 2023 | January 7, 2024 |
SNAP | August 23 – November 23, 2023 |
Test 1: December 10, 2023 Test 2: December 17, 2023 Test 3: December 22, 2023 |
CMAT | 2nd week of March (Onwards) | 1st week of May 2024 |
How to prepare for Entrance Exams?
If an aspirant desires to clear the above mentioned management entrance examinations, they must thoroughly prepare themselves with the suggestions provided below.
- Students must keep up with the most recent exam patterns to help you prepare successfully for the tests.
- On official websites, one can find the most recent exam syllabus.
- Students can practice all types of questions, including MCQs.
- If a negative marking exists, don't rely on conjecture.
- Until the final exam, thoroughly review the topics that have been prepared.
- Students must appear for mock tests to have a better understanding for the exams.
PG Diploma in Marketing Management: Syllabus
Various colleges and universities may have different course syllabuses. The syllabus, on the other hand, provides students with an overview of the topics covered in the course.
Semester 1 | Semester 2 |
---|---|
Business Economics | Business Statistics |
Organisational Behaviour | Marketing Management |
Business Communication | Business Law |
Management Theory and Practice | Essentials of HRM |
Corporate Social Responsibility | Strategic Management |
Information Systems for Managers | Financial Accounting and Analysis |
Semester 3 | Semester 4 |
Customer Relationship Management | Integrated Marketing Communications |
Brand Management | Marketing Research |
International Marketing | Services Marketing |
Marketing Strategy | B2B Marketing |
PG Diploma in Marketing Management: Distance Education
Distance Education as a mode of pursuing a course is one of the most preferred way simply for its convenience, flexibility and affordability. Some of the top universities such as IGNOU, MIT School of Distance Education offer PGDMM courses through distance mode. Tabulated below are some of the necessary details about pursuing PGDMM courses through distance mode for your reference:
Name of the Institute | Admission Process | Average Fees |
---|---|---|
IGNOU | Entrance Based | INR 10,800 |
Acharya Nagarjuna University | Entrance Based | INR 6000 |
MIT School of Distance Education | Merit-Based | INR 60,000 |
PG Diploma in Marketing Management in India: Top Colleges
In India, many institutions are currently providing the course of PG Diploma in Marketing Management. However, the most sought-after and well-known among them are mentioned below:
Name of the Institute | Average Course Fee |
---|---|
Doon Business School | INR 60,000 |
Aligarh Muslim University | INR 25,000 |
IILM Institute for Higher Education | INR 3,10,000 |
Galgotias Business School | INR 2,45,000 |
Guru Nanak Dev University | INR 20,000 - 25,000 |
Bharatiya Vidyapith University | INR 30,000 |
Chetana’s Institute of Management and Research | INR 3,85,000 |
Annamalai University | INR 1,20,000 |
IIDE, Mumbai | INR 4,67,000 |
Advanced Institute of Management | INR 40,000 |
Birsa Institute of Technology | INR 50,000 |
Accman Institute of Management | INR 3,00,000 |
Annex College of Management Studies | INR 1,20,000 – 2,00,000 |
Arunachal University of Studies | INR 20,000 |
Amazon Institute of Hotel Tourism and Management | INR 50,000 |
Avagmah Business School | INR 1,04,000 |
BLS Institute of Management | INR 4,80,000 |
Skyline Business School | INR 1,31,000 |
PG Diploma in Marketing Management: College Comparison
Tabulated below is a detailed comparison of the two of the most prestigious institutions to assist students in determining which college is ideal for them and meets their needs.
Doon Business School Vs Aligarh Muslim University Vs Galgotias Business School
Parameters | Doon Business School | Aligarh Muslim University | Galgotias Business School |
---|---|---|---|
Overview | Set up in 2007, this is a Private Institute that has been approved by the AICTE and UGC. It is well known for its PGDM and MBA courses. It has a seat intake of nearly 1380 students. | Established in 1920 by Sir Syed Ahmed Khan, AMU is a well-known and reputed institute that has been accredited by NAAC Grade A. The university has established three new study centres outside of Aligarh, in Murshidabad (West Bengal), Malappuram (Kerala), and Kishanganj (Bihar). | Set up in 2011, this is a Private Institute that has been approved by the UGC. It is well known for its PG Diploma in Marketing Management Course. |
Average Course Fee | INR 60,000 | INR 25,000 | INR 2,45,000 |
Admission Process | Entrance Based | Entrance Based | Entrance Based |
Average Salary | INR 5 LPA- INR 7 LPA (approx.) | INR 2 LPA- INR 2 LPA (approx.) | INR 4 LPA- INR 7 LPA (approx.) |
PG Diploma in Marketing Management: Colleges Abroad
College Name | Average Fees (INR) |
---|---|
HEC Paris School of Management | INR 7,45,647 |
Columbia University | INR 45,12,208 |
Imperial College Business School | INR 55,81,575 |
Esade Business School | INR 29,16,944 |
Warwick Business School | INR 23,84,667 |
PG Diploma in Marketing Management: Skills
Some of the essential skillsets that are required to pursue a PGDMM course are tabulated below for your reference.
Numerical Skills | Communication Skills | Commercial Awareness |
Organisational Skills | Planning Skills | Teamwork |
IT Skills | Networking Skills | Checking Minute Details |
PG Diploma in Marketing Management: Top Recruiters, Salary and Jobs
The salary, job profiles and top recruiters for PGDMM courses are discussed below for your reference.
Top Recruiters
After successfully completing a PG Diploma in Marketing Management, the candidates might find suitable employment opportunities in the related field. They shall find employment opportunities in areas such as Retail Companies, Manufacturing Companies, Finance and Insurance Companies, Publishing Companies and likewise. Some of the top recruiters of these graduates have been listed below:
Reliance Infocomm | Zenith | Wipro |
Godrej | HCL | ACC Limited |
Accenture | ITC | Pepsi |
Idea Cellular Services | Whirlpool | Samsung |
PG Diploma in Marketing Management: Job Profiles
The following are some of the most well-known jobs available to PG Diploma in Marketing Management graduates,
Job Profiles | Job Descriptions | Average Salary (INR) |
---|---|---|
Marketing Communications Manager | These professionals are responsible for the supervision and direction of the workflow of marketing, public relations, or advertising. | 7 LPA - 8 LPA |
Marketing Executive | Such Executives are given the duty to develop marketing campaigns so as to promote the service or product in the market. | 2 LPA - 4 LPA |
Brand Manager | They are given the responsibility to create an overall marketing strategy and direct marketing efforts in order to boost the value and performance of a given brand, service, or product. | 9 LPA - 10 LPA |
Sales Manager | Their area of work involves the management of sales goals, sales planning, managing processes, building relationships and so on. | 9 LPA – 10 LPA |
Marketing Manager | A marketing manager is in charge of developing, implementing, and executing marketing plans for a company. | 6 LPA – 9 LPA |
PG Diploma in Marketing Management: FAQs
Ques. What is a PG Diploma in Marketing Management?
Ans. Post Graduate Diploma in Marketing Management is a 2-year degree course that focuses on the fundamentals of Finance, HR, General Management, Marketing Management and Operations Management. Marketing management is beneficial to any firm because marketing is at the heart of its growth.
Ques. Is there any difference between a PG Diploma in Marketing Management and MBA in Marketing?
Ans. The courses given by the PG Diploma Marketing Management and the MBA in Marketing are comparable. The MBA in Marketing, however, entails a more in-depth examination of marketing management ideas as well as a thorough understanding of marketing in business administration compared to that of the PG Diploma in Marketing Management Course. In conclusion, the MBA Marketing degree tends to concentrate on advanced marketing concepts, methods, and theories.
Ques. Which are the top institutes offering PG Diploma in Marketing Management courses?
Ans. The following are the best-known colleges that offer the programme:
- Doon Business School
- Aligarh Muslim University
- Galgotias Business School
Ques. What is the eligibility criteria for PG Diploma in Marketing Management?
Ans. To stand out as an eligible candidate for PG Diploma in Marketing Management, the aspirants must have scored a minimum of 50% marks at the undergraduate level in addition to work experience of 2 years.
Ques. What are the job prospects after completing the programme?
Ans. At the successful completion of the course, these students may find lucrative employment opportunities as Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager, and much more related to this specific field.
Ques. What is the average course fee for PG Diploma in Marketing Management?
Ans. The average course fee ranges between INR 5,00,000 – 10,00,000 approximately.
Ques. Which entrance examinations are held for admission to the programme?
Ans. Admissions to PG Diploma in Marketing Management are mostly entrance based across India. The most important entrance exam conducted for admissions includes CAT, XAT and SNAP.
Ques. Is it justified to study for a PG Diploma in Marketing Management in Canada?
Ans. It is similar to postgraduate certificates in that it has fewer credit points. You may be able to afford a postgraduate degree. A PG diploma from Canada is a good alternative for those who do not want to get into significant debt by taking out an education loan.
Ques. Is a PG Diploma a valuable degree in a country like India?
Ans. PG Diploma courses are recognised as having comparable significance in terms of professional possibilities in India and abroad. Having a postgraduate diploma rather than a bachelor's degree is not seen as a disadvantage.
Ques. Which students can opt the course?
Ans. This is an excellent choice of course for students who are willing to gain knowledge about the studies of Marketing Management, Corporate Social Responsibility, Business Communication, Marketing Strategy, Marketing Research and so on.
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