Content Curator | Updated on - Mar 27, 2026

The Post Graduate Diploma in Marketing and Sales Management is a 2-year full-time postgraduate diploma program offered by Sunder Deep Group of Institutions, Ghaziabad. This specialized course is designed to equip students with advanced knowledge in marketing strategies, sales management, consumer behavior, brand management, and digital marketing. The program focuses on developing professionals who can drive sales growth and implement effective marketing strategies in organizations. The program is popular among graduates seeking careers in marketing, sales management, brand management, and business development in leading corporations. Admissions are ongoing for the 2026 batch with applications being accepted throughout the year. For the current admission season, interested candidates can apply directly to the college. Registration and admission processes are streamlined for quick enrollment, with the next batch expected to commence in July 2026.

Key Points

Comprehensive curriculum covering marketing strategies, sales management, and consumer behavior
Specialization in digital marketing, brand management, and market research
Industry-focused projects involving real-world marketing and sales challenges
Strong connections with leading FMCG and marketing companies for internships and placements
Value-added training in sales techniques, negotiation skills, and customer relationship management

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

SDGI PGDMSM Fees

The Post Graduate Diploma in Marketing and Sales Management program at SDGI is an affordable postgraduate diploma option with competitive fees for the complete 2-year duration. The fees cover tuition, practical training, examination, and development charges. The college offers various scholarship opportunities for meritorious students and those from economically weaker sections. Scholarships and fee discounts are available based on academic performance and eligibility criteria. Additionally, students can avail educational loans from various financial institutions.

Fee Structure

Fee Component	Amount (INR)
Tuition Fees (Per Year)	40,000-50,000
Practical Training and Lab Fees	10,000-15,000
Examination and Development Fees	5,000-10,000
Registration Fees	5,000
Total Fees (2 Years)	1,20,000-1,60,000

Fees may vary based on specialization and additional certifications.
Scholarships are available for meritorious students and economically weaker sections.
Educational loans can be obtained from recognized financial institutions.
The college provides support in processing scholarship applications.

SDGI PGDMSM Admission 2026

The Post Graduate Diploma in Marketing and Sales Management program at SDGI follows a straightforward admission process with applications accepted throughout the year. The college conducts merit-based admissions based on graduation qualification with minimum 50% marks and entrance test performance. For the 2026 batch, admissions are ongoing with the next batch expected to commence in July 2026. Candidates can apply online through the college website or visit the campus for direct admission. The admission process involves application submission, entrance test (if applicable), and document verification. Counselling and seat allocation are done on a rolling basis as applications are received.

Important Dates

Event	Date
Application Submission	Ongoing (2026)
Entrance Test (if applicable)	As per college notification
Document Verification	Post-test
Batch Commencement	July 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree from any recognized university with minimum 50% marks
Candidates who have appeared in final year of graduation with result awaited are also eligible to apply
Basic knowledge of business and marketing concepts is beneficial

Admission Process

Visit the official SDGI website and fill the online application form with required details
Appear for the entrance test or merit-based assessment (if applicable)
Attend document verification round with original certificates and mark sheets
Participate in counselling process for seat allocation
Complete fee payment and registration to confirm admission

SDGI PGDMSM Scholarships 2026

SDGI offers merit-based and need-based scholarships to support deserving PGDMSM students. Scholarships are primarily awarded based on academic performance in graduation and entrance test scores. The college also provides scholarships for economically weaker sections. Merit-based scholarships typically range from INR 10,000 to INR 25,000 for the entire course. The college facilitates applications for government scholarships and provides support for educational loans. Fee discounts are available for students with excellent academic records.

Scholarship Details

Scholarship Type	Eligibility	Amount
Merit-Based Scholarship	High graduation marks and entrance test scores	INR 10,000-25,000
Economic Weaker Section Scholarship	Economically weaker sections	Up to 50% fee waiver
Girl Child Scholarship	Female students	INR 10,000-15,000
Government Scholarships	Eligible candidates	As per scheme

Scholarships require minimum attendance of 75% for continuation.
Application deadlines for scholarships are typically announced at the time of admission.
The college provides guidance in applying for government scholarships and educational loans.

SDGI PGDMSM Placement 2026

SDGI provides 100% placement assistance to PGDMSM students through its dedicated placement cell. The college has strong industry connections with leading FMCG, marketing, and sales organizations visiting the campus for recruitment drives. Based on recent placement data, the average package for PGDMSM graduates ranges from INR 3 to 4.5 LPA, with the highest package reaching INR 6 LPA. Top recruiting companies include major FMCG companies, retail organizations, marketing agencies, and sales consulting firms. The placement rate for PGDMSM students is approximately 85-95%, with most placements occurring within 3-6 months of course completion. Common roles include Sales Executive, Marketing Manager, Brand Manager, and Business Development Officer positions.

Placement Statistics

Placement Metric	Details
Average Package	INR 3-4.5 LPA
Highest Package	INR 6 LPA
Placement Rate	85-95%
Top Recruiters	FMCG Companies, Retail Organizations, Marketing Agencies, Sales Firms
Common Roles	Sales Executive, Marketing Manager, Brand Manager, Business Development Officer

SDGI PGDMSM FAQs

Ques. What is the difference between PGDMSM and MBA in Marketing?

Ans. PGDMSM is a specialized 2-year diploma program focused specifically on marketing and sales management with practical emphasis. MBA in Marketing is a broader 2-year program covering business management along with marketing specialization. PGDMSM is ideal for those seeking specialized marketing and sales expertise, while MBA is better for those pursuing general management roles with marketing focus.

Ques. Does the PGDMSM program include internship opportunities?

Ans. Yes, internship is an integral part of the PGDMSM program. Students are required to complete practical internships with leading FMCG and marketing companies during the course. These internships provide real-world experience in marketing and sales operations and help students build professional networks. Many students secure full-time employment offers from their internship organizations.

Ques. What are the career prospects after completing PGDMSM?

Ans. PGDMSM graduates can pursue careers as Sales Executives, Marketing Managers, Brand Managers, Business Development Officers, and Market Research Analysts in FMCG companies, retail organizations, marketing agencies, and sales consulting firms. The average package ranges from INR 3-4.5 LPA with opportunities for career growth and advancement to senior management positions. Many graduates also pursue higher education or specialized certifications.

Ques. Does the PGDMSM curriculum include digital marketing training?

Ans. Yes, the PGDMSM curriculum at SDGI includes comprehensive digital marketing training covering social media marketing, search engine optimization, content marketing, and digital advertising. The college also provides value-added courses and certifications in digital marketing tools and platforms. Students gain hands-on experience with industry-standard digital marketing tools and analytics platforms.

Ques. Is PGDMSM recognized by the marketing and sales industry?

Ans. Yes, PGDMSM is recognized by the marketing and sales industry. The practical training and industry connections provide graduates with recognized credentials for employment in marketing and sales organizations. Many FMCG and marketing companies prefer PGDMSM graduates for entry-level and mid-level positions due to their specialized expertise.

Ques. What is the job market demand for PGDMSM graduates?

Ans. The marketing and sales sector has strong demand for PGDMSM graduates. FMCG companies, retail organizations, marketing agencies, and sales consulting firms actively recruit PGDMSM graduates for marketing and sales positions. The placement rate of 85-95% reflects the strong industry demand for skilled marketing and sales professionals.