A Truly Enriching College Experience

BBA Digital Marketing offered by PIET is a 3 year program whose curriculum is designed to blend theortical concepts and practical learning with marketing activities and industrial visits. This is the reason for me to choose PIET to pursue BBA Digital Marketing. The curriculum covers communication skills, leadership qualities, entrepreneurial skills, and decison making. What makes the curriculum of PIET different is the value added courses; it offers certificate courses in soft skills development, public speaking, skillzcafe, and Coursera courses, with the Education 4.0 model that PIEt offers.

Now, I'm in the second year of the program, and in june , i have to go for an internship at a marketing agency. Before this, i also cxompleted two internships in my first year. I got internship opportunities through the yie-ups of the Career Advancement Cell. The Career Advancement Cell handles internhsips and placements. Also, internship are part of the curriculum, so it is mandatory for everyone. Through internships, we learned a lot about trending marketing practices.

Placements at PIET are part of the curriculum; the day you join the college, your placement journey starts. Since our classes start, our training also starts through the Career Advancement Cell; every week, there are classes from communication professionals, infdustry experts, founders, etc. Also, CAC organizes joint placement drives where recruiters hire talented students from the campus. Companies like Amazon, IBM, TCS and Siemens are top recruiters. Also, CAC organizes mock interview sessions where we can get the live interview experience here on campus.

Fees for the BBA program are moderate compared to other universities and colleges. You can pay the fee semseter wise. As financial aid, PIET offers multiple scholarship opportunities for students based on academic performance, internal tests like PAT (PIET Admission Test), and programs like PIET Quest. Also, reserved category students can apply for government scholarships with valid documents. Overall, the fee structure is reasonable considering the facilities, exposure, and placement support.

Campus life at PIET is active and engaging. Annual events like Maestros 2026 truly bring the campus alive. This year, performances by famous artists such as Sachin Jigar create an electrifying atmoshphere that students enjoy. Along with them, artists like Aman Jaji and Pranjal Dahiya add another vibe to the fest, making it more exciting. These cultural events provide a great platform for students to showcase their skills beyond academics. Also, PIET has gym, add in a year i think i have made a lot of improvement in my fitness through that.

Getting admission to PIET is an easy process. Fill the application form online and upload the necessary documents like school certificates and other educational certificates. Also, you can directly visit the campus for admission. The admission team is super helpful; they help with the entire admission process, including education loans, scholarships, etc.

The marketing strategy which is relevant today may not be relevant after a month or even in 15 days, or maybe it can be relevant for a year. It is a diverse field where everything chnages as per the demand of the audience. Our professors teach us the same; they focus mpre on practical exposure of the subject. Dr. Pooja Gupta is my favourite professor; she helps me a lot with my project, where i conduct a survey on nearby business and strategies which wprk for them.

The PIET campus looks beautiful at night; soft lighting looks good on building and there are many spots within the campus where you can chill after having dinner. My favourite is the open air theatre; i spend at least an hour with my friend at night. The campus is safe, with CCTV survellience and a team of security guards. Also, cultural fests and open mic sessions add more fun to the nightlife.