Should I spend 2 lakhs on a certification course from IIM Lucknow and Wiley in Product Management? However, I would want to change my job role from Business Development to Product. Is this a good way?
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Tithi Aggrawal Posted On - Jan 16, 2023
Founder, NextBigWhat
You should not spend 2 lakhs on a product management certification course from IIM Lucknow and Wiley. There are several reasons for this:
A certification course only provides you with a certificate, not actual skills.
Product managers are never hired based on their certifications. That is something that no company ever does.
Theoretical skills are frequently taught in most B schools. Companies today have little time and patience for such talent unless you want to start as a fresher.
Consider the product management certificate to be an add-on rather than a core feature. This is the most important mental shift to make to get things started right.
If you want to move into product management, you should take the following steps:
Learn the fundamentals.
Begin observing your surroundings.
Begin to wonder why some things work and others don't.
Begin writing. Writing clarifies things. A product manager's most important skill is writing.
Next, analyze a product (any of your favorites) to understand the user experience and product decisions (for example, why did WhatsApp launch the basic group admin feature after so many years, why did hike shut down despite massive funding/userbase, and so on).
Recognize that product management is a skill, and that there is a HIGH demand for skilled professionals. Where you begin (as a newcomer vs. an experienced professional) is determined by your ability to learn.
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