"Fostering Diplomatic Connections Through Education: Strengthening Global Bridges"
Jio Institute

Date: October 18, 2023

Mr. Cheong Foong, the Consul General of Singapore in Mumbai, was invited by Jio Institute for a discussion with the students about the future of innovation and its effects on Singapore and India. India's Look East policy has only strengthened and elevated her ties to her neighbors in Southeast Asia. The bilateral relationship between India and Singapore is one such historical relationship that has gotten stronger through the years. During his visit to Jio Institute, His Excellency Cheong Ming Foong, the Singapore Consul General, reinforced these ideas. Interacting with the kids, Mr. Cheong offered his perspectives on the future of innovation and other partnerships with India.

Jio Institute hosted Singapore’s top diplomat who was given an extensive tour of the campus, and the sports facility along with a presentation on the present and future goals of Jio Institute, leading the way in innovation in academics and research. During his interactions with the Jio Institute's students and faculty, H.E. Mr. Cheong emphasized the many parallels between the ecosystems in India and Singapore as well as the potential for technological innovation and the development of new skill sets through education at different levels that will soon be advantageous to both nations.

He shared his knowledge about how the Singapore model helped the country build its resource pool since its Independence and how all the efforts are centered around building innovations and systems that will help people gain the most out of their education and vocational training. 

In addition, he emphasized the tremendous potential for future academic collaborations between Singapore and India and reaffirmed that over time, both nations may benefit greatly from one another's progress. Mr. Cheong continued by saying that Singapore has a lot to learn from Indian systems as well, including how to implement UPI payment methods. While moderating the discussion, Dr. Ravichandran emphasized how Singapore might teach India how to make education more focused on developing a variety of skill sets. 

Mr. Cheong further added that countries like India and Singapore should always work towards building stronger, inclusive systems that will aid and benefit the entire region in order to build a progressive and stronger global South of the future. In addition to thanking Mr. Cheong for visiting Jio Institute, our project director, Dr. Palak Sheth, felicitated H.E. the Consul General and emphasized Jio Institute's commitment to establishing a lasting relationship with Singapore. Jio Institute will continue to provide all assistance and inspiration necessary to keep this bilateral relationship thriving and mutually beneficial for the student and research fraternities in both countries. Mr. Zacchaeus Lim, the Singaporean Vice Consul General stationed in Mumbai, accompanied H.E. Cheong. 


Unlocking the Power of Synergy in Modern Education: A Vision for the Future"

Jio Institute

Date: October 18, 2023

On 18th September, 2023, Leadership from Monash University visited Jio Institute to improve higher education ecosystems and look for potential future collaboration opportunities.

The senior leadership of Monash University, led by the Pro Vice-Chancellor (International), Prof. Sharon Pickering, Acting Provost and Senior Vice-President, and Prof. Sarah McDonald, Pro Vice-Chancellor (Student Experience), visited Jio Institute as part of the university's commitment to building global ecosystems for higher education. The Monash team spent a lot of time touring Jio Institute while there and had productive conversations with Jio Institute's senior executives. In order to stay up with the rapidly evolving industrial scene, they concentrated on improving higher education programs by incorporating industry-focused projects.

Additionally, both sides looked into potential avenues for future collaboration between Jio Institute and Monash University, notably on initiatives related to their shared interests. Sharing educational best practices and matching Jio Institute's potential with Monash's global aim of building meaningful collaborations in the education industry were two hot topics. 


Higher Education's Future: A Roadmap

Jio Institute

Date: October 18, 2023

Artificial intelligence (AI) is ready to take center stage in the rapidly changing world of higher education. Since it has the potential to alter all areas of education, it is essential that we anticipate and maximize its beneficial effects right away. A University of Melbourne group headed by Professors Therese Hopfenbeck, Lisa McKay Brown, and Russell Cross set off on a hopeful trip to Jio Institute in order to keep ahead of the curve. Understanding the current developments in AI education was greatly aided by their presence. The group examined Jio Institute's resources and facilities in-depth, determining how these tools enable students to learn effectively.

The University of Melbourne team engaged in extensive discussions with Jio Institute's senior leadership, focusing on enhancing higher education programs. The core theme revolved around tailoring curricula and integrating industry-intensive projects to align education with the dynamic industry landscape. Additionally, both parties looked into potential areas of cooperation between the Jio Institute and the University of Melbourne. Discussions on joint initiatives where excellent teaching techniques would be shared and the potential of the Jio Institute would be in line with the University of Melbourne's global goal were prompted by shared interests.

This visit marked a significant step toward shaping the future of higher education through the lens of artificial intelligence, emphasizing innovation, and international collaboration.


The Sports Industry Landscape: Finding Your Way Around

Jio Institute

Date: October 18, 2023

On 29 Sep 2023, Jio Institute conducted a panel discussion that aimed to inspire and educate professionals and enthusiasts about the ever-evolving world of sports marketing and operations. Over the past decade, the sports industry has seen an observable exponential expansion aligning itself with the rise of digital marketing. The panel discussion provided valuable insights into the strategies, tactics, and trends that shape the sports marketing and operations landscape. As the sports industry continues to evolve, those who adapt and innovate will find themselves at the forefront of this exciting and ever-growing field.

To shed light on the past, present, and future trends in integrated sports marketing, industry experts gathered at a panel discussion on Sports Consultancy as well as Navigating the Landscape of Opportunities in the Sports Industry - Sports Marketing and operations. 

The conversation covered a wide range of topics related to the sports industry, including the rise of league sports, the use of technology, fan expectations, and the bright future for sports marketers.One of the key talking points of the panel discussion was the rapid growth of league sports in India over the last 10-15 years, coinciding with the surge in digital marketing. Chintan, Director of Content Management Business at Sportz Interactive (SI), noted that these two trends have indeed been intertwined. He emphasized how digital marketing has played a pivotal role in enhancing fan engagement and expanding the reach of sports leagues. With over 14 years of experience in brand storytelling and digital product development, he helped highlight the importance of digital solutions in acquiring, retaining, and commercializing sports fans.

The topic of shifting fan expectations and how marketing tactics have changed to satisfy them were also discussed. The importance of providing integrated solutions spanning sponsorship, athlete representation, events, digital media, and sports CSR advisory was stressed by Toshan, Co-Founder and Director of Meraki Sport & Entertainment. According to him, it is now crucial to comprehend and satisfy fan expectations, and sports marketing methods must continually change to do so.

The focal point of the discussion was Technology's role in the sports industry. The panelists emphasized how technology is enhancing fan experiences, from immersive virtual stadiums to personalized content recommendations. To be competitive in the sports industry, they emphasized the significance of staying on the cutting edge of technological adoption.

It was unanimously agreed that the road ahead for sports marketers is promising. The dynamic nature of the industry, fueled by innovation and evolving fan preferences, offers numerous opportunities for professionals and enthusiasts alike. Upskilling, staying updated with the latest trends, and embracing technology are vital components of success in the sports marketing and operations domain.


"Empowering Marketing Professionals: Insights from Jio Institute's 3-Day Executive Education Program"

Jio Institute

Date: October 17, 2023

Considering the ever-evolving nature of marketing and the science behind brand management, an executive education program of 3 days was launched from October 4th to October 6th at the Jio Institute, Ulwe campus.

The course was attended by 12 participants, mostly managers from the field of marketing. The course was led by Professor Ashok Charan, who has over 25 years of experience in marketing and marketing analytics. Prof Charan has contributed extensively to marketing analytics and digital marketing through his published works. He has worked on building analytic tools and solutions tailored to the needs of marketing professionals. 

The course was designed to train the participants in the application of analytical techniques and research methods that lead to consumer marketing companies' use and making day-to-day decisions. The course led by Professor Charan also imparted a better understanding of developing and executing marketing strategies. These outcomes were delivered by combining theory with practice and imparting a multi-faceted learning experience. 

Some of the core concepts covered during the course were analytics-centered consumer marketing, marketing and retailing mix, understanding marketing intelligence by using marketing and business analytics and market research for decision-making, marketing and business strategy among other related concepts. 

The participants delved into understanding the intricacies of how advertising works, building consumer loyalty panels through the use of consumer analytics, improving the scope of search advertising using Google ads for better results and leveraging the power of marketing analysis.


"Navigating Evolution: Insights from the DMMC Conclave on Dynamic Marketing Landscape"

Jio Institute

Date: October 17, 2023

Media and marketing are some of the most dynamic elements of the industry where the fight is not only to survive but also to thrive. As the marketing landscape evolves, so do the roles within marketing teams, leading to shifts in goalposts ever so often.

The DMMC (Digital Marketing and Management) Conclave held at Jio Institute offered a comprehensive overview of the evolving marketing landscape, highlighting the shifts that have occurred in the past and providing insights into anticipated changes for the future. Panellists included established stars of the industry such as Rohit Maharao, General Manager, e-commerce and Omni Channel Mc McDonald and Aditi Mahale, Global launch lead-IDG, Consumer marketing at Lenovo Pvt Ltd. 

The conclave served as a platform for robust discussions on how marketing has transformed over the years and what lies ahead. It initiated discussions about the transformation of the marketing landscape, emphasizing the increasing role of AI in marketing, and raising questions about the possibility of certain marketing roles becoming automated while highlighting the enduring need for human intervention.

The rapid expansion of digital marketing was another focal point, underscoring how this evolution has both expanded the avenues for reaching consumers and made it more challenging to capture their attention. Discussion also revolved around the growing importance of inclusivity and sustainability in marketing practices, reflecting the changing consumer values and expectations.

Panellists delved into the complexities of marketing in the digital age, highlighting the exponential growth in channels to reach consumers. Simultaneously, it was noted that capturing and maintaining consumer attention has become increasingly challenging. The conclave reinforced that, while the channels may evolve, the fundamental principles of marketing remain constant.

The DMMC conclave provided an insightful exploration of the dynamic changes and trends in the marketing landscape. It served as a valuable platform for professionals and students to gain a deeper understanding of the challenges and opportunities that lie ahead in the ever-evolving world of marketing.