Dr. Suniti Sood is the Head of the Amity School of Fashion Design and Technology. She has done Ph.D. in 2020 from Himalayan University. She has published various research papers at the national and international level. She has also written a book on Effectiveness of Human Management Policies on Employee Work Performance. She has been invited as an Expert in the Evaluation of the Proposals received under MSME Incubation Scheme on the Theme: Sustainable Fashion, organized by National Institute of Design Haryana. She is a Lifetime member of Textile Association of India, Delhi and is empanelled as Designer in Textiles & Clothing with the office of the Development Commissioner [Handicrafts], Ministry of Textiles, Government of India.

Amity University, Gurgaon

Being Head of the Institute, how you ensure student has holistic exposure not just academics?

At Amity, we teach a combination of heritage and radical thinking. We teach innovative ideas first – and then innovative practice to bring them to life. The programs will prepare you for a successful career as a fashion designer and developer able to explore and exploit cutting edge technology and aesthetics for clothing and textiles. The students also get an opportunity for pursuing courses in communication skills, behavioral skills, and a foreign language of their choice. Our strategic commercial partnerships support local and global enterprise. Students benefit from our connections with industry. Amity School of Fashion Design & Technology offers courses developed to nurture the next generation of fashion designers, stylists, buyers, journalists and design managers. 

How do you try to bring in practical approach towards subjects and how students get practical experience from studying the subject?

Students develop excellent employability skills, working with their choice of company during their Work Placement and going on to set up their own brands or work for exciting new designers and established brands upon graduating. With high level design and technical skills as well as a deep level of understanding of Cultural and Historical Studies students are well prepared for higher studies, take up high level jobs in the industry, or work as designers with their own label. With the explosion of fashion media over the last decade, the opportunities in fashion are no longer limited to the role of designers. The fashion industry now requires professionals producing quality content in the form of word and image. This unique and exciting course teaches the intellectual, practical and professional skills you need to succeed in a career in promotion & communication for the global fashion industry. Students have the opportunity to learn the fundamental skills of research, experimentation and realization, as well as new practices and innovations within fashion promotion, communication and image generation. Key study topics include Introduction to fashion, styling and photography; design, visual and popular culture; fashion imaging and marketing; research, analysis and interpretation; forecasting, advertising, marketing and PR; styling and photography as narrative; portfolio, self-promotion and career planning; visual and critical analysis. 

What are the best practices offered by the department to the students which help them gain necessary skills?

The course is designed to offer an opportunity to study Indian & International fashion in a creative environment for students with a range of ambitions and interests in fashion and who aspire to be successful. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design &technology course. The course focuses on interdisciplinary collaboration and the integration of design thinking at all levels of Strategy, Planning and Implementation. The program ensures hands-on and in-depth knowledge of the industry through field trips, trade fair immersion and internship opportunities. Students will engage with digital technologies from the outset and will have the opportunity to build their skills throughout the course.

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How do you help your student to cope up with the competition being so high in the outside world?

We prepare students for success at every level, from haute couture to ready-to-wear to mass market. By the end of this course the students will be equipped with the knowledge and confidence to respond creatively to a design brief within the fashion industry. Students will learn the fundamentals of professional draping, patternmaking, and sewing techniques. They'll master computer-aided design (CAD) and learn how to take a design from concept to finished garment. The course teaches important research methods, how to produce initial design ideas, and how to develop designs through to a finished 3D prototype and do a catwalk presentation. This singular program guides you to become not only a designer with your own creative vision, but to be professionally prepared to take your place in this challenging industry.

What do you see the department’s/ college’s greatest strengths and how it helping students to excel?

Our greatest strengths include our faculty with knowledge & experience in their respective fields, our students are aware of the changing trends & eager to learn, we have a close association with Textile Association of India which provides us with a strong Industry connect. Our students are regularly taken for visits to the Industry and also Experts from the Industry are invited for Guest lectures. We also have a close affiliation with Apparel Made-Ups & Home Furnishing Sector Skill Council (AMHSSC) and offer two skill tracks Apparel Merchandising & Fashion Design for the students of other departments of the university. Design is ever changing; therefore, there is a lot of scope for students to excel in this field. Since the Course is skill based the students can be self-employed/ start their own business. Ministry of Textiles is promoting the industry & providing a platform for new enterprises.

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What valuable advice would you like to the students for them to have a prosperous career ahead?

I would like to suggest students to stay focused, pursue their passion, strive for excellence and stay motivated, build network, actively seek opportunities, grow skills and knowledge, find a balance with personal life and create opportunities. After Graduating from ASFDT, students will be able to work across a wide spectrum of careers in Designing, Fashion Communication, working as writers, journalists, editors, stylists, photographers, art directors, set-designers, fashion show producers, illustrators, curators, archivists, researchers, and retailers. This program will be able to optimize existing markets or create new ones where none exists. From the placement perspective, they’ll be able to attract opportunities in Fashion Design, Luxury Brand Management, Retail Management, and Fashion Management besides entrepreneurship.