ICFAI UNiversity

March 22nd 2018, Bengaluru: Prof. Sudhakar Rao, Director – Branding, ICFAI Group delivered the keynote address titled “The Crucible of EdTech” at Higher Education Technology Conference 2018 at Bengaluru. He said “Geeks can’t teach and teachers can’t geek”. Efforts from both the sides needed lest we should leave the geeks as startups forever and not let Universities remain traditional forever.

Prof. Sudhakar Rao, Director – Branding, ICFAI Group
Prof. Sudhakar Rao
Director – Branding, ICFAI Group

He further said that education technology is as wide as education itself. Educational technology implies the use of all educational resources - men, materials, methods and techniques, means and media in an integrated and systematic manner for optimized learning. With the help of various applications and internet, teachers and students themselves see the advantage of educational technology.

Prof. Sudhakar Rao explained that marketing automation pitching is often unrealistic, laced with jargon and difficult to understand. He suggested that they must adapt Accenture style of result orientation. He also said that higher education institutions are relying more on marketing automation to establish and maintain meaningful relationships with students and alumni. The next decade will unarguably be the decade of collaborative deep learning.

Computer-supported collaborative learning is the one that uses instructional methods designed to encourage or require students to work together on learning tasks. We need to adapt the collaborative learning methods by redesigning models and should articulate their knowledge both visually and verbally, emphasized Prof. Sudhakar Rao.