PhD in Marketing is a full-time doctorate program which is of duration 3 to 5 years. This is basically a professional degree which aims to prepare students to teach and perform research with the help of a variety of courses based on theoretical aspects of marketing.
Check Top PhD Marketing Colleges in India here.
In this course, students will study quantitative models in marketing literature, and develop the skills needed to analyse and evaluate current models. Students heavily focus on issues that relate to research design, measurement and scaling and data collection.
The subjects taught in this discipline include marketing models, statistics, research methodology, marketing and public policy marketing theory etc.
Admission to this program will be done based on the candidate's performance in the entrance exam which is followed by a personal interview round conducted by the college or university.To be eligible to apply to this course, students must hold a Master’s degree in relevant discipline from a recognized university.
The average tuition fees that students need to pay to pursue PhD in Marketing from Indian colleges usually ranges between INR 50,000 and 4,00,000 per annum.
After completing PhD Marketing course, students have many job opportunities in India as well as abroad. Students will be able to find work as a Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Communications Leader etc. in the areas like Marketing Firms, Management Companies, MNCs etc.
The average salary offered to a degree holder in PhD Marketing is around INR 2,00,000 to INR 10,00,000, but this can be higher on the basis of experience and other factors.
If students wish to do further research, they can become independent researchers and publish their research papers. They can also earn a DSc (Doctor of Science) degree in the related domain in future.
PhD Marketing Course Highlights
Highlights for PhD Marketing program are provided in the table given below:
| Course | PhD Marketing |
| Full form | Doctor of Philosophy in Marketing |
| Level | Doctorate |
| Duration | 3 Years |
| Eligibility Criteria | Hold a Master’s degree in relevant discipline from a recognized university |
| Admission Process | Merit based/Entrance exam |
| Average Annual Fees | INR 50,000 to 4,00,000 |
| Job Positions | Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer, Tell Caller/Telesales etc. |
| Top Recruiting Areas | Research & Educational Institutes, Accenture in India, Print venue, Basil Lifecare Pvt. Limited, DHTC Logistics Limited, Daimler India Commercial Vehicles Pvt. Limited, and Raymond Limited etc. |
| Average Annual Salary | INR 2,00,000 to 10,00,000 |
PhD Marketing: What is it about?
Information and details about the PhD Marketing program are as follows.
- This program is designed to develop students into active members of the academic community.
- This course emphasizes computer approaches to multivariate statistical analysis, providing students with statistical techniques including data reduction, classification, and hypothesis testing.
- This course covers the increasingly important field of behavioural marketing.
- In this course, students will learn how to compile data with several different technologies, allowing them to tackle statistical problems that arise when tracking consumer behaviour.
- Some of the common courses that students can take in PhD Marketing courses are microeconomics, consumer behaviour, and data analysis.
Why study PhD Marketing?
The goal to attain a PhD in Marketing degree will depend on each individual’s aspirations and goals. Some of the benefits and perks of pursuing PhD Marketing degree program has been mentioned below:
- This program represents a huge investment in time and money, your dedication will pay off as you choose between several different career paths.
- As such, you will be responsible for preparing the next generation of marketers; those who will have careers in marketing or partake in the doctoral process themselves and it’s a rewarding opportunity for those students who feel passionate about marketing and sharing their mastery with others.
- If you’d rather focus on highly-advanced market research and survey analysis, a PhD Marketing course also prepares you for a research career in non-profit businesses, government agencies,and the private sector.
- Positions in this field have less flexibility in what your research entails, but generally pay higher wages than an academic job.
- As a top-level marketing researcher, you’ll satisfy your natural curiosity of any marketing topic, including target demographics, social influence, and consumer behaviour and as you perform and publish research, you’ll influence the actions of other researchers, marketers, consumers, and policymakers and advance the field of marketing as a whole.
What is the Admission Process for PhD Marketing?
The PhD Marketing Admission Process can vary as per the rules and regulations of the concerned university. Some universities grant admission to students in PhD Marketing programs based on merit in the master’s degree program. Some of the top-most Indian universities prefer conducting entrance exams to grant admission to qualified candidates.
The admission procedures followed in the Indian universities for admission to PhD Marketing are given below.
Merit-based admission
In merit-based admission, the universities offering PhD Marketing programs grant admission to students based on their marks obtained in the graduation level.
Entrance-Based Admission
The steps of the entrance-based admission are provided below:
- Registration: Students have to register for the entrance test by providing their email address, mobile number and password after which a login id will be created.
- Filling up of application form: On creation of login id, candidates are required to enter the required information correctly.
- Uploading of documents: In this step, candidates have to upload the necessary documents such as photograph, signature, id proof, Class 10 and 12 certificates, Bachelor’s degree, Master’s degree etc.
- Application Fee: On uploading the requisite documents, students have to pay the requisite amount of application fee online.
- Issuing of Admit Card: Based on the details submitted by the students, the admission authority will issue the admit cards to the eligible students.
- Entrance Examination: After getting the admit card, exam dates will be released by different conducting bodies. Candidates have to sit for the entrance test and qualify the same to get admission.
- Declaration of Result: In the final stage, admission authorities will release the results of the entrance test they have appeared for.
- Enrolment: Successful candidates will then be allotted seats to the respective institutes.
What is the PhD Marketing Eligibility Criteria?
A student must have to be eligible to pursue a certain course. The eligibility criteria for the PhD in Marketing course are the following:-
- The student must complete a Master’s degree or MPhil degree in Marketing.
- He/she should get a minimum of 60% of the aggregate of marks from any recognized university.
- Must clear cut-off marks in the entrance examination are the prime requirement for getting admission in this course
- The students also have to do well in the Personal Interview round.
Which are the popular PhD Marketing Entrance Exams?
There are many national and state-level entrance exams to appear for the admission into PhD Marketing course. Listed below are some of these popular PhD Marketing entrance exams.
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GATE: GATE is a national-level exam conducted jointly by the Indian Institute of Science and IITs to select candidates for the award of PhD degree jobs or lectureship in Indian universities and colleges.
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UGC NET: The National Testing Agency conducts this exam on behalf of the University Grants Commission. Qualified candidates are granted admission to the various doctorate level courses. This test is also used for deciding the eligibility for JRF or post of Assistant Professor in colleges and universities.
The application dates, exam dates and the mode of the exam of the above-mentioned exams are provided in the table below.
| Exam Name | Application Period | Exam Date | Exam Mode |
|---|---|---|---|
| GATE | August 31 – October 12, 2023 | February 3, 4, 10 & 11 2024 | Online |
| CSIR NET |
Test 1: March – April 2024 Test 2: September 2024 |
Test 1: June 2024 Test 2: December 2024 |
Online |
| ICMR JRF | May 20 – June 18, 2024 | July 8, 2024 | Online |
| UGC NET | Last week of December – 4th week of January 2023 | June 10 – 21, 2024 | Online |
How to Prepare for a PhD Marketing Entrance Exams?
If a student wants to pursue a PhD Marketing course, he/she has to clear the entrance exam and while preparing for the PhD entrance examination, students should keep some important tips mentioned herewith so that they can prepare for the exam properly and can clear the qualifying examination easily with good scores.
- Practice: Practising regularly is very important to prepare for a PhD Marketing program. Make time every day just to practice everything that you've been taught during classes. If you're studying correspondence try to spend more time on practicing all the problems and derivations.
- Revision: Revising previous year's question papers will help you know the question paper pattern and help you in understanding different types of questions. Question papers give a lot of insight into different types of questions.
- Follow Reference Books: Checking out different reference books will help you to know different ways to solve the problem easily. Keep referring to different books until you are comfortable with one.
- Feedback: Get immediate feedback for every topic you learn as well as every practice exam that you take because this combined analysis will help your expert trainer spot flaws in your learning style and suggest remedies.
- Exam Pattern: Exam Pattern is planned in such a way that it measures applicants' verbal reasoning, quantitative reasoning, critical thinking and analytical writing skills-skills that have been developed over a long period of time and are not related to a specific field of study but are important for everything.
How to get admission to a good PhD Marketing college?
To get admission in the top PhD Marketing college, students are advised to keep the following points in mind:
- Candidates are shortlisted by the college through respective entrance exams followed by an interview.
- To get a good college for PhD Marketing course, appearing for the UGC NET exam is the best way and for some of the colleges’ UGC NET is also considered good to approach.
- A few private institutes are there offering the course to admit students based on their performance in a relevant entrance test followed by a round of Personal Interview.
- Getting into a good college for the admission in PhD Marketing course, candidates need to score well in the respective entrance exams.
- Candidates should put their time and effort into the entrance test as well as be prepared for a personal interview round.
- They should be well versed with their research topic so that they can impress the interview panel with their research idea.
What is the Syllabus of PhD Marketing?
Although the PhD in Marketing program syllabus varies from college to college, it mostly consists of some common foundation courses that students can select based on their interests.
The common subjects that are included in the structured PhD Marketing syllabus are provided in the table given below:
| SEMESTER 1 | SEMESTER 2 |
|---|---|
| Marketing Models | Brand and Product Management |
| Marketing Models | Reading Seminar in advertising management |
| Theories in Consumer Behaviour | Supply Chain Management |
| Advances in Retail Management | Marketing and Public policy |
| Research Methodology | Statistics |
Which are the top PhD Marketing Colleges?
The table below shows the best PhD Marketing colleges and universities that offer the course in a full-time mode.
| Name of the College/ University | Average Annual Fees | Admission Process | Average Annual Salary |
|---|---|---|---|
| KIIT, Bhubaneswar | INR 2,25,000 | Entrance Exam + PI | INR 6,50,000 |
| Nirma University, Ahmadabad | INR 40,000 | Entrance Exam + PI | INR 8,00,000 |
| IIFT, Kolkata | INR 2,00,000 | Entrance Exam + PI | INR 10,50,000 |
| Alliance University, Bangalore | INR 1.50 Lakhs | Entrance Exam + PI | INR 4,19,000 |
| Amity University, Mumbai | INR 80,000 | Entrance Exam + PI | INR 7,50,000 |
| Sharda University, Greater Noida | INR 50,000 | Entrance Exam + PI | INR 5,00,000 |
| Gitam Institute of Management, Visakhapatnam | INR 73,200 | Entrance Exam + PI | INR 5,20,000 |
| Singhania University, Jhunjhunu | INR 66,500 | Entrance Exam + PI | INR 4,00,000 |
| YBN University, Ranchi | INR 1.04 Lakhs | Entrance Exam + PI | INR 3,75,000 |
| Shailesh J. Mehta School of Management, Mumbai | INR 25,800 | Entrance Exam + PI | INR 4,80,000 |
Source: College Websites
PhD Marketing College Comparison
The tabulation below depicts the comparison made among the three top PhD Marketing colleges in India.
| Parameter | IIFT, Kolkata | KIIT, Bhubaneswar | Nirma University, Ahmedabad |
|---|---|---|---|
| Overview | IIFT Kolkata provides admission in full-time and part-time MBA. Moreover, it is the only one among the top 10 Business Schools in India that offers MBA in International Business. | Kalinga Institute of Industrial Technology (KIIT) is a private University which was founded in 1992. The University is accredited by NAAC, NBA and IET. KIIT is one of the top-ranked private universities in India which is recognized by UGC and NIRF. Various courses in the fields of medicine, biotechnology, law, computer application, management and engineering are offered by the University. | It is popular for its academic ambiance and amenities. It is recognized by the University Grants Commission [UGC] and is accredited by NAAC. The KIIT university is a member of Association of Commonwealth Universities [ACU] and Association of Indian Universities [AIU]. University offers both undergraduate and postgraduate degrees. University offers both undergraduate and postgraduate degrees. |
| Location | Kolkata | Bhubaneswar | Ahmedabad |
| Admission process | Entrance Exam + PI | Entrance Exam + PI | Entrance Exam + PI |
| Average Fees | INR 2,00,000 | INR 2,25,000 | INR 40,000 |
| Average Salary | INR 10,50,000 | INR 6,50,000 | INR 8,00,000 |
| Top recruiters | Honda, IBM, ICICI Bank, Practo, Google, Goldman Sachs, Godrej Industries, Glocal Healthcare, Philips, Air India, American Express, American Express, Arga Investments, Reebok etc. | Accenture, Amazon, L&T Technology Services, KPIT, ITC InfoTech, Ramky Environ Engineers, Samsung R&D, Skylark Drones, Zomato, Hexaware, HP, TVS Motors, Tudip Technologies, Tata Steel Processing & Distribution etc. | Cognizant, Cybage India Software, IBM, Saint-Gobain Glass, Synopsys, Essar group, Fractal Analytics Ltd, Hewlett-Packard (HP), Samsung, TCS, Easy Commerce, L & T INFOTECH, MphasiS, Sanmar Group etc. |
Source: College Websites
PhD Marketing vs PhD Management Studies
PhD Marketing and PhD Management Studies are two different doctoral level courses which are offered by a large number of institutes across India.
Check the list of Top PhD Management Studies Colleges in India.
Check the table below for more comparative details:
| Parameters | PhD Marketing | PhD Management Studies |
|---|---|---|
| Overview | In this course, students learn consumer behaviour that is mainly psychology-based and Quantitative modelling that is largely based on economic and statistical theories. | The objective of this course is to provide complete information and perspective about the management skills required to run an enterprise or business. |
| Admission Process | Merit/ Entrance-Based | Merit/ Entrance-Based |
| Eligibility | Masters or equivalent degree in a relevant field from a recognized university | Masters or equivalent degree in a relevant field from a recognized university |
| Average Annual Fees | INR 50,000 to 4,00,000 | INR 20,000 to 5,00,000 |
| Job positions | Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer etc. | Senior Marketing Manager, HR Manager, Data Analyst, Business Development Manager, Associate Manager etc. |
| Average Salary | INR 2,00,000 to 10,00,000 | INR 4,00,000 - 8,00,000 |
Source: College Websites
What are Job Prospects and Career Options after PhD Marketing?
After getting a degree in this field, a candidate can get a variety of jobs to choose from. It will be easy for them to work for the government and private organizations and many other sectors. They can also choose to teach as a professor or a lecturer in colleges or universities.
- PhD Marketing degree holders can find employment at academic institutions and in high-level research and development positions in industry and other institutions.
- PhD degree holders in Marketing seek positions in various sectors as a Professor, Brand Manager, Marketing Manager, Marketing Executive, Deputy Manager etc.
Tabulation below shows some of the most common PhD Marketing job profiles and career prospects after completing the course are as follows:
| Job Profile | Job Description | Average Annual Salary |
|---|---|---|
| Teacher/Lecturer | The responsibilities of a Lecturer & Teacher includes, to developing curricula and delivering course material, to conducting research, fieldwork, and investigations, and writing up reports, to publishing research, delivering presentations, and networking with others in the field, to travelling to other universities or academic settings to participate in learning opportunities and gain experience, to participating in committee, departmental, and faculty meetings, to providing training and mentoring to teaching assistants and junior lecturers. | INR 3,33,000 |
| Marketing Manager | A Marketing Manager's responsibilities are to developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones and their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products or services, and liaising with media organizations and advertising agencies. | INR 4,13,000 |
| New Product Manager | Product Manager job duties are to determine customers' needs and desires by specifying the research needed to obtain market information, to recommend the nature and scope of present and future product lines by reviewing product specifications and requirements and to appraising new product ideas and/or product or packaging changes. | INR 8,64,000 |
| Brand Manager | A brand manager's responsibilities are to create and design promotional activities to drive the desired message for an organization’s service or product. Their duties can include advertising, creating promotions, and generating marketing campaigns. | INR 3,50,000 |
| Deputy Manager | A Deputy Manager is also known as an assistant manager who works closely with the manager and helps him to develop, coordinate and plan projects and programs. The duties or responsibilities of deputy managers vary depending on where they work. | INR 5,60,000 |
Source: College Websites
What are the Future Scopes of PhD Marketing?
PhD degree is a doctorate level degree and is the highest educational degree one can earn in the country. Generally one does not pursue further studies post completion of the PhD Marketing degree.
Employability is high and graduates are hired quickly upon completion of their degree in high pay job profiles. With this knowledge, there is no limit to learning and knowledge.
- They have teaching jobs in colleges/universities after this course and then clearing the UGC-NET exam required for becoming a permanent lecturer.
- They have many jobs in various areas like Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Executive, Resident Marketing Executive, Marketing Manager etc.
- Students can also opt for a DSc (Doctor of Science) degree in any related field.
- After gaining adequate experience in the related field, a PhD Marketing degree can work in various govt. and private organizations.
- Once you finish your PhD you can also be qualified for a lecturer post in Marketing and also to teach in colleges and universities with UGC scales.
PhD Marketing FAQs
Some of the most frequently asked questions pertaining to the PhD Marketing program are as follows:
Ques. I am planning to do a PhD in Marketing from the USA. Will there be good job opportunities post that?
Ans. There are a lot of different types of jobs for PhD in Marketing degree holders like teaching focused, research focused, large, small, private, religious, secular even a few industry positions.
Ques. How useful it is to pursue a PhD Marketing program?
Ans. It is useful if you want an academic career or want to work in the education field or if you want to work as a consultant in doing research related projects with marketing consultancy firms.
Ques. What is the best country to pursue a PhD in Marketing course?
Ans. USA and Australia are the best in the world for Business and Marketing PhD courses.
Ques. Which universities in India offer PhD Marketing courses?
Ans. Sharda University, Amity University, Alliance University, Kalinga Institute of Industrial Technology, Nirma University etc. are some of the top universities offering PhD Marketing programs in India.
Ques. For a PhD in Marketing (specifically Consumer Behaviour focus) course what is more important, Verbal or Quantitative GMAT score?
Ans. Quant score matters more than verbal for both CB and Quantitative Marketing for PhD students because both sides are scientific and require hard Mathematics skills. The quant score shows admissions committees that you're going to be able to pass coursework.
Ques. Which exam should I take to apply for a PhD Marketing in the US GRE/GMAT?
Ans. A PhD in Marketing will usually look for a GRE Score. However in certain cases GMAT also works. The point to understand is that GRE and GMAT are merely standardized testing requirements. The GMAT has a tougher verbal section while the GRE is tougher in its Math. Pick the exam that suit your abilities better and ensure you get a fantastic score.
Ques. What would a PhD in Marketing get you?
Ans. From a career mentor perspective, most PhDs in business subjects will be academicians as faculty. The PhDs in Economics and Quantitative methods in business might be able to find success in job hunting in the financial world.
Ques. What is the average annual salary that a PhD Marketing degree holder can expect?
Ans. The average annual salary that a PhD Marketing degree holder can expect ranges between INR 2,00,000 to 9,00,000.
Ques. What is the benefit of doing a PhD Marketing course?
Ans. Positions in this field have less flexibility in what your research entails, but generally pay higher wages than an academic job.
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