AhmedabadMICA Ahmedabad

MICA Ahmedabad: Courses, Fees, Admission 2025, Cutoff, Placements, Ranking

Ahmedabad, GujaratEstd 1991
#32 For MBA By NIRF 2024  
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What's New in MICA Ahmedabad?

19 Oct, 2024

  • XAT 2025 Registration is open at xatonline.in for admission to MBA/ PGDM courses. The last date to register for XAT 2025 is November 30, 2024. The exam is scheduled to be conducted on January 5, 2025.

30 Sep, 2024

  • The applications for the PG Certificate in Crafting Creative Communications (CCC) admission 2025 is open and the last date to apply is January 11, 2025, and the Written Test will be held on January 25, 2025
  • The applications for PGDM and PGDM-C are open for the academic year 2025-27 and the last date to apply for MICAT-I registration is November 22, 2024


About MICA Ahmedabad

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Written By Collegedunia Team on, Oct 24, 2024

MICA, Ahmedabad established in 1991 is a well-known residential institute to offer PGDM in Strategic Marketing and Communication. MICA Ahmedabad was ranked 32th by NIRF 2024 among the top management institutes in India and has also been approved by AICTE. MICA Ahmedabad is known for its flagship 2-year PGDM in Communication (PGDM-C) program. MICA Ahmedabad PGDM intake is 170. It also offers a four years Fellow Programme in Management(FPM).

MICA Ahmedabad PGDM admissions are based on exams like CAT/ XAT/ GMAT, followed by MICAT and GE&PI. MICA Ahmedabad CAT cutoff  is 80 percentile. MICA Ahmedabad PGDM fees is INR 26 Lakhs for 2 years, which includes the tuition fees, residential charges, infrastructure facility charges, etc.

 

MICA Ahmedabad Highlights 

Particulars Statistics 
Established Year 1991
Campus Size 19 acres
PGDM Fees INR 23 Lakhs 
PGDM Intake 56 (PGDM), 170 (PGDM-C)
NIRF Ranking 2024 32
Number of Courses 19
Number of Faculty 28 (Core Faculties)
Scholarship  Available on the basis of merit cum means/means cum merit basis
Highest Package INR 36 LPA (2023)
Average Package INR 20.09 LPA (2023)

MICA Ahmedabad Important Dates 2025

The following table represents the important dates & events for MICA Ahmedabad admission 2025:

PGDM/ PGDM-C Events MICAT - I  MICAT - II
Registration Opens September 2024 November 25, 2024
Registration Closes November 22, 2024 at 11:50 pm January 11, 2025 at 11:50 pm
Issue of Call Letter/ Admit Card December 04, 2024 January 22, 2024
MICAT Exam December 07, 2024 January 25, 2025
MICAT Score  December 20, 2024 February 14, 2025
GE & PI Shortlist February 14, 2025
GE & PI at MICA, Ahmedabad  February 28, 2025
GE & PI at Bangalore March 04 & 05, 2025
GE & PI at Mumbai March 08 & 09, 2025
GE & PI at Kolkata March 16 & 17, 2025
GE & PI at Delhi March 21, 22 & 23, 2025
Final Result On or before April 15, 2025
Read More
PGC-CCC Events Dates
Last Date for Submission of Forms February 28, 2025
Date of Online Written test January 25, 2025
GE & PI at MICA, Ahmedabad February 28, 2025
GE & PI at Bangalore March 04 & 05, 2025
GE & PI at Mumbai March 08 & 09, 2025
GE & PI at Kolkata March 16 & 17, 2025
GE & PI at Delhi March 21, 22 & 23, 2025
Final list of the candidates First Week of April 2025
Programme Commencement Mid of June 2025

 

MICA Ahmedabad Fees 

MICA Ahmedabad PGDM fees include tuition fees, residential charges, infrastructure facility charges, etc. The total fee for PGDM is INR 26 lakhs (approx) for 2 years. 

Courses Total Fees
PGDM INR 26 Lakhs 
PGDM-C
PG Certificate in CCC INR 11 Lakhs
FPM  INR 25,500
 

MICA Ahmedabad Courses 

MICA Ahmedabad offers 2 PGDM courses, a doctorate program, a certificate program and a few online courses*. The highlights of some of the major courses offered by MICA Ahmedabad are as follows:

Courses Specialization Program Details  Duration 
PGDM

Major: Advertising and Brand Management (Starting academic year 2025-26, the Advertising and Brand Management (ABM) specialization will be renamed as Strategic Brand Management (SBM).), Media-Tech Entertainment and Sports Management, Data Science and Business Analytics, Digital Communications Management

Minor: Consumer Cultures, Sales and Customer Relationship Management, Business Management, Global Communication and Public Relations Management

Intake: 56 (PGDM), 170 (PGDM-C)

Eligibility: Bachelor’s degree (10 + 2 + 3 system) from a univesity recognized by Association of Indian Universities (AIU)

Selection Criteria: CAT/ XAT/ GMAT + MICAT + GE & PI

2 years
PGDM-C
PG Certificate (CCC) Crafting Creative Communication 

Eligibility: Bachelor’s degree

Selection Criteria: Online test + Personal Interview 

1 year
Fellowship Management

Eligibility: Post-Graduation in management/communications/humanities/ or social science with a minimum score of 55% in aggregate

Selection Criteria: Online Interview + MICA’s FPM Admission Test (WT+IP+PI)

4 years

*Note- MICA Ahmedabad offers online programmes for Digital Marketing and Communications with Specializations, Brand Communication Management, Strategic Brand Management and Communications (SBMC), Digital Strategy and Marketing Analytics (DSMA) and Marketing Leadership Development.

Check: MICA Ahmedabad Courses & Fees

 

MICA Ahmedabad Admission 

MICA Ahmedabad conducts its own test, MICAT to shortlist the students. But it is also mandatory for the applicants to appear for the CAT/ XAT/ GMAT exam. Both the institute and the national level exams hold a weightage of 50% each in shortlisting the candidates for the GE & PI round. Candidates have the choice to choose between the PGDM or the PGDM-C programme. Since the PGDM programme has a higher emphasis on analytics, the Quantitative Abilities and Data Interpretation (QADI) cut-offs maybe be higher for the PGDM candidates.

Note- Incase a candidate is merit listed for both the PGDM and the PGDM-C programme, they must accept the admission offer for any one of the programmes. The choice once made, cannot be changed.

Check: MICA Ahmedabad detailed Admission

 

MICA Campus

MICA Ahmedabad Campus

MICA Ahmedabad Cutoff 2024 (Expected)

The expected cutoff for 2024 for PGDM is 80 percentile. The cutoff for all the exams are mentioned below:

Exams Cutoff (Expected)
CAT 80
XAT 80
GMAT 80

Check: MICA Ahmedabad detailed Cutoff

MICA Ahmedabad Placements 2023

MICA Ahmedabad placements 2023 concluded with a 100% placement for the batch of 173 students. The average package increased from INR 19.01 LPA to INR 20.09 LPA in 2023. The highest package stood at INR 36 LPA. The top sector to offer placements were Analytics, BFSI, and Consulting with a total of 39 offers. 

Particulars Placement Statistics 
Placement Percentage 100%
Students Participated 173
Highest CTC INR 36 LPA
Average CTC INR 20.09 LPA
Median CTC INR 19 LPA

The placement statistics of the past 3 years are as follows:

Placement Year Highest CTC Average CTC
2023 INR 36 LPA INR 20.09 LPA
2022 INR 57.51 LPA INR 19 LPA
2021 INR 49.75 LPA INR 14.01 LPA

Check: MICA Ahmedabad detailed Placement Report

MICA Ahmedabad Ranking 2024

MICA Ahmedabad has been ranked 32 among the top management institutes in India by NIRF 2024. The other rankings of MICA Ahmedabad are as follows:

Ranking Body  Year Category Rank
NIRF Ranking  2024 Management 32
IIRF Ranking  2024 Top (Private) B-Schools 9
 

MICA Ahmedabad Vs IIM Indore Vs NMIMS Mumbai

The following table represents the comparison between MICA Ahmedabad Vs IIM Indore and NMIMS Mumbai:

Particular  MICA Ahmedabad IIM Indore NMIMS
NIRF Ranking 2024 32 8 21
Established Year 1991 1996 1981
Campus Area 19 acres 112.5 acres 172 acres
Intake 36 (PGDM) 180 (PGDM-C) 546 600
Admission Process CAT/ XAT/ GMAT + MICAT + GE & PI CAT + WAT + Personal Interview NMAT + WAT + WATSON GLASER Test + Personal Interview
Cut-off 80 percentile 85 percentile 86 percentile
MBA Fees INR 26 Lakhs  INR 20.50 Lakhs INR 11.95 Lakhs
Highest CTC 2023 INR 36 LPA INR 58 LPA INR 57.65 LPA
Average CTC 2023 INR 20.09 LPA INR 31.01 LPA INR 23.07 LPA
Scholarship  Available on the basis of merit cum means/means cum merit basis The need-based financial scholarship is available. Scholarships are available for economically weaker students who have a family income less than INR 6 lakh per annum.
 

Life at MICA Ahmedabad

Life at MICA Ahmedabad starts at 8.30 am in the morning and runs till evening with a lunch break and breathers between each class. The institute expects the students and the faculties to be punctual as the time of every single person is valued at the institute. MICA Ahmedabad offers an unforgettable hostel life, with each building having its own little community. There are separate hostels for junior and senior. The junior hostels have shared rooms, whereas the senior hostel have single rooms. There hostels celebrate every festival and there are always some or other events being conducted to keep the students engaged in extracurricular activities. Read More: Life at MICA Ahmedabad

MICA Ahmedabad Alumni

Alumni Photograph Name Designation Company

MICA Alumni

Siddharth Sethi (1999-01) Founder & CEO Zipperminds

MICA Alumni

Vidya Venugopalan (1999-01) Co-Founder InsightGig

MICA Alumni

Priyanka Khaneja Gandhi (1997-99) Director - Integrated Brand Experience Lead Colgate-Palmolive (India) Ltd

MICA Alumni

Dharti Chatterjee (1997-99) Chief Marketing Officer BHive

MICA Alumni

Ruchira Jain (1996-98) Founder & Director Elevate Insights

MICA Ahmedabad FAQs

Ques. Why is MICA Ahmedabad famous?

Ans. MICA Ahmedabad is popularly known as the Mecca of Marketing for its Marketing course.

Ques. Does MICA Ahmedabad accept CAT Scores for MBA Program?

Ans. MICA Ahmedabad accepts CAT / XAT / GMAT and MICAT Scores for its MBA Programs.

Ques. What is the average package for MICA Ahmedabad ?

Ans.The MICA Ahmedabad average package offered during Placements 2023 is INR 20.09 LPA.

Ques. Which is better: NMIMS Mumbai or MICA Ahmedabad?

Ans. NMIMS is known for its Academic Quality and Faculty from Top National & Global Institutes & Industries while MICA Ahmedabad is known for its Marketing stream, Gender Diversity & Unique Curriculum. A brief comparison of both the colleges is tabulated below:

Particulars NMIMS Mumbai MICA Ahmedabad
Established 1981 1991
NIRF Ranking 2024 21 32
MBA Fees INR 23,90,000 INR 26,00,000
Entrance Exam NMAT MICAT
Average Package INR 26.63 LPA INR 20.09 LPA

Both NMIMS Mumbai & MICA Ahmedabad are Top Colleges of India. However if interested in Marketing, MICA Ahmedabad has the upper hand.

Ques. What is the CAT Cutoff for MICA Ahmedabad?

Ans. The CAT Cutoff for MICA Ahmedabad is 80 Percentile.

Ques. Is the MICAT exam easy?

Ans. MICAT is a Computer Based Test (CBT) used for selection of MBA Program. The exam is conducted twice a year in over 48 cities across the country. According to MICAT exam candidates, the overall difficulty level is easy to moderate.

Ques. What is the Admission Procedure for MICA Ahmedabad?

Ans. Candidates must have a valid score in CAT / XAT / GMAT / MICAT. Candidates who are shortlisted based on their scores are required to appear for Group Exercise & Personal Interview.

Ques. Does MICA Ahmedabad accept Freshers for its MBA Program?

Ans. MICA Ahmedabad accepts Freshers for its MBA Program. Work Experience is not mandatory for getting admission into the Program.

Ques. How is the Placement of MICA Ahmedabad?

Ans. MICA Ahmedabad recently concluded its Placement Drive for batch 2023 with 100% students getting placed. The Institute secured the highest package & average package at INR 36 LPA & INR 20.09 LPA respectively. Accenture, Adani, Cognizant, HDFC Bank, Piramal were some of the Top Recruiters during the placement drive.

Ques. What are the Parameters of MBA Program Admission at MICA Ahmedabad?

Ans. The parameter for MBA Program is as follows:

Parameters Weightage
CAT/XAT/GMAT 20%
MICAT 30%
Group Exercise (GE) 20%
Personal Interview (PI) 30%

Ques. How are the Hostels at MICA Ahmedabad?

Ans. MICA Ahmedabad has separate Hostels for Boys & Girls. Hostels are provided on a Twin-sharing basis for the 1st Year Students and a Single-occupancy basis for 2nd Year. Ashoka, Gulmohar, Palaash, Parijat, Chinar and Silver Oak are some of the Hostels at MICA Ahmedabad. Each Room has 2 Beds, 2 Dressers and 2 Tables.

Ques. By which organizations MICA Ahmedabad is accredited?

Ans. MICA Ahmedabad is accredited by various organizations such as AICTE and NBA. MICA Ahmedabad’s PGDM Program has equivalence to an MBA degree by Association of Indian Universities (AIU). 

Ques. How to apply for MICA Ahmedabad MBA Program?

Ans. The steps to apply for MICA Ahmedabad MBA Program is given below:

Step 1: Register Yourself on the official website of MICA Ahmedabad

Step 2: Verify your Email Address and Mobile Number

Step 3: Upload your Photo & Signature and fill Application Form with all the required details

Step 4: Pay the Application Fee of INR 2,100 (Non-refundable) and Submit the Application

Ques. How is MICA Ahmedabad Campus?

Ans. MICA Ahmedabad Campus is located on the Outskirts of Ahmedabad and is spread across 19 acres. The Lush Green Campus is well equipped with a Gym, Library, Sports Area, Cafeteria, Academic Block, Auditorium etc. Medical / Hospital Facilities are also available on the Campus.

Ques. Who are some of the Top Recruiters of MICA Ahmedabad?

Ans. Adani, Cognizant, Piramal, Titan, TCS, Flipkart etc are some of the Top Recruiters of MICA Ahmedabad.

Ques. What is the Validity of CAT / XAT / GMAT Scores in MICA Ahmedabad?

Ans. For MICA Ahmedabad Admission 2025, candidates must have a valid score in CAT 2024 / XAT 2025 / GMAT (2023 onwards).

Ques. What are the specializations offered in the MBA Program of MICA Ahmedabad?

Ans. There are 5 specializations offered in the MBA Program at MICA Ahmedabad, they are,

  • Advertising & Brand Management
  • Digital Communication Management
  • Data Science and Business Analytics
  • Media & Entertainment Management
  • Sales & Customer Relationship Management (Minor)

Ques. What are the Job Roles offered during MICA Ahmedabad Placement Drive of 2023?

Ans. Some of the Job Roles which were offered during MICA Ahmedabad Placement Drive of 2023 are Corporate Communication, Sales Management Trainee, Product Manager, Program Management Lead etc.

Ques. Does MICA Ahmedabad offer Scholarships?

Ans. MICA Ahmedabad offers scholarships under Merit cum Means and Prof. Bikram Bindra Scholarship known as Equity Scholarship. 

Ques. What is the MICAT Exam Pattern?

Ans. MICAT is a Computer based Test which is of 2 Hours & 15 Minutes duration. MICAT consists of 3 Sections, they are as follows:

Section Name of Section Sectional Time Duration
Section A Psychometric Test 30 Minutes
Section B Aptitude Test with 4 Sub Sections: 1) Verbal ability; 2) Quantitative Ability and Data Interpretation 3) General Awareness 4) Divergent and Convergent Thinking 1 Hours 20 Minutes
Section C Descriptive Test 25 Minutes

Ques. Does MICA Ahmedabad have International Collaborations?

Ans. MICA Ahmedabad has tie-ups with various International Institutes, some of the Institutes are given below:

  • ESCEM,France Business School, France
  • School of Communications , Nanyang Technological University, (NTU), Singapore
  • Institute of Applied Media Studies, Zurich
  • University of New Mexico, USA
  • University of Southern Denmark, Denmark
  • Queensland University of Technology, Australia
  • School of Communications Arts, Bangkok University, Thailand
  • Bonn-Rhein-Sieg University of Applied Sciences, Sankt Augustine, Germany

Ques. Does MICA Ahmedabad have a Library?

Ans. MICA Ahmedabad Library is also known as Knowledge Exchange and Information Centre (KEIC). KEIC has 24x7 Physical Resources & Online. KEIC has 33,187 TV Commercials, 1,83,478 Newspaper Clippings, 18,828 Print Ads and 4,029 Student Dissertations and Summer Reports.

Ques. Does MICA Ahmedabad offer Financial Assistance for FPM Students?

Ans. MICA Ahmedabad offers Financial Assistance to the FPM Students. The stipend for the first 2 years is INR 38,000 per month and that of 3rd and 4th year is INR 41,000.

Ques. What is the Ranking of MICA Ahmedabad?

Ans. MICA Ahmedabad has secured rank 32th in NIRF 2024 in the Management Category. The Institute was also ranked 9th in Top B-Schools (Pvt.) by IIRF 2024.

Ques. Are there any Clubs & Committees at MICA Ahmedabad?

Ans. There are various Clubs & Committees at MICA Ahmedabad, the details of which are tabulated below:

Ques. Are there any Startups founded by MICA Ahmedabad Alumni?

Ans. Yes, there are various startups founded by MICA Ahmedabad Alumni, some of which are Acko founded by Varun Dua (batch of 2003), Culture Opus founded by Sachin Sharma (batch of 2010), Manja founded by Arvind Krishnan (batch of 2005).

Ques. What is the Eligibility Criteria for the FPM Program at MICA?

Ans. Candidates must have a Master’s Degree or 5-Year Integrated Master’s Degree with 55% Marks in Management / Communications / Humanities / Social Science in order to be eligible for the FPM Program at MICA.

Ques. What is the Application Fee of an FPM Program at MICA?

Ans. The Application Fee of FPM Program at MICA is INR 500.

Ques. What was the Highest Stipend & Average Stipend recorded at MICA during the Summer Internship of 2023?

Ans. MICA recorded the Highest Stipend of INR 4.40 Lakhs and the Average Package was secured at INR 1.54 Lakhs (for 2 months) during the Summer Internship of 2023.

Ques. What other 'on campus' activities are there at MICA Ahmedabad?

Ans. The institute promotes extracurricular involvement among students for their overall development. At MICA Ahmedabad, there are a variety of formal and unofficial student-run committees that plan activities all year long.

Ques. Are there any Online Programs at MICA Ahmedabad?

Ans. Yes, there are various Online Programs at MICA Ahmedabad, some of the ongoing online programs are:

  • Digital Marketing & Communication with Specialization (DMC-S)
  • Advertising Management and Public Relations (AMPR)
  • Managing Brands and Marketing Communication (MBMC)
  • Brand Communication Management (BCM)
  • Strategic Brand Management and Communications (SBMC)
  • Executive Certificate Programme in Strategic Communication with Storytelling (SCS)

Ques. What are the specializations offered in the FPM Program of MICA Ahmedabad?

Ans. There are 5 specializations offered under the MICA Ahmedabad Program at JIMS Rohini, they are as follows:

  • Management
  • Communication
  • Marketing
  • Media and Entertainment
  • Digital Marketing

Ques. What is the intake of MICA Ahmedabad for the PGDM Program?

Ans. MICA Ahmedabadhas a batch size of 180 for PGDMC and 36 for PGDM Program.

Ques. Can I take the MICAT Test from my own Computer?

Ans. Candidates who are taking the MICAT Test have to necessarily go to the Test Venue allotted to them and appear for the test there.

Ques. What is the CCC Program of MICA Ahmedabad?

Ans. Post Graduate Certificate Programme in Crafting Creative Communication (CCC) is a program designed to cater the demands of the Advertising, Media and Communication Industry.

Ques. What is the Eligibility Criteria for the CCC Program at MICA Ahmedabad?

Ans. Candidates must have a Bachelor’s Degree or equivalent in any discipline.

Ques. What is the Selection Criteria for the CCC Program at MICA Ahmedabad?

Ans. Candidates are shortlisted for Personal Interview (PI). The final selection of the candidates will be based on their overall performance.

Ques. How is a Typical Day at MICA Ahmedabad?

Ans. A Typical Day at MICA Ahmedabad is a little different from most B-Schools as the Classes don't start very early. There are 4-5 Classes on a Typical Day and a 15 Minute Break between each Class. Once the Students are done with the Classes, they either spend their time in the KEIC (Library), Group Presentations, Assignments or Extra-curricular Activities.

Ques. What is the pattern for MICAT, GE-PI at MICA Ahmedabad?

Ans. MICAT is Computer Based Test (CBT). The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry-related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory. A group exercise is a team-based evaluation process wherein candidates will be judged on their performance with their allotted group members. There will be no screening after the GE. All those who have appeared for GE will also appear for Personal Interview. This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.

Ques. How can I prepare for MICAT and GD-PI at MICA Ahmedabad?

Ans. The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry-related issues including areas covering media, marketing, advertising and business. GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.

Ques. Does MICA Ahmedabad offer student exchange and learning programs with foreign universities?

Ans. Yes, MICA Ahmedabad has collaborations with many international management and communication institutes.

Ques. What are the other ‘on campus’ activities at MICA Ahmedabad?

Ans. The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA Ahmedabad that organise events throughout the year.

Ques. What are the online programmes provided by MICA Ahmedabad? 

Ans. MICA Ahmedabad provides multiple online programmes such as Advertising Management & Public Relations, Market Research & Data Analytics, Digital Marketing & Communication with Specialisations, Digital Marketing, Managing Brands & Marketing Communication, Media & Entertainment Management, Business Management, Sales & Marketing Communications. 

Ques. Does MICA Ahmedabad have any international collaboration? 

Ans. Yes, MICA has international & Domestic collaborations. The institution is accredited and affiliated with the Chartered Institute of Marketing, UK. It is a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of Management Development Institutions in South Asia (AMDISA). These tie ups focus on faculty, jointly research and student exchange. MICA Ahmedabad has collaborations with the following institutions: 

  • Queensland University of Technology, Australia
  • School of Communications Arts, Bangkok University, Thailand
  • Graduate School, Bangkok University
  • School of Communications , Nanyang Technological University, (NTU), Singapore

Ques: What are the placement records of MICA Ahmedabad? 

Ans. The placement record of MICA Ahmedabad is good as this is one of the prestigious MBA colleges in India. All the notable recruiters come to hire the aspirants of the institution. In the 2023 Placement Drive, 100% of the students got placed. The highest CTC was offered at INR 36 LPA. Posts like Program Manager, Campaign Manager, Marketing Specialist and various other roles are offered. Top companies that participated at the placement drive include L'Oreal, Google, Amul, Amazon, Flipkart, Titan, upGrad, etc.

Ques. What are the Leadership & Management Development programmes offered by MICA Ahmedabad? 

Ans. The Leadership & Management Development programmes are offered by MICA Ahmedabad. It is designed for the assessment of learning and development needs of the client with crystal clear acknowledging objectives & outcomes. Some of the top league, corporate house, public sectors which have worked with MICA Ahmedabad, are: 

  • Infosys
  • Pacifica
  • TATA Motors
  • TCS
  • USHA
  • Amway
  • Adani wilmar

Ques. What are the opportunities given to the students at research work in MICA Ahmedabad? 

Ans. MICA Ahmedabad has three functioning bodies which provide connections, plans to the students at Research Works. These two committees are MICAMINDS, MLS & MICA Research. These bodies simplify dissemination, assimilation projects, case studies and lectures. All these student-run committees ensure that the graduate students of the MICA are aware of market industry realities. 

Ques. Is MICA Ahmedabad a good college? 

Ans. Yes, MICA Ahmedabad is one of the best management institutes which is highly rated and recommended for pursuing different PG Diploma courses in management. MICA Ahmedabad is known for its placements and infrastructure. The institute maintains a 100% placement record every year. In the 2023 placement drive, students received an average salary of INR 20.09 LPA. The highest salary package stood at INR 36 LPA. 173 students participated in the placement drive & all of them were placed.

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MICA Ahmedabad Fees & Eligibility

Full time Courses
CourseFeesEligibilityApplication DateAction
PGDM
2 Courses
26 Lakhs (Total Fees) Graduation22 Nov - 25 Nov 2024
PG Certificate
1 Course
11 Lakhs (Total Fees) Graduation16 Jan 2024
Fellowship25,500 (Total Fees) Post Graduation with 55%22 Mar 2024
Part time Courses
CourseFeesEligibilityApplication DateAction
Advanced Certificate
13 Courses
99,000 - 3.5 Lakhs (Total Fees) Graduation16 Jan 2024

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Courses Offered By MICA Ahmedabad 2024

Select Degree and Streams to See Course Fees and Admission Details.

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Streams :
GeneralMedia ManagementBusiness CommunicationCommunication StudiesData ScienceMarketingE-CommercePublic RelationsDigital EducationRetail ManagementDigital MarketingStrategic Management
Degree :
PGDMPG CertificateFellowshipAdvanced CertificateCertificationAdvanced Certificati
Program Type :
Part TimeFull Time
4.2(27 Reviews)2 Courses2 Years Full Time
#32out of 125 by NIRF

Eligibility:

Graduation

Application Date:

22 Nov - 25 Nov 2024

Insights Based on NIRF Ranking 2024

Male:  197|Female:  185

Student Intake (382)

1900000

Median Salary

97%

Passing %

97%

Placement %

View All
3.3(1 Review)1 Courses1 Year Full Time
#32out of 125 by NIRF

Eligibility:

Graduation

Application Date:

16 Jan 2024
4 Years Full Time
#32out of 125 by NIRF

Eligibility:

Post Graduation with 55%

Application Date:

22 Mar 2024
Advanced Certificate (Discontinued)
Total Fees:₹99,000 - 3.5 Lakhs
13 Courses 11 MonthsPart Time
#32out of 125 by NIRF

Eligibility:

Graduation

Application Date:

16 Jan 2024
2 Courses 11 MonthsPart Time
#32out of 125 by NIRF

Eligibility:

Graduation

Application Date:

16 Jan 2024

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MICA Ahmedabad Upcoming Application Dates 2024

Important Events

EventsDates
Last Date for Registration MICAT -I [PGDM-C]\[PGDM,]
Upcoming
Nov 22, 2024
Starting Date for Registration MICAT -II [PGDM-C]\[PGDM,]Nov 25, 2024
CAT 2024 Exam DateNov 24, 2024
Date of Admission Test MICAT -I [PGDM-C]\[PGDM,]Dec 07, 2024
Score Card Released Date MICAT -I [PGDM-C]\[PGDM,]Dec 20, 2024
XAT Registration Timeline
Ongoing
Jul 15, 2024 - Dec 24, 2024
XAT Admit card Availability
Tentative
Dec 29, 2024
XAT Exam DateJan 05, 2025
Last Date for Registration MICAT -II [PGDM-C]\[PGDM,]Jan 11, 2025
CAT 2024 Result Date
Tentative
Jan 10, 2025

Expired Events

EventsDates
CAT 2024 Admit Card DateNov 05, 2024
CAT 2024 Registration DateAug 01, 2024 - Sep 13, 2024

Important Events

EventsDates
Last Date for Registration MICAT -I [PGDM-C]\[PGDM,]
Upcoming
Nov 22, 2024
CAT 2024 Exam DateNov 24, 2024
Starting Date for Registration MICAT -II [PGDM-C]\[PGDM,]Nov 25, 2024
Date of Admission Test MICAT -I [PGDM-C]\[PGDM,]Dec 07, 2024
Score Card Released Date MICAT -I [PGDM-C]\[PGDM,]Dec 20, 2024
XAT Registration Timeline
Ongoing
Jul 15, 2024 - Dec 24, 2024
XAT Admit card Availability
Tentative
Dec 29, 2024
XAT Exam DateJan 05, 2025
CAT 2024 Result Date
Tentative
Jan 10, 2025
Last Date for Registration MICAT -II [PGDM-C]\[PGDM,]Jan 11, 2025

Expired Events

EventsDates
CAT 2024 Admit Card DateNov 05, 2024
CAT 2024 Registration DateAug 01, 2024 - Sep 13, 2024

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MICA Ahmedabad Cutoff 2024

Exams

MICA Ahmedabad, XAT Cutoff 2023

MICA Ahmedabad, XAT Cutoff 2023 for General Category is listed below. The overall cutoff percentile for XAT is 80

Courses
Round 1
Compare
80
Compare
80

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MICA Ahmedabad Rankings 2024

You can check college rankings with different ranking agencies.

MICA Ahmedabad NIRF Ranking

#32out of 125 in India 2024
#2 in Gujarat
NIRF

MICA Ahmedabad IIRF Ranking

#9out of 110 in India 2024
IIRF

MICA Ahmedabad Collegedunia Ranking

MBA Graded Aa4 in 2023
Collegedunia.com

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Course Finder

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MICA Ahmedabad Interview Videos

PGDM-C - First Year Student

Kaushal Popat

PGDM-C - First Year Student

Avinash Jha

PGDM - Second Year Student

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Why To Join MICA Ahmedabad - Reviews & Rating

4.3
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5(62%)
4(34%)
3(0%)
2(3%)
1(0%)

Academic
4.2
Faculty
4.3
Infrastructure
4.5
Accommodation
4.4
Social Life
4.5
Placement
4.0

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Dhairya Goel
4.6Helpful
Reviewed on Feb 7, 2024(Enrolled 2022)

Admission:

To avail admission, giving the CAT/XAT is necessary, which is followed by giving MICAT exam. 90 percentile is a good score in CAT while scores in MICAT can vary in a wide range. Exams are followed by a Group Exercise and Personal Interview round. The final merit list is formed after a total evaluation of all the factors involved in the admission process.

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Pujan Kumar Patel
4.0
Reviewed on Feb 5, 2024(Enrolled 2022)

Admission:

Should have given either CAT or GMAT and MICAT. The form can be found on the college website. There are 2 exams, MICAT 1 and MICAT2, best of 1 taken into consideration. Then there is Group Exercise and Personal Interview.

...Read More
Sidhanth R
4.0Helpful
Reviewed on Jan 16, 2024(Enrolled 2022)

Admission:

The application process is very simple. You will have to write CAT and then MICAT, after applying for admission through the MICA website, they will consider both CAT and MICAT scores and then shortlist people for GEPI based on it. Then after GEPI, they release the final list. There is no reservation and you have two chances to write MICAT with MICAT 1 and MICAT 2 (Both almost 1 month apart). All the details and requirements are present on their official website.

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Rajvi Doshi
4.5Helpful
Reviewed on Jan 13, 2022(Enrolled 2021)

Admission:

There are a variety of specialties available for management degrees, but I became interested in advertising and brand management throughout my graduation. You can apply through the CAT exam and MICAT exam. It is among the top 30 B-schools. Filling out the application form is done online, and you can follow all steps given in the website, and the whole process is smooth.

...Read More
Divij Jhunjhunwala
4.0Helpful
Reviewed on May 10, 2021(Enrolled 2020)

Admission:

"The School of Ideas" - as the motto of MICA goes, this college is perhaps the only business school in India that is dedicated to merging creativity with entrepreneurship. The college solely focuses on marketing and its students stand out among other B-school graduates in roles of Strategic Marketing and Communication. For admissions at MICA, a candidate must give two exams - CAT/XAT and MICAT. No specific cut-offs for either exam are revealed by the institute but a 90 percentile in CAT/XAT along with a 42+ score in MICAT is considered a good score to get a call for GE -PI. MICA's niche in marketing and communication is felt across industries through its notable alumni network. Its curriculum has also upgraded offers subjects in other areas of management like HR and finance etc, however, it is not nearly at par with other b-schools. Therefore, MICA is a good option for all those who have not been able to crack top B-schools and are willing to make a career solely in marketing.

...Read More
Siddharth Balakrishnan Nair
4.4Helpful
Reviewed on Apr 26, 2021(Enrolled 2019)

Admission:

MICA, the School of Ideas, focuses on creativity, positioning itself as a niche marketing college. The batch size is small relative to the major IIMs, and for its placements receives unique brands like EA and NBA. This was why I decided to pursue my MBA from here. The College has good faculty, with tremendous experience from various colleges. College life and peer to peer learning is the something that is most attractive part in my opinion. But, some of the courses tend to be redundant and can be curated better. I was an education counselor at IMS Learning Resources Pvt Ltd, and through my mentor there, I decided to go to MICA. I preferred this college over MDI and new IIMs as I believe it is more established in the field of Marketing and has good placement prospects as well. Although, if I would have converted my XLRI call I would have chosen XLRI over MICA.

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Sneha Aggrawal
4.7Helpful
Reviewed on Apr 2, 2021(Enrolled 2018)

Admission:

One of the good aspects of MICA is its forte in marketing. It is termed as MECCA OF MARKETING! The campus is scenic especially during MICANVAS. The pedagogy adopted is very inclusive. The placements are also decent. The admission criteria include scores of MICAT( held twice), CAT/ XAT/ GMAT, group exercise, personal interview, past academic records as well as work experience. I preferred MICA over my other converts due to my affinity towards marketing and media. I referred to collegedunia, not just in my post-graduation but also in graduation.

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Dheeraj Kalra
4.3Helpful
Reviewed on Mar 21, 2021(Enrolled 2019)

Admission:

The scores of CAT, XAT and GMAT. There are no well-defined cut-offs for this score. The selection criteria include CAT, XAT and GMAT score (anyone can work), MICAT (held twice)-any score above 50 would be great. I preferred MICA over other colleges as its the 'MECCA OF MARKETING' and I have a strong affinity for various areas of marketing and advertising. The pros of the institute are its renowned faculty that includes acclaimed academicians, visiting faculty and industry experts, its serene campus and its strong alumni base. The cons include its quite high fees and its non-favorability for students who aspire to pursue general management, finance or OB-HR as the course curriculum is inclined toward the various dimension of marketing and creativity.

...Read More
Kushagra Pandey
4.1Helpful
Reviewed on Mar 21, 2021(Enrolled 2018)

Admission:

The good aspects include its faculty, campus and pedagogy. I preferred this college over the others as I have strong inclinations towards various dimensions of marketing. The cons include its high fees and the long distance between the campus and the main city.

...Read More
Amrendra pratap singh
4.1Helpful
Reviewed on Mar 21, 2021(Enrolled 2018)

Admission:

The selection criteria include the scores of MICAT (held twice), CAT/XAT/GMAT- can give the best score of the three, past academic records, group exercise and personal interview. I preferred MICA over other colleges I converted to explore my affinity for advertisements and marketing as a whole. The pros of the college include its serene campus, pedagogy adopted by the faculty and its uniqueness as a Creative B-School. The cons of the institute its course curriculum are totally inclined towards marketing and it is not appropriate for students aspiring to excel in operations or finance.

...Read More

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MICA Ahmedabad Scholarship 2024

Scholarship provided by the college.

MICA scholarships are offered to the PGDM, PGDM-C, PG Certificate in CCC and FPM students. The scholarship offered to the PGDM, PGDM-C and CCC are limited to 25 - 27 students and are based on their overall academic performance and their family income. 

The FPM students are offered a fellowship by MICA Ahmedabad, which waives off the tuition fee and offers a monthly stipend and contingency grant. 

Also read about MICA Ahmedabad Admission

 

MICA Scholarship For PGDM, PGDM-C, PG Certificate in CCC

  • MICA Ahmedabad will offer scholarships to the students who are currently pursuing PGDM, PGDM-C, and PG Certificate in CCC. The students will be selected on the basis of their overall academic performance and their family income. 
  • Equity Scholarship is sponsored by Prof. Bikram Bindra to the first-year students of PGDM and PGDM-C, based on merit cum means/means cum merit basis. The student who represents a minority status is eligible to apply under this scheme. 
  • The maximum number of scholarships offered to the PGP-1, PGP-2, and CCC students is 25 - 27. Half will be sponsored by MICA and another half through Equity Scholarship.

MICA Scholarship Details 

Programs PGP 1 PGP 2 CCC
Number of Scholarships 11 - 13 (half will be sponsored by MICA and another half through Equity Scholarship) 12 2
Scholarship Amount offered by MICA 100% Tuition Fee 100% Tuition Fee Up to 50% of Tuition Fee
Scholarship Amount offered through Equity Scholarship  INR 5 Lakhs INR 5 Lakhs -

MICA Scholarship Eligibility Criteria

Particulars Scholarship Details 
Family Income Not exceeding INR 10 Lakhs per annum.
Students Academic Performance  Minimum CGPA of 3 in first year
Attendance  Minimum 80% across all subjects
Other Achievements  Winning state/national/international level competitions)

Check: MICA Ahmedabad Courses & Fees

MICA Scholarship Selection Process 

The candidates will be selected based on the Interview & interaction with the Scholarship Committee, which will include the MICA faculty and staff, and Prof. Bikram Bindra.

 

MICA Scholarship for FPM 

All the students admitted to the FPM program will be offered a fellowship and contingency allowance. The fellowship will provide a monthly stipend of INR 38K to INR 41K per month and a contingency grant to cover all the academic expenses like case material, books, travel, data collection expenses, thesis expenses, etc. 

The details fellowship offered to the FPM students are as follows:

Particulars Fellowship Details 
Monthly Stipend INR 38K (for first 2 years) INR 41K (for 3rd and 4th year)
Contingency Grant INR 25K (in first year) INR 30K (in 2nd & 3rd year each) INR 15K (in 4th year)

MICA Scholarship FAQs

Ques. Does MICA offer scholarships?

Ans. Yes MICA does offer scholarships to PGDM, PGDM-C, and PG Certificate in CCC students. 

Ques. How many students are offered scholarships at MICA?

Ans. A total of 25 -27 scholarships are offered every year by MICA. 

Ques. How much scholarship amount is offered by MICA?

Ans. MICA scholarships offer a 100% tuition fee and about 50% of the total students who receive scholarships get this. The remaining 50% of students are offered an INR 5 Lakh scholarship under Equity Scholarship. 

Ques. What is the Equity Scholarship offered to MICA students?

Ans. Equity Scholarship is sponsored by Prof. Bikram Bindra to the first-year students of PGDM and PGDM-C, based on merit cum means/means cum merit basis. It offers INR 5 Lakh scholarships to first-year PGDM students.

MICA Ahmedabad: 1 Answered Question

What are all of the things to consider before going for a PGDM-C at MICA Ahmedabad?

Aarti AhujaLives in Ahmedabad

MICA Ahmedabad’s PGDM-C is a good option to pursue if you’re interested in management communication. at MICA, Ahmedabad, there are several crucial factors to consider. 

Here are the key aspects that need to be considered before admission:

  1. Course details: MICA offers a two-year, full-time program with a total fee of 20 lacs. It emphasizes industry readiness with a recommended summer internship after the first year. Specializations encompass Advertising Management, Media Management, Brand Management, Digital Communication Management, and Marketing Research and Analytics. 
  2. Ranking and Reputation: MICA is ranked 37th out of 125 colleges in India by NIRF in 2023, demonstrating its academic excellence, infrastructure, and reputation nationwide.
  3. Accreditation: MICA and its courses are accredited by NBA and AICTE, ensuring the quality of education.
  4. Faculty & Alumni: Highly qualified professors with Ph.D. degrees and notable alumni like Vineet Kanabar and Amogh Dusad contribute to a rich learning environment.
  5. Placement: The 2023 placement statistics are impressive, with the highest package at INR 36 LPA and an average salary of INR 20.09 LPA. Top recruiters include Cognizant, Deloitte, Dalmia Group, Flipkart, and Google.

MICA Ahmedabad offers a well-rounded educational experience, strong industry connections, and promising placement opportunities, making it an ideal choice for MBA in Marketing aspirants.

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MICA Ahmedabad Facilities

You can check here to see what types of facilities MICA Ahmedabad provides.

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Auditorium
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MICA Ahmedabad Faculty

Basic Information about the Faculty of MICA Ahmedabad

director
Jaya Deshmukh
Amit Karamchandani
Assistant Professor
Ruchi Tewari
Associate Professor
Professor
Anita Basalingappa
Chairperson - Online Programmes
Associate Professor
Ashutosh Dutt
Digital Strategies and Business Analytics
Shaphali Gupta
Mani Ayer Chair Professor of Marketing
Mayank Kumar
Assistant Professor
Mini Mathur
Associate Professor
Falguni Vasavada-Oza
Professor
Suresh Malodia
Associate Professor
Viral Nagori
Assistant Professor

MICA Ahmedabad College Details

Basic Information About the Colleges

Shela
Ahmedabad - 380058
Gujarat, India
Get SMS Contact:  02717-688250
Get Call Details:  02717-688250
Website Link:  http://www.mica.ac.in
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Comments


6 Comments
A
anjali
how much i have to give to online studies
A
Ashish Ramtari

MICA  Ahmedabad offers online courses in different fields with varied fee structures. You need to contact directly to the institute for asking fee details. The contact information is available on institute official website.

A
aafiya yadgir
How much weightage does GE-PI have in the final selection?
A
Ashish Ramtari

The GE and PI Weightage of MICA Ahmedabad are 20% and 30% respectively. Besides this, the CAT/ MAT/ GMAT weightage percentage is 20% and the MICAT weightage percentage is 30%.

A
aayushi gupta
when can i aplly for new admission in 2024
S
Shikhar Srivas

Yes, as the last date to apply for Phase 2 admissions is March 22nd 2024, thus you can still apply for admissions.

K
kompella sravya
What are the specialisations available for mba students and how many specialisations do students need to select?
A
Arshin Khan

MICA do not offer MBA to students. Though, it do offers fellowship programme and PG Diploma and Advance certificate courses in Management.

P
p
How can apply for MBA admission
A
Ashish Ramtari

You need to appear for and qualify three-level examination for admission to MBA:

  • Passed CAT/ MAT/GMAT
  • Passed MICAT conducted MICA school of Business
  • Group Exercise and Personal Interview
D
dhairya chauhan
Is there BSC data science course available
A
Ashish Ramtari

MICA the school of ideas in Ahemdabad does not offer B.Sc. Data Science to the students. There are postgraduation, diploma and certification courses offered by the institute. 


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