MICA Advanced Certificate Digital Marketing & Communication: Fees 2026, Course Duration, Dates, Eligibility

Ahmedabad, GujaratEstd 1991
Total fees
INR 84,999
Core course, no specialisation
Average pay
INR 3.2 LPA
Digital marketing executive role
Cutoff
No exam
Shortlist on your degree and profile
Placement guarantee
None
Career coaching instead

About MICA Digital Marketing Certificate

MICA Ahmedabad offers the Advanced Certificate in Digital Marketing and Communication with upGrad as a part time online course. The core course takes 4 months, well under one year, and needs 8 to 10 hours a week. MICA is #33 in NIRF 2025 Management and #36 in Collegedunia's MBA ranking 2026. The full core fee is INR 84,999, and each specialisation you add costs more and adds 6 weeks. There is no entrance exam: you need a bachelor's degree, and upGrad shortlists you on your profile. More than 20,000 learners have joined across 90+ cohorts. The course page puts a digital marketing executive's average pay at INR 3.2 LPA.

MICA Digital Marketing Certificate Fees

The core fee is INR 84,999, and the fee with one specialisation is INR 1.05 Lakhs. You block your seat with INR 10,000, which is part of this fee. You can pay the rest in one go or on a 6-month no-cost EMI. The finance partner charges a one-time processing fee for the EMI. The 2-day MICA campus immersion is optional and costs extra.

Fee optionAmountWhat you get
Core courseINR 84,9994 months, full course
Core and 1 specialisationINR 1.05 Lakhs5.5 months
Core and 2 specialisationsINR 1.25 Lakhs7 months
Core and all 5 specialisationsINR 1.85 Lakhs11.5 months
Seat block amountINR 10,000Paid first, part of the fee
MICA campus immersionINR 10,000Optional, 2 days, plus taxes, travel and stay

MICA Digital Marketing Certificate Admission Dates

The next cohort starts on 30 Sep 2026 and its core course ends on 30 Jan 2027. upGrad has not published day-level dates for the form, the shortlist or the seat fee. You apply, get a shortlist email and then block your seat. If you ask for a refund after classes start, you get nothing back.

EventDateStatus
Application form on the upGrad portal, last date to applySep 2026Tentative
Profile screening by the admissions teamSep 2026Tentative
Shortlist emailSep 2026Tentative
Offer to block your seatSep 2026Tentative
Seat block fee of INR 10,000Sep 2026Tentative
Onboarding and document checkSep 2026Tentative
Classes start30 Sep 2026Confirmed
Core course ends30 Jan 2027Confirmed

MICA Digital Marketing Certificate Eligibility

You need a bachelor's degree under the 10+2+3 system, or an equal degree that AIU (Association of Indian Universities) recognises. Any subject is fine, and there is no entrance exam. You do not need work experience or a marketing background. If you only have Class 12, you cannot apply yet.

RequirementWhat you need
DegreeBachelor's degree (10+2+3) in any subject
Equal degreeRecognised by AIU
Entrance examNone
Work experienceNot needed
Minimum marksNot published

MICA Digital Marketing Certificate Admission Process

You fill the form on the upGrad portal, get a shortlist email and block your seat with INR 10,000. The admissions team shortlists you on your profile. Then you pay the rest or set up the no-cost EMI. The seat is held for you only after the INR 10,000 is paid.

StepWhat you do
1. Fill the formApply on the upGrad portal
2. Get shortlistedAn email comes, based on your profile
3. Block your seatPay INR 10,000
4. Pay the restIn one go or on a 6-month no-cost EMI
5. Pick your trackBeginner or Advanced, plus any specialisations

MICA Digital Marketing Certificate Cutoff

There is no cutoff rank or score for this course. The shortlist depends on your degree and profile, and the seat is held once you pay INR 10,000. So you do not need to prepare for a test. Keep your degree papers and a short work or study profile ready.

What decides the seatHow it works
Entrance examNone
Cutoff rank or scoreNot published, none is used
ShortlistBased on your degree and profile
SeatHeld once you pay INR 10,000

MICA Digital Marketing Certificate Placements

The course page puts a digital marketing executive's average pay at INR 3.2 LPA and an SEO specialist's at INR 5.1 LPA. These are role averages in India, not placement figures for this course. You get 1:1 career coaching, resume help and mock interviews. There is no placement guarantee, so you apply for jobs yourself.

MetricValue
Digital marketing executive, average payINR 3.2 LPA
SEO specialist, average payINR 5.1 LPA
Social media strategist, average payINR 4.7 LPA
Performance marketing manager, average payINR 15.3 LPA
Brand manager, average payINR 19.3 LPA
Placement guaranteeNone
Batch placedNot published

MICA Digital Marketing Certificate Scholarships

The only money-back offer on the course page is referral cashback of up to INR 80,000. No MICA or government scholarship is published for this course. You get the cashback only when a friend joins on your code and pays the full fee. The final amount depends on the course your friend picks.

ScholarshipWho can get itAmount or waiver
upGrad referral cashbackA learner whose friend joins on their code and pays the full feeUp to INR 80,000
MICA scholarshipNot publishedNot published
Government scholarshipNot publishedNot published

MICA Digital Marketing Certificate Ranking

MICA is #33 in NIRF 2025 Management and #36 in Collegedunia's MBA ranking 2026. It was #32 in NIRF 2024. NIRF ranks the whole institute on the data it files each year. Collegedunia ranks MBA colleges on fees, placements and reviews.

Ranking bodyYearRank
Collegedunia MBA ranking2026#36
NIRF Management2025#33
NIRF Management2024#32

MICA Digital Marketing Certificate Course Structure

The core has 13 modules over 4 months, from digital presence and SEO to CRM and analytics. You then pick the Beginner or Advanced track and up to 5 specialisations, and each one adds 6 weeks. Case studies and live projects sit inside the modules.

PartWhat you study
Core, 13 modulesDigital presence, SEO, paid ads, social media, email, CRM and analytics
TracksBeginner or Advanced
SpecialisationsUp to 5, each adds 6 weeks
Projects7+ case studies and live projects, with Google and Meta campaigns paid for by upGrad
CertificateMICA and upGrad certificate, and Executive Alumni Status from MICA

Should you pick the Digital Marketing Certificate at MICA Ahmedabad?

This course suits working graduates who want digital marketing skills from a marketing school without leaving their job.

Pick it if:
You want a brand or marketing career: MICA alumni hold leadership roles at P&G, Unilever, Star, Starbucks and Duolingo, and MICA faculty teach this course.
You work full time: the course asks for 8 to 10 hours a week, with recorded lessons and live doubt sessions.
You want real ad work, not only theory: you manage Google and Meta campaigns paid for by upGrad as part of the course.
You are new to marketing: pick the Beginner track at the start and add a specialisation only after the core, since each one adds 6 weeks.
Skip it if:
You need a job at the end: you get 1:1 career coaching, but the course page says there is no placement guarantee.
You want a small class: more than 20,000 learners have joined across 90+ cohorts, so live sessions are shared with many people.
You want time with MICA faculty on campus: the 2-day immersion is optional and paid, and you pay your own travel and stay.
You may change your mind after joining: once classes start on 30 Sep 2026, no refund is given at all.
Counsellor's advice
If you work full time and are new to marketing, take the core course first and add a specialisation later. If you need a job guarantee, do not pay the INR 10,000 seat block amount.
Digital Marketing Certificate Eligibility
Degree: A bachelor's degree under the 10+2+3 system, in any subject.
Equal degree: Another degree counts if AIU (Association of Indian Universities) treats it as equal.
Entrance exam: None. upGrad shortlists you on your profile.
Work experience: Not needed. The course starts from the basics.
Marks: No minimum percentage is published.
Digital Marketing Certificate Admission Process
Fill the form: Apply on the upGrad portal for the cohort you want.
Get shortlisted: The admissions team emails you after checking your profile.
Block your seat: Pay INR 10,000. It is part of the full fee.
Pay the rest: Pay in one go or pick the 6-month no-cost EMI.
Mind the refund: A refund is given only before classes start, minus INR 10,000.

Digital Marketing Certificate Admission Dates 2026

The full calendar for the 2026 cohort is not out yet. Rows marked Tentative are estimates; a date marked Confirmed is official.

Tentative
Sep 2026
Application form on the upGrad portal, last date to apply
Forms for this cohort are taken until its seats fill; no day-level last date is published.
Tentative
Sep 2026
Profile screening by the admissions team
There is no test. Your degree and profile are checked.
Tentative
Sep 2026
Shortlist email
The email tells you that you can block a seat.
Tentative
Sep 2026
Offer to block your seat
The offer comes with the payment link for the seat block amount.
Tentative
Sep 2026
Seat block fee of INR 10,000
This amount is part of the full fee, not an extra charge.
Tentative
Sep 2026
Balance fee payment or no-cost EMI set-up
Pay in one go or start the 6-month no-cost EMI.
Tentative
Sep 2026
Refund request, last date
A refund is given only before 30 Sep 2026, and INR 10,000 is kept.
Tentative
Sep 2026
Onboarding and document check
Keep your degree papers ready for the admissions team.
Confirmed
30 Sep 2026
Classes start
Recorded lessons and live sessions begin for this cohort.
Confirmed
30 Jan 2027
Core course ends
Learners with a specialisation study on after this date.

Source: upGrad programme page for the MICA course. Confirm on the official site before you act.

MICA Digital Marketing Certificate Fees 2026

This is the full fee for the 4-month core, paid inside a 1-year window even on the no-cost EMI. Turn on the toggle to add one specialisation.

Core course fee
Full course, as published, includes the INR 10,000 seat block amount
INR 84,999
Add one specialisation
One specialisation
One time, adds 6 weeks to the course
INR 19,999
Total course fee
INR 84,999
4 months, inside 1 year · core course, no specialisation
Total course fee
INR 1.05 Lakhs
5.5 months, inside 1 year · core course and one specialisation
Education loan EMI
INR 1,433
7 yr · 10.5% per year
Cost per month
INR 21,250
the full fee over 4 months of study
Education loan EMI
INR 1,770
7 yr · 10.5% per year
Cost per month
INR 19,091
the full fee over 5.5 months of study

Source: upGrad programme page for the MICA course. Confirm on the official site before you act.

Will you get a seat in the MICA Digital Marketing Certificate?

Pick your highest qualification. There is no exam or cutoff; the check is your degree.

Your qualification
Yes, you can apply
A bachelor's degree in any subject meets the rule. Fill the form and wait for the shortlist email.
Almost there
Your degree counts only if AIU (Association of Indian Universities) treats it as equal to a bachelor's degree. Ask the upGrad admissions team before you pay.
Not yet
The rule asks for a finished bachelor's degree. Apply for a later cohort once your degree is complete.
Not yet
A Class 12 pass alone does not meet the rule. You need a bachelor's degree first.
EDITOR'S NOTE

The shortlist email is the real gate here, not a rank. Apply early in the month, because forms close once the cohort fills.

MICA Digital Marketing Certificate Scholarship Calculator

Answer two questions. No MICA or government scholarship is published, and the cashback shown is the upper limit, so confirm the amount with upGrad.

Will a friend join on your code?
Will your friend pay the full fee?
Scholarships you missedYou do not qualify on your answers. Tap to see why.

The cashback needs a friend who joins on your code and pays the full fee.

upGrad referral cashback
INR 80,000
upGrad, on the course page
Paid as cashback or vouchers after your friend joins; the course page says up to this amount.
Who qualifies: an enrolled learner whose friend joins on their codeApply by adding your code to your friend's form
Not eligible on your answers
No scheme matches these answers. Ask upGrad about the 6-month no-cost EMI and about education loans.
Estimated total waiver
INR 0
Your net course fee: INR 84,999
Estimated total waiver
INR 80,000
Your net course fee: INR 4,999

MICA Digital Marketing Certificate vs similar colleges

Tap a college to see it next to MICA Ahmedabad. The cream box marks the better number in each row: lower fees, a shorter course, a better rank.

Compare with
This page
MICA Ahmedabad
Ahmedabad
Compared with
IIM Jammu
Jammu
Compared with
IIM Kashipur
Kashipur
Compared with
IIM Raipur
Raipur
Compared with
IIM Indore
Indore
Total feesfull course, before any GST
INR 84,999
core course
INR 60,000
INR 24,999 less, plus GST
INR 75,000
INR 9,999 less, plus GST
INR 75,000
INR 9,999 less, plus GST, 2022 batch
INR 1.73 Lakhs
INR 88,001 more, plus GST
Months to finishcore course
4
months
6
2 more
6
2 more
5
1 more, 2022 batch
12
8 more
Work experienceyears needed to apply
0
not needed
0
Same
Not published
0
Same, 2022 batch
2
2 more
NIRF rankManagement, 2025
#33
NIRF 2025
#35
2 places lower
#23
10 places higher
#15
18 places higher
#8
25 places higher
Campus dayson campus, as published
2
optional, paid
Not published
Not published
Not published
3
1 more
In short
IIM Jammu costs less before GST but takes 6 months. If a lower fee matters most, pick IIM Jammu; if you want the shorter course and a marketing school, pick MICA Ahmedabad.
In short
IIM Kashipur ranks higher in NIRF and adds analytics, but takes 6 months. If you want analytics and a higher rank, pick IIM Kashipur; if you want a 4-month marketing course, pick MICA Ahmedabad.
In short
IIM Raipur ranks much higher in NIRF, but its published fee is from the 2022 batch. If rank matters most, check IIM Raipur's new fee first; if you want to start soon, pick MICA Ahmedabad.
In short
IIM Indore ranks far higher and gives 3 campus days, but costs about twice as much and needs 2 years of work. If you have both, pick IIM Indore; if not, pick MICA Ahmedabad.

Fees and pay can change. Check each college site before you decide.

FAQs on MICA Digital Marketing Certificate

Short answers to what students ask before they apply.

Is this MICA course online or on campus?
It is fully online and part time, with recorded lessons and live sessions. A 2-day campus immersion at MICA is optional and paid. You pay your own travel and stay for it.
What is the full fee for the course?
The core course costs INR 84,999. With one specialisation the fee is INR 1.05 Lakhs. You block your seat with INR 10,000 first, and that amount is part of the fee.
Can I pay the fee in parts?
Yes. upGrad offers a 6-month no-cost EMI. The finance partner charges a one-time processing fee, so ask for the amount before you sign.
Do I need an entrance exam or work experience?
No. You need a bachelor's degree in any subject. upGrad shortlists you on your profile, and beginners can join.
Will I get my money back if I leave?
Only if you ask before classes start on 30 Sep 2026, and INR 10,000 is kept as a processing fee. After classes start, nothing comes back.
Does the course promise me a job?
No. You get 1:1 career coaching, resume help and mock interviews. There is no placement guarantee, so you apply for jobs yourself.
What certificate do I get at the end?
You get a certificate from MICA and upGrad and Executive Alumni Status from MICA. The analytics and CRM specialisation also gives a CleverTap certificate.

This page is AI assisted and human verified.

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Collegedunia Team

Content Curator | Updated on - Sep 14, 2026

MICA: 2 Answered Questions

Which is better for a Digital Marketing course Talentedge XLRI or MICA?

Akanksha Gupta
Pratik ParikhLives in Bangalore

I would neither recommend XLRI nor MICA for a digital marketing course. Instead, go for an online Ed-tech Institute called IIM Skills. 

It is among the top 3 Online ed-tech Institutes offering high-quality digital marketing courses. They offer a strong knowledge of the basics and help in a better understanding of concepts. The course is of great quality and once can enroll in the institute from wherever you want. It covers 40+ significant components of the Digital Marketing structure. 

Here are a few features pertaining to the course:

  • 180 hours of comprehensive Digital Marketing training with live online interactive classrooms.
  • There are 120+ hours of assignments and 60+ hours of live training 
  • Online mode of training and flexibility to choose between weekday as well as l
  • Flexibility related to time and days for the course.
  • The mentors have a great experience as they have worked with some of the most important brands and corporate organizations.
  • A free demo class before enrolling for the course regarding details

This course is inexpensive and will save you both money and time.

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Does MICA in Ahmedabad have any undergraduate course in animation?

Mansi Topa
Yamini MehtaPGDM Strategic Marketing and Communication, MICA, Ahmedabad (2018)

Mudra Institute of Communication, Ahmedabad (MICA) has been ranked among the top 5 management institutes in Gujarat. The institute offers only postgraduate diploma programmes and no undergraduate programmes. Apart from its well-known interdisciplinary PG Diploma courses, it also offers a number of online programmes in subjects such as Digital Marketing, Media and Entertainment, Advertising and Public Relations Management.

Neither are there any undergraduate programmes on offer nor any specific course on animation. But the Creative Crafting Communication (CCC) course is a unique course offered which aims at developing idea crafters. It’s a ten-month long intensive programme, including two months of compulsory internship training, aimed at training students in creative designing, creative problem solving for the creative communication industry.

Art Direction, Film-Making, Animation & Stop Motion are the specializations which lay their focus on animation. It includes brainstorming on the concepts, storyboards, animation production, shooting and editing cinematic and animatic scenes.

...Read More
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