MICA Ahmedabad offers the Advanced Certificate in Digital Marketing and Communication with upGrad as a part time online course. The core course takes 4 months, well under one year, and needs 8 to 10 hours a week. MICA is #33 in NIRF 2025 Management and #36 in Collegedunia's MBA ranking 2026. The full core fee is INR 84,999, and each specialisation you add costs more and adds 6 weeks. There is no entrance exam: you need a bachelor's degree, and upGrad shortlists you on your profile. More than 20,000 learners have joined across 90+ cohorts. The course page puts a digital marketing executive's average pay at INR 3.2 LPA.
The core fee is INR 84,999, and the fee with one specialisation is INR 1.05 Lakhs. You block your seat with INR 10,000, which is part of this fee. You can pay the rest in one go or on a 6-month no-cost EMI. The finance partner charges a one-time processing fee for the EMI. The 2-day MICA campus immersion is optional and costs extra.
| Fee option | Amount | What you get |
|---|---|---|
| Core course | INR 84,999 | 4 months, full course |
| Core and 1 specialisation | INR 1.05 Lakhs | 5.5 months |
| Core and 2 specialisations | INR 1.25 Lakhs | 7 months |
| Core and all 5 specialisations | INR 1.85 Lakhs | 11.5 months |
| Seat block amount | INR 10,000 | Paid first, part of the fee |
| MICA campus immersion | INR 10,000 | Optional, 2 days, plus taxes, travel and stay |
The next cohort starts on 30 Sep 2026 and its core course ends on 30 Jan 2027. upGrad has not published day-level dates for the form, the shortlist or the seat fee. You apply, get a shortlist email and then block your seat. If you ask for a refund after classes start, you get nothing back.
| Event | Date | Status |
|---|---|---|
| Application form on the upGrad portal, last date to apply | Sep 2026 | Tentative |
| Profile screening by the admissions team | Sep 2026 | Tentative |
| Shortlist email | Sep 2026 | Tentative |
| Offer to block your seat | Sep 2026 | Tentative |
| Seat block fee of INR 10,000 | Sep 2026 | Tentative |
| Onboarding and document check | Sep 2026 | Tentative |
| Classes start | 30 Sep 2026 | Confirmed |
| Core course ends | 30 Jan 2027 | Confirmed |
You need a bachelor's degree under the 10+2+3 system, or an equal degree that AIU (Association of Indian Universities) recognises. Any subject is fine, and there is no entrance exam. You do not need work experience or a marketing background. If you only have Class 12, you cannot apply yet.
| Requirement | What you need |
|---|---|
| Degree | Bachelor's degree (10+2+3) in any subject |
| Equal degree | Recognised by AIU |
| Entrance exam | None |
| Work experience | Not needed |
| Minimum marks | Not published |
You fill the form on the upGrad portal, get a shortlist email and block your seat with INR 10,000. The admissions team shortlists you on your profile. Then you pay the rest or set up the no-cost EMI. The seat is held for you only after the INR 10,000 is paid.
| Step | What you do |
|---|---|
| 1. Fill the form | Apply on the upGrad portal |
| 2. Get shortlisted | An email comes, based on your profile |
| 3. Block your seat | Pay INR 10,000 |
| 4. Pay the rest | In one go or on a 6-month no-cost EMI |
| 5. Pick your track | Beginner or Advanced, plus any specialisations |
There is no cutoff rank or score for this course. The shortlist depends on your degree and profile, and the seat is held once you pay INR 10,000. So you do not need to prepare for a test. Keep your degree papers and a short work or study profile ready.
| What decides the seat | How it works |
|---|---|
| Entrance exam | None |
| Cutoff rank or score | Not published, none is used |
| Shortlist | Based on your degree and profile |
| Seat | Held once you pay INR 10,000 |
The course page puts a digital marketing executive's average pay at INR 3.2 LPA and an SEO specialist's at INR 5.1 LPA. These are role averages in India, not placement figures for this course. You get 1:1 career coaching, resume help and mock interviews. There is no placement guarantee, so you apply for jobs yourself.
| Metric | Value |
|---|---|
| Digital marketing executive, average pay | INR 3.2 LPA |
| SEO specialist, average pay | INR 5.1 LPA |
| Social media strategist, average pay | INR 4.7 LPA |
| Performance marketing manager, average pay | INR 15.3 LPA |
| Brand manager, average pay | INR 19.3 LPA |
| Placement guarantee | None |
| Batch placed | Not published |
The only money-back offer on the course page is referral cashback of up to INR 80,000. No MICA or government scholarship is published for this course. You get the cashback only when a friend joins on your code and pays the full fee. The final amount depends on the course your friend picks.
| Scholarship | Who can get it | Amount or waiver |
|---|---|---|
| upGrad referral cashback | A learner whose friend joins on their code and pays the full fee | Up to INR 80,000 |
| MICA scholarship | Not published | Not published |
| Government scholarship | Not published | Not published |
MICA is #33 in NIRF 2025 Management and #36 in Collegedunia's MBA ranking 2026. It was #32 in NIRF 2024. NIRF ranks the whole institute on the data it files each year. Collegedunia ranks MBA colleges on fees, placements and reviews.
| Ranking body | Year | Rank |
|---|---|---|
| Collegedunia MBA ranking | 2026 | #36 |
| NIRF Management | 2025 | #33 |
| NIRF Management | 2024 | #32 |
The core has 13 modules over 4 months, from digital presence and SEO to CRM and analytics. You then pick the Beginner or Advanced track and up to 5 specialisations, and each one adds 6 weeks. Case studies and live projects sit inside the modules.
| Part | What you study |
|---|---|
| Core, 13 modules | Digital presence, SEO, paid ads, social media, email, CRM and analytics |
| Tracks | Beginner or Advanced |
| Specialisations | Up to 5, each adds 6 weeks |
| Projects | 7+ case studies and live projects, with Google and Meta campaigns paid for by upGrad |
| Certificate | MICA and upGrad certificate, and Executive Alumni Status from MICA |
This course suits working graduates who want digital marketing skills from a marketing school without leaving their job.
The full calendar for the 2026 cohort is not out yet. Rows marked Tentative are estimates; a date marked Confirmed is official.
Source: upGrad programme page for the MICA course. Confirm on the official site before you act.
This is the full fee for the 4-month core, paid inside a 1-year window even on the no-cost EMI. Turn on the toggle to add one specialisation.
Source: upGrad programme page for the MICA course. Confirm on the official site before you act.
Pick your highest qualification. There is no exam or cutoff; the check is your degree.
The shortlist email is the real gate here, not a rank. Apply early in the month, because forms close once the cohort fills.
Answer two questions. No MICA or government scholarship is published, and the cashback shown is the upper limit, so confirm the amount with upGrad.
The cashback needs a friend who joins on your code and pays the full fee.
Tap a college to see it next to MICA Ahmedabad. The cream box marks the better number in each row: lower fees, a shorter course, a better rank.
Fees and pay can change. Check each college site before you decide.
Short answers to what students ask before they apply.
This page is AI assisted and human verified.

I would neither recommend XLRI nor MICA for a digital marketing course. Instead, go for an online Ed-tech Institute called IIM Skills.
It is among the top 3 Online ed-tech Institutes offering high-quality digital marketing courses. They offer a strong knowledge of the basics and help in a better understanding of concepts. The course is of great quality and once can enroll in the institute from wherever you want. It covers 40+ significant components of the Digital Marketing structure.
Here are a few features pertaining to the course:
This course is inexpensive and will save you both money and time.

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