Content Curator | Updated on - Mar 30, 2026

Post Graduate Diploma in Advertising and Brand Management at AAFT Noida is a 1-year full-time postgraduate diploma program offered under the School of Advertising, PR and Events, designed to train graduates in advertising strategy, brand communication, campaign management, digital advertising, and public relations. The program is affiliated with AAFT University (UGC-recognized) and is led by Indian Ad Film Director Prahlad Kakkar as Industry Dean of the School of Advertising, PR and Events. With a total fee of Rs. 2,25,600 for the 1-year course, the program is popular among graduates who want to build careers in advertising agencies, brand management, and marketing communications. The course is offered in full-time on-campus mode at the AAFT campus in Film City, Noida. PG Diploma batches commence in March 2026.

Admissions for the March 2026 batch are currently open. Students can apply online through the official AAFT website. Applications are accepted on a rolling basis until seats are filled.

Key Points:

Intensive 1-year PG diploma focused on advertising, brand management, and marketing communications
Led by Indian Ad Film Director Prahlad Kakkar as Industry Dean of the School of Advertising, PR and Events
Hands-on training in advertising studios, media labs, and event management facilities at Film City, Noida
Covers advertising strategy, brand communication, digital advertising, campaign management, and PR
Ideal for graduates who want to enter the advertising and brand management industry quickly
The program is affiliated with AAFT University, recognized by UGC

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
FAQs

AAFT PGD Advertising & Brand Management Fees

The Post Graduate Diploma in Advertising and Brand Management at AAFT Noida has a total course fee of Rs. 2,25,600 for the 1-year duration, payable in 2 instalments. The first instalment of Rs. 1,13,100 includes a registration fee and prospectus fee. The second instalment of Rs. 1,12,500 is due mid-course. Hostel facility is available optionally at Rs. 90,000 per 6 months (inclusive of transportation and meals).

Fee Components

Fee Component	Amount (INR)
Registration Fee (one-time)	15,000
Prospectus Fee (one-time)	600
Tuition Fee (1st instalment)	97,500
2nd Instalment	1,12,500
Total Fees (excluding hostel)	2,25,600

Hostel Fee (including transportation and meals): Rs. 90,000 per 6 months (optional, minimum 6-month locking period required)
At the time of registration, students pay Rs. 15,600 (for PG diploma programs); this amount is adjusted in the final fee if selected, or refunded if not selected after the interview
Partial payments are not accepted; the first instalment must be paid in full as per the deadline in the Admission Letter
Fee structure is for the 2026-27 session

AAFT PGD Advertising & Brand Management Admission 2026

Important Dates

AAFT follows a straightforward admission process for the PG Diploma in Advertising and Brand Management. Admissions for the March 2026 batch are currently open, and students can apply online through the official AAFT website. The selection is based on an Aptitude Test followed by a Personal Interview, with no mandatory external entrance exam required.

Event	Date
Application Start	Open (Rolling Admissions)
Batch Commencement	March 2026
Aptitude Test and Personal Interview	On a rolling basis after application
Admission Offer Letter	Post interview (rolling)
Fee Payment Deadline	As per Admission Letter

Entrance Exam Dates

AAFT does not mandate any external entrance exam for PG Diploma in Advertising and Brand Management admissions. The institute conducts its own Aptitude Test and Personal Interview as the selection process.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must have a Bachelor's degree (graduation) in any discipline from a recognized university
A basic aptitude and interest in advertising, marketing, and brand management is assessed through the institute's own Aptitude Test
Candidates awaiting their graduation results can apply provisionally; original mark sheets must be submitted at the time of admission

Admission Process:

Fill out the online inquiry/application form on the official AAFT website (aaft.com)
Pay the registration fee of Rs. 15,600 at the time of registration
Appear for the Aptitude Test (objective type questions based on general awareness of the program)
Attend the Personal Interview conducted by the institute
Receive the Admission Offer Letter upon selection
Pay the first instalment fee in full as per the deadline mentioned in the Admission Letter
Submit original mark sheets and required documents at the time of admission

AAFT PGD Advertising & Brand Management Scholarships 2026

AAFT Noida currently does not offer institutional scholarships for the PG Diploma in Advertising and Brand Management. However, students may explore government-funded scholarships and state welfare schemes available for postgraduate students in India.

Available Scholarships

Scholarship	Eligibility	Amount	Details
NSP (National Scholarship Portal) Scholarships	SC/ST/OBC/Minority/EWS students	Varies	Central and state government scholarships available via scholarships.gov.in
National Scholarship for Postgraduate Studies (UGC)	First-time PG students under 30 in UGC-recognized full-time programs	Rs. 10,000 per year or Rs. 15,000 per month	Available for eligible students
State Government Scholarships (UP)	Domicile of Uttar Pradesh	Varies	Available for eligible categories through the UP Scholarship Portal

AAFT does not currently offer any institutional merit or need-based scholarship schemes
Students are encouraged to apply for government scholarships through the National Scholarship Portal (scholarships.gov.in) before the respective deadlines
Scholarship availability and amounts are subject to government notifications each year

AAFT PGD Advertising & Brand Management FAQs

Ques. What is the difference between PG Diploma in Advertising and Brand Management and MA in Advertising and Brand Communication at AAFT?

Ans. The PG Diploma in Advertising and Brand Management is a 1-year postgraduate diploma program, while the MA in Advertising and Brand Communication is a 2-year postgraduate degree program. The MA provides a more comprehensive and in-depth education, while the PG Diploma is ideal for graduates who want to quickly enter the advertising and brand management industry.

Ques. Does the PG Diploma in Advertising and Brand Management from AAFT have industry recognition?

Ans. The diploma is awarded by AAFT University, which is recognized by UGC. The program is led by Indian Ad Film Director Prahlad Kakkar and has strong industry connections with advertising agencies, brand management companies, and marketing communications firms.

Ques. What skills are taught in the PG Diploma in Advertising and Brand Management at AAFT?

Ans. The program covers advertising strategy, brand communication, digital advertising, campaign management, public relations, event management, media planning, and consumer behavior. Students work on live projects and case studies from the advertising industry.

Ques. What career options are available after PG Diploma in Advertising and Brand Management from AAFT?

Ans. Graduates can work as advertising executives, brand managers, marketing communications specialists, digital advertising managers, PR executives, event managers, or work with advertising agencies, brand management companies, digital marketing firms, and PR agencies.

Ques. Is the PG Diploma in Advertising and Brand Management suitable for someone with a non-marketing background?

Ans. Yes, graduates from any discipline can apply. The program is designed to train students in advertising and brand management from the basics. However, a basic interest and aptitude for marketing and communications is assessed during the admission process.

Ques. Does AAFT provide placement assistance for PG Diploma in Advertising and Brand Management students?

Ans. Yes, AAFT's Career Resource Cell provides placement assistance for all students, including PG diploma students. The institute has connections with advertising agencies, brand management companies, and marketing communications firms. AAFT's location in Film City, Noida, provides direct access to the media and advertising industry.