Content Curator | Updated on - Mar 23, 2026

PGDM Marketing Management at ISB&M Pune is a prestigious 2-year full-time postgraduate diploma program designed to equip students with advanced skills and expertise required for successful careers in marketing and sales. The program offers exceptional career opportunities with competitive compensation in the dynamic field of marketing. With a total fee of 14.29 lakhs and a focus on practical learning through case studies, live projects, and industry interaction, this program prepares innovative and goal-oriented marketing professionals. The primary entrance exam is CAT with a cutoff of 60 percentile for the General category. ISB&M offers 100% placement record with highest CTC of 20.56 LPA and average CTC of 11.4 LPA, making it an attractive choice for aspiring marketing professionals. Admissions for the 2026-28 batch are currently ongoing with applications accepted from September 20, 2025 to January 20, 2026. Group Discussion and Personal Interview rounds were conducted on February 6, 2026. The program commencement is tentatively scheduled for June 15, 2026.

Key Points:

The program integrates cutting-edge marketing concepts with industry-focused projects and innovative pedagogy including design thinking and case method.
Students develop advanced marketing and brand management competencies essential for thriving as successful marketing professionals.
The curriculum emphasizes critical thinking, communication, teamwork, and leadership skills to excel in collaborative environments.
Strong focus on marketing management research and formulation of effective go-to-market strategies.
Comprehensive and global perspective on strategic marketing management to succeed in multinational corporations.

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Highlights
Fees
Admission
Scholarships
Placements
Cutoff
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FAQs

ISB&M Latest Updates and News

02 Apr, 2026 MAT May 2026 session registrations have started for MBA admission. Aspirants can register @mat.aima.in till May 25, for PBT Mode, and till June 8, for CBT Mode. The Exam will be held on May 31 (PBT) and on June 14 (CBT). Read more.

30 Dec, 2025 ISB&M PGDM Fee Structure 2026-2027 is out. The total academic fee is ₹ 14.29 Lakhs.

ISB&M PGDM Marketing Fees

Fees: The total fee for the PGDM Marketing program at ISB&M is 14.29 lakhs for the 2-year duration. The fee structure includes tuition fees of 13.60 lakhs, a refundable caution deposit of 10,000, placement fees, and alumni fees with 18% GST applied to the latter two components. The fees are payable in five installments: the first installment of 1,10,000 is due at the time of admission, followed by installments on April 30, 2026 (3,57,900), November 10, 2026 (3,12,500), June 10, 2027 (3,36,100), and November 10, 2027 (3,12,500). The caution deposit of 10,000 is refundable at the time of convocation, subject to any dues.

Fee Components

Fee Component	Amount (INR)
Tuition Fee	13,60,000
Refundable Caution Deposit	10,000
Placement Fees (with 18% GST)	Included in installments
Alumni Fees (with 18% GST)	Included in installments
Total Fees	14,29,000

The initial deposit of 1,10,000 to accept the offer of admission is paid online and is adjusted against the first installment of tuition fees.
The caution deposit is refundable at convocation, subject to any outstanding dues.
Fees are payable in five installments as per the schedule mentioned above.

ISB&M PGDM Marketing Admission 2026

Admissions: ISB&M's PGDM Marketing program follows a merit-based admission process with emphasis on entrance exam scores and profile evaluation. The program is designed for graduates from any discipline with a minimum of 50% marks in their bachelor's degree. Admissions are based on CAT scores with a cutoff of 60 percentile for all categories. The admission process includes shortlisting based on entrance exam scores, followed by Group Discussion and Personal Interview rounds. The program commencement for the 2026-28 batch is tentatively scheduled for June 15, 2026.

Important Dates

Event	Date
Application Submission Start	September 20, 2025
Application Submission End	January 20, 2026
Group Discussion & Personal Interview	February 6, 2026
Program Commencement	June 15, 2026 (Tentative)

Entrance Exam Cutoffs (2025)

Exam	Cutoff Percentile (General)
CAT	60
MAT	80
XAT	65
ATMA	80

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree in any discipline with a minimum of 50% marks from a recognized university.
Valid score in CAT, MAT, XAT, ATMA, or CMAT entrance exam.
Indian nationality required for admission.

Admission Process

Submit online application with entrance exam score and academic credentials.
Shortlisting based on entrance exam performance and academic profile.
Participate in Group Discussion round to assess communication and analytical skills.
Attend Personal Interview to evaluate leadership potential and career aspirations.
Final selection based on overall performance in GD, PI, and entrance exam score.

ISB&M: Students' Opinion

AI-Generated Summary based on 4 Reviews

The college offers a robust educational experience, with highly qualified faculty, including both in-house and visiting members who hold or are pursuing PhDs. Courses are flexible, featuring 32 lectures per trimester and supportive faculty-student interactions. Attendance is crucial for exam eligibility. The Post Graduate Diploma in Management (PGDM) program costs 9.5 lakhs INR at the ISB&M Nande Campus and 7.5 lakhs INR at the Mulshi Campus, with all activities centralized at Nande.

Additional fees include a hostel and mess fee of 120,000 INR, and a 5,000 INR registration fee. Payments can be made in six installments. The college boasts a 100% placement rate, with companies like Aditya Birla Group and TCS recruiting graduates. The average salary package ranges from 600,000 to 800,000 INR, with the highest package at 2,200,000 INR. About 100 companies visit the campus, with 75% of students placed, mostly in Sales and Marketing roles.

The college provides compulsory summer internships and special classes for aptitude tests. A scholarship of 20,000 INR is available for the top scorer in the entrance exam. The total fee for the two-year course is 1,300,000 INR, with potential bank loans available up to 750,000 INR without collateral. Admission is based on CAT and CMAT scores, not on 10th and 12th-grade results.

By Collegedunia’s Personal AI

ISB&M PGDM Marketing Scholarships 2026

Scholarships: ISB&M offers merit-based scholarships to deserving students based on their entrance exam performance and academic credentials. Scholarships are awarded to students who demonstrate exceptional performance in CAT, MAT, XAT, ATMA, or CMAT entrance exams. The institute also provides sports scholarships for students representing the state or national level in sports. Additionally, scholarships are available for students from reserved categories (SC/ST/OBC) and other special categories as per institutional policies.

Scholarship Types

Scholarship Type	Eligibility	Details
Merit-Based Scholarship	Entrance exam performance	Based on CAT/MAT/XAT/ATMA/CMAT scores
Sports Scholarship	State/National level representation	Available for sports achievers
Reserved Category Scholarship	SC/ST/OBC candidates	As per institutional policies
Top Scorer Scholarship	Highest entrance exam score	20,000 INR

ISB&M PGDM Marketing Placement 2026

Placements: ISB&M's PGDM Marketing program boasts an impressive 100% placement record with strong industry connections and high-paying roles across sectors. The program has recorded a highest package of 20.56 LPA and an average package of 11.4 LPA, reflecting the strong demand for marketing professionals in the market. Graduates secure roles across FMCG, Retail, E-Commerce, Banks, Financial Services, Tourism, Real Estate, Media, Advertising, Tech Companies, and Manufacturing sectors. The institute attracts over 160 recruiters annually, providing students with diverse career opportunities.

Placement Metrics

Placement Metric	Details
Placement Rate	100%
Highest Package	20.56 LPA
Average Package	11.4 LPA
Number of Recruiters	160+ annually
Top Recruiting Sectors	FMCG, Retail, E-Commerce, Banking, Financial Services, Media, Tech

Common Job Roles After Graduation: Sales & Marketing Manager, Brand Manager, Product Manager, Marketing Analyst, Digital Marketing Manager, Retail Manager, E-Commerce Manager, Customer Relationship Manager, Market Research Analyst, Advertising Manager.

ISB&M PGDM Marketing Ranking

Outlook Ranking

#50 out of 200 in Top Private Colleges in India 2026

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ISB&M PGDM Marketing FAQs

Ques. Is the PGDM Marketing program only for Commerce graduates?

Ans. No, the program is open to graduates from any discipline with a minimum of 50% marks. The program welcomes students from diverse educational backgrounds including Engineering, Science, Commerce, and Arts.

Ques. What is the difference between ISB&M's PGDM Marketing and other marketing programs?

Ans. ISB&M's PGDM Marketing is specifically designed with emphasis on practical learning through case studies, live projects, and industry interaction. The program offers 100% placement record with highest CTC of 20.56 LPA, strong industry connections with 160+ recruiters, and hands-on learning through design thinking and case method pedagogy.

Ques. Are there opportunities for international exposure during the program?

Ans. Yes, ISB&M provides international study tours and industry visits as part of the program. Students get exposure to global marketing practices and have opportunities to interact with industry leaders from multinational companies during these tours.

Ques. What is the average salary package for PGDM Marketing graduates?

Ans. The average package for PGDM Marketing graduates is 11.4 LPA with the highest package reaching 20.56 LPA. Salaries vary based on specialization, company, and individual performance during placements.

Ques. Can working professionals pursue this program?

Ans. The PGDM Marketing is a full-time 2-year residential program, so it is designed for full-time students. Working professionals would need to take a break from their jobs to pursue this program. However, the program's focus on practical learning and industry interaction makes it valuable for career advancement.

Ques. What are the career prospects after completing PGDM Marketing?

Ans. Graduates can pursue careers as Sales & Marketing Managers, Brand Managers, Product Managers, Marketing Analysts, Digital Marketing Managers, and various other marketing roles across industries like FMCG, Retail, E-Commerce, Banking, and Tech companies. Many graduates also pursue higher studies or entrepreneurship opportunities.

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Why To Join ISB&M - Reviews & Rating

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Sujal Sachan

4.7Helpful

PGDM, Marketing

Reviewed on Jan 15, 2025(Enrolled 2024)

Review of ISBM COC

Dislikes

Curriculum is very hectic and attendance is the issue
Attendance plays very important role in your overall college life

Student Snaps:

Fees and Financial Aid:

The college demands 1300000 for 2 years post graduation diploma course in which they includes complete tution fees of 2 years admission can be done on basis of exams such as CAT , CMAT etc the results of 10th & 12th doesn't affect the admission

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Ujjawal Kumar

3.9Helpful

PGDM, Marketing

Reviewed on Jul 2, 2020(Enrolled 2015)

PGDM in Pune

Fees and Financial Aid:

I have not opted for loan. There is no such scholarship known to me. While many students opted for loan, they got it through any bank.

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Vinayak Rathore

3.9Helpful

PGDM, Marketing

Reviewed on Jun 27, 2020

My Review

Fees and Financial Aid:

No the college don't offer any scholarship. I didn't opted for any scholarship as college does'nt support any such things.

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Bharat Agarwal

4.3Helpful

PGDM, Marketing

Reviewed on Feb 20, 2020(Enrolled 2019)

It is one of the best colleges for MBA in Pune

Fees and Financial Aid:

College doesn't offer loan but banks do. We can avail loan from any Bank without any Co lateral of Rs 750000. Scholarship is offered by the college of Rs 20000 for the person who tops the entrace exam.

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