Post Graduate Diploma in Management (PGDM) in Marketing Top Colleges, Syllabus, Scope, and Salary 2024

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Ahana Bhaduri

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PGDM in Marketing is a PG diploma program with a duration of 2 years. Since the Marketing field has seen considerable growth over the years, it has emerged as one of the top professions globally. The minimum eligibility criteria for pursuing PGDM in Marketing is that the candidate must have a bachelor’s degree in any discipline from a recognized institute.

For getting admission to the college for pursuing PGDM in Marketing, some of the colleges take admission on a direct basis while some of the colleges go for entrance exams. Several universities conduct combined entrance exams or consider the score of exams like CAT, MAT, GMAT, XAT, etc. 

See Also: PGDM Admission Process

The average course fees for pursuing Post Graduate Diploma Management in Marketing range between INR 2,00,000 - 8,00,000 for the entire duration. Some of the top colleges in India are the Jaipuria Institute of Management, the International Institute of Management, Asia Pacific Institute of Management, Aligarh Muslim University, etc.

After completion of the course, the candidate can get the chance to work in FMCG Companies, E-Commerce Websites, Banking Industry, Insurance Industry etc. Some of the top recruiters in this field are Hindustan Unilever, ITC Limited, Reliance, Genpact, etc. The average annual income that the candidate can earn after pursuing this course range from INR 4,00,000- 6,00,000 per annum. 

Learn MoreMBA vs PGDM

PGDM in Marketing Course Highlights

Course Name Post Graduate Diploma in Management in Marketing Management
Course Duration 2 years
Exam Type Semester Type
Eligibility Criteria Bachelor’s degree in any discipline from a recognized institute
Selection Process Entrance Exam followed by Group Discussion and Personal Interview
AVerage Course Fees INR 5,00,000
Job positions Market Research Analyst, Business Development manager, Brand Manager, Marketing Manager, Sales Manager
Employment Areas Retail Companies, E-Commerce Brands, Retail Chains, Tourism Industry, Banking Industry, Media Companies, Advertising Agencies
Average Annual Salary INR 4,68,000 per annum

Why Study PGDM in Marketing

PGDM in Marketing Management is a very promising course. With the growing technology and the increasing need for marketing and publicity, the demand for marketing graduates has increased substantially. Job opportunities in this sector are plentiful, both locally and overseas including advertising, retail, market research, public relations, sales and management. Let’s discuss some of the benefits of pursuing this course,

  • Huge Opportunities- After completing PGDM in Marketing, the candidates can get to work as a Market Research Analyst, Brand Manager, Sales Manager, Product Manager, etc. Candidates can be appointed in these job roles in the following areas as Publishing companies, Retail Companies, Insurance Companies, Advertising Companies etc. The opportunities offered are huge with a great salary.
  • Good Salary- The marketing field is a very lucrative field. The candidate can see a lot of growth in this sector. The average salary ranges between INR 4,25,000 per annum. However, it is dependent on a number of factors such as experience, skills, location, company etc.
  • Opportunities in MNCs- There are a lot of opportunities in the MNCs. Through this course, candidates get to develop skills that teach them to work under pressure which is very much required to work in an MNC. 

What is PGDM in Marketing?

Since Marketing plays a very important role and is an integral part of a business, there are several courses available which teach candidates about different dimensions of Marketing such as a Bachelor's degree, Diploma program, Post Graduate Diploma, Post Graduation etc. The basic details and purpose of PGDM in Marketing are as follows,

  • Post Graduate Diploma in Marketing Management is a 2-year Diploma Program Focussing on the area and specialization in the field of Marketing.
  • Post graduate Diploma in Marketing is a course designed to teach the learners about management and marketing. 
  • The purpose of this course is to apply marketing management knowledge to the dynamic environment. It helps the candidate to understand the different methods of marketing like digital marketing, customer services, branding, etc. and how these marketing techniques would benefit their clients. 
  • Since Marketing is the soul of any business organization. It ensures the growth of the business for the fulfillment of long term objectives of the organization. 
  • Candidates get to develop new and improved marketing skills that help in the growth of a business.

What does a Marketing Manager do?

The duties of a Marketing Manager include the following job roles. Some of them are provided below for your reference, 

  • Conducting market research in order to understand the public interest and device marketing strategies accordingly.
  • Devise and design creative marketing strategies to attract as much public attention as possible through various platforms like social media, television, pamphlets, articles, etc.
  • They also have to manage the budgets for marketing campaigns.
  • Marketing managers are also responsible for negotiating with the clients regarding advertising contracts and partnering with the legal and sales team regarding the same.
  • They have to handle public relations and deal with any internal or external issues that arise as they arise during their course of work.
  • Marketing managers are also responsible for handling the staff. They have to guide them about the latest industry trends, how to conduct market research, how to make the marketing strategy more appealing and attractive for the public, etc. 

See AlsoCareer as a Marketing Manager

Who should study PGDM in Marketing?

This course can be pursued by anyone who has a certain amount of interest in the Marketing field. This field can be very rewarding and offers huge opportunities. That’s the reason, Marketing is one of the fastest growing fields globally. This course can be pursued by,

  • Candidates who are looking to start their own business 
  • Candidates with good communication skills and creative minds have a good chance in this profession.
  • Moreover, candidates who believe that they have a knack for marketing and a talent for advertising should enroll in this course to learn about the technicalities and details of marketing.
  • Candidates who possess skills that are required for the field of Marketing i.e.,the students with the right managerial skills or the candidates who are looking to polish their skills in Marketing.

PGDM in Marketing Admission Process

The admission process for PGDM in Marketing is the same as MBA. For applying for the course the candidate will be required to appear for the entrance exam CAT, XAT, etc. The admission might slightly vary depending on the college. Candidates should check the admission process of the course. The details of the admission criteria are mentioned below,

  • The admission for Post Graduate Diploma In Marketing is based on Merit as well as Entrance Based.
  • Some of the top entrance exams are CAT, MAH MBA CET, XAT, etc. Candidates applying for this course need to check on the college website which entrance test is applicable for that college.
  • After scoring cut-off marks, the successful candidates will be called for the further process for the purpose of examination
  • Shortlisted candidates will be called for Group discussion and personal Interviews.
  • The final score will be calculated on the basis of the score of the combined entrance exam, Group Discussion and Personal Interview.
  • Some of the colleges offer direct admission based on the marks scored at graduation. 

PGDM in Marketing Course: Eligibility

The candidate is required to fulfill the eligibility criteria when applying for Post Graduate Diploma Management in Marketing. Candidates must ensure that all the criteria is fulfilled otherwise it can lead to rejection of the application. Some of the important eligibility criteria that are necessary for pursuing PGDM in Marketing are as follows,

  • Candidates must have completed a Bachelor’s degree in any discipline from a recognized institute.
  • Candidates must have completed a bachelor’s degree in any discipline preferably from a commerce background.
  • Candidates must have scored a minimum aggregate of 50% or above or equivalent CGPA from a recognized institute.
  • Candidates belonging to reserved categories such as Scheduled Caste/ Scheduled Tribes or Physically disabled candidates get a relaxation of 5%. 
  • Candidates must appear in the entrance exam and score valid marks in order to get admission in PGDM Marketing.

PGDM in Marketing Course: Entrance Exams

Entrance Exam Registration Deadlines Exam Dates
CAT August 3 – September 21, 2024 November 24, 2024
CMAT 2nd week of March 2024 (Onwards) 1st week of May 2024
SNAP August 23 – November 23, 2023 22nd January, 2024
XAT July 15 – November 30, 2023 January 7, 2024

PGDM in Marketing Syllabus

The syllabus of Post Graduate Diploma in Marketing consists of subjects which are basic in nature and goes deep into the Marketing. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing etc. With the help of these subjects, one can develop a deep understanding of the subject. The semester-wise syllabus is provided below for your better reference. However, the syllabus can vary a bit depending upon the college. 

Semester I Semester II
Principles of Management Strategic Management
Financial Accounting Cost Accounting
Fundamentals of Communication and Interview Preparation The Integrative Manager
Human Resource Management Innovation Management
Marketing Management Mastering the Interview and Networking Skills
Managerial Economics Elective Project
Semester III Semester IV
Marketing Research Product/ Brand Management
Consumer Buyer Behavior E-Commerce
Advertising and Sales Promotion Internet Marketing
Distribution Management Social Media Marketing
CRM Project
Marketing Finance

PGDM in Marketing: Top Colleges

India is a hub to around 4000 institutes/universities for pursuing Post Graduate Diploma in Marketing. Some of the top PGDM colleges in Marketing are the Institute of Public Enterprise, the Indian Institute of Plantation Management, and Xavier Institute of Social Service amongst the top colleges for Marketing. The average course fees range between INR 1,00,000 - 10,00,000 for the entire duration. Tabulated below are some of the top colleges to pursue PGDM in Marketing along with the fees structure for your better reference, 

Name of the College City Average Fees
Asia Pacific Institute of Management New Delhi 9,00,000
Annamalai University Tamil Nadu 20,700
Assam University Assam 14,000
Management Development Institute Gurgaon 2,34,700
Great Lakes Institute of Management Chennai 1,87,500
T.A Pai Management Institute Manipal, Karnataka 8,00,000
Loyola Institute of Business Administration Chennai 8,62,700
Institute of Management Technology Ghaziabad 1,95,000
Prestige Institute of Management and Research Indore 1,19,500
International Management Institute Kolkata 6,50,900
Jaipuria Institute of Management Noida 5,90,000
International Management Institute Bhubaneswar 6,38,000
Institute of Management Technology Hyderabad 6,03,000
BML Munjal University Gurgaon 5,80,000
Jaipuria Institute of Management Lucknow 5,65,000

PGD Marketing: College Comparison

Particulars Asia Pacific Institute of Management International Management Institute Jaipuria Institute of Management
Overview Established in 1996, it is one premier business institute located in New Delhi. It offers admission in various management courses and PG Diploma courses based on the entrance result of CAT/MAT/GMAT/CMAT. IMI Delhi is India’s first corporate-sponsored business school headed by Sanjiv Goenka. Established in 1981, this institute offers various MBA and PGDM programs and admissions are based on CAT and GMAT scores. Established in 1995, this institute offers various full-time and part-time MBA and PGDM courses for its students. Admissions to this institute are based on the scores of CAT/GMAT/XAT/MAT/CMAT.
NIRF Ranking 41 30 81
Fees 900000 6,38,000 5,90,000
Salary package 8.11 LPA 15.23 LPA 11.49 LPA

PGDM in Marketing Jobs

Below listed are some of the job prospects after PGDM in Marketing:

Position Description Average Salary
Market Research Analyst A market research analyst is one who collects statistical data about the consumers and competitors and analyzes them to build a strategy about promoting and marketing their goods. They basically analyze the market conditions. 3,51,000
Advertising manager Advertising Managers basically look after the companies advertising activities and suggest new and different ideas to promote goods and services 4,03,000
Sales Manager A sales Manager is responsible for looking at the sales statistics of the product and building strategies, creating sales plans etc to promote and increase the sale of the product in the market. 4,74,000
Brand Managers They are responsible for building the brand and creating brand value in the market by creating and implementing plans and strategies. 4,11,500
Business Development Managers They have a very vast role to perform such as creating leads, assessing the needs of the market, forecasting sales revenue etc. 7,36,000

PGDM in Marketing: Top Recruiters

There are many world leading MNCs that hire fresh and experienced candidates to come and work for them. Some of the top recruiters who hire candidates after completing PGDM in Marketing are tabulated below for your reference, 

Hindustan Unilever Colgate Genpact
Tata Teleservices Limited Stanza Taj Group
SpiceJet Reliance Jio Microtek

PGDM in Marketing: FAQs

Ques. What are common entrance exams for PGDM in Marketing?

Ans. Some of the common entrance exams are:

  • CAT
  • XAT
  • MAH CET

Ques. What is the scope of PGDM in Marketing in India?

Ans. After completing PGDM in Marketing, the candidates get a lot of opportunities in different organizations, companies , retail chains, and FMCG companies. They make sure that all the business activities are performed and due compliance is made. Candidates can get the chance to work as Research Analyst, marketing manager, 

Ques. How Can one pursue a PGDM in Marketing?

Ans. Yes, one can pursue a PGDM in Marketing who has completed a bachelor's degree in any discipline. Many universities take admissions on the basis of entrance exams so the aspiring candidate must qualify the entrance exam such as CAT, XAT, etc.

Ques. What are the job profiles after PGDM in Marketing?

Ans. Some of the popular job profiles after PGDM in Marketing are: 

  • Market Research Analyst
  • Business Development manager
  •  Brand Manager
  • Sales managers 

Ques. What are the employment areas after completing a PGDM in Marketing?

Ans. The employment areas where the candidate can work are:

  • Private Companies
  • FMCG Companies 
  • Retail Chains
  • E-Commerce

Ques. Can a PGDM in Marketing be done from a distance?

Ans. Yes, it can be done from Distance but it is preferred that it should be done from regular as candidates will not get enough exposure.

Ques. What is the highest salary after completing a degree in PGDM in Marketing?

Ans. The highest salary after completing a degree in  PGDM in Marketing can range between INR 3,50,000 - 6,00,000 per annum.

Ques. Name some of the top colleges for PGDM in Marketing?

Ans. Some of the top colleges for PGDM in Marketing are:

  • Jaipuria institute of management 
  • International Management Institute 
  • Asia pacific institute of Management
  • Loyola institute of management 

Ques. Who are the top recruiters for PGDM in Marketing?

Ans. Some of the top recruiters for PGDM in Marketing are 

  • Godrej
  • Hindustan unilever
  • ITC
  • Myntra
  • Ajio
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677 Reviews found

Loan/ Scholarship Provisions:

Tuition fees for two years is 8.75 lakhs for basic PGDM and if someone wants to pursue it along with CPA certification then it is an additional 70k. There are several scholarships as well one is a defense scholarship for defense dependents of Rs 10000 then there are merit scholarships for someone who has above 80% in all 10th 12th and graduation. There is a scholarship for people who have more than three years of work experience as well.

Course Curriculum Overview:

Course fees were comparatively less than its similar competitors. You get to learn from faculties who themselves have actually worked in a corporate setting. Exam structure and curriculum are great as it includes some courses which are currently in demand and it keeps on changing depending upon the current market scenario.


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OH
3.8 /5
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Campus Life:

Overall experience is good when considering the amount of time and money you invest. There are various clubs which can help you to get experience depending on your choice and preference. Amenities like basketball court, gymnasium and music room is available for everyone. There is college fest every year and various other fests. Overall a very good experience.

Internships Opportunities:

Internship opportunities are available for various sectors like manufacturing, banking, FMCG, insurance, IT, etc.. Most of the companies which comes for internships provide good stipend. It can be of 2 months or 3 months depending on the project and after a successful completion of your internship you've to make a report for the same for college


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AB
4.2 /5
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Campus Life:

In asian business school their is many program happen like republic day celebration,budget conclave and also their is many activities take place like marketing mela,rock and roll celebration in asian business school in its library all the books are placed which can become the need of student and also updated journal is also be there for the students all the classroom have smart tv system and well equiped with the smart learning Asian business school celebrate 4 day athleema which is the sports activities their many colleges and university of delhi ncr take place in it is one of the best event which is conduct by the college in every year

Placement Experience:

From the third semester comapny visit campus for its hiring process and eligible student can apply according to their profile companies like deloitte,kpmg,aditya birla capital,icici prudential,aisan paints ,berger paints ,cafe coffe day,mother dairy,piramal finance,Dabur,aron globals,infoedge, the highest package of asian business school which is opt by the student is 14 lacs per annum and average is 7 lpa.i am also plan to grab out the placement opportunity which is provided by the college only after getting my degree.


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AP
5.0 /5
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Placement Experience:

The highest international package offered was reportedly around 85.6 lakhs per annun. The average domestic compensation package for the graduating batch was 13.3 lakhs per annun. Approximately 75% of the students secured placements aligned with their chosen career tracks. It's more important to know that placement statistics vary year to year.

Internships Opportunities:

JAGSoM provides intership opportunities that is called the IIP program under various industries, including: IT and services, management consulting, financial services, banking, FMCG & E- Commerce. Over 60% of the students receive "bolt-on-offers", where the company they intern with offers a full-time position upon graduation.


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Placement Experience:

Students get internships during the month of Feb and March in the 1st year of the summer internship program. Students have to do ITP in their second year and placements start around November for the second year students. We have well-reputed companies coming for campus placements like Deloitte, Mondelez, Kantar, Grand Thornton, Mu sigma, etc. Also, there are a number of startups which come for the campus drive. The highest package was 12Lpa for my super seniors batch and for the current seniors batch it's 8.5 lpa while the average is around 4-6 lpa. Around 120 students get placed out of 180 with the average being 60% of students getting placed. My plan after getting a degree is to get a good placement in the market research domain.

Loan/ Scholarship Provisions:

As of now, college fees are around 9 lakhs excluding our Singapore trip coat(Student exchange program) while the fees for our seniors were 8.5 lakhs including the Singapore trip. College fees increase you is what I think. At the same time, the college also provides scholarships for students with good merit, work experience and other factors. Not many opportunities for students searching for in-house part-time but definitely can try for it.


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Course Curriculum Overview:

At the time of admission i was looking a college which will give me exposure and more pratical towards the business and corporate standard but after i joined the college their course ciriculum is totally different they are more specific towards the theoretical parts to teaching and only pratical parts are included in the Assignment and presentation. In the Starting of the batch they give us the industry visit in Bangalore. But after classes started they having exam every month. they are made a 3 Trimmester in a year and due to that their focus only went to complete the syllabus and take the exam. They need to make a 2 semester in a year so they can teach us more in depth knowledge about the course. Overall the facality are good and Course ciricullum is also having the standard for the subject. They provide us the geust lecture to bring the top companies leader to give the speech. they having one specific subject of Business research Methology.

Placement Experience:

The placement of this year is very worst as per the market conditions but college is trying to bring the companies in the campus but they do not offering good packages for the placement. The placement committe of college is not as per good to keep standard in the corporate relation. Our senior batch are not get the placement specially for the analytics specilization students. only Marketing companies are coming in the campus. they are trying to bring the companies. Few of the students are applied out side campus and they got the job. Everyone is hoping to get the placemnt from the off campus. but they are not good as per they are offering us on the time of admission.


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A
2.6 /5
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Loan/ Scholarship Provisions:

Te tution fee is nearly 9 lakh which is ok for the time beign but the average package is not upto the mark for the total fees that we are paying. we should always look a return on investment policy. The hostel is so expensive and not so good for the money that we are paying. Full vegeterian foood is provided . for the non veg food loving people it will be quiete difficult to adjust. For south indians i thhink may not like often eating this food . The foofd is so oily and mailny focussed for north indian communities. Apart from the tution fee we have to give 145000 if opting for colllege hostel which is really expensive. There are scholarshi[ benefits for students who had scored more than 80 percentage marks continuously from calss 10 th until the graduation they have done before this course. Currently i got an intership from the college ina avery good company which offers me a stipent of nearly 15000rs.

Campus Life:

This college is more focused on academics apart from the co curricular activities. Very rarely some fests happens happen here. But lot of guest lectures and conclaves, happens here. The college also conducts a managemnt festv which is called buzibuzz which is going to happen the day after tomorrow. Booms and journals are available with a very goofd library. All the neccessary facilities are available here with a very good IT team. The exams are going to be started to a fully digital format. Sports and extracurricular activities are so poor as i said . There are a lot of clubs for student improvement including CSR club, cultural club , entrepreneral club etc


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Campus Life:

The student body us very cohesive and the senior batch has always been helpful which has been inculcated since the beginning. The club activities and other cultural events are conducted on a monthly basis and teams of such brilliant students rise to the surface as time passes. The hostel is well built and is regularly repaired and updated. The cleanliness and hygiene has never been an issue as daily cleaning is conducted. The communal washroom for each floor helps building comraderie amongst the hostelers.

Course Curriculum Overview:

The course is always evolving which makes it a unique experience for each batch. The comprehensive knowledge and the holistic development of the student is evident in many of the students. There are also ways to earn some management experience with the clubs and positions and activities being conducted in the college like TedX.


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Internships Opportunities:

Godrej -15000 its is for marketing and ecom where boys have been selected fir marketing and girls for Ecom work -5 c network- 10000 it is calling job were people can connect with different doctors bitcon- 10000 it is finance company Sabic - 30000 it has taken HR STUDENTS where 1 girl is selected as a Hr intern it is one of the highes stipend offered -Sangeeta mobiles - 7000 its a mobile store where 2 girls have baan selected for marketing and selling -Quess- 5000 some student have been selected in quess who will get 5000 in stipend this company is giving so many location which is suitable fir the students they can also stay near their homes - arvind fashion- 30000 arvind has an unmatched portfolio of owned and licensed brand and retail formats.The companys own brand include flying machine, Colt, ruggers, Excalibur amongst other while it's licensed product brandhave big global name like Arrows,Gant,Elle, u.s polo assn. to name a few. 3 student have been selected for this for cus

Course Curriculum Overview:

The mid semester exam with short story prompt fell well timed and allowed us to showcase our understanding of plot development and character building. However having final exam focusing solely on literacy analysis might be more effective


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Campus Life:

We really enjoy your club activities in every Friday. Also social culture and activities are happens , it is very fun learning with faculty members, also mentoring sessions are happen by your individual preferred faculty. we also have computer lab facilities and a free amphitheater with in campus. aslo have large sports ground for football

Course Curriculum Overview:

All the systems are good but if u have failed in a exam , have to pay Rs- 1000/- to appear for the Reexam and when u failed in Reexam also you have to give Re- 5000/- per exam. It was not mentioned before. It's very unfair fee structure . otherwise it is good at all.


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Campus Life:

The names of the annual festival in my college is busy bus which happened once in a year in the month of March. The range and accessibility of Book is quite good rather than compare to other colleges or with my graduation College The facilities and technological provision within the classrooms are good they have high intake of equipments and share drive of our other facilities that can help a person to have a proper study and get class material or sub for subject material accordingly The sports and activities happening often quietly and it's good thing and the sports is not as much as big but the sports is quite pleasant in the college campus there are many clubs and social groups for students so that they can nourish their skills and can learn from their hectic educational and study classes

Course Curriculum Overview:

The specific aspect for the curriculum that influence me to choose the courses like for in PGDM I can have a good practical sense of understanding and practical sense of how does corporate life work The curriculum prepares me for the real world applications in order to get me compete with the other peoples they used to help with the proper knowledge and the practical and other thesis and case studies so that I can have the knowledge of the world accordingly The areas for improvement in this curriculum is that it should have more practical assessment and exams rather than being a theoretical The frequency and timing of the exams is regular and it's quite high or you can say it's quite hard according to me it should mainly focuses on the practical aspects as to prepare for the corporate world.


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Campus Life:

The campus life here at isme is good ,but lacks the area,infrastructure wise the college is good but the exposure of the city gets faded as the college is situated in the outer region of the city,students run a CSR club for the college which aims to provide social responsibilty.

Internships Opportunities:

College provides internships after the completion of 3rd semester andthe average stipend of internships rangez from 10000 to 20000 per month ,the role of the internships are aslo suited as per the specialization of the student.


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Loan/ Scholarship Provisions:

The course will cost you nearly 1100000 to 1200000 when you include the tution fee along with the hostel fee and some other charges they take compulsorily such as books , security money etc. They don't provide big scholarships to students

Campus Life:

The college focuses mainly on academic subjects and the attendance of the students. They don't show any interest in sports activities which they should focus on as it is an important part when it comes to learning group work


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Loan/ Scholarship Provisions:

The fee structure is of 9 lacs for the genral PGDm degree. Also the Singapore trip is offered costing 75K. Other Specilisation is also there of International Accounting costin 1 Lac more. After completion you will get the opportunities to sit for the Placements.

Course Curriculum Overview:

I would rate it between 3-4. You will be able to learn many new things here and exposure to the corporates.The environment is good if you are willing to coperate.Also the hostel faciliy is also provided.


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Course Curriculum Overview:

I rate the course curriculum at ISME 8 out of 10. The syllabus for certain subjects is very comprehensive and relevant. They focus on practical aspects and teach tools like Tableau and SPSS, which are in high demand in the corporate world. However, there are a few subjects where the content overlaps with what we learned in 10th and 12th grade, offering limited value addition. The curriculum's practical approach and the inclusion of tools like Tableau and SPSS were key factors in my decision to choose this course. These elements prepare us well for real-world applications and future academic pursuits. One area for improvement could be to update the curriculum more frequently to keep up with industry trends. Additionally, incorporating more industry interactions or internships could enhance practical learning. Exams are conducted regularly, and the timing is well-spaced throughout the semester. The difficulty level of exams is moderate, ensuring that students are challenged appropriat

Campus Life:

My overall campus experience at ISME has been good. In the first year, there are clubs like the Cultural Club, Lit & Communication Club, CSR Club, and Entrepreneurship Club. In the second year, there are different labs like the Marketing Lab, HR Labs, Finance Lab, and Business Analytics Lab. The infrastructure is good, both for the hostel and the college. The classrooms are also well-equipped, resembling corporate infrastructure. ISME hosts various events and festivals throughout the year, including technical festivals like TechFest and annual festivals like the Cultural Fest. These events provide a platform for students to showcase their talents and interact with industry professionals. The library at ISME offers a wide range of books and journals, providing students with ample resources for their academic pursuits. The facilities and technological provisions within the classrooms are up-to-date, facilitating a conducive learning environment.


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Internships Opportunities:

College are proving many good opportunities, companies like godrej, arvind, ozone, kwality are coming , with 1 month salary of 10000. So it's a good opportunity for students, the duration if 2 months , all the company are genuine

Placement Experience:

Average placement is around 5 lakhs per annum and students are eligible for placement in first year of their college, and placement procedure is easy and half of the batch students get selected . Relocation is done my company


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Placement Experience:

There is a dedicated placement cell in the collegr who are working so hard to bring in some top companies from every sector to fulfil the demand of the students from every domain. Marketing students will haave the best opportunity to explore and get exposed because this field attracts the most number of students. The COC team have some experienced experts who are working and networking to invite some of the top organisations to come for placements. Some of the companies include Godrej, Deloitte, Grand Thorton, Axis Bank, HDFC bank, Mondelez, Etc. Each year more than 90% students are get placed and they have a good placement record as well and are also flexible, such that, you can opt out if you have outside connection.

Campus Life:

The campus life is very nice and friendly. It has a big cafeteria, an Amphitheater, an auditorium, a good fitness playground including football ground, basketball court, tennis court, etc. The classrooms are very spacious and airy. There are three sections of batch strength of 60 each or maybe more according to the need of the college. There is a sports room, very neat and clean washrooms, and indoor game room. Each year management fests and annual functions occur. Moreover, ISME provides various clubs to choose from including CSR, litcom, cultural, e-cell, etc.


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Loan/ Scholarship Provisions:

The total fees that I have to pay is around 1600000 where 1300000 is for the academics and rest is for hostal and mess. If you're father mother is and defence then you can avail a scholarship based of that of around 50000. And top 10 students with highest CGPA also gets money.

Campus Life:

The campus life is good as it is a residential campus so mostly in the day time there are classes from 9:40am and can be up to 8:10 pm. After that there are various activities that can be done like there is a well equipped GYM and basketball court etc.


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HG
4.1 /5
Most Helpful

Loan/ Scholarship Provisions:

Students have to fill out a form in vidyalaksmi portal and need to visit the nearby bank and asked the bank manager about the interest rate and scheme which can be provided....the per semester fees is 214000 (total 6) including hostel with AC is 125000 and mess charges 65000

Campus Life:

There many clubs and committees in IMI B .. starting from core committees to other committees and also there are academic clubs of every domain and here is a CSR club , and also there is library which have a Bloomberg lab in it , basically this a student driven campus


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Campus Life:

At IMI, we have a variety of events and clubs/committees that you can be a part of. Some of the major committees include Placecomm, Alumni Committee, Media and Public Relations Committee, and Branding Committee. Each club and committee organizes its own events and competitions. The sports committee is responsible for organizing sports events, while the Cultural committee is in charge of all cultural events. Being a part of these clubs and committees gives you a great opportunity to learn new things and gain valuable experience.

Placement Experience:

IMI offers a 100% placement guarantee to its students. The average package offered to the students is 10,00,000 per annum. Many renowned companies visit the campus for recruitment, including Capgemini, Infosys, HDFC Bank, IDBI Bank, Taj, Mahindra Finance, Cafe Coffee Day, Nestle, Amul, and many more.


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Post Graduate Diploma in Management [PGDM] (Marketing) : 46 answered questions

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Ques. Which is better IMT Ghaziabad PGDM (marketing) or IMI Delhi PGDM?

● Top Answer By Sayan Bagchi on 04 Jun 22

Ans. IMT Ghaziabad is an excellent choice for Marketing. The faculty, resources, facilities, and brand value are better in IMT G. Marketing is the top recruiting sector for the institute. During IMT Ghaziabad placements 2022, Marketing had a whopping 66% placement rate. But there is a trade-off. The batch strength is too high. It’s extremely difficult to get good placement opportunities.  IMI has a lower batch size. It is a good option for HR and finance specialization. The placement packages offered at IMI and IMT are similar. Both B-Schools have an average CTC of around INR 15 LPA.  You should choose one of these B-School, based on your choice of specialization. Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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