Sister Nivedita University Kolkata MA Advertising & Public Relations: Fees 2026, Course Duration, Dates, Eligibility

Ans. The total fee for MA Advertising and Public Relations at Sister Nivedita University Kolkata is INR 3,18,152 for the two-year programme. Year 1 costs INR 1,78,576, including the one-time admission charge. Year 2 costs INR 1,39,576. Hostel charges are billed separately. Students with strong academic performance may qualify for SNU merit scholarships. Confirm current fees at snuniv.ac.in.

Ans. Candidates must hold a Bachelor’s degree in Mass Communication, Journalism, Advertising, Public Relations, English, or any discipline from a recognised university with at least 50% aggregate marks. Admission is based on CUET-PG scores or SNUET. Reserved category students are eligible under UGC and West Bengal government norms.

Ans. Admission to Master of Arts [MA] (Advertising and Public Relations) at Sister Nivedita University is based on CUET-PG scores or the university’s own SNUET entrance test. Candidates apply online at snuniv.ac.in, submit scores and graduation marksheets, and are shortlisted on merit. Selected students attend document verification at the New Town Kolkata campus and complete fee payment for 2026-27 admission.

Ans. The Master of Arts [MA] (Advertising and Public Relations) at Sister Nivedita University Kolkata covers advertising strategy and creative, public relations theory and practice, media planning and buying, brand management, corporate communication, digital and social media marketing, integrated marketing communication, event management, crisis communication, and research methods in media. The two-year postgraduate programme includes coursework, seminar papers, and a dissertation in the chosen research area, developing scholarly thinking and analytical writing skills.

Ans. Graduates of Master of Arts [MA] (Advertising and Public Relations) from Sister Nivedita University Kolkata can pursue roles as advertising executive, public relations manager, brand strategist, media planner, corporate communications officer, and digital marketing specialist. The programme prepares students to appear for UGC-NET and JRF examinations for lectureship and research fellowships, as well as for civil services, content and publishing industries, and postgraduate research at the Ph.D. level.