AKTU MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. The MBA in Marketing at AKTU is a 2-year programme that covers core management subjects alongside marketing specialisation subjects including consumer behaviour, brand management, advertising and integrated marketing communications, digital marketing, sales force management, retail marketing, services marketing, and marketing research. The curriculum balances traditional marketing theory with contemporary digital and data-driven marketing practices, preparing graduates for roles in sales, brand management, and marketing operations.

Ans. Admission is through CUET-PG conducted by NTA. After CUET-PG results are declared, candidates register on the UPTAC portal and participate in the counselling process. Seat allotment is based on CUET-PG merit rank and the college and programme preferences submitted during UPTAC counselling rounds. There is no separate entrance examination conducted by AKTU for the Marketing specialisation.

Ans. Yes, graduates from any undergraduate stream are eligible. The minimum requirement is a bachelor’s degree of at least 3 years with 50% marks (45% for SC/ST/PwD candidates) from a recognised university, along with a valid CUET-PG 2026 score. Arts, science, commerce, and engineering graduates can all apply. Marketing programmes at AKTU-affiliated institutions are designed to build marketing competencies from the foundation level regardless of prior academic discipline.

Ans. The total programme fee is INR 1,19,400, payable at INR 59,700 per year. Reserved category students can avail the UP Post-Matric Scholarship covering full tuition fee refund. Girl students in AICTE-approved programmes may receive INR 50,000/year under the AICTE Pragati Scholarship. Meritorious students from families with income below INR 8 LPA can apply for the Central Sector Scheme of Scholarship worth INR 20,000/year through scholarships.gov.in.

Ans. Graduates of MBA Marketing from AKTU-affiliated institutions typically pursue roles as marketing executives, sales managers, brand coordinators, digital marketing specialists, retail managers, and market research analysts. Key employers in the region include FMCG companies, retail chains, educational institutions, telecom firms, banking and insurance companies, and regional offices of national marketing organisations. The consumer goods and services sectors across Uttar Pradesh and the NCR region offer consistent demand for trained marketing management professionals.