Content Curator | Updated on - Mar 27, 2026

The Post Graduate Diploma in Advertising and Public Relations at the Indian Institute of Mass Communication (IIMC), a Deemed to be University, is a one-year intensive programme designed to equip professionals with advanced skills in advertising, public relations, and corporate communication. Initiated in 1981, this course has evolved to address the growing demand for skilled professionals in the advertising and PR industry. The programme offers a total of 77 seats and charges a total fee of Rs 1,31,500 for the entire one-year duration. The curriculum integrates basic and emerging concepts in advertising, public relations, and corporate communication, with hands-on training in campaign planning and production. The course is popular among students seeking careers in advertising agencies, corporate communication departments, PR firms, and media organizations, with approximately 70 percent of graduates securing placements in high-paying positions at reputed companies.

Admissions for the 2026-27 batch are currently ongoing through CUET-PG (Common University Entrance Test - Post Graduate). The CUET PG 2026 registration was open from December 14, 2025, to January 25, 2026, with exams scheduled from March 6 to March 27, 2026. Counselling and seat allotment will commence after the declaration of CUET PG results. The admission process involves multiple rounds of counselling including regular rounds and a spot round. Candidates must register on the IIMC admission portal (https://iimc.admissions.nic.in) after qualifying CUET PG, pay the registration fee (Rs 1,500 for General category, Rs 1,000 for SC/ST/OBC/EWS/PwD), fill their course preferences, and complete document verification. The first semester admission fee is Rs 79,000, which must be paid after seat confirmation.

Key Points

Initiated in 1981, the course has a legacy of producing industry leaders in advertising and PR sectors
Bilingual programme offered in English and Hindi, providing flexibility for diverse learners
Hands-on training in campaign planning, production, and brand management using industry-standard software
Faculty expertise includes public relations, corporate communication, health communication, and audio-visual communication
Strong industry connections with top recruiting firms including Chaloner, 24 Seven Talent, and Market Pro
Curriculum designed to integrate organizational goals with advertising and PR strategies
Focus on gender and social communication issues alongside professional skills development

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FAQs

IIMC PGD Advertising & PR Fees

The PG Diploma in Advertising and Public Relations at IIMC follows a transparent fee structure with a total programme cost of Rs 1,31,500 for the one-year duration. The fees are divided into tuition fee (Rs 1,23,000), library fee (Rs 5,000, refundable), and students welfare fund (Rs 3,500). The tuition fee is typically divided into two semesters, with the first semester fee (admission fee) being Rs 79,000 and the second semester fee being Rs 44,000. The library fee of Rs 5,000 is refundable upon completion of the course. All fees must be paid online through the IIMC admission portal as per the payment schedule announced during counselling.

Fee Structure

Fee Component	Amount (Rs)	Remarks
Tuition Fee	1,23,000	Divided into two semesters
First Semester (Admission Fee)	79,000	Payable after seat confirmation
Second Semester	44,000	Payable in second semester
Library Fee (Refundable)	5,000	Refunded upon course completion
Students Welfare Fund	3,500	Non-refundable
Total Programme Fee	1,31,500	For one-year duration

The library fee of Rs 5,000 is refundable upon completion of the programme.
No EMI options are currently available.
Late fee may be applicable if fees are not paid by the specified dates.
All fees must be paid online through the official IIMC admission portal.
Candidates who withdraw after seat confirmation may be eligible for partial refund as per IIMC refund policy.

IIMC PGD Advertising & PR Admission 2026

The PG Diploma in Advertising and Public Relations at IIMC follows a merit-based selection process through CUET-PG conducted by the National Testing Agency. The admission process involves registration on the IIMC portal, choice filling, seat allotment through multiple rounds of counselling, document verification, and final admission. Candidates must qualify CUET-PG in Mass Communication and Journalism (COQP17) to be eligible for admission. The selection is based on CUET-PG scores and merit in previous academic examinations. Multiple rounds of counselling (Round 1, Round 2, Round 3, and Spot Round) are conducted to fill all available seats. Candidates can participate in subsequent rounds if they choose to upgrade their allotted seat or if they were not allotted a seat in previous rounds.

Important Dates

Event	Date
CUET PG 2026 Registration Opens	December 14, 2025
CUET PG 2026 Registration Closes	January 25, 2026
CUET PG 2026 Admit Card Release	March 3, 2026
CUET PG 2026 Exam Dates	March 6 to March 27, 2026
CUET PG 2026 Result Declaration	Expected April 2026
IIMC Counselling Registration Opens	After CUET PG result declaration
Round 1 Seat Allotment	As per counselling schedule
Round 2 Seat Allotment	As per counselling schedule
Round 3 Seat Allotment	As per counselling schedule
Spot Round Counselling	As per counselling schedule
Admission Fee Payment Deadline	As per counselling schedule

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Indian nationals possessing a Bachelor's degree from a recognized university in any discipline with minimum 55 percent marks are eligible to apply
Candidates who have appeared or are appearing for final year/semester examination of their Bachelor's degree are also eligible, subject to producing provisional marks sheet/certificate by September 30, 2025
Age limit: General category candidates should be born on or after August 1, 2000 (maximum 25 years as on August 1, 2025); OBC category candidates should be born on or after August 1, 1997 (maximum 28 years); SC/ST/PwD candidates should be born on or after August 1, 1995 (maximum 30 years)

Admission Process

Register online on IIMC admission portal (https://iimc.admissions.nic.in) using CUET PG roll number and application number
Pay registration fee: Rs 1,500 for General category, Rs 1,000 for SC/ST/OBC/EWS/PwD candidates
Fill multistep application form with qualification details, contact information, and other required information
Fill course preferences in order of preference during choice filling window
Lock final choices before the announced deadline
Participate in seat allotment process across multiple rounds (Round 1, 2, 3, and Spot Round)
Submit willingness (Float for upgradation or Freeze for no upgradation) after seat allotment
Upload required documents: Class 10 certificate, Bachelor's degree mark sheet, CUET PG admit card and score card, category certificate (if applicable), PwD certificate (if applicable)
Pay seat acceptance fee of Rs 20,000 to confirm allotted seat
Complete online document verification process
Pay first semester admission fee (Rs 79,000) after document verification
Report physically at IIMC campus to complete final admission formalities

IIMC Delhi: Students' Opinion

AI-Generated Summary based on 1 Reviews

The placement session for this year was postponed indefinitely before it could begin. However, AD Factors and JWT are regular recruiters that frequently hire a good number of graduates from different departments of IIMS each year. The institution offers two key scholarships: one provides a 25% discount on the total fee for students facing economic hardships, and the other is for students who excel academically, recognizing their achievements.

By Collegedunia’s Personal AI

IIMC PGD Advertising & PR Scholarships 2026

IIMC does not currently offer institutional scholarships for the PG Diploma in Advertising and Public Relations programme. However, candidates from reserved categories (SC/ST/OBC/EWS) and persons with disabilities may be eligible for government scholarships and financial assistance schemes. Candidates are encouraged to explore external funding opportunities from recognized organizations and government bodies. Some candidates may also be eligible for educational loans from banks and financial institutions at competitive interest rates.

Scholarship Details

Scholarship Type	Eligibility	Amount	Application Deadline
Government Scholarships	SC/ST/OBC/EWS candidates	Varies by scheme	As per government notification
External Funding	All eligible candidates	Varies by organization	As per respective organization
Educational Loans	All candidates	Up to full course fee	As per bank/financial institution

IIMC does not provide institutional scholarships for this programme.
Candidates should check with government bodies and external organizations for available scholarships.
Educational loans are available from various banks at competitive interest rates.
Candidates are advised to explore all available funding options before applying.

IIMC PGD Advertising & PR Placement 2026

The PG Diploma in Advertising and Public Relations at IIMC has a strong placement record with approximately 70 percent of students securing placements in high-paying positions at reputed companies. Top recruiting firms include Chaloner, 24 Seven Talent, Market Pro, and other leading advertising and PR agencies. Graduates work in diverse roles including account executives, creative professionals, media planners, PR specialists, and corporate communication managers. The strong industry connections of IIMC and the practical orientation of the curriculum ensure that students are well-prepared for professional roles in the advertising and PR industry. The course's emphasis on hands-on training in campaign planning and production, combined with exposure to industry-standard software and tools, makes graduates highly sought after by employers.

Placement Statistics

Placement Statistics	Details
Placement Rate	Approximately 70 percent
Top Recruiting Companies	Chaloner, 24 Seven Talent, Market Pro, and other leading advertising and PR agencies
Job Roles	Account Executive, Creative Professional, Media Planner, PR Specialist, Corporate Communication Manager
Average Salary Range	Competitive packages at reputed companies
Placement Timeline	Placements typically begin during the course and continue post-graduation

Placement statistics are based on recent batches.
Actual placement outcomes may vary based on individual performance and market conditions.
The institute maintains strong connections with industry partners to facilitate placements.
Students are encouraged to actively participate in placement drives and networking events organized by IIMC.

IIMC Delhi PG Diploma Advertising And Public Relations Ranking

Collegedunia Ranking

#1 out of 85 in India 2025

#1st in New Delhi

#1 in Delhi NCR

Indiatoday Ranking

#1 out of 58 in India 2025

#1st in New Delhi

#1 in Delhi NCR

The Week Ranking

#1 out of 36 in India 2025

#1st in New Delhi

#1 in Delhi NCR

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IIMC PGD Advertising & PR FAQs

Ques. What is the duration of the PG Diploma in Advertising and Public Relations at IIMC?

Ans. The programme is a one-year full-time course divided into two semesters. Each semester typically spans 6 months with classes, practical training, projects, and examinations.

Ques. What is the eligibility criteria for admission to this course?

Ans. Candidates must possess a Bachelor's degree from a recognized university with minimum 55 percent marks in any discipline. Age limits apply based on category: General (born on or after August 1, 2000), OBC (born on or after August 1, 1997), and SC/ST/PwD (born on or after August 1, 1995).

Ques. Is the course offered in bilingual mode?

Ans. Yes, the PG Diploma in Advertising and Public Relations is offered in bilingual mode (English and Hindi), providing flexibility for students comfortable in either language.

Ques. What is the placement scenario for this course?

Ans. Approximately 70 percent of students secure placements in high-paying positions at reputed advertising and PR companies. Top recruiters include Chaloner, 24 Seven Talent, and Market Pro.

Ques. What is the total fee for the one-year programme?

Ans. The total programme fee is Rs 1,31,500, which includes tuition fee (Rs 1,23,000), library fee (Rs 5,000, refundable), and students welfare fund (Rs 3,500). The first semester fee is Rs 79,000 and the second semester fee is Rs 44,000.

Ques. Can I participate in multiple rounds of counselling if I don't get my preferred course in the first round?

Ans. Yes, the admission process includes multiple rounds of counselling (Round 1, 2, 3, and Spot Round). If you choose to float (upgrade) your willingness after seat confirmation, you can participate in subsequent rounds for better options. However, if you freeze your willingness, you cannot participate in further rounds.

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PG Diploma, Advertising And Public Relations

Reviewed on May 4, 2020(Enrolled 2014)

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Fees and Financial Aid:

The institution offered a couple of good scholarships, 1. A scholarship for the economically challenged students which offered a 25% discount on the total fee amount 2. A scholarship that rewarded the hard work of the academic achievers

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