Content Curator | Updated on - Mar 30, 2026

The Master of Business Administration (MBA) with a specialisation in Marketing at Sardar Beant Singh State University (SBSSU), Gurdaspur is a 2-year full-time postgraduate programme. SBSSU, formerly known as Beant College of Engineering and Technology (BCET), is a Punjab Government university established in 1995 and upgraded to university status in 2021. The MBA (Marketing) programme covers advanced management subjects including strategic marketing, consumer behaviour, brand management, digital marketing, sales and distribution management, international marketing, and marketing research. The total course fee is Rs 1.89 Lakhs for the 2-year duration, making it one of the most affordable MBA programmes in Punjab. The programme is popular among graduates seeking quality management education at a government university in the Gurdaspur-Pathankot-Amritsar region.

Admissions for the 2026 session are upcoming. Based on the 2025 admission cycle, the last date for admission was around October 2025. The 2026 admission cycle is expected to open around June-July 2026 with online counselling. Candidates are advised to monitor the official SBSSU website (www.sbssugsp.ac.in) for the 2026 admission schedule.

Key Points

Government university offering MBA at highly affordable fees compared to private B-schools in Punjab
Established in 1995 by the Punjab Government; upgraded to university status in 2021
Lush green campus spread over 98 acres in Gurdaspur, Punjab, with modern infrastructure
Strong scholarship support for SC/ST and economically weaker students
Admission based on graduation merit through online counselling, ensuring a transparent process
Located in the border area of Punjab, serving students from Gurdaspur, Pathankot, Amritsar, and Jammu regions

Official Link:

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Highlights
Fees
Admission
Scholarships
FAQs

Sardar Beant Singh State University Latest Updates

25 Feb, 2026 BCET Gurdaspur MBA Marketing Fee structure 2026-27 has been released. The total academic fee is ₹ 1.89 Lakhs.

SBSSU MBA Fees

The MBA (Marketing) programme at SBSSU Gurdaspur has a total course fee of Rs 1.89 Lakhs for the 2-year duration. The fee is structured with a one-time refundable security deposit of Rs 8,000 in the first year. The annual tuition fee is approximately Rs 92,200 in Year 1 and Rs 88,600 in Year 2. Hostel accommodation is available at a nominal charge of Rs 6,000 per year.

Fee Structure

Fee Component	Year 1 (INR)	Year 2 (INR)
Tuition Fee	92,200	88,600
Security Fee (Refundable)	8,000	-
Total Per Year	1,00,200	88,600
Total Fees (2 Years)	1,88,800
Hostel Fee (per year, optional)	6,000	6,000

Security fee of Rs 8,000 is refundable upon completion/withdrawal from the programme
Hostel fee of Rs 6,000 per year is nominal; additional charges for mess/food apply separately
SC/ST students are eligible for Punjab government scholarships that can cover the entire tuition fee
Fee revision is subject to Punjab Government notification from time to time

SBSSU MBA Admission 2026

Admissions to the MBA (Marketing) programme at SBSSU are conducted through online counselling based on graduation merit. The 2025 admission cycle had its last date around October 2025. The 2026 cycle is expected to follow a similar timeline starting June-July 2026. SBSSU conducts its own online counselling process through its official portal.

Important Dates

Event	2025 Dates (Reference)	Tentative 2026
Admission Notification / Prospectus Release	June 2025	June 2026 (tentative)
Online Counselling Registration Opens	July 2025	July 2026 (tentative)
Merit List Declaration	August 2025	August 2026 (tentative)
Last Date of Admission	October 2025	October 2026 (tentative)
Commencement of Classes	August 2025	August 2026 (tentative)

Accepted Entrance Exams

Exam	Relevance
Graduation Merit (No entrance exam required)	Admission based on graduation marks through SBSSU online counselling
CAT / MAT / CMAT	Scores may be considered for merit; check official prospectus

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidate must hold a Bachelor's degree (any discipline) from a recognised university with minimum 50% marks
Relaxation in minimum marks for SC/ST/OBC candidates as per Punjab Government norms
Final year graduation students may also apply provisionally

Admission Process:

Monitor the official SBSSU website (www.sbssugsp.ac.in) for admission notification
Register for online counselling on the SBSSU portal during the admission window
Pay the counselling/registration fee online
Upload required documents (graduation marksheets, category certificate if applicable, photo ID, domicile certificate)
Participate in online counselling and receive seat allotment based on merit
Report to SBSSU with original documents and pay the first-year fee to confirm admission

SBSSU MBA Scholarships 2026

SBSSU students are eligible for several government scholarships that can significantly reduce the cost of education. SC/ST students can avail of Punjab government scholarships that cover the entire tuition fee. The UGC National Scholarship for Postgraduate Studies is also available for eligible first-time PG students.

Scholarship Details

Scholarship	Eligibility	Amount
Punjab Government Post-Matric Scholarship (SC/ST)	SC/ST students domiciled in Punjab, enrolled in recognised PG programmes	Covers full tuition fee
NSP (PM-USP Yojana)	AICTE-recognised PG course, parental income up to Rs 4.5 Lakhs	Up to Rs 82,000 per annum
National Scholarship for Postgraduate Studies (UGC)	First-time PG students under 30 in UGC-recognised full-time programmes	Rs 10,000 per year or Rs 15,000 per month
Tuition Fee Waiver (TFW)	Students with family income below a specified threshold	Partial/full tuition fee waiver

Scholarship applications are submitted through the NSP portal (scholarships.gov.in) or Punjab scholarship portal
Students must maintain minimum attendance and academic performance to retain scholarship eligibility
TFW counselling is conducted separately by SBSSU; eligible students must apply through the university
Scholarship amounts are credited directly to the student's bank account

SBSSU MBA FAQs

Ques. Is MBA (Marketing) from SBSSU Gurdaspur recognised for government jobs and higher studies?

Ans. Yes, SBSSU is a state university established by the Punjab Government and recognised by UGC. The MBA (Marketing) degree from SBSSU is valid for government jobs, higher studies (Ph.D.), and private sector employment across India.

Ques. What is the actual fee for MBA (Marketing) at SBSSU after scholarships?

Ans. For SC/ST students from Punjab, the effective fee after government scholarships can be reduced to a nominal amount. For General category students, the total fee is approximately Rs 1.89 Lakhs for 2 years (Rs 1,00,200 in Year 1 and Rs 88,600 in Year 2). NSP scholarship holders can get up to Rs 82,000 per year reimbursed.

Ques. Does SBSSU have a dedicated placement cell for MBA students?

Ans. Yes, SBSSU has a placement cell that facilitates campus recruitment. Companies from sectors such as IT, manufacturing, banking, and FMCG visit for campus placements. However, placement data specific to the MBA Marketing batch is not separately published. Students are encouraged to leverage the university's industry connections and alumni network.

Ques. What is the difference between MBA (Marketing) at SBSSU and a private B-school in Punjab?

Ans. SBSSU offers MBA (Marketing) at a fraction of the cost of private B-schools (Rs 1.89 Lakhs vs Rs 5-10 Lakhs at private institutions). As a government university, SBSSU provides a stable academic environment with UGC-recognised degrees. However, private B-schools may offer stronger industry connections and placement support in some cases.

Ques. Can students from outside Punjab apply for MBA (Marketing) at SBSSU?

Ans. Yes, students from outside Punjab can apply for MBA at SBSSU. However, Punjab-domicile students may get priority in state quota seats. Out-of-state students can apply under the general merit category. The university also has provisions for students from border states like Himachal Pradesh and J&K.

Ques. Is there any entrance test for MBA admission at SBSSU Gurdaspur?

Ans. Admissions to MBA at SBSSU are primarily based on graduation merit through online counselling. While CAT/MAT/CMAT scores may be considered, there is no mandatory entrance test. Candidates should check the official SBSSU prospectus for the current year's admission criteria.