Master of Business Administration [M.B.A] (International Marketing)
$27,066 /Yr
As an Indian student, the MBA International Marketing is a full-time, one-year postgraduate program (extendable to two years with an optional professional placement) offered at Coventry University London (City of London campus). It equips you with advanced skills in global marketing strategies, digital innovation, consumer behavior, and brand management, tailored for the international business landscape. Key modules include International Marketing Strategy, Digital Marketing Management, Global Brand Management, and a capstone consultancy project. The program is accredited by the Chartered Institute of Marketing (CIM), granting modular exemptions toward CIM qualifications (with merit or above; additional costs for full CIM certification apply). Practical elements feature live client projects, guest lectures from marketing leaders, and access to London's creative and commercial hubs for networking. Upcoming intakes for 2025/26: November 2025, January, March, May, and July 2026.
Key Highlights
- Global Marketing Leadership MBA Designed for international brand strategists & digital marketers – ideal for Indian professionals from Unilever, ITC, Flipkart, Amazon India, or ad agencies like Ogilvy.
- Dual Qualification (MBA + CIM Exemptions) Graduate with MBA + exemptions toward Chartered Institute of Marketing (CIM) qualifications (merit grade; extra cost for full CIM cert) – globally recognized boost for your resume.
- Real-World Marketing Training
- Live client projects & business simulations – craft campaigns for real brands.
- Guest speakers from global agencies & cutting-edge tools for analytics & consumer insights.
- Placement & Internship Options
- 9-week internship or 1-year professional placement with marketing firms.
- Past partners: Unilever, WPP, Digital agencies – gain hands-on experience in London's creative hub.
- London: Marketing & Business Epicenter Study in City of London – network at Marketing Week Live, London Fashion Week, or ad summits just minutes from Liverpool Street.
- India-Relevant & Future-Proof Curriculum Covers:
- Digital Marketing & Analytics
- Global Brand Management
- International Strategy & Consumer Behavior → Perfect for India's e-commerce boom, digital ad growth, & export marketing.
- High ROI & Employability
- 95%+ graduate employment rate (Coventry University).
- Roles: Marketing Manager | Digital Strategist | Brand Consultant | Market Research Lead.
- 2-Year UK Work Visa (Graduate Route) Stay & work in the UK for 2 years post-MBA – build global portfolios, then return to lead at Reliance Retail, Tata, or startups.
- Flexible Start Dates (2026)January | March | May | July – flexible for working pros in India planning their move.
Entry Requirements for MBA International Marketing Coventry University
| Aspect | Details |
|---|---|
| Application Deadlines |
Rolling admissions, but apply 6-8 weeks before start for visa processing. |
| Fees (GBP / INR) | £20,350 GBP (full program; additional £1,800 for professional placement if opted). Approx. ₹2,367,112 INR. Additional costs: Optional field trips (£400+), visa fees, living expenses (~£1,200/month in London). No separate application fee. |
| Entry Requirements | - Academic: UK 2:2 honours degree (or equivalent) in any discipline. For Indian students: Minimum 60% in a three-year bachelor's degree or 55% in a four-year bachelor's from recognized universities (e.g., Delhi University, Mumbai University, Amity, Symbiosis, Christ University). - English: IELTS 6.5 overall (minimum 5.5 per band); alternatives: PTE 88+, TOEFL iBT 79+, or 65%+ in Class XII English from boards like CBSE/ICSE/Maharashtra. - Work Experience: Minimum 3 years professional experience (any field; marketing preferred). - Other: Personal interview may be required; pre-master's pathway if needed. |
| Documents Required | - Attested copies of degree/diploma certificates and academic transcripts. - English language test results (e.g., IELTS). - Valid passport copy (photo page). - Personal statement (500-1,000 words on motivation, marketing interest, and career goals). - CV/resume detailing work experience. - At least one academic or professional reference (two preferred). - Proof of funds for visa (bank statements/sponsor letters covering fees + £1,334/month living costs for 9 months).Submit via online portal; education agents (e.g., IDP) can assist. |
| Scholarships | - Vice-Chancellor Postgraduate Scholarships: £2,500 off tuition for prompt fee payment (applies to Jan/Mar 2026 intakes; confirm eligibility on application). - Alumni Discount: 25% off for Coventry graduates (if applicable). - Sports Scholarship: £1,500–£3,000 (competitive, for athletes; Sep 2025 intake, but check for later).Tips and Tricks for Indian Students |
Tips and Tricks for Indian Students
- Application Hacks: Apply directly via the university portal (no UCAS for PG)—highlight marketing experience (e.g., digital campaigns at Flipkart, Unilever India, or social media roles) in your personal statement to leverage the CIM accreditation. Aim for January 2026 intake for scholarships; if experience is under 3 years, emphasize certifications like Google Analytics or HubSpot.
- Visa Strategy (Student Visa): After offer, request CAS; book TB test at IOM clinics (Delhi/Mumbai) immediately. Use education loans from SBI/HDFC (UK-specific at 9-11% interest) for funds proof. In the interview, tie your goals to India's digital marketing boom (e.g., e-commerce growth). Processing: 3 weeks; priority service (£500) for tight deadlines.
- Funding Tips: Combine university discounts with Indian schemes like Padho Pardesh (interest subsidy) or state aids (e.g., for Maharashtra students). Part-time work (20 hrs/week) in London—target marketing assistant roles (£11-15/hr at agencies like Ogilvy) to earn £800-1,200/month, covering 60% of living costs (~₹40-45 lakh total for year).
- Pre-Departure Prep: Budget for London—shared housing £600-900/month in East London (use Rightmove app). Join Coventry's Indian/Marketing societies for events like London Fashion Week or digital summits. If IELTS is borderline, opt for pre-sessional English at Coventry.
- Common Pitfalls to Avoid: Attest documents via ECA (e.g., WES) early. No ATAS needed for this course. Post-arrival: Get NUS card for discounts; pursue 2-year Graduate Route visa for UK marketing roles (e.g., at Unilever HQ) before returning to India's ad industry.
FAQs
Ques 1. Do I need a marketing background or degree to apply? Can I join with a B.Com or B.Tech?
Answer: No marketing degree required — this MBA accepts students from any bachelor’s discipline (B.Com, B.Tech, BBA, BA, etc.), as long as you have a 2:2 or Indian equivalent (55–60%) and at least 3 years of professional work experience in any field. Many Indian students join from sales, IT, retail, or even engineering.
The course starts with core marketing principles and uses live client projects to build skills fast.
Pro tip: In your personal statement, show marketing interest — e.g., “My 3 years in sales at Tata helped me understand consumer behavior, which I want to scale globally via digital strategies.”
Ques 2. What is the total cost for one year, and can I cover living expenses with part-time work in London?
Answer:
- Tuition: £20,350 (≈ ₹23.7 lakh)
- Living costs (shared flat, food, travel): £1,200–1,400/month × 12 = £14,400–16,800 (≈ ₹16.7–19.5 lakh)
- Total estimated cost: ₹40–43 lakh
Yes, part-time work is very helpful. You can work 20 hours/week during term and full-time in holidays. Top options:
- Marketing assistant / social media roles (agencies): £12–15/hour
- Retail or café jobs (Westfield, Oxford Street): £11–13/hour
- Campus roles (student ambassador, library): £10–12/hour
You can earn £800–1,200/month, covering 60–80% of living costs. Save more by cooking at home, living in Zone 3–4 (Stratford, Wembley), and using a student Oyster card.
Ques 3. After the MBA, can I stay and work in the UK? What is the Graduate Route visa process for Indian students?
Answer: Yes! You qualify for the UK Graduate Route visa — stay and work in the UK for 2 years after your degree (no job offer or minimum salary needed).
How to apply:
- Complete your MBA and get final results.
- Apply online via UKVI before your student visa expires.
- Cost: £822 + NHS health surcharge (~£1,000/year).
- Processing: 8 weeks.
Coventry’s career team helps with CIM-aligned CVs, client project portfolios, and London job fairs. Indian graduates often start as digital marketing executives, brand coordinators, or market research analysts at agencies like Ogilvy, WPP, or Unilever — then return to India with global experience to join Amazon, Flipkart, or top ad firms.
Important Alert
- Class Start for January 2026 Intake - Jan 19, 2026
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $27066 (GBP 20350) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Housing | $10374 (GBP 7800) |
| Food | $4150 (GBP 3120) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2024 | $27066 (GBP 20350) |
| 2023 | $27265 (GBP 20500) |
| 2021 | $34138 (GBP 25668) |
Important Dates
Kindly note that the deadlines for 2026 intake are tentative and are yet to be confirmed
| Event | Application Date |
|---|---|
| Priority Application Deadline For January 2026 Intake | |
| Non-Priority Application Deadline For January 2026 Intake | |
| Final Application Deadline For January 2026 Intake | |
| Class Start for January 2026 Intake | Jan 19, 2026 |
| Enrollment Application Deadline for Application Deadline For January 2026 Intake | Jan 5, 2026 - Feb 2, 2026 |
Scores Required
180
ECTS Credits
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TOP Scholarships
| Scholarship name | Award amount | Eligibility |
|---|---|---|
| Vice-Chancellor Postgraduate Scholarship | £2,500 | Applicants must be self-funded and paying international/overseas tuition fees |
| Early Payment Discount | £2,000 | Applicants must pay the full tuition deposit by the deadline, pass a credibility interview if required, and be self-funded with international tuition fees |
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