Jasmine Grover Content Strategy Manager
Content Strategy Manager
Master in Digital Marketing in the UK is a one-year course designed to help students gain an understanding of dynamic marketing processes and the technological tools required to thrive in the fast-paced digital marketing industry. The industry is growing rapidly and is estimated to reach 539 billion rupees by the end of the financial year 2024.
There are over 200 postgraduate courses in Digital Marketing in the United Kingdom. The prerequisites for a Master's in Digital Marketing are typically a Bachelor’s degree or equivalent in a relevant field with a minimum of 55% score, and English language proficiency (6.5 in IELTS or 60–90 in TOEFL). At some of the best universities for masters in the UK, you can opt for this course regardless of your undergrad subject.
Top Universities for Master in Digital Marketing in the UK
As a reputed centre for education, the United Kingdom has several institutes that offer a Master’s degree to teach you how to leverage virtual platforms and technology to achieve marketing objectives. The details of some of the best universities in the UK that offer a Master’s degree in Digital Marketing are provided below.
| Tip: In several universities, including University of Exeter, University of Strathclyde, Robert Gordon University, etc. you can complete a pre-masters programme if you don’t meet the academic requirements for Master in Digital Marketing in the UK. |
| College | THE Rank 2024 | QS Rank 2024 | Application Deadline | Tuition Fee (€) | Academic Requirements | English Proficiency Requirements |
|---|---|---|---|---|---|---|
| Queen Mary University of London | 100 | 145 | 2nd September 2024 | £31,850 | 60% and above in Bachelor’s (minimum 3 years) in any subject | IELTS (7.0 overall including 6.0 in Writing, and 6.0 in Reading, Listening and Speaking)
TOEFL (100 overall including 21 in Writing, 19 in Reading, 18 in Listening and 21 in Speaking) |
| Heriot Watt University | 351-400 | 302 | 2nd August 2024 | £23,248 | Honours degree (first or second class) in a related subject.
Or relevant education and work experience |
IELTS 6.5 (or equivalent) with no component lower than 6.0 |
| University of Surrey | 251-300 | 244 | 1st July 2024 | £25,400 | A minimum of a 2:2 UK honours degree, or equivalent | IELTS 6.5 overall including 6.0 in each category |
| University of Exeter | 177 | 153 | 30th Aug 2024 | £29,500 | A mid 2:2 degree (55%+) with honours in any discipline | IELTS 6.5 overall and no less than 6 in any section
TOEFL 90 with minimum scores of 21 for writing, listening, reading and speaking |
| University of Southampton | 97 | 81 | 29th May 2024 | £28,900 (£2,000 deposit in advance) | 2.1 degree in business, management, marketing or a degree subject that includes some marketing modules | IELTS score 6.5
Reading 6.5 Writing 6.5 Speaking 6.0 Listening 6.0 |
| University of Strathclyde | 301-350 | 276 | No formal closing date for postgraduate applications | £28,250 | Second-class Honours degree or equivalent, in a non-marketing discipline | 6.5 IELTS score, with no individual score lower than 5.5 |
| University of Portsmouth | 401-500 | 502 | No deadline | £20,800 (may be subject to annual increase) | A second-class honours degree in a Business subject, or equivalent professional experience and/or qualifications.
Recognition of Prior Learning (RPL) |
IELTS band 6.5 with no component score below 6.0 |
| University of Kent | 401-500 | 336 | 31st July 2024 | £22,700 | Second-class Honours degree or equivalent
Or relevant education and work experience |
6.5 IELTS score, with no individual score lower than 5.5 |
| Liverpool John Moores University | 501-600 | 751-760 | 1st June 2024 | £17,750 | Second class honours degree in any relevant discipline OR five years' experience working in a marketing-related area | IELTS 6.0 (minimum 5.5 in each component) |
| Northumbria University London | 501-600 | 548 | 30th June 2024 | £19,000 | Minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation | IELTS 6.5, with no single element below 5.5, or equivalent |
| Robert Gordon University | 901-950 | 801-1000 | 5th July 2024 | £16,900 | 2:2 undergraduate honours degree or its equivalent in any subject area, or relevant work experience or Pre-Master’s degree from RGU | IELTS of 6.5 overall, with no component lower than 5.5 |
| Brunel University London | 351-400 | 343 | 22nd July 2024 | £25,000 | Academic score: 55% to 65% | IELTS - 6.5
TOEFL - 90 PTE - 59 |
| University of Reading | 201-250 | 169 | 1st July | £22,350 | Undergraduate honours degree or its equivalent in any subject area, or relevant work experience | an overall score of 6.5 in the International English Language Test Score (IELTS) with no individual element scoring less than 5.5 |
| University of Plymouth | 401-500 | 561 | Open throughout the year | £18,400 | Honours degree, first or second class, or equivalent, in any discipline | 6.5 IELTS with a minimum of 5.5 in any element |
| The University of West of Scotland | 601-800 | 1201+ (QS Sustainability Ranking 2024) | 15th January | £15,500 | Bachelor's degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing/marketing sector. | IELTS band 6.5 with no component score below 6.0 |
Eligibility Criteria for Master in Digital Marketing in the UK
To be eligible for a Master’s programme in digital marketing, you need to score at least second class in your undergraduate course. Some universities like Heriot-Watt University, RGU, University of Portsmouth, etc. also consider work experience in place of an undergraduate degree. The documents needed for your application include:
- Completed application form
- Statement of purpose
- CV/Resume
- English language certificate
- A copy of the picture page of your passport
- Academic references
- Degree transcript (and translated version if necessary)
- Proof of financial sponsorship (if applicable)
Scholarships for Master in Digital Marketing in the UK
Several organisations offer funding and scholarships to help students in need of financial assistance to pursue their Master in Digital Marketing in the UK. Some of them are:
| Scholarship | Awarded by (private/government/university) | Eligibility | Award Value | Application Deadline |
|---|---|---|---|---|
| Strathclyde Business School Masters Scholarships for International Students - September 2024 | Strathclyde Business School | Excellent academic performance, any relevant extra-curricular or professional experience and career development | £9,000 to £12,000 | 31st July 2024 |
| Chancellor's Global Academic Merit Scholarship | University of Portsmouth | Merit-based, must be a self-funded international student studying at the Portsmouth campus | £5,000 fee reduction | 16 August 2024 |
| Vice Chancellor's Global Development Scholarship | University of Portsmouth | Must be a self-funded international student on a full-time, on campus, course with annual fees of £16,200 or above | £2,500 fee reduction | - |
| Chevening Scholarship | Foreign and Commonwealth Office (FCO) | An undergraduate degree
At least two years' work experience (including volunteer experience) Leadership skills |
Fully-funded (flights, accommodation, and course fees) | 7 November 2023 (Closed) |
| The Aga Khan Foundation’s International Scholarship Programme | Aga Khan Foundation | Excellent academic records;
hold a Bachelor’s degree or equivalent training/professional experience; demonstrate genuine financial need; construct a thoughtful, reliable, multi-source funding plan; be admitted to a reputable postgraduate institution; and have strong leadership potential, professional experience, extracurricular and/or entrepreneurial achievements, and volunteer contributions. |
tuition fees and living expenses; half grant and half loan | To open in January 2025 |
Master in Digital Marketing in the UK is a 12-month course focusing on helping students gain hands-on experience and 360-degree perspective in the field. The taught program has 180 credits, made of a combination of modules, projects and a dissertation.
Why Choose Masters in Digital Marketing in UK?
- The digital marketing industry is poised for significant growth in the coming years, expected to exhibit a compound annual growth rate of 14% by 2030.
- The course Masters in Digital Marketing in the UK is detailed, specialised and recognised worldwide.
- Institutes in the United Kingdom provide hands-on experience and career-oriented modules.
- The UK is home to some of the world’s top-ranking universities providing high-quality training and placement opportunities.
The Visa Application Process
It costs £490 to apply for a Student visa from outside the UK, and takes about 3 weeks to arrive if your application is successful. The documents you will need include:
- A current passport
- Confirmation of Acceptance for Studies (CAS)
- Proof of English proficiency
- Academic Technology Approval Scheme (ATAS) certificate
- Proof you have enough money to support yourself and pay for your course
- Written consent for your application from your financial sponsor if you’ve received sponsorship for your course fees and living costs in the last 12 months
Master in Digital Marketing: UK vs USA
The UK and USA are two of the most popular destinations to go for a Master in Digital Marketing. The major difference between the two is that in the UK, the degree is short-term and specialised, while in the US the program is typically longer and covers a broader range of study.
| UK | USA | |
|---|---|---|
| Cost of Living | $2183 (lower) | $2433 (higher) |
| Tuition Fees | EUR 17,500 to EUR 35,000 (15,56,124 to 31,12,249 INR) | USD 23,000 to 76,000 (18,20,463 to 60,15,445 INR) |
| Visa Application Fee | INR 50,056 | INR 15,435 |
| Program Length | 1 year | 2 years |
| Healthcare Costs | Free or low-cost | High healthcare cost |
The Digital Marketing Industry and Recession
Let us address the elephant in the room: will digital marketing survive the ongoing recession? After all, the market plummeted over 27% within two years of the last recession. This time, however, the scenario is quite different, and the digital marketing sector is expected to show more promising results. Here’s why.
- Digital marketing is often less expensive than traditional forms of marketing while being impactful and providing quicker results.
- Digital marketing tools like pay-per-click ads and emails can be utilised or taken down immediately on the basis of financial considerations.
- Outbound marketing budget cuts will result in a more targeted approach to marketing, focusing on customer lifecycle marketing, which has been shown to be more effective.
- With enhanced targeting abilities of digital marketing, companies can spend marketing dollars on customers who are more likely to engage, thus reducing wastage.
- The measurability and trackability of online marketing provide quantifiable outcomes on a user-to-user basis, helping adjust strategy real time.
Career Opportunities after Masters in Digital Marketing in UK
Digital marketing is a rapidly expanding field, and a Master in Digital Marketing in the UK can open up many opportunities for you. As a digital marketing professional, you can find employment across several different industries, especially in B2C companies. Some of top employers in the field include Hitachi, Press Group, Microsoft, and digital marketing agencies like The SEO Works, Favoured, The Good Marketer, and The Social Shepherd, among others.
A Master in Digital Marketing in the UK offers high RoI, as the tuition fees range from EUR 17,500 to EUR 35,000 (INR 15L to 31L) and the average salary amounts to around EUR 24,000 (INR 21L) per year.
| Profession | Average Salary Range (EUR) | Salary Equivalent for Indians (INR) |
|---|---|---|
| Digital Marketing Manager | 23,000 - 80,000 | 20L - 70L |
| Paid Search Manager | 18,000 - 25,000 | 16L - 22L |
| Social Media Manager | 19,000 - 40,000 | 16L - 35L |
| Market Researcher | 25,000 - 70,000 | 22L - 62L |
| Brand Manager | 44,000 - 99,000 | 39L - 88L |
What The Students Say: Likes And Dislikes
Likes
- Students appreciated the punctuality and professionalism practised within the universities.
- The course structure and professors encouraged work-life balance.
- According to some, the admission process was quite smooth with support for international students.
- The college provided industrial exposure through client engagement and internships.
- Students also stated that the teaching faculty was supportive and knowledgeable.
Dislikes
- The cost of accommodation in the UK, especially in cities like London, proved to be quite expensive.
- The admission process was competitive and the good colleges were found to be difficult to get into.
- The requirements for English proficiency in the UK are higher than in other countries.
- The universities had high tuition fees, which made them inaccessible to a lot of students.
Frequently Asked Questions
Ques. How much does a Master in Digital Marketing course cost in the UK?
Ans. The average tuition fee for a master's in digital marketing is 15,000 to 29,000 GBP, which is equivalent to INR 15,56,124 to 31,12,249.
Ques. What is the average salary after a Master in Digital Marketing in the UK?
Ans. Students can expect to earn £24,000 per year on average after graduating with a Master in Digital Marketing degree in the UK. It is equivalent to over INR 21L.
Ques. What job opportunities can I find after a Master's in digital marketing?
Ans. You can work as a Digital Marketing Manager, Paid Search Manager, Social Media Manager, Market Researcher, Brand Manager, Data Analyst, etc. after your graduation. The salaries for these jobs range from INR 15L to 90L per year.
Ques. Which are the best universities for a Master's in digital marketing?
Ans. Some of the most popular universities for Master’s in digital marketing are Queen Mary University of London, Heriot-Watt University, University of Surrey, University of Exeter, University of Southampton, and University of Strathclyde, among others.
Ques. Where can I find a job after my Masters in digital marketing?
Ans. Digital marketing offers job opportunities in several fields, especially B2C companies like Hitachi, Press Group, and Microsoft, and digital marketing agencies like The SEO Works, Favoured, The Good Marketer, and The Social Shepherd, among others.
Ques. How much does a student visa cost in the UK?
Ans. The application fee for a student visa in the UK is EUR 490, or about INR 50,000. It is the same for applications coming from within the country.
Ques. Is digital marketing a high paying field in the UK?
Ans. Yes, digital marketing is a high-paying field and offers a great ROI. The average salary after completing a Master in digital marketing is around EUR 24,000 (INR 21L) per year.
Ques. Can I do a Master's in digital marketing if I don't have a Bachelor’s degree in marketing?
Ans. Yes, some universities like Robert Gordon University, Brunel University London, University of Reading, and University of Plymouth allow for a Master in Digital Marketing after a Bachelor's in any discipline.
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